Uwunyusela njani umxholo wakho kwiiNjini zokukhangela

Ukuba ungathanda ukwandisa umxholo wakho kwiinjini zokukhangela, kukho iindlela ezininzi zokwenza oko. Ezinye zezi ndlela ziyi-Link-Earning kunye nokuQaliswa kwakhona. Ezinye zibandakanya ukuphuculwa kwekhasi kunye nophando lwegama elingundoqo. Nokuba yeyiphi na indlela oyikhethayo, kukho izinto ezimbalwa onokuzenza ukwenza umxholo wakho ubandakanye ngakumbi.

UkuSebenzisa kwiPhepha

I-OnPage-Optimierung bei SEO yinkqubo yokulungelelanisa ubuchwephesha bewebhusayithi yakho kunye nezinto ezingaphakathi kwephepha ukunyusa umgangatho weinjini yokukhangela.. Obu buchule bukwaphucula amava akho omsebenzisi. Iyinxalenye ebalulekileyo ye-SEO. Kweli nqaku, siza kugubungela iziseko ze-Onpage-Optimierung.

Umxholo yinkosi: Umxholo wakho kufuneka ube wodwa kwaye wongeze ixabiso kumfundi. Kufuneka kwakhona iqulathe igama lakho elingundoqo lokugxila. Ukudala umxholo owahlukileyo kuya kudala amava afanelekileyo omsebenzisi kwaye wongeze isiginali yakho yenqanaba ngaxeshanye. Ukwengeza, qiniseka ukuba umxholo wakho kulula ukwabelana nezinye iiwebhusayithi.

Ukuphucula i-Onpage kubandakanya iindlela ezahlukeneyo zobuchule, kubandakanywa ukusetyenziswa kwe-H-structures, ii-URL ezithethayo, kunye nemetadata ecocekileyo. Zonke ezi ndlela zobuchule kufuneka zidityaniswe kwimizamo yakho ye-SEO yemihla ngemihla. Kuya kufuneka uqhube uhlalutyo lwarhoqo lwamaphepha ukuze ubone ukuba loluphi utshintsho olufunekayo. Okukhona usenza ngcono indawo yakho, Okubaluleke ngakumbi kuya kuba kwiinjini zokukhangela.

Ngaphandle kwethegi yakho yesihloko, I-meta-beschreibung lelinye icandelo elibalulekileyo le-SEO yephepha. Ngaphandle komxholo ofanelekileyo, UGoogle akazukwazi ukuqonda iwebhusayithi yakho. Umxholo kufuneka uhambelane nenjongo yomphandi, ixabiso lonikezelo, kwaye ube mfutshane. Xa yenziwe ngokuchanekileyo, oku kuya kubangela umgangatho ophezulu we-injini yokukhangela.

I-Onpage-Optimization ngundoqo we-SEO. Kubandakanya ukuguqula amaphepha ewebhu ewebhu ukuze abe ngcono kwiinjini zokukhangela. Le yeyona ndlela yokwandisa amathuba akho okufunyanwa kwiphepha lokuqala lophendlo lukaGoogle.

Ikhonkco-Umvuzo

Ukufumana ikhonkco yinxalenye ebalulekileyo ye-SEO. Kodwa, nangona ibalulekile, Kwakhona kunzima ukulinganisa impumelelo yemigudu yokuzuza ikhonkco. UGoogle une-algorithm entsonkothileyo, kwaye awukwazi ukugxila ekufumaneni amakhonkco. Kunoko, kufuneka uqwalasele umgangatho womxholo wakho kunye nendlela efanelekileyo ngayo amakhonkco akho kwishishini lakho.

Ukufumana ikhonkco akukho lula njengoko kwakunjalo ngaphambili. Kodwa, ukuba yenziwe kakuhle, inokuvelisa itrafikhi enkulu. Umzekelo, I-Yale Appliance kunye nokuKhanya kuphindaphindeke kathathu itrafikhi yazo yenyanga kwaye yaseka iPage Authority of 46. Yakha kwakhona 23 idibanisa imimandla yeengcambu. Ngokufanayo, IRiver Pools kunye ne-Spas nazo zaxhamla kwi-link-earning. Babhala isithuba seblogi esivelise iingcambu ezisibhozo ezidibanisa iingcambu. Ngokusebenzisa i-link-earner ethembekileyo, bakwazile ukuphucula iPage Authority ukusuka 35 ukuya 40.

