Uyenza njani iWebhusayithi yakho yokuPhucula i-injini yokukhangela

SEO (usetyenziso lwe-injini yokukhangela) is a process of improving a website’s visibility in search engines. Injongo kukwenza iwebhusayithi yakho ibonakale iphezulu kwiziphumo zokukhangela kangangoko kunokwenzeka. Ngethamsanqa, zininzi iindlela ezikhoyo zokuphucula iwebhusayithi yakho. Ezi ziquka ukulungiselelwa kwephepha, ikhonkco-ulungiselelo, meta-tags, kunye nokwakhiwa kwekhonkco.

Igama elingundoqo-Ukugxotha

Search engines are looking for relevant terms in your text to determine your website’s page rank. Mandulo, ukufakwa kwegama elingundoqo kwakuyindlela ethandwayo yokufezekisa esi siphumo. Kodwa ekuhambeni kweminyaka, ii-injini zokukhangela ziye zaphucuka kwaye azikwazi ukukhohliswa kwakhona. Ngoko, Kuya kufuneka uyeke ukuzama ukukhohlisa iinjini zokukhangela ngokufaka igama elingundoqo elingafunekiyo. Kunoko, kugxininise ekudaleni umxholo ofanelekileyo ngokwemvelo we-SEO-friendly.

Ukufakwa kwegama elingundoqo kuneziphumo ezininzi, ubuncinci kukuba ilimaza umgangatho womxholo wakho. Ukufakwa kwegama elingundoqo kunokuchaphazela umgangatho wewebhusayithi yakho kunye nokubonakala, kwaye inokukhokelela ekubeni iphepha lakho lisuswe kwiziphumo zophendlo. Kude kuqatsele, kunokukhokelela kwisohlwayo sikaGoogle. Ukuthintela oku kungenzeki, kubalulekile ukubambelela kwigama elingundoqo elicetyiswayo-dichte ngeenxa zonke 2.5%.

I-Keyword Stuffing yayikhe yaba yindlela esebenzayo ye-SEO, kodwa ngoku ijongwa njengeyingozi. UGoogle ubala igama elingundoqo-Dichte, echaza ukuxinana kwamagama akho angundoqo. I-Keyword-Dichte ephezulu inokuchaphazela kakubi umgangatho wakho. Ubuninzi begama elingundoqo elifanelekileyo liphakathi kweepesenti ezintathu nezine.

Kwiphepha le-SEO

On-Page SEO is the process of optimizing the contents of a website to increase its visibility and relevance in the search engine results. Ukulungiswa kwe-SEO ekwiphepha yenye yezona ndlela zisebenzayo zokutsala abathengi abaninzi basekhaya. Nangona kunjalo kunokuba nzima ukwenza, inokunceda ishishini lifumane umngcipheko ngaphezu kwabo bakhuphisana nabo. Inkqubo yahlulwe yangamacandelo amathathu: ulungiselelo lwephepha, ukusebenza ngaphandle kwephepha, kunye nesakhiwo sekhonkco.

Okokuqala kwaye ngaphambi kwento yonke, kubalulekile ukwenza utshintsho kumxholo wewebhusayithi. Njengokuba, ukutshintsha okubhaliweyo kwiphepha lokufika kunokunyusa izinga lokuguqulwa. Ngaphandle komxholo, utshintsho lungenziwa kwisakhiwo esipheleleyo kunye nokujonga kwesiza ukwandisa ukubonakala kwayo. Utshintsho kufuneka lube luncinci kwaye lungagqithisi, ukuze i-ROI ibe yinto ephezulu.

Elinye inyathelo elibalulekileyo kwiphepha le-SEO lokuphucula kukwandisa ubume be-URL. Isakhiwo se-URL esilungileyo siya kwenza kube lula kwi-bots ukukhomba iwebhusayithi yakho. ukuba iintlobo zomxholo wakho zabelana ngoyilo, Kuya kufuneka udale imaphu yesayithi ukuze iinjini zokukhangela kunye nabasebenzisi bakwazi ukujonga indawo yakho. Ukongeza, unokongeza iithegi ze-canonical kunye nophawu lwe-noindex ukunqanda umxholo ophindwe kabini.

I-Meta-Tags

When optimizing your website for search engine optimization, Kuya kufuneka uhlawule ngokukodwa kwithegi yakho yesihloko. Ayincedi kuphela iinjini zokukhangela isalathiso sephepha lakho, kodwa ikwanceda abafundi bakho ukuba baqonde ukuba yintoni umxholo wephepha lakho. Ukutshintsha ithegi yesihloko, sebenzisa inkcazo yemeta, enokuqulatha ukuya kuthi ga 150 abalinganiswa. Nangona ingaqwalaselwa njengento ebalulekileyo ye-SEO, le nto inceda abafundi bakho bazi ukuba balindele ntoni kwiphepha lakho.

I-Meta-Tags ngummandla weheader yekhowudi yakho yeHTML, kwaye zisetyenziselwa ukongeza iintlobo ezahlukeneyo zolwazi kwiphepha lakho. Ngelixa babekade bebaluleka kakhulu kwi-SEO, ukunyuka Black Hat SEO massnahmen, kunye nokuvela kwee-bots eziyinkimbinkimbi, zenze ukuba zingahambelani kangako nenkqubo. Enye yeengxaki ezinkulu zemeta tags kukuba aziqulathanga naluphi na uhlobo lwesiphumo esibophelelayo. Umzekelo, uvuliwe “buyela emva” uphawu alubopheleli kumhla okanye ixesha elithile, kwaye uGooglebot akayihoyi.

