Ungazifumana njani ezona zininzi kuPhumezo lweNjini yoPhendlo lukaGoogle

Xa kuziwa kuGoogle wokukhangela injini yokusebenzela, umxholo ngukumkani. I-SEO yinkqubo yokuphucula indawo yewebhusayithi yakho kwiinjini zokukhangela. Kukho amanyathelo ambalwa abalulekileyo ekufuneka uwathathe ngaphambi kokuba uqalise inkqubo. Umzekelo, kufuneka ube nohlahlo lwabiwo-mali kwindawo yakho ye-SEO yephepha, ukuze ukwazi ukwaba izixhobo ezaneleyo ukuze wenze umsebenzi. ukuba iintlobo zomxholo wakho zabelana ngoyilo, kufuneka ukhethe izixhobo ezifanelekileyo.

Umxholo uyinkosi kusetyenziso lwe-injini yokukhangela

I-SEO imalunga nokuphucula umgangatho wetrafikhi yewebhusayithi yakho kunye nokufumana ukubonakala ngakumbi. Oku kubangela ukwanda kolwazi lwebrendi kunye nokuthengisa. Ukuze ufumane okuninzi kwi-SEO yakho, qiniseka ukuba uyawukhulisa umxholo wakho ngendlela ekunceda ukuba uhlele kakuhle. Umxholo yinkosi, kodwa kukho ezinye izinto ekufuneka uziqwalasele ngokunjalo.

Umxholo wakho kufuneka uhambelane nezinto ezinomdla kunye neemfuno zabaphulaphuli bakho. Ukwengeza, ifanele ukubakonwabisa kwaye ibenze bazive bezalisekile emva kokujonga umxholo wakho. Ngaphezu koko, kufuneka ikuncede ukuseka ubudlelwane obungcono kunye nabathengi bakho. Ukuba awunawo umxholo ochanekileyo, uya kuzama ukumisa kakuhle.

Enye yeendlela ezilungileyo zokuqatshelwa kwi-intanethi kukwenza umxholo ofundisayo nonomdla. Ukongeza ekunikezeni ulwazi oluluncedo, umxholo ukwakuvumela ukuba wenze uphawu lwakho. Umzekelo, ungasebenzisa ubungqina ukubonisa ukuba ubonelela ngexabiso kubathengi bakho. Le ndlela, baya kuba nakho ukuthenga kuwe kwaye baya kubuya ngokungaphezulu.

Umxholo kwiwebhusayithi yakho kufuneka usombulule ingxaki yokwenyani kubathengi bakho. Ifanele ukuba nexabiso nakubafundi bakho kwaye ibenze bafune ukwabelana ngayo. Kubalulekile ukuphuma kwezinye iiwebhusayithi kunye nezithuba zeblogi, ngoko ke kufuneka unikezele ngolwazi oluxabisekileyo abafundi bakho abaya kulufumana lubalulekile.

Ukongeza kumxholo, kufuneka kwakhona wenze isicwangciso sokuhambisa. Oku kuya kukunceda ufumane umxholo wakho kubaphulaphuli obafunayo. Umxholo awunamsebenzi ukuba abaphulaphuli bakho abazi ukuba bawufumana njani. Kwakhona kubalulekile ukuqwalasela umxholo. Ngaphandle komxholo, umxholo wakho awunantsingiselo kwaye awuyi kutsala ingqalelo. Umxholo yiyo nantoni na oyivelisayo enenjongo yokwazisa okanye ukufundisa abaphulaphuli bakho.

Ukudala umxholo okumgangatho ophezulu ubalulekile kusetyenziso lwe-injini yokukhangela. Ikuvumela ukuba ugqame kwisihlwele kwaye utsale ingqalelo yabathengi. Iwebhusayithi enqongopheleyo kumxholo womgangatho ayiyi kuvelisa impendulo yeemvakalelo kubafundi, kwaye ayiyi kuvelisa utshintsho. Ukuba umxholo wakho ukumgangatho ophezulu, abaphulaphuli bakho baya kubandakanyeka kuyo kwaye baya kubelana ngayo nabanye okanye bacebise indawo yakho kubahlobo kunye nosapho lwabo.

Uhlahlo lwabiwo-mali lubalulekile kwi-SEO ekwiphepha

Ukuba ufuna ukufumana itrafikhi engaphezulu kwiwebhusayithi yakho, kufuneka uqwalasele i-ROI ye-SEO yephepha. Esi sicwangciso siya kukunceda ukulinganisa ukusebenza kwemizamo yakho ye-SEO kwaye usete uhlahlo lwabiwo-mali ngokufanelekileyo. Njengokuba, iwebhusayithi enabaphulaphuli behlabathi iya kufuna uhlahlo lwabiwo-mali oluphezulu kunesayithi elibonelela kuphela kwi-niche ethile.