Ukufumana amakhonkco akuyi kukhulisa indawo yakho kuphela kwiziphumo zophando, kodwa baya kwandisa isixa setrafikhi evela kwezinye iisayithi. Ubukho bekhonkco buya kwenza ukuba ezinye iiwebhusayithi zifumane iwebhusayithi yakho, kwaye iya kuxelela iinjini zokukhangela ukuba umxholo wakho ufanelekile ukwabelana.

I-SEO imalunga nokufaneleka kwewebhusayithi kubasebenzisi, kwaye eyona ngqwalasela iphambili kukubavuyisa. Inkqubo iqala ngophando lwegama elingundoqo, okubandakanya ukufumana imigaqo efanelekileyo, ukuzibeka ngokweendidi, kunye nokuzibeka phambili. Kukho izixhobo ezininzi kunye neenkqubo ezinokukunceda kulo msebenzi.

Iyazisa kwakhona

Xa ukuqaliswa kwakhona kwewebhusayithi kusemisebenzini, usetyenziso lwe-injini yokukhangela kufuneka ibe yinxalenye yeprojekthi. Ukuqaliswa kwakhona kunika ithuba lokuvavanya izicwangciso ze-SEO kunye nokuphucula ukusebenza kwazo. Ukuqaliswa kwakhona kunika amaqela e-SEO ithuba lokuphonononga umxholo kunye nemifanekiso kwaye enze uhlengahlengiso oluya kuba luncedo ekubekweni kwabo. Ukongeza kokuphonononga umxholo, Amaqela e-SEO kufuneka aqhube uphando lwegama elingundoqo.

Xa ukuqaliswa kwakhona kwewebhusayithi kusemisebenzini, kubalulekile ukuqiniseka ukuba ubukho be-intanethi buya kuhambelana nevenkile engaphambili ye-brand. Ubukho be-intanethi buya kuba nefuthe elithe ngqo kwigama le-brand kunye nombono. Yiyo loo nto kufuneka uvavanyo olubanzi. Uvavanyo lwe-A/B lubalulekile, apho inguqulelo entsha yewebhusayithi ithelekiswa neyokuqala. Ubukho obutsha be-intanethi kufuneka bube ngaphezulu kwe-predecessor yabo kuzo zonke iimetriki.

Ukuvuselela isiza kunokuba ngumngeni, ngakumbi xa kuziwa kwi-SEO. Igama lesizinda elitsha linokungaziwa kwaye lingathatha ixesha lokuba iindwendwe zifumane indawo. Ukwengeza, izicwangciso zakudala zokutsala iindwendwe aziyi kusebenza. Kukwabalulekile ukwenza ngcono kwiselula. Oku kuya kukuvumela ukuba ufikelele 50% yetrafikhi kwiqonga eliphathwayo.

Inyathelo lokuqala lokuvuselela indawo yakho kukuqhuba uphicotho lwe-SEO. Injongo yophicotho-zincwadi kukuchonga imiba ye-SEO kunye nemigibe phambi kokusungulwa. Uphicotho lwe-SEO luya kuthelekisa i-website endala kunye nentsha kwaye igqamise iindawo ezifuna ukulungiswa.

Igama elingundoqo-uPhando

Uphando lwegama elingundoqo yinxalenye ebalulekileyo yokuthengisa injini yokukhangela. Yinkqubo yobugcisa ekufuneka ijongwe ngendlela yobuchule. Kuya kukunceda ufumane imimiselo efanelekileyo kwaye ukhethe amagama angundoqo afanelekileyo kwiwebhusayithi yakho. Ziliqela izinto ekufuneka uziqwalasele. Ekuqaleni, kufuneka uqikelele ukuba ngawaphi amagama angundoqo aya kutsala eyona traffic.

