Njani uPhendlo lweNjini yoKhangelo (SEO) Unokukunceda ukuba ufumane iNqanaba eliphezulu kwiWebhusayithi yakho

Ukulungiswa kwe-injini yokukhangela kunokukunceda ukuba ufumane amanqanaba aphezulu kwiwebhusayithi yakho. Search engines choose the top results based on the quality of the website. Le ndlela yenza i-traffic organic simahla. Ngaphezu koko, isimahla ngokupheleleyo. Yenye yeendlela ezisebenzayo zokukhuthaza iwebhusayithi yakho.

Ukuphucula izihloko zamaphepha, Beschreibungen und Rich Snippets

When optimizing a web page for search engines, Ithegi yesihloko kunye nenkcazo yemeta zizinto ezibalulekileyo. Ngelixa ithegi yesihloko ivela ngokuthe ngqo phantsi kwenkcazo yemeta, Iinkcazo zemeta ziboniswa kwiiSERPs ngombala owahlukileyo kunye nobukhulu. Inkcazo yemeta yimfutshane, isicatshulwa esichazayo esibonelela ngolwazi kwiinjini zokukhangela malunga nomxholo wephepha.

Izihloko zeMeta kunye neenkcazo zibalulekile ekuphuculeni injini yokukhangela, njengoko zibonelela ngophawu oluthe ngqo. Ukwengeza, kufuneka zicace kwaye zihambelane nomxholo wephepha. Kufuneka zibe zizodwa kwiphepha ngalinye, njengoko umxholo ophindwe kabini unokuthoba umgangatho wephepha.

Ngaphandle kokuphucula iwebhusayithi yakho kwiinjini zokukhangela, kufuneka kwakhona ugxininise kwintengiso yangaphandle yewebhusayithi yakho. Oku kubandakanya ukwakhiwa kwekhonkco kunye nentengiso yemidiya yoluntu. Umzekelo, kufuneka uthathe ithuba likaFacebook, LinkedIn, Pinterest kunye ne-Twitter.

Ngaphandle kokuphucula iinkcazo zeMeta kunye nezihloko zemeta, kufuneka ukwandise iziqwengana zikaGoogle. Ezi ziifestile kwiwebhusayithi yakho yeenjini zokukhangela. Ukuba zilungiselelwe kakuhle, iyakwandisa amathuba okuba umkhangeli acofe kwisiphumo sakho. Ngokumalunga neepesenti ezingamashumi alithoba zokucofa komsebenzisi ziveliswa kwiiSERP ezilishumi eziphezulu, kunye nokuphucula ezi zinto zintathu kunokunceda iwebhusayithi yakho ifikelele phezulu kula maphepha.

Indlela efanelekileyo yokufumana iiSERPs ezilungileyo kumxholo olungileyo. Umxholo olungileyo uya kukuzisela abathengi abanenzuzo. Ngaphezu koko, ubude bomxholo wakho kufuneka bulungiswe, ngakumbi ukuba ufuna ukuba kwizikhundla eziphezulu. Ngaphaya koko, ubungakanani bendawo ekhoyo kwiiSERPs ezihambayo zilinganiselwe. ukuba iintlobo zomxholo wakho zabelana ngoyilo, eqhelekileyo Snippet-URL yahlukile kwiintengiso ezixhaswe yi-AdWords. I-Snippet-URL eqhelekileyo imfutshane, ngelixa ii-URL ezithethayo zinendawo eyongezelelekileyo.

Optimierung der internen Verlinkung

Internal linking is one of the most important aspects of OnPage SEO. Obu buchule buphucula ukuqonda kwe-injini yokukhangela indawo yakho kwaye iphucula amava omsebenzisi. Ngelixa ii-algorithms ze-injini yokukhangela aziqondwa ngokupheleleyo, unxulumaniso lwangaphakathi sisicwangciso esinamandla kakhulu. Ngokongeza amakhonkco angaphakathi kwindawo yakho, unokuphucula ukusetyenziswa kunye nokubonakala kwendawo yakho kwaye wenze umxholo wakho uhambelane ngakumbi nabaphulaphuli bakho.

