ULiphucula njani i-injini yokukhangela (SEO)

ULiphucula njani i-injini yokukhangela (SEO)

Injongo yokuphucula injini yokukhangela (SEO) kukunyusa ukugcwala kwewebhusayithi ngeenjini zokukhangela. I-traffic ekujoliswe kuyo ye-SEO ayihlawulwanga, ngqo, kwaye ihlawulwe. Ukuba ungathanda ukwandisa ukugcwala kwewebhusayithi yakho, funda la manyathelo. Uya kumangaliswa ngokukhawuleza ukuba iwebhusayithi yakho iya kuqala njani ukunyuka kwinqanaba. Apha ngezantsi kukho amacebiso abalulekileyo ekufuneka uwaqwalasele. Nje ukuba wenze utshintsho olulandelayo kwiwebhusayithi yakho, usendleleni eya ekubonakaleni ngcono kwiinjini zokukhangela.

Isantya sephepha

A good way to improve your page speed in Google SEO is to reduce the number of redirects on your site. Ukwalathiswa kwakhona ngoyena nobangela uphambili wokubambezeleka kwaye unokongeza phakathi kwesekondi enye neyesithathu ukuya kwixesha lokulayisha iphepha. Ukunciphisa oku kulinda, khangela iipateni kulwalathiso lwakho kwakhona kwaye ususe ezingeyomfuneko. Ukutshintsha iintengiso kwiwebhusayithi yakho kunokuphucula isantya sephepha lakho. Kodwa ungasebenzisi esi sicwangciso njengesicwangciso sakho se-SEO kuphela. Kunoko, yisebenzise ukuphucula amava omsebenzisi kwaye wenze imbonakalo entle yophawu lwakho.

Ngelixa inani leendwendwe kwindawo yakho linokuba liphantsi, isantya sephepha sinokuphucula kakhulu umgangatho walo kwaye ekugqibeleni, izinga lokuguqulwa kwayo. Ngaphezu koko, Ibenchmarks zeshishini elitsha likaGoogle zixhasa umbono wokuba iwebhusayithi ekhawulezayo inomtsalane ngakumbi kubasebenzisi. Oku kuthetha ukuba ukuba iphepha lakho lilayisha ngokucothayo, iindwendwe zakho zingayishiya indawo yakho. Ngethamsanqa, ungasebenzisa imifanekiso, iividiyo, kunye nezinye izinto zokuphucula isantya sephepha lakho.

Inqaku leGoogle PageSpeed ​​​​luvavanyo oluqatha lwentsebenzo yephepha. Ngumndilili olinganisiweyo weemetrikhi ezahlukeneyo. Okukhona ubunzima beemetrics banempembelelo ephezulu kukalisho lulonke. Ngelixa ungeke ukwazi ukujonga ubungakanani bomntu ngamnye kwingxelo yeLighthouse, unokubala ngokulula amanqaku ePageSpeed ​​usebenzisa isixhobo sasimahla se-intanethi. Ngeziphumo ezichanekileyo, qiniseka ukuba usebenzisa isixhobo sokubala samanqaku seLighthouse.

Ukuze ukwandise isantya sephepha lakho, qiniseka ukuba uyibeke esweni rhoqo. Le ndlela, ungabamba nayiphi na imiba kwangoko kwaye uthathe inyathelo ngaphambi kokuba ichaphazele umgangatho wakho. Kuya kukunceda ulinganise iinzame zakho zokuphucula. Ekubeni abathengisi abanalo ulawulo olupheleleyo lweewebhusayithi zabo, kufuneka banxibelelane nabanye abachwephesha ababhala ikhowudi kwaye bayile indawo kubasebenzisi. Ekugqibeleni, oku kuthetha ukuba amanye amaqela kufuneka athathe inxaxheba ekuphuculeni isantya sephepha. Iyinxalenye ephambili yokufezekisa amanqanaba aphezulu kwiinjini zokukhangela.

