How SEO SuchmaschinenOptimierung Can Make Your Website More Search Engine-Friendly

How SEO SuchmaschinenOptimierung Can Make Your Website More Search Engine-Friendly

If you want your website to rank high in Google’s search results, emva koko ufuna injini yokukhangela ye-SEO. Kukho iindlela ezininzi zokwenza oku. Ezo ziquka ukusebenzisa i-Content-Marketing, Schema-Markup, Unxulumano olufanelekileyo lwangaphakathi, kunye negama elingundoqo-Recherche. Ingaba uceba ukwakha iwebhusayithi entsha okanye ukuphucula esele ikhona, I-SEO-Ingcali inokukunceda ukuba uyenze ibe yi-injini yokukhangela ngakumbi.

Umxholo-ukuthengisa

Uphendlo lwe-injini yokukhangela, okanye SEO, yinxalenye ebalulekileyo yokuthengisa umxholo. Igama ngokwalo liguqulela ku “usetyenziso lwe-injini yokukhangela.” Ibandakanya izinto zobugcisa, umxholo owodwa kunye onyanzelisayo, kunye neenkcazelo ezinamandla zemeta. Umthengisi onamava kwi-intanethi uyazi ukuba ukulungelelaniswa akuthethi ukuba uphatha iziphumo. Injongo ye-SEO kukuphucula ukubonakala kwewebhusayithi yakho kwiziphumo zokukhangela zikaGoogle. Ukufezekisa oku, kuya kufuneka wenze umxholo wewebhusayithi yakho kwaye uyihlwayele ngamagama abalulekileyo.

Umxholo-Ukuthengisa kubandakanya ukudibanisa uluhlu lwamanqaku aqulethe amagama abalulekileyo kunye namabinzana. Inqaku ngalinye liya kuvelisa inani le-backlinks kunye neempawu zentlalo, eya konyusa izinga lenjini yakho yokukhangela. Xa kwabelwana ngayo nabaphulaphuli abafanelekileyo, amanqaku aya kukunceda ukwandisa isiseko sabathengi bakho kunye nolwazi lophawu. Nangona kunjalo, umxholo obandakanyekayo uxabiseke kuphela xa kwabelwana ngawo nabaphulaphuli abafanelekileyo. Ngalo nto, kuya kufuneka unxibelelane nabaphulaphuli.

Ukuthengiswa koMxholo yinxalenye ebalulekileyo ye-SEO kuba inika ulwazi kubaphulaphuli abanomdla ngaphambi kokuba benze isigqibo. Ingenziwa ngokusebenzisa imidiya yoluntu, iiphothali zevidiyo, kunye neewebhusayithi zokuthelekisa. Injongo yokuthengisa umxholo kukunyusa inzala kwiwebhusayithi yakho kwaye uyiguqule kwintengiso. Ngokudala umxholo obalulekileyo, unokutsala iindwendwe kwaye uziguqule zibe ngabathengi. Ngesi sicwangciso sokuthengisa umxholo, iwebhusayithi yakho liziko layo yonke imisebenzi engenayo kwaye ingasetyenziselwa ukuvelisa izikhokelo kunye nabathengi.

Schema-Markup

Schema-Markup is an important SEO tool that will allow you to add structured data to your webpages. Isixhobo sokuphawula siza kukunika uluhlu lwezinto onokuthi uzifake kwithegi. Gqamisa izinto kwaye ukhethe uhlobo lophawulo, njengeMicrodata okanye JSON-LD. Emva koko uya kukopa ikhowudi entsha ye-HTML kwikhowudi yakho yomthombo. Isikhokelo sikaGoogle siya kubandakanya iinkcukacha ezithe kratya malunga nendlela yokumisela uphawu lweschema kwiwebhusayithi yakho.

I-schema markup ibalulekile kwi-SEO kuba ixelela iinjini zokukhangela ukuba idatha yakho ithetha ntoni. Yenziwe ngabachwephesha boshishino kunye nomsebenzisi engqondweni kwaye ingenza impembelelo ebalulekileyo kwi-SEO yewebhusayithi yakho. Xa isetyenziswe ngokufanelekileyo, obu buchwepheshe bunokuphucula ishishini lakho’ ubukho bebhrendi kunye nokwandisa amazinga onqakrazo. Njengokuba, ukuba inkampani yakho iqhuba indawo yokutyela, Ungasebenzisa uphawu lwe-schema ukuchaza uhlobo lokutya olunikezelayo. Amashishini asekhaya anokusebenzisa uphawu lweschema ukunika abathengi abanokubakho ulwazi malunga nendawo yeshishini lakho.

