Njani uPhendlo lweNjini yoKhangelo (SEO) Ungalinceda Ishishini lakho

Ukulungiswa kwe-injini yokukhangela yinkqubo enzima, kunye namacandelo amaninzi afuna ukusebenzisana ukuqinisekisa ukuba iwebhusayithi yakho ibeka kakuhle. UGoogle unikezela ngolwazi oluneenkcukacha kulwakhiwo lwamaphepha ewebhu, eluncedo kakhulu kubaphuhlisi bewebhu kunomphathi wewebhu ophakathi. Kwiimeko ezininzi, uya kuba nakho ukusebenzisa ezinye iingcebiso zikaGoogle uwedwa. I-algorithm yeGoogle iphinda ihlawulise iisayithi eziphula imithetho yayo, zibangela ukuba zisuswe kwiziphumo zophendlo.

Uphendlo lwe-injini yokukhangela

SEO (usetyenziso lwe-injini yokukhangela) yinkqubo yokuphucula ukubonakala kwewebhusayithi yakho kwiinjini zokukhangela. Ukubonakala okungcono kuthetha iindwendwe kunye nabathengi abaninzi. Le nkqubo ibalulekile ngenxa yezizathu ezahlukeneyo. Ii-injini zokukhangela zisebenzisa i-algorithms ukumisela ukuba ngawaphi amaphepha afaneleka phezulu kumagama angundoqo athile. Iwebhusayithi yakho kufuneka ihlangabezane nezi ndlela zokwandisa ukubonakala kwayo. Funda ngakumbi malunga ne-SEO kunye neendlela ezinokunceda ngayo ishishini lakho. Nazi ezinye iingcebiso zokwandisa itrafikhi yewebhusayithi yakho.

Ekuqaleni, Kuya kufuneka uyazi ukuba ii-algorithms ze-injini yokukhangela zihlala zivela, ngoko kubalulekile ukuhambisana notshintsho lwamva nje. I-algorithm kaGoogle iyatshintsha kwaye ngoku iyakwazi ukuhlalutya imikhwa yakho yokukhangela yangaphambili kunye nesetingi ukubonelela ngeziphumo ezifanelekileyo. Umzekelo, indawo yewebhusayithi okanye ilizwe lingasetyenziselwa ukuhambisa umxholo kubaphulaphuli ojolise kubo. Ukuba awuyazi indlela yokuphucula iwebhusayithi yakho kutshintsho lwamva nje, ungaphelela kwisohlwayo sesenzo sezandla okanye okubi ngakumbi, indawo yakho inokukhutshwa kwisalathiso sokukhangela ngokupheleleyo. Ukwengeza, uphendlo oluvelayo lubonisa ukuba lunenzuzo ngakumbi kwiimpawu, kodwa zisasekelwe kwimigaqo ye-SEO.

Ukulungiswa kweenjini zokukhangela yinkqubo yokuphucula umgangatho wewebhusayithi kwiinjini zokukhangela. Ngokuphucula umgangatho wewebhusayithi, iindwendwe ezininzi ziya kucofa kuluhlu lwewebhusayithi, ngokwenza njalo ukwandisa ukuqondwa kwebrendi. UGoogle yeyona njini yokukhangela idumileyo, kwaye ngaphezulu 70% kuzo zonke iitrafikhi zophendlo zidlula kuyo. Ngoko ke, Iwebhusayithi elungiselelwe uGoogle iya kusebenza kakuhle nakwezinye iinjini zokukhangela. Le nkqubo inokunyusa ukubonakala kwendawo yakho, ukuphucula itrafikhi, kwaye wandise ingeniso yakho.

Uphando lwamagama angundoqo

Ukuphuculwa kweNjini yokukhangela yinkqubo yokubonisa umxholo wakho kuGoogle ngendlela eya kuba yeyona ifanelekileyo kumbuzo wokukhangela womsebenzisi.. Ibandakanya iindlela ezahlukeneyo zobugcisa ukwenza umxholo wakho ube nomtsalane ngakumbi kwi-Algorithmus (ikhowudi yekhompyutha eqondayo kwaye itolika imibuzo).

Igama elingundoqo-uPhando yinxalenye ebalulekileyo ye-SEO. Kuya kufuneka wenze uphando oluyimfuneko lwegama elingundoqo ukuze ubone ukuba zeziphi izihloko ekufuneka zigutyungelwe yindawo yakho kunye noluphi uhlobo lomxholo ofanele unikeze. Uphando lwegama elingundoqo lukunceda ukuba ujolise kubaphulaphuli bakho kwaye unqume indawo yekhasi lakho. Ukwengeza, ikunceda wenze umxholo wakho uhambelane ngakumbi neemfuno zabaphulaphuli bakho. Nje, I-SEO lukhetho oluhle kakhulu kumashishini amancinci angenayo ibhajethi yokuqesha i-arhente ye-SEO yexesha elizeleyo.

