UwuLungisa njani uMxholo wePhepha lakho loPhuculo lwe-injini yokukhangela

UwuLungisa njani uMxholo wePhepha lakho loPhuculo lwe-injini yokukhangela

The ranking of a web page in the SERP (iphepha leziphumo zenjini yokukhangela) igqitywe yi-injini yokukhangela. Nangona iphepha lewebhu linokubekwa kwindawo enye ngexesha, umgangatho wayo unokutshintsha ngokuhamba kwexesha ngenxa yobudala, ukhuphiswano, kunye notshintsho kwiinjini zokukhangela’ ialgorithm. Enye into ephambili echaphazela ukubekwa kwephepha lewebhu kukubonakala kokukhangela. Xa idomeyini ingabonakali kwimibuzo emininzi efanelekileyo yokukhangela, inokubonakala okuphantsi kokukhangela. Kwelinye icala, xa idomeyini inokubonakala kokukhangela okuphezulu, inikezela ngetrafikhi kunye negunya lesizinda.

Kwiphepha le-SEO

Page content is the foundation of on-page SEO for search engine optimization. Ayixeleli uGoogle kuphela ukuba indawo yakho imalunga na, kodwa ikwaxelela abafundi bakho into abanokuyilindela. Konke kuqala ngokuphanda amagama angundoqo. Sebenzisa uGoogle kunye neminye imithombo ukuqokelela ulwazi olufanelekileyo, okanye usebenzise izixhobo ezifana neeAhrefs, PhendulaUluntu, kunye ne-UberSuggest ukufumana amagama angundoqo anokubakho. Emva koko, bhala umxholo wephepha lakho ngokubandakanya amagama amafutshane kunye nomsila omde ngokwemvelo. Ungalibali ukusebenzisa abantu bomthengi wakho kumxholo wakho.

Enye inkalo ebalulekileyo ye-SEO yephepha yisakhiwo se-URL yakho. Uninzi lwabantu aluhoyi ukubaluleka kwesakhiwo esifanelekileyo se-URL. Kodwa, UGoogle usebenzisa imiqondiso emininzi ukulinganisa ukuba abasebenzisi bonelisekile okanye hayi ngomxholo okwiphepha. Xa abasebenzisi befuna imveliso, isihloko sephepha kunye nenkcazo zisoloko zikhangelwa ukubona ukuba zibonelela ngolwazi abaludingayo. Ukuba akukho njalo, iphepha lakho liza kubandezeleka kwiziphumo zophendlo.

Iwebhusayithi ekwiphepha le-SEO ibalulekile ekufumaneni amanqanaba aphezulu kwiinjini zokukhangela. Ngelixa akwanelanga ukuqinisekisa amanqanaba aphezulu, yinxalenye ebalulekileyo yaso nasiphi na isicwangciso se-SEO. Ayizukunceda nje abafundi bakho, kodwa iyakuphucula amava eenjini zokukhangela abakhangeli. Oku kuyinyani ngakumbi kubathengi abatsha nababuyayo. Ngokulandela la macebiso, uya kuba nesiza esihle kwaye utsale abathengi abatsha.

Izihloko zeMeta

To optimize the SEO value of your site, kufuneka ubeke ingqalelo kubude besihloko sakho semeta. Kuya kufuneka unciphise isihloko sakho semeta 50 okanye 60 abalinganiswa, obona ubude bomboniso kumaphepha eziphumo zenjini yokukhangela. Gcina ukhumbula ukuba ii-injini zokukhangela zinokuqhawula amagama ambalwa okugqibela, ngoko ke kungcono ukuyigcina imfutshane. Ukongeza ekukhuthazeni iwebhusayithi yakho, Isihloko semeta esilungileyo sikwachaphazela indlela yokuziphatha yendwendwe yewebhusayithi yakho.

