Njani SEO (UPhendlo lweNjini yoKhangelo) Unokonyusa ukubonakala kweWebhusayithi yakho kunye neTrafikhi

Ukuba ujonge ukukhuthaza iwebhusayithi yakho kwi-Intanethi, SEO (UPhendlo lweNjini yoKhangelo) is an effective method. Isimahla kwaye inokonyusa ukubonakala kwewebhusayithi yakho kunye nokugcwala. Inkqubo ikwaluncedo kwishishini-ukuya-kwishishini kunye newebhusayithi yeshishini ukuya kumthengi. Ngokulungisa iwebhusayithi yamagama angundoqo, unokufikelela kwiziphumo eziphezulu kwaye ufikelele kubaphulaphuli abaninzi.

UkuSebenzisa kwiPhepha

Uphendlo lwe-injini yokukhangela (SEO) yinxalenye ebalulekileyo yayo nayiphi na iwebhusayithi, ngakumbi ukuba ufuna ukufumana izikhundla eziphezulu. Ngelixa ii-backlinks ziyinxalenye enkulu ye-equation, ukuphuculwa kwephepha nako kubalulekile. Iinjini zokukhangela zijonga imiqondiso efana nokufaneleka, uthethathethwano, kunye nereyithi yokucofa xa ubeka iiwebhusayithi. Ngokusebenzisa iwebhusayithi yakho ukulungisa ezi zinto, uya kwandisa indawo yakho kwaye ubone i-ROI ngokuhamba kwexesha.

Elona phepha libalulekileyo ukulenza liphepha lakho lasekhaya. Oku kungenxa yokuba eli phepha lelona libalulekileyo kwiinguqulelo. Okulandelayo, gxila kumaphepha emveliso kunye nenkonzo. Ezi kufuneka ziqulathe umxholo owahlukileyo kwaye zilandele ezona ndlela zibalaseleyo zokusebenzisa kwiphepha. Kwezi, kufuneka ukwandise iinkcazelo zemeta. Ukwengeza, Kufuneka uqinisekise ukuba iURL yakho yesakhiwo ilungiselelwe iinjini zokukhangela.

Ukongeza kusetyenziso lwephepha, kukho ezinye izinto ezinokuchaphazela indawo yewebhusayithi yakho, njengamakhonkco angaphandle. Ulungiselelo olungekho kwiphepha, kwelinye icala, igxile kwizinto ezingaphandle kwewebhusayithi yakho. Obu buchule bubandakanya ukubeka amakhonkco kwezinye iiwebhusayithi. Kubalulekile ukusebenzisa zombini ezi ntlobo zokuphucula ukonyusa umgangatho wakho.

ULungiselelo olungekho kwiphepha

OffPage-Optimisation is part of SEO (usetyenziso lwe-injini yokukhangela). I-OffPage-Optimization ibhekisa kwimisebenzi eyenziwa ngaphandle kwewebhusayithi, njengokwakha ikhonkco kunye nolawulo lwesidima. Injongo ye-OffPage-Optimization kukunyusa igama lewebhusayithi, kunye nokuvelisa i-backlinks esemgangathweni. I-Backlinks ibalulekile kwizinga le-injini yokukhangela, kodwa asingabo kuphela oothunywashe abafanele baqwalaselwe.

Eyona nto ibalulekileyo ye-SEO ye-off-page yi-backlinks. I-Backlinks zizibonakaliso zendlela eyaziwa ngayo indawo, kwaye bancedisa uGoogle ukuba athathe isigqibo sokuba ayibeke njani na. I-Backlinks kunye neereferensi kwezinye iisayithi ziyinxalenye ebalulekileyo yokulungiswa kwe-off-page. Ii-backlinks ezivela kwiindawo ezifanelekileyo ziphucula ukuthandwa kwewebhusayithi, kunye ne-backlinks eninzi onayo, kokukhona ithandwa kakhulu kuGoogle.

I-Yoast SEO yenye yeeplagi ze-SEO ezidumileyo kwi-WordPress. Iza neempawu ezahlukeneyo kunye nezicwangciso kwaye inokukunceda ukuba wenze amaphepha angaphezulu kwegama elinye elingundoqo. Kananjalo inesixhobo esihlanganisiweyo sohlalutyo. I-Yoast SEO yeyona plugin idumileyo ye-SEO, kodwa zininzi ezinye iinketho zokuphucula amaphepha e-WordPress.

