Uyongeza njani imephu yeSayithi yeGoogle SEO

Uyongeza njani imephu yeSayithi yeGoogle SEO

The best way to increase your website’s visibility in Google is to optimize your content for human readers. Kweli nqaku, Ndiza kugubungela izinto ezininzi ezibalulekileyo ze-SEO: Isakhiwo sekhonkco, Ukulungiselela kwikhasi, Imephu yesiza, kunye naMagama angundoqo. Ukuba ungathanda ukufunda ngakumbi malunga nenye, Nceda uzive ukhululekile ukukhangela amanye amacandelo eli nqaku. Nangona kunjalo, kwabo baqalayo, Ndincoma kakhulu ukuba ufunde amanye amanqaku am SEO, kuquka nezona zibalulekileyo.

Isakhiwo sekhonkco

The goal of Google SEO link building is to improve the number and quality of inbound links to a website. Umgangatho ophezulu wonxibelelwano olungenayo iwebhusayithi enalo, xa iphezulu imigangatho yayo ye-injini yokukhangela iya kuba. Nangona kunjalo, ayizizo zonke iinzame zokwakha ikhonkco ezisebenzayo ngokulinganayo. Ukuphumelela, kufuneka ukhethe ngononophelo amakhonkco akho. Funda ukuze ufumane ulwazi oluthe kratya. Apha ngezantsi kukho iingcebiso zokwakhiwa kwekhonkco. Ungalibali ukukhankanya umthombo wamakhonkco akho kwinqaku!

Enye yezona ndawo zibalulekileyo zokwakhiwa kwekhonkco kukwenza umxholo okhethekileyo kubaphulaphuli bakho. Khumbula ukuhlala ucinga ngabaphulaphuli ojolise kubo xa usenza umxholo. Qiniseka ukuba uyabacingela abaphulaphuli bakho kwaye ubenze baxabiseke kubo. ukuba iintlobo zomxholo wakho zabelana ngoyilo, gcina engqondweni ukuba uya kufumana inzuzo enkulu yokhuphiswano ukuba unekhonkco elibekwe ngomhleli. Uya kuvuya xa ungenile 2020. Ukuba ufuna ukubonakala ngakumbi kuGoogle, unokuqesha i-top-notch SEO ye-arhente yokuthengisa yedijithali ukwenza ikhonkco yokwakha kuwe.

Ukongeza kukubaluleka kokuba nomxholo ophezulu, iwebhusayithi yakho nayo kufuneka ibekwimo entle. Ulwakhiwo lwekhonkco olwaphukileyo lufuna ukuba ufumane ukukhankanywa okungadityaniswanga kunye nokubuyiselwa kwekhonkco kukunceda ubuyise amakhonkco alahlekileyo. Ubunjineli bezentlalo bokwakha ikhonkco kubandakanya impikiswano, ego bait, kunye nophando oluncinci. Ekugqibeleni, Isakhiwo sekhonkco esiqhutywa yidatha yeyona ndlela ichitha ixesha elininzi lokwakha ikhonkco, kodwa yenye yezona ndlela zisebenzayo zokufumana iwebhusayithi yakho kwiphepha lokuqala likaGoogle.

Ukulungiselela kwikhasi

As the search engines continue to improve their abilities to understand the intent of users, kwiphepha le-SEO libaluleke kakhulu kunangaphambili. Ngokusebenzisa imiqondiso eyahlukeneyo ebonisa ukufaneleka kwephepha lewebhu kumbuzo womsebenzisi, unokuphucula umgangatho wakho. Nangona kunjalo, inkqubo ithatha ixesha, kwaye kubalulekile ukuba ulandele ezona ndlela zilungileyo zokusebenzisa iphepha ukwenza iwebhusayithi eya kumelana notshintsho lwealgorithm kwaye ihlale ifanelekile..

Kwiphepha le-SEO liyinxalenye ebalulekileyo yokunyuswa kwewebhusayithi. Ngokuphumeza iingcebiso kweli nqaku, uya kwandisa ukufaneleka kwewebhusayithi yakho kwiziphumo zokukhangela. UGoogle uya kuqonda umxholo wewebhusayithi yakho kwaye azi ukuba ufanelekile kumbuzo womsebenzisi. Oku kuya kukunceda uvelise itrafikhi ethe kratya kwaye unyuse umgangatho wewebhusayithi yakho. Ikwanceda iinjini zokukhangela ukuba ziqinisekise igunya kunye nokuthembeka kwewebhusayithi yakho. Ukufumana ulwazi oluninzi malunga nephepha le-SEO, khangela oku kulandelayo:

Umxholo ngowona mba ubalulekileyo we-SEO yephepha. Isiqulatho sephepha esilungileyo siza kunxibelelana ngexabiso kubatyeleli besiza nakuGoogle. Izihloko zamaphepha, meta-tags, kunye namakhonkco yimizekelo yezinto ze-HTML. Isihloko sephepha yindawo enkulu yokubandakanya amagama angundoqo kunye nolunye ulwazi olufanelekileyo kumxholo wephepha. Ngokubandakanya zonke ezi zinto kumxholo wephepha, uya kuba nakho ukufezekisa ezona ziphumo zibalaseleyo kukhangelo.