Ngelixa i-schema-markup inokubonakala isoyikisa, abaninzi abanini bewebhusayithi banokuyisebenzisa ngaphandle kobunzima. Ukongeza i-schema-markup inokunyusa umgangatho wewebhusayithi yakho kwaye iyenze ibonakale kwiiSERPs. Ukongeza, inegalelo ekwenzeni iwebhu idityaniswe ngokwenene. Ngaphandle koko, iziqwengana ezityebileyo kunye nedatha eyakhiweyo inokunceda uphawu lwakho lufakwe kwiGrafu yoLwazi, eya kunceda ishishini lakho libe phezulu.

Unxulumano olufanelekileyo lwangaphakathi

The use of Relevante Eingehende Links (Ii-RALs) ibalulekile kuPhendlo lweNjini yoKhangelo (SEO). Xa iindwendwe zikhangela ulwazi, i-injini ikhetha iisayithi eziqulethe eyona mxholo we-glaubwurdig. Ngokusebenzisa i-E-A-T elungileyo, ulwakhiwo lwekhonkco kunye neembekiselo kwimithombo efanelekileyo, unokwandisa ukuthembeka kukaGoogle. Nazi iingcebiso ezimbalwa zokusebenzisa ii-RAls ze-SEO.

Mandulo, amakhonkco adlale indima ebalulekileyo kwi-SEO. Ngaphezu koko, zazithathwa njengophawu lokubaluleka kweenjini zokukhangela. Njenge, UGoogle kunye nezinye iinjini zokukhangela zifake umgangatho wekhonkco kwii-algorithms zazo. Amakhonkco afanelekileyo avela kwezinye iiwebhusayithi abaluleke kakhulu kunezo zisuka kwamanye amaphepha. Esi sesinye sezizathu zokuba ukwabelana kwezentlalo kuyisixhobo esibalulekileyo sokuvelisa amakhonkco angenayo.

Ukongeza kwinqanaba eliphezulu lephepha, amakhonkco angenayo afanelekileyo anokunceda ukuphucula ukwenziwa kwe-injini yokukhangela. Amakhonkco angenayo afanelekileyo ahlala ethandwa kwaye ehambelana niche yakho. Ezi backlinks ziya kukunceda ukuba ubekwe ngcono kuGoogle nakwezinye iinjini zokukhangela. Ngoko ke, Kunyanzelekile ukusebenzisa amakhonkco angenayo afanelekileyo xa ulungiselela iwebhusayithi yakho. Ngenxa yale njongo, kufuneka ufune iiwebhusayithi ezinomxholo ophezulu kunye nenani eliphezulu leendwendwe.

Ukongeza ekunyuseni izinga le-injini yokukhangela, amakhonkco angaphakathi afanelekileyo aphucula ubuhlobo bomsebenzisi. Inyaniso, Uhlaziyo lwe-Algorithmus kaGoogle lubeka phambili ubuhlobo bomsebenzisi. Ungabala i-Bounce Rate yewebhusayithi yakho ngokuhlalutya iingxelo zayo zokuhlalutya. Ukuba unyusa iReyithi yeBounce, kuthetha ukuba iphepha lakho alithandeki njengoko bekufanele. Ngaphandle koko, amakhonkco angaphakathi aphezulu anokunyusa i-Bounce Rate ngokunyusa inani labantu abatyelela iwebhusayithi yakho.

njengoko kusekho umngcipheko othile xa usebenzisa i-301 yokuqondisa kwakhona

Search engine optimisation or SEO is the process of getting your website to be visible in a search engine. Oku kwenziwa ngokuphucula umxholo wewebhusayithi ukuphucula ukubonakala kwayo. Igama elingundoqo-iRecherche yindlela entle yokufunda ukuba abantu ojolise kubo bafuna ntoni. Unokusebenzisa oku ukumisela inani lokukhangela amagama athile angundoqo kunye nokhuphiswano lwabo. Nje ukuba ubethelele amagama angundoqo, lixesha lokuba uqale ukugxila kumxholo wewebhusayithi.

Phakathi kwezixhobo ezahlukeneyo ezinokuphucula ukusetyenziswa kwe-injini yokukhangela iwebhusayithi yakho kukusetyenziswa kwe-KPIs, okanye izalathisi eziphambili zokusebenza. La manyathelo aluncedo kakhulu ekuvavanyeni isicwangciso sakho se-SEO. Kubalulekile ukuba uqaphele ukuba i-SEO-Kennwerte ibalulekile kuphela xa ifunyenwe rhoqo kwaye ngokuchanekileyo. Isalathisi sokubonakala silinganisa indlela elibonakala ngayo iphepha lexesha elithile lokukhangela. Amagama angundoqo kunye nomxholo kwiphepha zisisiseko sesi salathisi.

I-Metadata ixelela ii-injini zokukhangela ukuba iwebhusayithi yakho imalunga nantoni kwaye ibanceda babeke indawo yakho. Iimetatags kunye neelementi zinceda uGoogle aqonde umxholo kwaye asebenzise olu lwazi ukucebisa iziphumo ezifanelekileyo kubasebenzisi bayo. Inkcazo yemeta yinxalenye ye-SERP-snippet echaza umxholo wesiphumo sokukhangela. Eyona nto iluncedo kunye neglaubwurdig umxholo wakho kuGoogle, iphezulu ukubonakala kwephepha lakho kuya kuba.