On-page modifications

Manually changing the URL of a page will not hurt your rankings as much as other on-page errors. Kodwa ngelixa iingxaki ezinje ngomxholo ophindwe kabini okanye iithegi zesihloko aziyi kukohlwaya, baya kwenzakalisa ukuthembeka kwewebhusayithi yakho kunye nokugcwala. Ukungachazi, baya kukubiza inzuzo! Kodwa neempazamo ezincinci zinokuqokelelana ngokuhamba kwexesha kwaye ekugqibeleni zitshabalalise amanqanaba akho. Ngoko, Nazi ezinye zezinto ekufuneka uyenzile ukuze uqiniseke ukuba i-SEO yewebhusayithi yakho ayonakaliswa zezi mpazamo eziqhelekileyo.

Ukudibanisa kwangaphakathi kubalulekile kwi-SEO yephepha. Amakhonkco angaphakathi kufuneka aqhagamshele kumaphepha agunyazisiweyo kwaye asebenzise isicatshulwa se-anchor esigxile kwigama elingundoqo. Nangona kunjalo, amakhonkco angaphakathi akufanele asebenzise amagama angundoqo ozama ukuwabeka. Kunoko, sebenzisa amagama angundoqo afanelekileyo kumaphepha abadibanisa nawo. Xa usebenzisa amakhonkco angaphakathi, qiniseka ukuba uqhagamshelana nabo ukusuka kumacandelo afanelekileyo omxholo. Ukuba usebenzisa izixhumanisi zangaphakathi ezijoliswe kwigama elingundoqo, baya kunceda iinzame zakho ze-SEO.

Enye indlela yokuphucula i-SEO yakho kukwenza iphepha lakho libe lula ukutolika nguGoogle. Ukusebenzisa isicatshulwa esingesinye, okanye enye isicatshulwa, yemifanekiso, iphucula amava omsebenzisi ngokubonelela ngolwazi oluninzi lwe-injini yokukhangela. Ukongeza, oku kunceda ukuba indawo yakho ibonakale kukhangelo lwemifanekiso kwaye inyuse umgangatho wakho. Ukongeza, ikwasebenza njengokubhaliweyo kweankile kuqhagamshelo lwangaphakathi. Yindlela entle yokukhuthaza imizamo yakho ye-SEO ekwiphepha! Kwaye khumbula, I-algorithm kaGoogle ihlala iguquka, ke qiniseka ukuba uphumeza lonke utshintsho oluyimfuneko kwiwebhusayithi yakho.

Ukuphucula i-URL yakho kuya konyusa umgangatho wakho kwaye uqhube itrafikhi. Umzekelo, ukuba ufuna ukubeka phezulu isixeko, qiniseka ukuba ubandakanya igama lesixeko kwi-URL. ukuba iintlobo zomxholo wakho zabelana ngoyilo, ungalibali ukubandakanya igama lesixeko kwithegi yesihloko. Le yenye yeyona ilula kwaye ikhawulezayo iphumelele ekuphuculeni kwiphepha. Omnye umba obalulekileyo wokwenziwa kwephepha kusetyenziso lwenkcazo yemeta. Eli licandelo elingezantsi kwethegi yesihloko kwaye linamagama ambalwa kunethegi yesihloko. Qinisekisa ukuba inkcazo yemeta inegama elingundoqo kwaye ichaza umxholo wephepha.

Iinkcazo zeMeta

One of the most important aspects of your website is its meta description. Ivela kwiziphumo zophando kwaye izivakalisi ezibini ukuya kwezintathu ubude. Lithuba lakho lokuqala lokuxelela umkhangeli ukuba ithini iwebhusayithi yakho malunga nokuba ibaluleke kangakanani kwiimfuno zabo. Njenge, kubaluleke kakhulu ukuba uyibhale ngendlela enomtsalane ebantwini. Nazi ezinye izikhokelo zokubhala iinkcazo zemeta:

Ekuqaleni, khumbula ukuba inkcazo yakho yemeta kufuneka ilungelelaniswe noyilo lwephepha lakho kunye newebhusayithi. Kufuneka kwakhona ucinge nenjongo yabaphulaphuli bakho. ukuba iintlobo zomxholo wakho zabelana ngoyilo, khumbula ukuhlala ngaphakathi komda wabalinganiswa. Inkcazo yakho yemeta kufuneka idibanise izinto ze-SEO ezifana namagama angundoqo kunye nethoni yelizwi. Qinisekisa ukuba ufaka igama lenkampani yakho kunye negama lewebhusayithi ukuba likhona. Ekugqibeleni, qiniseka ukuba usebenzisa amagama angundoqo ahambelana ne-niche yakho. Khumbula, inkcazo ye-meta ecebileyo yegama elingundoqo iya kubangela umgangatho ophezulu wekhasi.