Ngaphandle kwe-nofollow-links, amanye amaqhinga okwakha amakhonkco nawo ayasebenza. Amanqaku eendwendwe kwezinye iisayithi yindlela ebalaseleyo yokwandisa ukuthandwa kwekhonkco. I-Pressarbeit kunye nokuthenga ikhonkco ziindlela zemveli zokwakha ikhonkco, kodwa kukho amaqhinga okwakha amakhonkco emigulukudu njenge-linkmiete. Ukubulala umnqwazi omnyama kunye neendlela zokwakha ikhonkco kunokuba nemiphumo emibi. Ukusebenzisa i-nofollow-link iyona nto ingcono ukuba ingokwemvelo kunye ne-organic.

Ukuthengiswa yenye indlela elungileyo yokwandisa ukufikelela kumxholo wakho. Ngokuthengisa umxholo wakho, ungafikelela kubafundi abaninzi kwaye unyuse izinga lenjini yokukhangela. Esi sicwangciso saziwa njenge-SEO engaphandle kwephepha kwaye sinokuphucula ubukho bophawu lwakho kwi-intanethi. Isitshixo sokuphumelela kwe-SEO ye-off-page kukuhambelana kunye nomonde. Ekugqibeleni, iinzame zakho ziya kuba neziqhamo. Uya kubona ngokuthe ngcembe inqanaba lakho linyuka ngokuhamba kwexesha.

njengoko kusekho umngcipheko othile xa usebenzisa i-301 yokuqondisa kwakhona

SEO, okanye uPhendlo lweNjini yoKhangelo, yindlela yokuthengisa egxile ekwandiseni ukubonakala kwewebhusayithi yakho kwiinjini zokukhangela. Inceda iwebhusayithi yakho ukuba ibonakale ngakumbi ngokusebenzisa amagama angundoqo afanelekileyo. I-SEO ibandakanya amacandelo amaninzi, kubandakanywa ukulungiswa kobugcisa, meta-iinkcazelo, amanqaku aphezulu, kunye nokuphuculwa kokuziphatha komsebenzisi. Ukongeza kwezi, Ungabandakanya imiyalezo yokuthengisa kwiwebhusayithi yakho ukukhulisa ukubonakala kwe-injini yokukhangela.

Ekuqaleni, kufuneka ukhethe amagama angundoqo afanelekileyo kumxholo wewebhusayithi yakho. Oku kunokwenziwa ngemithombo yedatha yasimahla efana neGoogle AdWords Keyword Tool. Le datha iya kukunika ingcamango yokuba kangaphi igama eliphambili likhangelwe ngenyanga. Nje ukuba ukhethe amagama angundoqo kwiwebhusayithi yakho, inyathelo elilandelayo kwinkqubo kukwakha indawo yakho malunga nala magama angundoqo. Umzekelo, ukuba indawo yakho inamaphepha amaninzi, iphepha ngalinye kufuneka liphuculwe ngamagama alo angundoqo, ngokuchaseneyo nephepha elinye nje eliphambili.

Elinye icandelo elibalulekileyo le-SEO kukulungiswa komxholo. Oku kuquka ukukhulisa umxholo wezixhobo eziphathwayo. Kukwabandakanya ukususa umxholo ophindwe kabini. Kufuneka kwakhona usebenzise i-SEO yendawo, eya kujolisa kwimarike yendawo kwaye isebenzise amagama angundoqo ahambelana nohlobo lweshishini onalo. Ekugqibeleni, kufuneka uqwalasele isantya sewebhusayithi yakho xa uyila kwaye udala iwebhusayithi.

I-SEO yinxalenye ebalulekileyo yokuthengisa, kunye newebhusayithi elungiselelwe ngokufanelekileyo kwiinjini zokukhangela ibophelelekile ukutsala i-traffic kunye nokuvelisa intengiso. Inokukunceda ukuba uphawu lwakho lubonakale kwiphepha lokuqala leenjini zokukhangela. Ukongeza kwi-traffic organic, I-SEO iya kunceda ishishini lakho ukwakha igama lebhrendi eyomeleleyo.

Enye yezona zinto zibalulekileyo ze-SEO kukwakha ikhonkco. Ii-backlinks zibalulekile kwiinjini zokukhangela, ngoko umgangatho wamakhonkco akho ubalulekile ekufumaneni uluhlu olulungileyo. Oku kwenziwa ngomxholo osemgangathweni. Kuya kufuneka uqinisekise ukuba umbhalo wakho wekhonkco uhambelana nephepha ekujoliswe kulo. Umzekelo, ukuba indawo yakho imalunga nokuseta uMphathi weTag kaGoogle, umbhalo wakho wekhonkco kufuneka ufane naloo nto.