Ubude besihloko sakho semeta kufuneka sigxile kwibinzana legama elingundoqo. Gcina ukhumbula ukuba amagama angundoqo akufutshane ekuqaleni kwesihloko anethuba eliphezulu lokubeka ukukhangela kwigama elingundoqo elisekelwe. ukuba iintlobo zomxholo wakho zabelana ngoyilo, qiniseka ukuba isihloko sakho semeta sinegama elingundoqo elihambelana nomxholo okwisayithi yakho. Zama ukusebenzisa igama elingundoqo “Iingcamango zeposi yeblogi” kunye nelizwi elinamandla elinyanzelisayo, njenge “elula blog-ukwakha” okanye “ukuthengiswa komxholo.”

Inkcazo yemeta kufuneka ibandakanye amagama angundoqo kunye namabinzana ofuna ukuwahlela, kodwa hayi ukufakwa kwegama elingundoqo. Kunoko, unganikezela ngesiphakamiso esisodwa okanye iingcebiso malunga nokuba iindwendwe zinokulindela ukubona ntoni ukuba zicofa ikhonkco lakho. Nangona kungeyomfuneko, Umxholo wenkcazelo yakho yemeta usabalulekile. Isihloko esingcono siya kukufumana umgangatho ophezulu kwiziphumo zokukhangela kwaye utsale itrafikhi engakumbi. Oku kuhambelana nenjongo ye-SEO: ukufumana iindwendwe ezininzi.

H1 tags

You’ve probably heard about the importance of using H1 tags for search engine optimization. Ngelixa kuyinyani ukuba ukwenza ngcono iintloko zephepha lakho kubalulekile kwi-SEO yakho, usenokungazazi iimpembelelo abanazo kumava omsebenzisi. Ngethamsanqa, kukho iindlela zokwenza iithegi zakho ze-H1 zisebenze ngakumbi. Apha ngezantsi kukho ezinye zazo. Ukufundeka kuza ngaphambi kwe-SEO; amava alungileyo omsebenzisi akhokelela kwi-SEO elungileyo.

Xa uqamba ithegi yakho yentloko, yigcine imfutshane kangangoko. Uninzi lwabantu lufaka ezi thegi ngamagama angundoqo, injongo yomthengi, kunye nolunye ulwazi. Oku kuya kukufumana ucofa nje okumbalwa, kwaye unomngcipheko wokuqalisa isohlwayo sikaGoogle. Namathela kwingcaciso echazayo, kwaye ungayifaki ithegi yakho ngamagama angundoqo. Kungcono ukusebenzisa okokuqala 65 abalinganiswa besihloko, kodwa yigcine imfutshane – ngeenxa zonke 20 ukuya 60 abalinganiswa yeyona ndawo imnandi.

Ukwandisa ithegi yakho ye-H1 yokuphucula injini yokukhangela, Kuya kufuneka uphephe ukufaka amagama angundoqo amaninzi kuyo. Eli licebo eliphelelwe lixesha, kwaye abakhangeli bewebhusayithi baya kukohlwaya ngenxa yoku. Kunoko, sebenzisa amagama angundoqo kwithegi yakho ye-H1 ehambelana nomxholo wephepha lakho. Ukuba unokuphendula umbuzo owenziwe lundwendwe, kungenzeka ukuba bacofe ikhonkco lakho. Kusebenza umgaqo ofanayo kwisihloko sephepha.

Ukukhangela kwe-algorithm kaGoogle

If you’re a business owner who’d like to be found online, ukwazi i-algorithm yokukhangela kaGoogle kubalulekile. Le nkqubo intsonkothileyo isebenzisa ngaphezulu 200 Iimpawu zokukala amaphepha ewebhu. Ikwaqwalasela nothotho lwezinto, njengendawo yomphandi, imo yokungena, kunye nezinto ezikhethwayo. Umzekelo, ukuba umntu ukhangela iikonsathi zomculo kwindawo yakhe, i-algorithm inokubeka ukubaluleka ngakumbi kwezi ziphumo.

