Uyenza njani iwebhusayithi yakho ukuba ibonakale ngakumbi kwiiNjini zokukhangela

I-SEO imele i-Search Engine Optimization. Le yinkqubo yokukhohlisa iinjini zokukhangela ukuba zivele phezulu kwiziphumo zophendlo. Iinjini zokukhangela zisekelwe kwii-algorithms, kunye nenjongo ye-SEO kukwenza iwebhusayithi yakho ibonakale phezulu kwiziphumo zokukhangela igama elithile elingundoqo okanye igama lokukhangela. Nazi ezinye iingcebiso zokwenza iwebhusayithi yakho ibonakale ngakumbi kwiinjini zokukhangela:

Uphendlo lwe-injini yokukhangela

I-SEO imele ukusetyenziswa kwe-injini yokukhangela, kwaye yinkqubo yokuphucula ukusebenza kwewebhusayithi yakho ngokusebenzisa amaqhinga ahlukeneyo. Ngelixa izicwangciso zokuphucula kwisiza zihambelana ngokuthe ngqo kumxholo kunye nekhowudi kwiwebhusayithi yakho, I-SEO ye-off-site inqunywe kakhulu yimiqondiso yangaphandle. Inxalenye yokuqala yewebhusayithi ephuculweyo yithegi yesihloko, eyifayile yokubhaliweyo encinane kwinxalenye eyintloko yephepha ebonisa umxholo wephepha. Ngelixa izihloko zemeta zihlala zigxekwa ngokuchaphazela kakubi umgangatho wenjini yokukhangela, Iinkcazo zemeta zibe yinto ebalulekileyo yokuphucula ukususela ekuqaleni kwe-SEO.

SEO, okanye usetyenziso lwe-injini yokukhangela, sisicwangciso-qhinga esikhulayo sokuthengisa. Ngokusebenzisa iinjini zokukhangela ukukhuthaza iwebhusayithi, amashishini anokwandisa ukubonakala kwawo kwaye afikelele kubaphulaphuli abajolise kubo. Njengeyona njini yokukhangela idumileyo kwihlabathi, UGoogle unemfuno ephezulu yomxholo wewebhu. Nokuba uthengisa imveliso kwi-Intanethi okanye unikezela ngenkonzo, kubalulekile ukuba ube newebhusayithi enokufunyanwa lula ngabathengi abanokubakho.

Ukuthengisa injini yokukhangela kufuna uvavanyo. Inkqubo yokufumana izikhundla eziphezulu kwiziphumo zokukhangela ibandakanya ukuguqula umxholo wewebhusayithi kunye noyilo ukuze kubonakale ngakumbi kwi-bots yokukhangela.. Ukwengeza, ukuthengisa injini yokukhangela kufuna ukuba uhlale ubeka iliso kwaye uvavanye indawo yakho, yahlule kukhuphiswano, kwaye uyiphathe kakuhle. Ngalo lonke olu lwazi, unokuphuhlisa isicwangciso somkhankaso wokuthengisa we-SEO ogqibeleleyo. Kukho iinzuzo ezininzi zokuthengisa injini yokukhangela. Nangona kunjalo, kukwathatha ixesha elininzi kwaye kufuna uvavanyo oluninzi.

Ukulungiselela kwikhasi

Uphendlo lwe-injini yokukhangela (SEO) yinkqubo yokubonisa umxholo kubasebenzisi, kwaye ngaloo ndlela ubaphembelela ukuba bandwendwele iwebhusayithi yakho. Ukufezekisa oku, Kufuneka uqonde i-algorithms kaGoogle kwaye uzame ukuyiqinisekisa ukuba umxholo wakho yeyona mpendulo ilungileyo yombuzo wokukhangela umbuzo. Ngaphezu koko, kubalulekile ukwenza umxholo wakho ube glaubwurdig kwaye ufanelekile. Ilungile i-E-A-T, ikhonkco lokwakha, kunye neVerweise auf imithombo efanelekileyo ziindlela ezisebenzayo zokuphucula ukuthembeka kukaGoogle.

Ngaphandle kwe-injini yokukhangela yesiqhelo (SEO), Ungasebenzisa le ndlela yokwandisa iwebhusayithi yakho kuYouTube, yendawo, kunye neziphumo zokukhangela imifanekiso. I-SEO lisebe lokuthengisa injini yokukhangela (I-SEM). Ukuba umtsha kule nkqubo, le ngxelo iya kukunika imizekelo ebonakalayo, izixhobo, kunye neengcebiso zokuhlalutya. Ukuba unomdla kwi-SEO, ungathandabuzi ukujonga isikhokelo sethu se-SEO sabaqalayo!

Ukufezekisa isikhundla esiphezulu kwiinjini zokukhangela kubalulekile kwi-SEO. Nangona kunjalo, kuthatha ixesha ukuba iziphumo zivele. Ixesha elibekiweyo liyahluka ngokusekelwe kwizinto ezahlukeneyo. Umzekelo, ukuphuculwa kwenjini yokukhangela kuthatha iinyanga ezintathu ukuya kwezintandathu. Ngaphezu koko, yinkqubo eqhubekayo, kwaye iwebhusayithi yakho idinga ukuphuculwa rhoqo kunye nokwandiswa. Ekugqibeleni, I-SEO inokukuzisela inzuzo ephezulu. Ngoko, qalisa namhlanje kwaye uvune izibonelelo!