UGoogle ayisiyiyo kuphela injini yokukhangela egxile kukhangelo lwasekhaya. Ezinye iinjini zokukhangela ezininzi, njenge China, Japhan, Rhashiya, kunye noMzantsi Korea, zinamandla kwezinye iimarike. Iiwebhusayithi ezilungiselelwe kula mazwe zinokubamba indawo enkulu ye-organic traffic.

Optimierung von Rich Snippets

The use of Rich Snippets is a key part of search engine optimization (SEO). Ezi zimboniso ezisebenzisanayo zesiqulatho sewebhu ezisetyenziswa ziinjini zokukhangela ukumisela ukufaneleka. Xa isetyenziswe ngokuchanekileyo, bangaphucula amanqanaba, ukwandisa itrafikhi yabatyeleli, kunye nokwandisa ukusebenzisana nabasebenzisi.

Iziqwengana ezityebileyo zisekwe kwidatha ecwangcisiweyo kwaye inokubandakanya uphononongo oluneenkwenkwezi, amaxabiso emveliso, kunye nophononongo. Injini yokukhangela yeGoogle iphuhlise izixhobo ezinokubonisa idatha ecwangcisiweyo kwii-Rich Snippets. Ukusetyenziswa kweMicrodata, esekwe kwi-HTML, ibalulekile kwiziqwenga ezityebileyo.

Iinjini zokukhangela zivavanya iiwebhusayithi ngokusekwe ekubeni zicofa kangaphi na, ke ii-Snippets ezityebileyo zinokunyusa umgangatho we-SERP yewebhusayithi yakho. Kodwa kuthatha umsebenzi omncinci ukwandisa i-snippet nganye. Ngaphezu koko, ayilulo lonke uhlobo lomxholo olufuna ukulungiswa. Ngoko ke, ii-webmasters kufuneka zigqibe ukuba zeziphi iintlobo zomxholo ezifuna ukwenziwa ngcono kwaye zeziphi ezingafuniyo.

Isicwangciso esifanelekileyo se-SEO yokukhangela injini yokukhangela ngokusebenzisa iziqwengana ezityebileyo kufuneka ziphuhliswe kwasekuqaleni. Eyona ndlela ilungileyo ijongene nemida emininzi. Eyokuqala ihlalutya ithuba. Xa inkampani inesicwangciso esilungileyo endaweni, kufuneka baqalise ukusebenza ekuphumezeni idatha.

Ukudala iziqwengana ezityebileyo kubalulekile kwi-SEO kuba yonyusa i-CTR. Ukuzisebenzisa kuya kuphucula ukubonakala kwewebhusayithi yakho kunye nengeniso. Iziqwengana ezityebileyo zijolise kakhulu kwaye ziyafundeka. Xa zifakwe ngokuchanekileyo, banokuphucula kakhulu iiSERPs zakho.

I-SEO yinkqubo ejolise ekwenzeni iwebhusayithi ibonakale ngakumbi kwaye ifikeleleke ngokulula kubasebenzisi bewebhu. Inceda iiwebhusayithi ukuba zifezekise izikhundla eziphezulu kwizintlu zendalo. Nje ngeziphumo, iwebhusayithi iya kubonakala ngakumbi kunabakhuphisana nabo. Kuya kwandisa amathuba okuba iindwendwe zicofe kwikhonkco.

Iziqwengana ezityebileyo azikho luncedo kwi-SEO kuphela, nazo zikhangeleka zintle. Xa umsebenzisi ecofa isiqwengana esityebileyo, baya kufumana ngokukhawuleza ulwazi oluninzi olongezelelweyo malunga newebhusayithi. Iziqwengana ezityebileyo ziphucula iziphumo ze-SEO kwaye zinokunyusa izinga lokucofa.

Ngelixa kunokwenzeka ukulinganisa imveliso okanye iwebhusayithi kwi-injini yokukhangela, kubalulekile ukukhumbula ukuba umgangatho ophezulu womxholo kwiwebhusayithi, inqanaba eliphezulu. Ii-algorithms zikaGoogle ziya kuqwalasela umxholo ofanelekileyo kwixesha lokukhangela kwaye uhlele ngokufanelekileyo.