Ukongeza ekubeni kubalulekile ukukhangela injini yokukhangela, I-Meta-Tags iyinto ebalulekileyo kwireyithi yokucofa kwindawo yakho. Banokuthintela iphepha lakho ekuveleni kumxholo ophindwe kabini.

HTML-Titel-Tags

HTML-Tags are text-based tags embedded in the HTML-code that help search engines understand what the web page is about. I-P-Tag yi-textabschnitt eqala ngo-p kwaye imele “umhlathi.” Iinjini zokukhangela zixabisa le khowudi ngaphezu kokuhamba okubhaliweyo okuqhelekileyo.

Xa udala iphepha lewebhu, kubalulekile ukubandakanya ithegi yesihloko. Ithegi yesihloko idla ngokuba yinto yokuqala abayibonayo abasebenzisi xa bendwendwela iwebhusayithi. Ithegi yesihloko kufuneka ifundeke kwaye idlulisele umyalezo wexabiso kumsebenzisi. Google ivuza izihloko ukuba uberzeugend nge rankings elungileyo.

Xa ulungisa umbhalo, sebenzisa ukufomatha olomeleleyo nokungaguquguqukiyo. Ukufomatha olomeleleyo nako kubalulekile kwi-SEO. Ukufomatha olomeleleyo kuya kunceda iinjini zokukhangela zitolike isicatshulwa sakho ngokufanelekileyo. ukuba iintlobo zomxholo wakho zabelana ngoyilo, sebenzisa iHTML 5 endaweni yeenguqulelo ezindala. Iinjini zokukhangela zikhetha le nguqulo yekhowudi kuba inokwethenjelwa ngakumbi. Ngokusebenzisa iHTML 5, ungawanyusa amathuba akho okufumana izikhundla eziphezulu.

I-SEO-Titel-Tags ibalulekile kwimigudu yakho yokukhangela injini yokukhangela. Ezi thegi ziya kuthumela ulwazi olubalulekileyo kwiinjini zokukhangela kunye nokuphucula indawo yewebhusayithi yakho kwiziphumo. Ngelixa zingabonakali kwiindwendwe zakho zewebhusayithi, basenempembelelo ekubonakaleni kwewebhusayithi.

UkuPhuculwa koMxholo

Content-Optimierung bei SEO is a process by which your website content is optimized to increase its chances of ranking high on search engine results pages. Inkqubo iqala ngokumisela ukuba yeyiphi indlela omawuyithathe ukuze wenze iwebhusayithi yakho ibonakale kukhuphiswano. Emva koko, inkonzo iya kuphuhlisa umxholo oya kubeka iwebhusayithi yakho ngaphandle kokhuphiswano kwaye ikuncede unyuse umgangatho kwiinjini ezinkulu zokukhangela.

Isicwangciso esilungileyo se-SEO-content sibandakanya ukwenza ukuba kujoliswe ngokusemandleni kwaye kujoliswe ngqo kubaphulaphuli abafanelekileyo. Kuya kufuneka uzame ukutsala abafundi bakho ngomxholo abanokwabelana ngawo kwaye bawuthande. Ukulungiswa komxholo kunokwenziwa kwinqanaba elikhulu ngokudala iSicwangciso soMxholo. Esi sicwangciso sinokulandelwa rhoqo kwaye sinokusetyenziswa ukuphinda kusetyenzwe umxholo osele ukho.

Isicwangciso kufuneka sibe bhetyebhetye kwaye singenziwa njenge-Excel sheet. Inokulungiswa ukuze ifake imiba emitsha yokuthengisa umxholo.

Google Search Console

Google Search Console is a free tool that helps you optimize your website for search engine visibility. Esi sixhobo sikunceda ukuba ukhangele imeko ye-indexation yewebhusayithi yakho kwaye ufumanise ukuba yeyiphi amagama angundoqo athandwayo. Ungayisebenzisa rhoqo ukuze ubone ukuba isayithi lakho liqhuba njani. Kubalulekile ukuyisebenzisa rhoqo, nokuba yinyanga okanye iiveki ezimbini.

Xa usebenzisa esi sixhobo, kufuneka ujonge imbonakalo kwaye ucofe amaxabiso. La manani aya kubonisa ukuba bangaphi abantu abathe bakhangela eli gama. Unako kwakhona ukubona i-avareji yokubeka iphepha. Irenki ephakathi ibalwa kwisithuba seeveki ezimbini. Kubalulekile ukwazi ukuba ngawaphi amagama angundoqo kunye namabinzana avelisa ezona traffic kwiwebhusayithi yakho.

I-Google Search Console inokukuxelela ukuba ngawaphi amagama angundoqo anamandla kakhulu. Kwakhona kuya kukunceda ukuba ubone ukuba yeyiphi imixholo kwiwebhusayithi yakho eyakhiwe ngokufanelekileyo. Umxholo olungileyo kulula ukuwufunda kwaye unefomathi eqondakala lula.