Xa kuziwa kwikhonkco yangaphakathi, kubalulekile ukukhumbula ukuba kukho imigaqo ethile ekufuneka ilandelwe. Ekuqaleni, amakhonkco angaphakathi kufuneka abe ngaphakathi kwezihloko. Oku kuthetha ukuba kufuneka unikeze amaphepha kwizihloko ezithile. Isibini, kufuneka uqinisekise ukuba amakhonkco angaphakathi akhombe kumaphepha afanelekileyo, kwaye uqinisekise ukuba ubandakanya iimveliso ezidumileyo.

Isithathu, ukudibanisa kwangaphakathi kufuneka kubekwe kakuhle kwaye kubonakale. Ikhonkco kufuneka lingene kumxholo kunye nephepha, kwaye ayifanelanga ukuba ikhuphisane namanye amakhonkco. Kufuneka kwakhona ibekwe kwiphepha elifumana i-traffic eninzi. Ukwengeza, kufuneka ibe nombhalo ocacileyo, eya kwenza ukuba kube lula kubasebenzisi ukuhamba.

Ukudala izixhumanisi zangaphakathi yinxalenye ebalulekileyo ye-SEO, kwaye kufuneka ithathelwe ingqalelo ngexesha lophuhliso lwewebhusayithi yakho. Inceda ukwenza iwebhusayithi yakho ibe lula ukuhamba kwaye inyuse ukusebenziseka, eyona nto ibalulekileyo kuluhlu lukaGoogle. Kodwa akwanelanga ukuphumeza amakhonkco angaphakathi. Kuya kufuneka kwakhona ucinge ngokuziphatha kwabasebenzisi bakho kunye nokuziphatha kweenjini zokukhangela xa usakha ikhonkco langaphakathi. Oku kuya kukunceda ukuba uphakamise phezulu kuGoogle nakwezinye iziphumo zenjini yokukhangela.

Khumbula, amakhonkco angaphakathi akufuneki abe negama elingundoqo. Unokusebenzisa amakhonkco okubhaliweyo kuphela. Qinisekisa ukuba okubhaliweyo konxibelelwano lwakho kuhambelana nomxholo wephepha adityaniswa kulo.

Optimierung der Navigation

Achieving a successful navigation strategy is vital for search engine optimization (SEO). Ayincedi kuphela ngokurhubuluza kunye nokuphononongwa komxholo, kodwa ikwaphucula ubuhlobo bomsebenzisi kwaye icuthe i-clickpfades. Ukwenza lo msebenzi ube lula, kukho inani lezixhobo kunye neendlela onokuzisebenzisa.

Enye yezona zinto zibalulekileyo ekuphuculeni injini yokukhangela kukusetyenziswa kwamagama abalulekileyo afanelekileyo. Nangona kunjalo, kukho eminye imiba ekufuneka iqwalaselwe ukuze ufikelele elona nqanaba ligqwesileyo. Ukuhamba kunye nesakhiwo sephepha nazo zibalulekile. Xa ezi zinto zilungiselelwe kakuhle, indawo yakho iya kubekwa phezulu ngeenjini zokukhangela.

Xa uceba ukuyilwa ngokutsha kwewebhusayithi, qwalasela ukubandakanya izicwangciso ze-SEO eziza kuphucula ukuhamba. Indawo ephambili yokukhangela yeyona nto iphambili yokulawula indawo yakho, kwaye kufuneka kube lula ukuyisebenzisa kwiindwendwe kunye neenjini zokukhangela. Indawo elungileyo yokuhamba iya kuba namagama abalulekileyo abalulekileyo abatyeleli bakho aya kuwafumana eluncedo. Iikhonkco eziphambili zokukhangela kufuneka zibe kwibar yokukhangela ethe tye phantsi kweheader kwaye iqulathe iimenyu ezisezantsi ezidibanisa amacandelo awohlukeneyo ewebhusayithi..