I-algorithm yokukhangela kaGoogle iyaguquguquka kwaye itshintsha rhoqo. Ihlala iphucula kwaye icokisa iziphumo ezibonisayo. Yenza kwakhona utshintsho kwiikhrayitheriya zayo zokulinganisa ukwenza kube lula kubasebenzisi ukufumana iiwebhusayithi ezinomxholo othile. Okukhona amagama akho angundoqo evela rhoqo kwiphepha, iphezulu inqanaba layo. Okona kuphezulu umgangatho wakho, phezulu iphepha lakho liya kuvela kwiziphumo zenjini yokukhangela zikaGoogle. Amakhonkco aphezulu, ngethiyori, ezokuqala zivela.

I-algorithm kaGoogle isekwe kwiifomyula ezintsonkothileyo zemathematika. Ijolise ekunikeni ezona ziphumo zibalaseleyo ngokusekelwe kwinjongo yomphandi. Le algorithm ikwavumela uGoogle ukuba anike iziphumo zomntu. Xa umsebenzisi echwetheza igama, UGoogle ucebisa ezinye iiwebhusayithi ezifanelekileyo kumbuzo wabo. Ikwaqwalasela nembali yebrawuza yakho kunye nezinye izinto. I-algorithm yokukhangela yinto ebalulekileyo ye-SEO, kuba inokwenza okanye iphule ishishini lakho.

Duplicate content

Duplicate content on your website is bad for your search engine ranking. Ngelixa ukuphindaphinda umxholo kusenokungonakalisi umgangatho wakho, iya kunciphisa kakhulu i-organic traffic. UGoogle ufuna ukuvuza iisayithi eziqulethe umxholo owahlukileyo kwaye uza kwenza i-deindex yeendawo eziphindiweyo ukuqinisekisa ukuba azenzi uxwebhu oluphindiweyo.. Kubalulekile ukuwuphepha lo mkhwa ngazo zonke iindleko. Kweli nqaku, siza kuphonononga ukuba kutheni ukuphinda-phinda umxholo kungalunganga kusetyenziso lwe-injini yokukhangela.

Kubalulekile ukuqonda ifuthe lokuphindaphinda ukubonakala kokukhangela. Ukuba umxholo wakho ophindwe kabini unamakhonkco, ii-injini zokukhangela ziya kuzichithachitha kwiiyantlukwano. Xa oku kusenzeka, iwebhusayithi yakho kuya kufuneka ukhethe ukuba yeyiphi eyona ifanelekileyo kubasebenzisi. Isiqulatho esiphindiweyo siya kunciphisa ulingano lwekhonkco phakathi kwamaqhekeza akho amabini omxholo. Oko kuthetha ukuba umxholo wakho ophindwe kabini uya kukhuphisana ngokubonakala kokukhangela. Ukusebenzisa iirobhothi zemeta ukukhusela umxholo ophindwe kabini kunokunceda indawo yakho ifumane ukuvezwa okufanelekileyo.

Jonga amaphepha akho anesalathisi ukuchonga umxholo ophindwe kabini. Ukuba ubona uphindaphindo olucacileyo, zama ukuyibhala kwakhona. Umzekelo, ukuba uthumela isithuba seblogi enye ngaphezulu kwesinye, kufuneka wahlule amaqhekeza amabini omxholo. Enye indlela yokufumana umxholo ophindwe kabini kukuqhuba uphendlo lomxholo ophindwe kabini. Esi sixhobo sivelisa zonke iimeko zomxholo ophindwe kabini kwiwebhusayithi yakho. Emva kokuba ufumene nayiphi na, hlela umxholo ophindwe kabini ukuqinisekisa iziphumo ezingcono kakhulu zewebhusayithi yakho.

Iimephu zesayithi

There are a variety of benefits of creating and using sitemaps for search engine optimization. Ukongeza ekuncedeni iinjini zokukhangela isalathiso kwiwebhusayithi yakho, iimephu zesayithi zenza iwebhusayithi yakho ifikeleleke ngakumbi. Bakwavumela ii-injini zokukhangela ukuba zikhankanye uhlobo lwamaphepha kwindawo yakho ngokusekwe kwimeta-data. Imephu yesayithi isebenza njengemephu yewebhusayithi yakho, ukwenza kubelula kwiinjini zokukhangela ukufumana amaphepha omdla. Ikwanceda abatyeleli bafumane into abayifunayo.

