How SEO Metrics Affect Search Engine Rankings

I-SEO bubugcisa bokutsala iindwendwe kwiwebhusayithi usebenzisa iinjini zokukhangela. This strategy targets both unpaid and paid traffic to a website. Kukho iindlela ezininzi zokwenza i-SEO. Phakathi kwazo kukho usetyenziso olukwiphepha, InqanabaBrain, Possum, kunye nePhepha Amava metrics. Ukuqonda i-ins kunye nokuphuma kwezi metrics kuya kukunceda uphumeze isicwangciso esifanelekileyo kwindawo yakho.

Ukulungiselela kwikhasi

In order to rank high in search engines, kubalulekile ukwandisa iwebhusayithi yakho kumagama angundoqo afanelekileyo. Oku kwenziwa ngeendlela ezimbalwa ezahlukeneyo. Enye kungokunxibelelana kwangaphakathi, enokunceda ukukhokela abasebenzisi kumaphepha athile okanye imimandla kwisayithi yakho. Enye indlela kukuchazwa kwemeta. Zombini ezi ngamacandelo abalulekileyo okwenziwa kwephepha, kwaye kufuneka iphuculwe kunye nomxholo wakho.

Ukongezwa kwe-injini yokukhangela kuxhomekeke ekuboneleleni abaphandi ngolwazi olungcono. Ukwenza oko, kufuneka wenze iwebhusayithi yakho ihambelane ngakumbi nabaphandi, bhala umxholo olungileyo, sebenzisa i-metatags enegama elingundoqo, kwaye ubhale izihloko ezikhuthazayo. Ukusebenzisa iindlela ezichanekileyo kwiphepha le-SEO kuya kuqinisekisa ukuba uphezulu kumaphepha eziphumo zenjini yokukhangela (IINKONZO).

I-algorithm kaGoogle ihlala iguquka, kwaye kubalulekile ukuqhubeka nayo. Ukwenza usetyenziso lwephepha rhoqo kuya kukuvumela ukuba ugcine amanqanaba akho angoku. Njengokuba, kufuneka uqinisekise izihloko zakho, Iinkcazelo zemeta, kunye nokubhaliweyo kwealt kwenziwa ngcono. Olu tshintsho luya kukhulisa umgangatho wakho. Nangona kunjalo, esi sicwangciso siya kuthatha ixesha kwaye sifuna ukubeka iliso kunye nohlalutyo rhoqo.

InqanabaBrain

Google’s RankBrain is an artificial intelligence that is able to understand relationships between keywords and phrases. Oku kunceda ukubonelela ngeziphumo zophendlo ezifanelekileyo. Ukwengeza, I-RankBrain yenzelwe ukuqaphela intsingiselo yombuzo. Ukuthi ngqo, kunceda ukuqaphela amagama antsonkothileyo anokunxulunyaniswa nomntu ngamnye.

I-RankBrain isebenza ngokuhlalutya amaphepha ewebhu. Ijonga iisayithi eziluncedo kubasebenzisi. Umzekelo, Iwebhusayithi enoluhlu lweziqendu ezitsha zemiboniso yeNetflix ukusuka kulo nyaka uphelileyo inokuba namaxesha aphezulu okuhlala kunye neeCTA.. I-RankBrain iyakwazi ukubeka amaphepha afanelekileyo kuqala.

Ukongeza ekuhlalutyeni abasebenzisi’ injongo, I-RankBrain inokuchonga imibuzo efanayo isebenzisa i-algorithms yemathematika. Umzekelo, it can recognize words and phrases that have the same meaning and eliminate variations of those words. This feature is especially helpful for websites that have large amounts of content and rely heavily on links to drive traffic.

As the algorithm changes, website owners will need to adjust their strategies. Instead of targeting one main keyword, it’s best to focus on several related keywords. This will increase the likelihood of your page being discovered by the RankBrain algorithm. The new algorithm also requires website owners to be more versatile when it comes to choosing keywords.