OnPage-Optimierung

Uphendlo lwe-injini yokukhangela (SEO) iqulethe iindlela ezahlukeneyo kunye nobuchule obujolise ekutsaleni iinjini zokukhangela kwiwebhusayithi yakho. Obu buchule buyohluka ukusuka komnye umntu ukuya komnye, kwaye kufuna umgudu kunye nolwazi oluninzi. Ukuba ufuna iwebhusayithi yakho ifezekise ukubekwa okuphezulu kwiinjini ezinkulu zokukhangela, kufuneka usebenzise iindlela ezahlukeneyo zokufika apho. Ukongeza kwisakhiwo esifanelekileyo se-URL, usetyenziso lwe-injini yokukhangela kwakhona lujolise kwizihloko zemeta kunye neenkcazo. Izihloko zeMeta kunye neenkcazo kufuneka ziphuculwe kunye neminye imixholo kwiwebhusayithi yakho. Amakhonkco angaphakathi kwamanye amaphepha ayindlela efanelekileyo yokukhokela i-bots yokukhangela kumxholo wewebhusayithi yakho, kunye nokwandisa ukukhangela kubasebenzisi bokwenyani.

I-OnPage-Optimization ibalulekile kusetyenziso lwe-injini yokukhangela. Iqulathe massnahmen ngaphakathi website, kuquka i-Meta-Title, isakhiwo sesihloko sangaphakathi, kunye nokufikeleleka kweselula. Olu hlobo lokuphucula kufuneka luhlaziywe rhoqo ukuze kugcinwe umgangatho omhle we-injini yokukhangela. Iwebhusayithi ephuculwe ngokobuchwephesha inenqanaba eliphezulu lephepha kwaye ijongwa njengethembeke ngakumbi ziinjini zokukhangela.. Nje ngeziphumo, lutyalo-mali olulungileyo lwewebhusayithi yakho.

Ukulungiswa kwe-injini yokukhangela yinkqubo eqhubekayo efuna umonde. Kodwa kuya kuhlawula umvuzo ekuhambeni kwexesha. Ngethuba nje uzinikele ekunikezeni umxholo osemgangathweni kwaye ugcine indawo ihlaziywa rhoqo, iwebhusayithi yakho inokubekwa kwindawo ephezulu iminyaka. Ukongeza kwinqanaba eliphezulu, I-SEO ikwaqinisekisa ukufaneleka kwewebhusayithi yakho kwiziphumo zenjini yokukhangela. Ngokubonelela ngomxholo ofanelekileyo, iwebhusayithi inokuhlala kwizikhundla eziphezulu zeenjini zokukhangela ezinkulu iminyaka.

UPhumo olungePhepha

Offpage Optimierung is an important part of Search Engine Optimization (SEO). Ichaphazela imiba yenqanaba emisela ukubaluleka kunye nesikhundla sewebhusayithi yakho. Ukulungiswa kwe-Offpage kubandakanya imisebenzi efana nokwakhiwa kwekhonkco kunye nokuthengisa ngaphakathi. I-Backlinks zizibonakaliso zokunxibelelana kunye nokufaneleka. Ukongezwa kwamaphepha akwanceda ekuphuculeni isidima seshishini lakho kwi-intanethi. Nazi ezinye zeendlela eziqhelekileyo zokuphucula i-Offpage:

Uhlalutyo lwe-Backlink – Phambi kokuzibandakanya kwi-OffPage optimization, kufuneka wenze uhlalutyo olunzulu lwe-backlink. Uhlalutyo lwe-backlink lukunceda ukuba uchonge ukuba zeziphi izicwangciso zokwakha ikhonkco zisebenza kakuhle. Izixhobo zikaGoogle zeWebmaster zibonelela ngedatha yesamtliche kwikhonkco ngalinye. Qinisekisa ukuba i-backlinks yakho ifanelekile kwaye ayivakali i-spammy. Ukongezwa ngaphandle kwephepha kubaluleke kakhulu njengokusebenzisa iphepha.

Isakhiwo sekhonkco – Ukudalwa kunye nokugcinwa kwamakhonkco kwiiwebhusayithi ezifanelekileyo kunokunceda ukunyusa umgangatho wakho kuGoogle. I-Backlinks isebenza njengobungqina bokuthembela kunye ne-backlinks eninzi onayo, ngakumbi uya kubonakala kwiziphumo zophendlo. Ukudala amakhonkco kwiiwebhusayithi ezineenjongo ezintle kunye nezendalo kufuna umgudu kunye nokufikelela. Ungasebenzisa kwakhona imidiya yoluntu ukuphucula igunya lakho lesizinda. Yinto ebalulekileyo kuluhlu lulonke lwewebhusayithi yakho.