Imephu yesiza

If your site is not getting any traffic, unokuba uyazibuza ukuba ungongeza njani imephu yeSayithi yeGoogle SEO. Okokuqala, imephu yesayithi yakho kufuneka ihlaziywe rhoqo. Ukuba wenza utshintsho olukhulu kwiwebhusayithi yakho, kuya kufuneka ungenise imephu yesayithi ehlaziyiweyo kuGoogle. Kuya kufuneka ungenise imaphu yesayithi xa usenza uphicotho lwe-SEO lobugcisa ukujonga eminye imiba enokuthi ithintele umgangatho wakho.. Kuya kufuneka uqiniseke ukuba imephu yesayithi yakho ichanekile kwaye isexesheni, kungenjalo ayisayi kusalathiswa.

Imephu yendawo kufuneka iqulathe isitampu sexesha, njengoko uninzi lweenjini zokukhangela zingayihoyi ithegi yokugqibela. Kwakhona kubalulekile ukucacisa ixesha lokugqibela isithuba ngasinye sipapashwe. UGoogle usebenzisa olu lwazi ukumisela ukuba umxholo utshintshile. Ikwanikela ingqalelo kwiikhonkco zangaphandle kunye nezangaphakathi kwiphepha lakho. Ukongeza umhla kwimephu yesayithi yakho kuya kuyinceda ukuba ibeke phambili ii-URL. Ekugqibeleni, iya kunceda indawo yakho ukuba igaqe kwaye ifakwe kwi-indexed ngokukhawuleza.

Xa usenza imaphu yesayithi, kufuneka ubandakanye i “www” isizinda esisezantsi kunye neprotocol. ukuba iintlobo zomxholo wakho zabelana ngoyilo, Ulwakhiwo lwe-URL kufuneka luthelekise eyakho amaphepha. Imephu yesayithi ingaba baninzi kangangoko 50,000 ii-URLs, kodwa kufuneka ingabi nkulu kuno-50MB ingaxinzelelwanga. Ukuba unemephu yesayithi ezininzi, qinisekisa ukuba nganye ifakwe ikhowudi ngokufanelekileyo kwaye ayiqulathanga ukhombandlela. I-URL kufuneka ifakwe kwikhowudi ye-UTF-8 kwaye ibaleke ngokuchanekileyo naziphi na iimpawu.

Amagama aphambili

To get your website ranked on Google, Kuya kufuneka uqale ube nobuchule bokusebenzisa amagama angundoqo kunye namabinzana aphambili. Ezi zikhonkco phakathi kwamagama okukhangela kunye nomxholo. I-Organic traffic yinjongo, kunye namagama angundoqo kunye namabinzana angundoqo aya kugqiba ubunjani bale traffic. Ke uqinisekisa njani ukuba ufumana ezona traffic kangangoko? Nanga amanye amacebiso. Nantsi indlela yokukhetha amagama angundoqo e-SEO kaGoogle:

Sebenzisa imifanekiso: Imifanekiso itsala umdla wabafundi kunye neenjini zokukhangela ngokufanayo. Xa usebenzisa imifanekiso kwiwebhusayithi yakho, soloko usebenzisa amagama angundoqo kumagama efayile kwaye uquke enye indlela (I-ALT) umlinganiswa ukuxelela iinjini zokukhangela ukuba umfanekiso ufanelekile kwinqaku. Sebenzisa i-ankile isicatshulwa xa unxulumanisa namanye amaphepha. Kwenza kubelula kwiGoogle crawler ukufumana amaphepha akho ewebhu. Musa ukusebenzisa igama elingundoqo elifanayo amaxesha amaninzi. Kunoko, sebenzisa amagama angundoqo kunye nezilungisi zegama elingundoqo elihambelana negama eliphambili.

Yenza uphando lwegama elingundoqo libe yinxalenye eqhelekileyo yesicwangciso sakho sokuthengisa. Amagama angundoqo atshintsha rhoqo kwaye anokungasebenzi kwiinyanga ezimbalwa. Ngethamsanqa, uphando lwegama elingundoqo luya kuqhubeka ukukunceda ukuba ufumane imigaqo emitsha ephucula iziphumo kunye nokutsala iindwendwe ezithile. Qhubeka wenze uphando ukuze uhlale uphambi komdlalo! Ezi zezinye zeengcebiso ezisisiseko zokukunceda ukuba uqalise ngophando lwegama elingundoqo. Ukuba awuqinisekanga ukuba uqalise njani, khangela i-WordStream ye-SEO yeSikhokelo se-SEO kunye neSixhobo soPhando segama elingundoqo ukukunceda ukuba wenze iwebhusayithi yakho ibe ngcono.