Schema-Markup

I-Schema-Markup yindlela yokuphucula ukubonakala kwiphepha lakho lewebhu kwiziphumo zophando. Phakathi kwezinto eziphambili zokusetyenziswa kwesixhobo kukulula kombutho wolwazi kunye nokufumana. Ngokubonelela ngolwazi malunga namaphepha abaluleke kakhulu kwisayithi yakho, Imarkup inokunyusa izinga lenjini yokukhangela yewebhusayithi yakho. Ngaphaya koko, inokunceda abantu bafumane iwebhusayithi yakho lula kwaye banyuse amazinga okucofa. Ngaphezu koko, ungasebenzisa le teknoloji kumashishini asekuhlaleni, ngokunjalo.

Olunye usetyenziso lwe-Schema Markup lukwi-Geographic Markup. Le teknoloji inceda abaphathi bewebhu babeke ulwazi lwe-geo-referenced geolocation kwiwebhusayithi yabo. Ngaphezu koko, inokunceda ukwakha ukuthembana kunye neendwendwe zewebhusayithi kwaye incede iinjini zokukhangela ukufumana ulwazi olubalulekileyo. Ukuba uyazibuza ukuba ungayiphumeza njani kwiwebhusayithi yakho, inqaku elilandelayo liza kukunceda ufunde iziseko zalo.

Olu phawu lukuvumela ukuba wenze ii-captions ezinomtsalane zemifanekiso yakho ngokulula, eziphawulwe kwiziphumo zophendlo. Ikwavumela uGoogle azi ukuba luhlobo luni lomxholo oqulethwe yiwebhusayithi yakho. Ngokusebenzisa uphawu, kuya kuba lula kwiindwendwe ukufumana izithuba kunye namanqaku kwaye kukunike ithuba lokuhlela umxholo wakho. Kwakhona kwenza iwebhusayithi yakho ibonakale ngakumbi kwiziphumo zikaGoogle kwaye kukunceda ufumane imali eninzi. Ngoko, zithini izibonelelo ze-Schema-Markup ye-SEO?

Olunye uncedo lwe-Schema-Markup kukuba ikuvumela ukuba usebenzise isixhobo ukuhlalutya umxholo wesiza sakho kwaye wongeze iithegi kunye ne-markups element.. Esi sixhobo sinokusetyenziselwa ukuhlalutya imiphumo ye-SEO kunye nokulandelela i-traffic kwiwebhusayithi yakho. Ngaphezu koko, ungayisebenzisa ukumisela i-ROI yakho okanye uthenge iintengiso. Okufuneka ukwenze kukulandela izalathiso ezikwiZiko loNcedo likaGoogle.

Amakhonkco angenayo afanelekileyo

Amakhonkco angaphakathi abaluleke kakhulu kwi-SEO. UGoogle uvavanya igunya lewebhusayithi yakho ngokusekwe kula makhonkco. Amakhonkco afanelekileyo, kwelinye icala, iya kubonisa ukuba umxholo wakho uthembekile kwaye uyathandwa. Ngoko ke, kubalulekile ukuba wongeze inani lamakhonkco angenayo afanelekileyo kwiwebhusayithi yakho. Funda ukuze ufunde indlela yokunyusa amakhonkco akho angenayo kunye nokuphucula i-injini yokukhangela yewebhusayithi yakho.

Unokwenza oku ngokulinganisa ngononophelo ukubaluleka kwekhonkco ngalinye langaphakathi kwiwebhusayithi yakho. Khumbula ukuba ii-injini zokukhangela azohlwayi amakhonkco angaphakathi angaphathwa kakuhle, kodwa baya kuvuza iisayithi ngamakhonkco angaphakathi alungiselelwe kakuhle. Ukuba ulwakhiwo lwekhonkco lwangaphakathi lunzima kakhulu, inokubangela ukuba i-SEO ihlupheke, ke zama ukuhlengahlengisa amakhonkco angaphakathi ewebhusayithi yakho ngaphambi kokuba uwasebenzise. Ukwengeza, ungasebenzisa amagama angundoqo afanelekileyo ukutsala iindwendwe ezininzi kwiwebhusayithi yakho.

Enye indlela yokuphucula ukuthandwa kwekhonkco lakho kukudala umxholo osemgangathweni. Umxholo owenzayo kufuneka uhambelane kakhulu nabaphulaphuli bakho. Ufuna ukutsala iindwendwe ngokubanika into enexabiso yokufunda. Ngokudala umxholo osemgangathweni, unokonyusa umgangatho wephepha lakho. Kwaye ukhumbule ukuba akukaze kube kudala kakhulu ukuqala ukwakha amakhonkco e-ngehende afanelekileyo e-SEO. Oko kubaluleke kakhulu kwi-SEO njengoko injalo nakweyiphi na enye inkalo yobukho bendawo yakho kwi-intanethi.