Kukho iinzuzo ezininzi kwi-SEO, kuquka ukunyuka kwetrafikhi kunye neentengiso ezininzi ezinokubakho. Iindleko zayo zincinci, kwaye ukuba awufumani ziphumo, awuyi kuhlawula nto. Unokuxhamla kwishishini-kumthengi kunye neshishini-ukuya kwishishini SEO. I-SEO inokukunceda ufikelele kwiinjongo zakho kwaye wenze indlu yedijithali ebanzi. Ngamagama angundoqo kunye nezicwangciso ezifanelekileyo, ungafumana iziphumo ezilungileyo. I-SEO yinto ebalulekileyo yokuthengisa idijithali kuyo nayiphi na inkampani, nokuba ulishishini-ukuya-kwishishini okanye ishishini lomthengi ukuya kumthengi.

Xa usebenzisa iindlela zokusebenzisa injini yokukhangela, uya kuba nawona mathuba aphezulu okufumana iziphumo ze-organic. Xa umntu efaka igama lokukhangela, UGoogle uza kubonisa kuphela iiwebhusayithi ezinomxholo obalulekileyo. Ngoko ke, ukubaluleka komxholo akunakujongelwa phantsi. Ukongeza, Ubuchule be-SEO busekelwe kumagama angundoqo, ebhekisa kumagama ophando asetyenziswa ngumsebenzisi. Ngokusebenzisa amagama angundoqo kumxholo wakho, ungawandisa amathuba akho okuboniswa phezulu.

Ukulungiselela kwikhasi

Uphendlo lwe-injini yokukhangela (SEO) imalunga nokwandisa ukubonakala kwewebhusayithi yakho. Iinjini zokukhangela ezifana neGoogle ithanda iiwebhusayithi ezinomxholo ohambelana nabasebenzisi bazo’ uphendlo. Nangona kunjalo, I-SEO idinga ixesha kunye nomonde. Le yindlela elungileyo ukuba uqinisekile ukuba ungayilawula ngokwakho inkqubo. Nangona kunjalo, ukuba awuqinisekanga ukuba ungaqhubeka njani, unokuqesha i-arhente ye-SEO ukuba ikuphathele inkqubo. Le ndlela ayiyena wonke umntu.

Ukulungiswa kweenjini zokukhangela yinxalenye ebalulekileyo yokuthengisa kwi-intanethi. Imalunga nokwenza iwebhusayithi yakho ibonakale kubathengi. Oku kuthetha ukwandisa ukubonakala kweshishini lakho kunye nokwandisa intengiso. I-SEO ibandakanya iindidi ezimbini eziphambili: Kwiphepha kunye ne-Offpage SEO. I-SEO ye-OnPage igxile ekuphuculeni amakhonkco angaphakathi, ngelixa i-SEO ye-Offpage igxile kwi-linkbuilding. Kubalulekile ukuba ube nesicwangciso esinamandla se-SEO esinceda iwebhusayithi yakho ifezekise iinjongo zayo. Kukho ngaphezu 200 izinto ezahlukeneyo eziya ekuphuculeni indawo yakho. Phakathi kwezicwangciso ezininzi ezahlukeneyo, Iphepha le-SEO lelona libalulekileyo. Esi sicwangciso siquka ukulungelelanisa imixholo yewebhusayithi yakho.

Isicwangciso se-SEO kufuneka sibandakanye uphando olubanzi lwegama elingundoqo eliya kunceda ukuphucula indawo yesayithi kwiinjini zokukhangela. Uphando lwegama elingundoqo yinxalenye ebalulekileyo yephulo le-SEO, njengoko inceda ukumisela ukuba ngawaphi amagama angundoqo asebenza kakhulu kumxholo wendawo yakho. Amagama angundoqo abalulekile kuba ayakunceda ukuba umisele umgangatho wephepha. Inqanaba eliphezulu lephepha kwi-injini yokukhangela liya kwandisa i-traffic kunye nokuthengisa. Olu hlobo lwesicwangciso sokuphucula lubalulekile ekuqinisekiseni impumelelo yexesha elide kwiwebhusayithi yakho.

I-SEO yinkqubo eqhubekayo eya kufuna ixesha kunye nomgudu wakho. Nangona kunjalo, emva kokuba utyale ixesha kunye nomzamo kwi-SEO, iziphumo ziya kuwufanele umgudu. I-Organic traffic isimahla, ngoko nayiphi na inzame eyongezelelweyo yokwandisa ukubonakala kwewebhusayithi yakho ifanelekile. Ngoko, ukuba uceba ukuthengisa iwebhusayithi yakho kwindawo yakho yendawo, cinga ngokutyala imali kwezo ndlela ze-SEO. Unokude umangaliswe kukuba bangaphi abathengi abatsha indawo yakho enokutsala kuyo ngokusebenzisa i-injini yokukhangela yasekhaya.