PageRank

PageRank is the ranking system used by Google for web pages. Ifomula isebenzisa ithiyori kaMarkov ukubala ukuba mangaphi amaxesha umntu azakucofa ikhonkco ngexesha elinikiweyo. Ifomula isebenzisa ukwenzeka kokufika kwiphepha emva konqakrazo oluninzi oluphindaphindwe yi “damping factor” (ngokubanzi 0.85). Lo mba uthanda amaphepha anamakhonkco amaninzi xa kuthelekiswa nalawo asanda kwenziwa. Iphepha elitsha aliyi kuba namakhonkco amaninzi ngaphandle kokuba liyinxalenye yewebhusayithi ekhoyo ngaphambili.

Enye yezinto eziphambili ezichaphazelayo zePageRank linani leekhonkco ezingenayo. Oku kungenxa yokuba ayingawo onke amakhonkco adlula iPageRank ngokulinganayo. Kukho izinto ezininzi ezichaphazela olu luhlu, kwaye kubalulekile ukuziqonda ukuze uphucule i-SEO yakho 2021. Njengokuba, kufuneka usebenzise isicatshulwa se-ankile xa usakha amakhonkco angaphakathi. Isicatshulwa se-Anchor sesinye sezona zinto zibalulekileyo zokubekwa kwimihla kaGoogle. Ukuba usebenzisa isicatshulwa esifanayo kwiphepha ngalinye lewebhusayithi yakho, kusenokwenzeka ukuba iya kudlula iPageRank.

Enye into ephambili echaphazela iziphumo zenjini yokukhangela ligunya lekhonkco. Kwi 2009, UMat Cutts kaGoogle ubhengeze ukuba ukuhanjiswa kwePageRank akuseyiyo imfihlo. Ukusukela ngoko, Ii-SEOs zithe phithi ngePageRank. Yaba yinto ebaluleke ngakumbi kunalo naliphi na elinye iqhinga le-SEO kwaye lenziwa noluntu. Kwi 2016, owayesakuba ngumqeshwa kaGoogle u-Andrey Lipattsev uthe igunya lonxibelelwano yenye yezinto eziphambili zokubekwa. Uthe amakhonkco akhomba kwindawo yakho ancede ukukhulisa iPageRank.

Alexa rank

If you’re looking for some free, idatha engeyiyo eyeyakhe ye-SEO yeGoogle, ungafuna ukuzama i-Alexa. I-Alexa sisixhobo se-analytics esibeka iiwebhusayithi ezisekelwe kwizinto ezimbini eziphambili: Ujongo lwamaphepha kunye neendwendwe ezizodwa. Nangona zombini ziyimiba ebalulekileyo, I-Alexa ayintsonkothanga njengohlalutyo lukaGoogle, ekufuneka usebenzise endaweni yoko. Eli nqaku liza kuchaza ukuba kutheni i-Alexa ifanelekile ukuba uzame i-SEO yakho kaGoogle. Ukuba unomdla wokuba i-Alexa ibeka njani iiwebhusayithi kunye nokuba zibalwe njani, qhubeka ufunda.

Isikhundla se-Alexa sisekwe kwindlela eyaziwayo ngayo iwebhusayithi xa ithelekiswa nabanye. Irenki yesayithi nganye ibalwa kusetyenziswa intsingiselo yejometri yokujonga iphepha kunye nokufikelela kwiinyanga ezintathu ezidlulileyo. Oko kuthetha ukuba iwebhusayithi enye ingaba nenqanaba le-Alexa lewaka, ngoxa enye inokuba neendwendwe ezisisigidi. Inkqubo yokubeka i-Alexa ayimangalisi kwaye ineentsomi ezininzi, kodwa yindawo entle yokuqala.

Enye indlela edumileyo yokwandisa i-Alexa kukukhohlisa i-URL yewebhusayithi yakho. Ngokutsho kweJenali yeNjini yoPhando, ungenza umsebenzi weJavaScript ovula uluhlu lweedilesi zewebhusayithi. Injongo kukuvula nganye kwezi dilesi kwifestile eyahlukileyo, ukuze abantu abaninzi babe nako ukubona i-URL nganye. Kodwa eli qhinga yi-UX embi kwindawo yakho, ngoko kungcono ukunamathela ekubhaleni umxholo omkhulu.