Ukuthembeka kukaGoogle

Imiba emininzi yokubeka isetyenziswa nguGoogle ukumisela ukufaneleka koxwebhu kukhangelo. Ukwengeza, amanye amaqhinga e-SEO anokuthi athathwe kuhlalutyo loHlaziyo oluPhambili lweGoogle. Njengokuba, Uphononongo oluncinci olwenziwe nguLily Ray kwisihloko esithile seYMYL safumanisa ukuba iiwebhusayithi kufuneka zibe nomxholo obalulekileyo.. Hayi amanqaku kuphela, kodwa umxholo owenziwe ziingcali kufuneka usetyenziswe.

I-Organic traffic ibhekisa kwiindwendwe ezifumene iphepha lakho nge-injini yokukhangela. I-traffic engaphezulu ye-organic ithetha ukusebenza okungcono. Ngamanye amazwi, ukuba abantu bafumana indawo yakho ngophendlo lwendalo, baya kuba lula ukuhlala kwaye babuyele kwiwebhusayithi yakho. Yimeko yokuphumelela kuGoogle kunye nawe. Njengokuba ubona, I-SEO ayingomlingo, kodwa ibalulekile.

Ukuze wenze iwebhusayithi yeGoogle ibengcono, kufuneka ibe nomxholo okumgangatho ophezulu kwaye ifundeke ngabantu. Iinjini zokukhangela aziniki ixabiso elifanayo kumxholo njengoko zenza kwi-SEO. Ngoko ke, kubalulekile ukwakha uphawu oluthembekileyo olunokuthi abantu baluthembe. Kodwa unokwakha njani ukuthembeka? Eli nqaku liza kunikela amacebiso. Iya kukunika iingcebiso malunga nendlela yokunyusa ukuthembeka kwewebhusayithi yakho.

Uphando lubonise ukuba abasebenzisi banombono ophezulu wokuzibona kuGoogle, kodwa oku akuhambelani nenqanaba labo lolwazi lokufunda nokubhala. Ngelixa abasebenzisi banokukwazi ukuqaphela umphumo wePSM, abasoloko beyazi indlela yokuyihlolisisa. Ngokukhuthaza ulwazi lokufunda nokubhala, unokwakha isiseko esiluqilima sokuthembela komsebenzisi kwiinjini zokukhangela. Ukuba awunalo ixesha elaneleyo okanye awukhululekanga nge-SEO, usenako ukusebenzisa ezinye iinjini zokukhangela injongo enye.

Iindleko ze-SEO

Ii-arhente ze-SEO zihlala zihlawula iintlawulo ezahlukeneyo, kuxhomekeke kumthamo womsebenzi abawenzayo kunye nenqanaba lobuchule babo. Ngelixa uninzi lwee-arhente ezibekekileyo zibonelela ngeenkonzo ezisisiseko ezifanayo ngamaxabiso ahlukeneyo, abanye basebenza kwiinkalo ezithile ezifuna ubuchule obukhethekileyo. Isiphelo esisezantsi samaxabiso e-SEO siqala ngeenxa zonke $2500 kwaye inyuke ukuya malunga ne-5k yeedola ngephulo elisemgangathweni. Kwakhona kubalulekile ukuqwalasela ixesha kunye nomgudu ongena kwiprojekthi, njengoko ii-arhente ze-SEO zinokubiza kakhulu kunokuba unokulindela.

Ukuze unqume iindleko ze-SEO, Kuya kufuneka uqwalasele iinjongo kunye neenjongo zeshishini lakho. I-SEO idinga ixesha elininzi kunye namandla, kwaye akunakwenzeka ukulindela ukubona iziphumo ngobusuku. Ngaphezu koko, ngelixa unokuhendeka ukuba ukhethe eyona arhente inexabiso eliphantsi, kusoloko kuyimpazamo ukukhetha eyona ndlela ifikelelekayo. Nje ngeziphumo, mhlawumbi awuyi kuvuya ngeziphumo zenkonzo ukuba uchitha ngaphezu kokuba uzimisele ukutyala imali.

Ngelixa ezinye iinkampani ze-SEO zihlawula imali eyongezelelweyo kwiindleko zokumisela, abaninzi abacebisi be-SEO baquka le nkonzo njengenxalenye yeephakheji zabo eziqhubekayo. Ezi nkonzo, nangona kunjalo, kungathatha iintsuku ezimbalwa ukuphumeza, kwaye inkqubo yokuseta inokulibazisa ukuphunyezwa kwephulo. Nje ukuba iwebhusayithi yakho iphuculwe, kulula ukuyigcina. Nangona kunjalo, unokufuna ukusombulula nayiphi na 404 iimpazamo okanye lahla amaphepha aphindiweyo. Kusenokufuneka wenze uhlengahlengiso kwindawo yakho ukuze uphucule umgangatho we-injini yokukhangela, tshintsha izinto zoyilo, okanye utshintshe igama elingundoqo ekujoliswe kulo.