Xa ubhala inkcazo yemeta, gcina engqondweni ukuba inkcazo yemeta ebhalwe kakuhle iyakwandisa iCTR yakho (nqakraza-ngomlinganiselo) kwiziphumo zophendlo. Nangona kunjalo, Olunye uphononongo lwakutsha nje lubonisa ukuba iziqwengana ezifakiweyo zehlisa i-CTR kwindawo yokuqala. Isikhundla esiphezulu se-SERP sinxulumene nomgangatho ophezulu wetrafikhi kunye nonqakrazo oluphezulu lokucofa. Nje ngeziphumo, Inkcazo yakho yemeta kufuneka ibonise ithoni yebhrendi yakho. Kufuneka ibe yodwa kwiphepha ngalinye ukunqanda uphindaphindo.

Okwesibini, gcina inkcazelo yakho yemeta imfutshane. Iinjini zokukhangela zinokuthatha inkcazo yakho yemeta njengemfutshane kakhulu kwaye ukhethe ukuvelisa isicatshulwa sayo endaweni yokuyibonisa kumkhangeli.. Ekugqibeleni, inkcazo yakho yemeta lithuba lokuthengisa uphawu lwakho. Yigcine phakathi kwamashumi amahlanu namashumi amathandathu anesihlanu. Ukuba ugqithise kumda woonobumba, I-SEO yakho iya kubandezeleka. Isenokubangela ukuba uGoogle atsale isicatshulwa senkcazo yeMeta kumxholo wakho. Kodwa, ungaxhalabi, umda woonobumba ngowexeshana kuphela.

Unique URLs

A URL becomes an anchor text if the website does not have any links. Ukusebenzisa i-URL eyodwa kuya kwandisa itrafikhi, ukwandisa amazinga, kwaye ukhuthaze ukucofa. Ngaphambi kokuba wenze i-URL entsha, qwalasela umthamo wamagama angundoqo, search trend, kunye nenjongo. Sebenzisa i-Keyword Intelligence isixhobo nge-BiQ ukufumana ulwazi malunga nendlela iindwendwe zakho eziya kuyibona ngayo i-URL yakho. Apha ngezantsi kukho iingcebiso zokwenza i-URL eyodwa:

Qinisekisa ukuba i-URL yakho imfutshane kwaye ayilibaleki. Kuphephe ukutyumza, enika imbonakalo yobunzulu kwaye yenza ukuhlela ii-URL kube nzima. Kunoko, zama ukusebenzisa ii-URL ezihlaziyiweyo. Ezi URL zineefolda ezimbalwa kwaye kulula ukuba iinjini zokukhangela ziziqonde. Ukusebenzisa ii-URL ezihlengahlengisiweyo kuya kuphucula umgangatho wenjini yokukhangela kwindawo yakho. Zifundeka ngakumbi kwaye azilibaleki kwiindwendwe. Ungalibali ukongeza isihloko esichazayo kunye nenkcazo kwi-URL yakho.

Ngokufanelekileyo, i-URL yakho iqulethe amagama angundoqo abalulekileyo kubaphulaphuli bakho ekujoliswe kubo. UGoogle akakhathali ukuba inde kangakanani iURL yakho, kodwa ii-URL ezimfutshane zinxulumana namanqanaba aphezulu. Ukubandakanya amagama angundoqo kwi-URL yakho kubalulekile kwi-SEO. Nangona kunjalo, ayisiyiyo imeko ngokwayo. I-URL yakho kufuneka ibemfutshane kwaye kube lula ukuyikhumbula, kwaye kufuneka ibe negama elingundoqo elifanelekileyo kuyo. Ukusebenzisa amagama angundoqo amaninzi kunye neendidi kwi-URL yakho kuya kuphucula amathuba okuba abantu bacofe kwikhonkco lakho.