The first step to a successful SEO campaign is to define your keywords. The goal is to find the keywords that your customers will be searching for. Ukujolisa amagama angundoqo angenamsebenzi kwishishini lakho kuya kubangela ukuba iphulo lakho lisilele. IRankBrain kaGoogle ngoku inoxanduva 15% kulo lonke uphendlo lwe-intanethi.

Possum

Possum SEO is an SEO consultant based in Melbourne with 10+ iminyaka yamava. Unceda ii-SMBs zikhulise umgangatho wazo, velisa ukhokelo ekujoliswe kulo, kunye nokwandisa i-ROI. Ugxininiso lwakhe kukubeka abathengi phambili kunabo bakhuphisana nabo. Funda ngakumbi malunga neenzuzo zokusebenza ngePossum SEO. Ungaqala ukubona iziphumo kwangoko.

I-Possum ithathela ingqalelo indawo yomsebenzisi xa ihambisa iziphumo zophando. Oko kuthetha ukuba iya kubonisa imidlalo kufutshane nalapho akhoyo umsebenzisi. Endaweni yokubonisa izintlu eziphezulu zesixeko ababesifuna, baya kubonisa iziphumo ezikufutshane kubo. Ngokuqonda indlela le algorithm isebenza ngayo, ungaqala ukwenza iphepha lakho leshishini.

I-Possum ihluza uludwe oluphindwe kabini olusekwe kwindawo, into ethetha ukuba amashishini abekwe kufutshane nendawo yakho aya kuboniswa phezulu kuluhlu lwasekhaya. Olu phawu luluncedo olukhulu ukuba uzama ukufunyanwa ngabathengi basekhaya. Isenakho nokuhluza iinombolo zefowuni eziphindwe kabini kunye needilesi zeshishini, enokukunceda ufumane i-traffic eninzi kunye neentengiso.

Ngelixa iPossum SEO iyindlela entle yokufumana itrafikhi ekujoliswe kuyo, kusabalulekile ukuba ube neqhinga le-SEO lendawo elijikeleze kakuhle. Kukho izinto ezimbalwa ezibalulekileyo ekufuneka uziqaphele, kuquka ukuba ngawaphi amagama angundoqo uGoogle awathatha njengengingqi. Oku kuya kukunceda uqiniseke ukuba iwebhusayithi yakho ilungiselelwe ukufikelela kwimarike ekujoliswe kuyo.

IPossum SEO iya kunceda amashishini amaninzi kunohlaziyo lwePenguin. Njengenxalenye yohlaziyo lwe-algorithm yayo, izakuqala ukuhluza kwaye ikhuphe ezinye iziphumo. Oku kuya kunceda amashishini ebefudula ejongwa njengangaphandle kombindi wesixeko. Ngaphambili, la mashishini asokole ukukhuphisana noluhlu olusembindini. Oku kuyinyani ngakumbi kwiinkampani ezabelana ngesakhiwo kunye/okanye ezinamashishini amaninzi.

Page Experience metrics

Page Experience metrics are a new set of metrics that Google is adding to its algorithm to help determine how search engines rank web pages. Iimetriki ezintsha zihambelana neendlela zangoku zokuthengisa ukukhangela, kuquka ukubaluleka kwamava omsebenzisi, ukuxinana komxholo, Imetadata yephepha, kunye nophuculo lwenqanaba lekhowudi. Kude kube ngoku, ukusebenzela isantya sephepha kunye namava omsebenzisi yayilusukelo olungaboniyo. Ngethamsanqa, UGoogle wabona isidingo seemetriki ezingcono kwaye weva ukukhala kwabasebenzisi kwiiwebhusayithi ezikhuselekileyo nezisebenzisekayo. Kwisaziso sakutshanje, UGoogle ubhengeze ukuba amava ePhepha aya kuba yenye yezinto ezisemgangathweni. Amava ephepha yinxalenye ebalulekileyo yenqanaba le-injini yokukhangela, ngoko uGoogle uyenza ukuba lilinganiseke kwaye libe luncedo.