Ukwakhiwa kwekhonkco

Ukwakhiwa kwekhonkco yinto ebalulekileyo yeqhinga le-SEO. Inceda iindwendwe zakho zifumane umxholo wakho ngokubandakanya ezinye iiwebhusayithi ezinxibelelanisa neyakho. Ukwakhiwa kwekhonkco yinto elula ukuyiqonda, kodwa kunzima ukuyiqonda. Nazi ezinye iingcebiso eziphambili zempumelelo yokwakhiwa kwekhonkco:

Ekuqaleni, khumbula ukuba ayizizo zonke iikhonkco ezenziwe ngabathengisi okanye iingcali ze-SEO. Amakhonkco amaninzi ayenziwanga ngabom kwaye adalwe ngenxa yezizathu ezininzi ezahlukeneyo. Umzekelo, iblogi inokunxibelelana newebhusayithi ethengise isixhobo abayithengileyo. Abaphathi bewebhu kunye namashishini bafuna amakhonkco ngaphandle kokuwacela. Ngoko ke kubalulekile ukuqonda ukuba umsebenzi wokwakha ikhonkco usebenza njani. Kwaye uyisebenzisa njani inzuzo yakho?

Eyona ndlela ilungileyo yokufumana amakhonkco kukwenza umxholo oxabisekileyo kunye nokusebenzisana nezinye iiwebhusayithi ngaphakathi kwe-niche efanayo. Zama ukuseka amakhonkco kwiindawo eziphezulu ze-DA. Kodwa qaphela ukuqinisekisa ukuba iisayithi zifanelekile kwindawo yakho. Ukwengeza, qiniseka ukuba ugxile kubantu abaqhuba itrafikhi kwindawo yakho. Ukusebenzisa iindlela ezahlukeneyo zokwakha ikhonkco kunokukunceda ukuba wakhe igunya elingakumbi kwaye ufumane i-traffic organic.

Ngaphandle kwamakhonkco angenayo, iwebhusayithi yomgangatho olungileyo nayo inamakhonkco amaninzi angenayo athembekileyo. Mandulo, Ii-SEO ze-Black Hat zisebenzise izikimu zokwakha ikhonkco ukuze zilawule ukuhlelwa kweewebhusayithi ngokwakha iiwebhusayithi ezincedisayo eziza kuthumela amakhonkco kwiwebhusayithi ephambili.. Esi sicwangciso senze ukuba iwebhusayithi ephambili ikhuphe iiwebhusayithi ezininzi ezithembekileyo. Ukusebenzisa ubuchule bomnqwazi omnyama kunokubangela iingxabano phakathi kweenjini ezinkulu zokukhangela kunye nabanini bewebhu.

Ikhonkco-ukukhwabanisa

I-SEO ye-Black Hat yinkqubo ebandakanya ukukhohlisa amakhonkco kwindawo yakho ukunyusa umgangatho wabo. Eli qhinga lingakhokelela kwizohlwayo ezingenakurhoxiswa kuGoogle. Kubandakanya ukusebenzisa isicatshulwa esifihliweyo kunye namakhonkco, ukudala amaphepha omnyango, kunye nokusebenzisa umxholo ophindwe kabini ngaphandle kwemvume evela kwi-injini yokukhangela. Kananjalo akuvumelekanga ukwenza uphendlo oluzenzekelayo olungahambelani nomxholo wewebhusayithi yakho. Unokufunda ngakumbi malunga nezikhokelo ze-injini yokukhangela ngokufunda amaphepha abo.

Enye indlela esetyenziswa ziingcali ezininzi ze-SEO kukungena kwincwadi yeendwendwe. Mandulo, ungeno lwencwadi yeendwendwe lwalusimahla, kunye nembuyekezo, ubufuneka ukuba uquke ikhonkco. Uninzi lwabaqhubi beencwadi zeendwendwe bavumela amakhonkco kulo lonke ungeno, kodwa enye inkampani yazifumana isemanzini ashushu xa yabhaqwa amakhonkco angena ngobuninzi. Kwaba neentloni ngokupapashwa kakubi oku kwadala kwaye kwanyanzeleka ukuba axolise kubaqhubi.

Kwi 2004, UGoogle wazisa inkqubo entsha ebizwa ngokuba yiHilltop. I-Hilltop idlala indima enkulu ekudibaniseni iwebhusayithi kwiphepha elifanelekileyo. Amaphepha kaGoogle Verzeichnis aqulathe amakhonkco amaninzi afanelekileyo kumaphepha ewebhu ahlukeneyo. Kuya kufuneka usebenzise i-textlinks xa kunokwenzeka. Kuya kufuneka ubandakanye amakhonkco kwezinye iiwebhusayithi. Ezi zinto zimbini zinceda izigcawu ze-injini yokukhangela ukuba zifumane iwebhusayithi yakho. Ukusebenzisa i-textlinks kwiwebhusayithi yakho kubalulekile kwi-injini yokukhangela.

Ireyithi yokucofa ngowona mba uphambili ekubekweni kwenjini yokukhangela. I-SEO-Iingcali ziyavuma ukuba izinga eliphezulu lokucofa liza kukhulisa indawo yewebhusayithi yakho kwiziphumo zophando. Nangona kunjalo, ezinye zeendlela ze-SEO zibandakanya ukuxhaphaza i-masnahmen yangaphandle. Ukongeza kwimilinganiselo yangaphandle, indawo yakho yewebhu kufuneka ibe nomxholo olungileyo. Umxholo kwiwebhusayithi yakho kufuneka uhambelane nesihloko.