Ii-URL ezinamandla zolunye ukhetho. Ezi ziveliswa ngeskripthi okanye isiseko sedatha. Ngokuqhelekileyo zineempawu ezikhethekileyo, njenge-slash. Oku kwenza i-URL yakho ibonakale imbi. Ii-URL ezinamandla zikwalimaza i-CTR yakho yendalo. Ukhetho olungcono kukusebenzisa iziqulathi zeefayili ezisezantsi okanye ii-subdomains, ezo zombini SEO-friendly. Ukuba awukwazi ukwenza isigqibo phakathi kwezi ndlela zimbini, sebenzisa isiqulathi seefayili. Kungcono ukunqanda ukusebenzisa ii-URL eziguqukayo kunye ne-subdomains.

Site security

When you use Google to boost your search engine rankings, kufuneka ugcine indawo yakho ikhuselekile. Ukongeza ekukhuseleni iwebhusayithi yakho kubaduni, le yindlela elungileyo yokutsala iindwendwe ezininzi kwiwebhusayithi yakho. UGoogle uqaphela iiwebhusayithi ezosulelwe yi-malware njengokwaphulwa kokhuseleko kwaye unokuzihluza. Onke amashishini afuna ukuba iindawo zawo zikhawuleze, njengoko iiwebhusayithi ezikhawulezayo zithetha ishishini elingakumbi. I-downside of downtime kukuba abasebenzisi banokukhawuleza bakrokre ukuba iwebhusayithi yakho iphantsi kweeyure, iintsuku, okanye iinyanga. Ukuba nexesha elide lokuphumla kunokukhokelela kwiinkxalabo ezinzima, okukhokelela kukwehla kwe-SERP kunye nokulahleka kwetyala.

Ngethamsanqa, kukho iindlela ezimbalwa zokugcina iwebhusayithi yakho ikhuselekile, nokuba ayibonakali ngathi. Enye indlela yokugcina iwebhusayithi yakho ikhuselekile kukusebenzisa iHTTPS, ethi uGoogle wayibiza isiginali yenqanaba kwiminyaka eliqela eyadlulayo. Qinisekisa ukuba unesiqinisekiso esisebenzayo se-SSL, kwaye uqinisekise ukuba wenza isalathisi. Ukuba unexhala ngeli nyathelo, nantsi indlela yokwazi ukuba uyahambelana nezikhokelo zokhuseleko zikaGoogle.

Ngethuba nje iwebhusayithi yakho ikhuselekile, iinjini zokukhangela ziya kuyiphatha njengendawo ethembekileyo. Ngaphandle kwendawo ekhuselekileyo, abasebenzisi banokuthi bashiye iwebhusayithi yakho, kwaye uGoogle usebenza ukunqanda oko ukuba kungenzeki. Ukhuseleko lubalulekile ukwenzela ukuba ugweme ukufakwa kuluhlu olumnyama, kodwa kunokuthatha ixesha ukulungisa. Ngethamsanqa, ukhuseleko yinxalenye ephambili ye-SEO, kwaye unokwenza lula ukuba iwebhusayithi yakho ikhuseleke ngoncedo lwe-SEO yeGoogle.

Ukongeza isatifikethi se-SSL kwindawo yakho kunokunyusa umgangatho wakho kwiinjini zokukhangela. Ii-algorithms zikaGoogle zokuvuza iisayithi ezine-HTTPS ngaphezu kwezo zingenayo. Ixabisa ngaphantsi $100 ngonyaka kwaye inyusa ukuzithemba kwabathengi, nto leyo eyandisa umsebenzi wendawo yakho kunye nenqanaba le-SEO. Ukhuseleko oluphezulu lwewebhusayithi yakho, kokukhona iya kuthembeka ngakumbi. Kwaye oku kubalulekile kulo naliphi na ishishini kwi-intanethi. Ngoko, ungalibali ukufaka isatifikethi se-SSL esikhuselekileyo kwindawo yakho.