Amava ePhepha alinganisa amava omsebenzisi ngephepha lakho. Kuyafana namava omsebenzisi xa efunda imenyu yokutyela. Ukuba umsebenzisi akakwazi ukufumana ulwazi kwimenyu ngokukhawuleza, kusenokufuneka bacele uncedo kumncedisi. Ukongeza, ukuba iphepha linzima ukuhamba, basenokunikezela, kubangele amava angathandekiyo.

Injongo kaGoogle ixhomekeke kumava alungileyo omsebenzisi. Ukuba iziphumo aziloncedo kwaye zibandakanya, imodeli yabo yonke iyasilela. Kungenxa yoko le nto uGoogle enikezela ngohlaziyo lonke kumava ephepha, ugxininisa ukubaluleka kokwenza amava ewebhusayithi aluncedo kunye nokuzibandakanya. Amava ePhepha ngoku yenye ngaphezu 200 izinto zomgangatho, ke ukulungiselelwa amava ephepha kubaluleke kakhulu.

Ingxelo yamava ePhepha kwiGoogle Search Console inika isishwankathelo samava omsebenzisi kwiphepha ngalinye kwiwebhusayithi. Ikwabonelela ngesishwankathelo senani leempembelelo zophendlo ezifunyenwe kwiphepha ngalinye, kunye nepesenti yabasebenzisi abonelisekile ngamava abo okukhangela.

Site speed

The speed of your page is one of the most important factors in Google’s algorithm. Ayigcini nje ngokumisela amava omsebenzisi, kodwa inokuchaphazela nomgangatho wakho. Ngokwezifundo, iiwebhusayithi ezilayisha ngokukhawuleza kwaye zinezinga eliphantsi le-bounce rate ephezulu kwi-SERPs. IiWebhusayithi ezilungiselelwe isantya zikwafumana i-traffic ethe kratya.

Isantya sewebhusayithi sibalulekile kusetyenziso lwe-injini yokukhangela kunye nokuphucula izinga lokuguqulwa. Izinto ezininzi zinokuchaphazela isantya, kuquka izinto ezinkulu zephepha, imifanekiso, kunye nekhowudi ebhalwe kakubi. UGoogle wohlwaya iisayithi ezithatha ixesha elide ukulayishwa. Nangona kunjalo, ukuba isiza silayisha ngokukhawuleza, iindwendwe ziya kuba lula ukuhlala kwiphepha kwaye uguqule. UGoogle unesixhobo sePageSpeed ​​​​Insights esinokukunceda ukuba ubone isantya sewebhusayithi yakho kwaye ulungise nayiphi na imiba.

Ixesha lokuphendula leseva yewebhusayithi yakho lichaphazeleka kwizinto ezininzi, kuquka ukuba ingakanani itrafikhi indawo yakho eyifumanayo, isoftware eyisebenzisayo, kunye nesisombululo sakho sokubamba. Ukuba umncedisi uyacotha, users will experience a bad experience, resulting in lower conversion rates and higher bounce rates. A few simple changes can improve your site’s response time.

If you’ve been working to improve your site’s page speed, you’ll want to consider the latest AMP technology, or AMP, which Google launched in 2015. AMP pages are cached on Google and can be accessed almost instantly. This update has changed how mobile users expect a web page to perform. Nje ngeziphumo, Google has begun using mobile page speed as a ranking factor for mobile searches.

In the past few years, Google has made site speed a key factor in ranking. Ukusukela ngoko, the company has developed user-centric page speed metrics that measure the perceived speed of users. Even if a site is technically fast, it might not deliver a great experience. Ixesha elithathayo ukulayisha ngokupheleleyo iphepha lilinganiswa ngeemilliseconds.