Ixabiso le-sitemaps yokuphuculwa kwe-injini yokukhangela imiselwe kakuhle, kodwa ukhetha njani ukuba yeyiphi efanelekileyo kwiwebhusayithi yakho? Okokuqala, iimephu zesayithi ziifayile kwiwebhusayithi yakho ezidwelisa zonke ii-URL kunye neembali zazo. Zisetyenziswa ngokubambisana nezenzo ze-SEO ezifana nokudibanisa kwangaphakathi kwaye zinokudalwa ngeendlela ezininzi. Iimephu zesayithi ze-XML lukhetho olulungileyo kwiiwebhusayithi ezininzi, kwaye unokwenza enye usebenzisa izixhobo ezinje ngesele elikhwazayo.

Ukungenisa iimephu zesayithi kwi-Google Search Console kunye ne-Bing's Webmaster Tools kunokukhawulezisa inkqubo yesalathisi.. Ukuba awuqinisekanga ukuba uyingenisa njani imephu yesayithi, ungabhalisela inkonzo yasimahla yeziXhobo zeWebmaster zikaGoogle. Izixhobo zeGoogle Webmaster zikuvumela ukuba ubhalise utshintsho kumxholo wakho ngokukhawuleza, kwaye ikwazisa xa kukho into engalunganga. Bakwakunika simahla $100 intengiso ngetyala ukuba ubhalisa!

I-SEO yendawo

As the search market gets increasingly local, ukuphumeza isicwangciso esomeleleyo se-SEO yendawo kunokunyusa amathuba akho okubeka kwiziphumo eziphezulu. Iimpawu zophendlo lwengingqi ziquka izicatshulwa zendawo, Yintoni kwiSERP SEO, kunye neempawu zokuphonononga. Ukongeza ekunyuseni umgangatho wakho kukhangelo lwasekhaya, Ukusebenzisa iziseko ze-SEO kunokunceda ishishini lakho ukuba liphucule indawo yalo yedijithali. Oku kunokunceda ishishini lakho libonakale phezulu kwiziphumo zophendlo lwasekuhlaleni, ikunika ukubonakala ngakumbi kunye nokutsala abathengi abaninzi.

Ngelixa udibanisa amagama angundoqo asekuhlaleni kwiphepha kunye ne-off-page imizamo yokuphucula kubalulekile kwiphulo eliyimpumelelo, Kukwabalulekile ukuzifaka kwithegi yesihloko kunye nenkcazo yemeta. NAP – okanye Igama, Idilesi, Inombolo yomnxeba – yeyona nto ibalulekileyo yokubekwa kwe-SEO yendawo. I-NAP kufuneka ifane kuwo onke amaqonga. Ukuhambelana ne-NAP yinto exabiswa nguGoogle, ke qiniseka ukuba iNAP yakho ichanekile kuyo yonke indawo. Umxholo ochanekileyo ubalulekile, njengoko isazisa ibhrendi yakho kubathengi basekhaya kwaye ibaguqulele kubathengi. I-SEO yendawo inokukunceda ukuba wandise ishishini lakho kwindawo.

Kwi-SEO yendawo, sebenzisa amagama angundoqo asekuhlaleni kwaye uwafake kwiwebhusayithi yakho. Qinisekisa ukuba usebenzisa amagama angundoqo asekuhlaleni asetyenziswa ngokuqhelekileyo kukhangelo lwasekuhlaleni. Bandakanya ulwazi olufana negama lendawo kunye naziphi na iimveliso okanye iinkonzo ezithile. ukuba iintlobo zomxholo wakho zabelana ngoyilo, musa ukwenza amaqhekeza angaboneleli ngexabiso kubasebenzisi. Ngaphandle kokubandakanya amagama angundoqo asekuhlaleni kumxholo wakho, ungalungisa iimephu zikaGoogle kwindawo yakho.