Inqaku lesibini linqanaba lokhuphiswano lwamagama angundoqo akhethiweyo. Ukuba ukhuphisana kwindawo ekhuphisanayo, okhuphisana nabo banokuba kwindawo engcono kuneyakho. Ukukhetha amagama angundoqo afanelekileyo kunokukunceda ukuba ufumane i-traffic eninzi kwaye ukwandise indawo yekhasi lewebhusayithi yakho. Amagama angundoqo yinkalo ephambili ye-SEO, kwaye kuyimfuneko ukuyenza ngokuqhubekayo ukuze uhlale ukhuphisana.

Emva kokumisela amagama angundoqo abaluleke kakhulu kwiwebhusayithi yakho, kufuneka usebenzise loo magama angundoqo kumxholo wakho. Oku kuya kuqinisekisa ukuba umxholo wakho uhambelana ngakumbi nabaphulaphuli abafuna izihloko ezithile ezijoliswe kuzo iwebhusayithi yakho. Ukusebenzisa amagama angundoqo afanelekileyo kuya kuqinisekisa ukuba ufumana i-organic traffic kwaye ezinye zezi ndwendwe ziya kuba zilungele ukuguqula.

Njengoko iphepha lokuqala leziphumo zophendlo lifumana 30% kuko konke ukucofa, iphepha lesibini lamkela kuphela 15%, kwaye iphepha lesithathu lifumana ishumi ekhulwini kuphela. Iphepha lesithathu alinamsebenzi kwaye lifumana unqakrazo oluncinci. Ukufumana izikhundla eziphezulu zamagama angundoqo afanelekileyo yinxalenye ebalulekileyo yesicwangciso esisebenzayo sokuthengisa. Izibonelelo ze-SEO ezilungileyo zinokuba zexesha elide.

Imiba yobugcisa

Imiba yobugcisa be-SEO isisiseko sobukho bewebhu obuyimpumelelo. Ezi ndlela zobuchule zijolise kwiikhowudi kunye nemiba yeseva yewebhusayithi kwaye inokonyusa ukuqondwa kophawu kunye nabatyeleli bewebhusayithi.. Nantsi eminye imizekelo yobuchule bobugcisa be-SEO. Ezi ndlela ziya kunceda iwebhusayithi yakho ibekwe phezulu kwiziphumo zenjini yokukhangela. Ezi ayizizo kuphela izinto ezichaphazela indawo yewebhusayithi yakho.

Mandulo, ii-injini zophendlo zibekwe kwindawo ezisekelwe kudumo lwamakhonkco akhomba kuzo. Nangona kunjalo, babedinga iindlela ezingcono zokubeka iiwebhusayithi. Ngoku, I-SEO yobugcisa ithathela ingqalelo izinto ezifana nokufikeleleka kwekhasi kunye 404 iimpazamo. ukuba iintlobo zomxholo wakho zabelana ngoyilo, ikhowudi ecocekileyo inokuphucula umgangatho wakho. I-SEO yobuchwephesha ibaluleke ngakumbi njengoko ukusetyenziswa kweselula kunyuka.

Amaxabiso

Ixabiso le-SEO lokuphucula i-SEO lixhomekeke kwizinto ezininzi, kubandakanya umda womsebenzi kunye nokufikelela kubaphulaphuli ojolise kubo. Ixabiso lenkonzo ye-SEO linoluhlu naphi na ukusuka kumakhulu ambalwa eedola ngenyanga ukuya kumawaka amaninzi eedola ngenyanga, kuxhomekeke kwinkonzo ethile enikezelwayo. Ii-arhente ze-SEO ziya kucaphula ixabiso elisekelwe kububanzi beprojekthi kunye nezixhobo ezikhoyo kwi-arhente.

Iinkonzo ze-SEO azifumaneki kumazinga aphantsi eminyaka emithathu edlulileyo, ikakhulu ngenxa yokuba i-SEO yinkqubo eyandayo kwaye ithatha ixesha. Ukwengeza, Ii-algorithms zikaGoogle zihlala zivela, ukwenza kube nzima ukuhlala phezu kwabo. UGoogle ufuna ukunika eyona mpendulo ifanelekileyo kumbuzo wabasebenzisi, kwaye ubathintele ekutshintsheni kwezinye iinjini zokukhangela.