Ukongeza ekuphuculeni umxholo wewebhusayithi yakho kunye nesakhiwo sokudibanisa, kufuneka kwakhona uqwalasele ubume bendawo, ukukhangela, kunye nesantya sephepha. Ukuphuculwa koyilo lwesiza kuya kuqinisekisa ukuba iindwendwe zakho zifumana umxholo ophambili wephepha ngalinye. Iwebhusayithi yakho kufuneka ibe lula ukuhamba kwaye ikhawuleze. Oku kuya kunceda ukunyusa ukuguqulwa kwakho kunye nokuphucula ukubonakala kwewebhusayithi yakho.

Uhlahlo lwabiwo-mali lwe-SEO optimization luya kuxhomekeka kwisixa sengeniso eyenziwa lishishini lakho. Uhlahlo lwabiwo-mali lwe $1500 ukuya $2500 ngenyanga iya kukunika ingcamango yokuba kufuneka uchithe malini ukuze ulungise iwebhusayithi yakho yegama elingundoqo elithile. Uhlahlo lwabiwo-mali kufuneka lubandakanye uhlalutyo lwenyanga kunye nohlaziyo lwe-meta-tags kunye nezihloko.

I-SEO inokuthelekiswa nokukhangela okuhlawulwayo okanye i-Pay-Per-Click. Kwiimeko ezininzi, kulula ukuthelekisa uphendlo oluhlawulweyo kunye ne-SEO. I-Google AdWords kunye neentengiso ze-Facebook yimizekelo emibini eqhelekileyo yezi ndlela. Isixa osichithayo kwezi ndlela siphezulu kakhulu kunokuba kufuneka utyale imali kwi-SEO yephepha. Umzekelo, ungachitha $10,000 inyanga kwiGoogle AdWords kwaye ufumane inani elifanayo letrafikhi njengoko ubuya kwenza kwi-SEO.

Umbuzo wohlahlo lwabiwo-mali lwe-SEO unokudideka kubaphathi beentengiso. Kubalulekile ukulinganisa zonke iindleko kunye ne-ROI kwaye uze nohlahlo lwabiwo-mali olufanelekileyo kwisicwangciso sakho sokuthengisa. Ngocwangciso oluthile, ungafumana indlela yokufumana okuninzi kwimizamo yakho ye-SEO. Ngokusebenzisa izixhobo ze-SEO, unokufumanisa ukuba bachitha ntoni okhuphisana nabo kwi-organic traffic. Isixhobo esinje ngee-Ahrefs kunye ne-SEMrush sinokuqikelela inani leendwendwe abakhuphisana nabo abazifumana kwiiSERPs.

I-SEO enhle ineenzuzo ezininzi. Ngomnye, inokunciphisa ixabiso leentengiso zikaGoogle, phucula inqaku lokufaneleka likaGoogle, kwaye wenze ucofa ngakumbi kunye nemibono. Ukongeza, I-SEO elungileyo inokukunceda ukuseka inkampani yakho njengenkokeli yokucinga. Umzekelo, Iposti entsha yeblogi okanye i-ebook inokunceda abathengisi bakho babelane ngomxholo wakho ngamathuba.

Izixhobo zibalulekile

Ukuba ufuna iwebhusayithi yakho ibonakale phezulu kwiziphumo zokukhangela zikaGoogle, uya kufuna izixhobo ezimbalwa ezinokukunceda ngaphandle. Esinye sezixhobo eziluncedo kakhulu nguGoogle Analytics, ekuvumela ukuba uhlalutye idatha yomsebenzisi. Ngokuhlalutya idatha oyiqokelelayo, unokufumana ukuqonda okungcono kwetrafikhi yewebhusayithi yakho. Ukusebenzisa esi sixhobo, kuya kufuneka ufake ikhowudi yokulandelela kwiwebhusayithi yakho.

Izixhobo ezingcono kakhulu ze-SEO ziya kukunceda ufumane ukuba yeyiphi umxholo odityaniswe kakhulu kwi-niche yakho. Basenokujonga ukuba ngaba uwaphule amakhonkco kwiwebhusayithi yakho. Ezinye zezona zixhobo zibalaseleyo ziya kukubonisa ukuba ngawaphi amaphepha atsala abatyeleli abaninzi. Ukusebenzisa izixhobo ze-SEO kuya kukunceda ubone ukuba zeziphi iindawo zewebhusayithi yakho ezisebenzayo kwaye zeziphi ezifuna ukulungiswa.