Nje ukuba iwebhusayithi yakho entsha ifakwe kwisalathiso, kufuneka uhlalutye iziphumo ukuze uqiniseke ukuba ibekwe kakuhle. Unokufuna ukutshintsha amagama akho angundoqo ukuba ufuna indawo yakho ibekwe phezulu. Uhlalutyo olulungileyo lwegama elingundoqo luya kukunika umbono ongcono wabaphulaphuli ofuna ukufikelela kubo.

I-linkchecker sisixhobo esiluncedo ukujonga ukusebenza kwekhonkco. Ngaphandle koko, imephu yesayithi inceda ukukhawulezisa isalathisi. Imephu yesayithi liphepha le-HTML elidwelisa onke amaphetshana asezantsi ewebhusayithi yakho. Kubalulekile ukudibanisa kwimephu yesayithi ukusuka kwiphepha lokuqala.

Optimierung der Informationsstruktur

SEO or Search Engine Optimization is a way to improve the visibility of your website in the search engines. Yinkqubo eneenkalo ezininzi esekelwe kwiindlela ezininzi. Ezi ziquka ukuSebenzisa kwi-Onpage kunye nokuPhuculwa kwe-Offpage. I-Offpage-Optimation ibandakanya iindlela ezahlukeneyo, kubandakanywa ukulungiswa kobugcisa, isakhiwo sekhonkco, kunye namanye amaqhinga.

Xa abantu befuna ulwazi, basebenzisa ii-injini zokukhangela ezahlukeneyo ukuze bafumane oko bakufunayo. Mandulo, babefunda amaphephandaba okanye baye evenkileni ukuze bafumane inkcazelo ababeyifuna. Kule mihla, inkqubo yolwazi iye yafudukela kwi-intanethi, kwaye eyona ndlela isebenzayo yokufumana le nto uyifunayo kukusebenzisa iinjini zokukhangela ezahlukeneyo. Kubalulekile ukukhulisa umxholo wakho kwezi njini zokukhangela, kunye nokwenza kube lula kangangoko ukuba bayifumane.

Inkampani ye-SEO ineqela leengcali ezisebenza kwiinkalo ezahlukeneyo zokuthengisa kwi-intanethi. Bachonga iingxaki baze baphuhlise izisombululo. Phakathi kwaba bantu kukho abadwelisi benkqubo kunye neengcaphephe zenkqubo yolawulo lomxholo. Bakwasebenza kunye nabalawuli beseva ukunyusa amaxesha okulayisha iphepha.

Esinye sezona zicwangciso zibalulekileyo zokuphucula injini yokukhangela kugxila kumagama angundoqo abantu abawakhangela ngokwenene kwiindawo ezithile.. La magama angundoqo aziwa njengamagama angundoqo omsila omde. La magama angundoqo anokhuphiswano oluphantsi kunye namathuba aphezulu okuguqulwa. Ngesi sizathu, zibalulekile kumashishini asekuhlaleni.

Injongo ephambili ye-SEO kukunyusa ukubonakala kweewebhusayithi. Oku kunokufezwa ngokusetyenziswa kwamagama angundoqo, Meta-Iingcaciso, kunye ne-Meta-Tags. Ngelixa ezi zinto zibalulekile, ayisiyiyo yodwa ekugxilwe kuyo kwi-injini yokukhangela. Inyaniso, badlala indima ebalulekileyo ekuqaliseni kwakhona iiwebhusayithi. Ngaphaya koko, bazisa abakhasi ngesakhiwo solwazi esihlaziyiweyo. Oku kunceda uGoogle aqonde ubume bolwazi kwaye aphinde aqondise amanqanaba asele ekhona aye kwentsha.

Optimierung der Inhalte

Uphendlo lwe-injini yokukhangela (SEO) ijolise ekubekeni iiwebhusayithi phezulu kwiziphumo zenjini yokukhangela usebenzisa i-organic, iindlela ezingahlawulwanga, kubandakanya i-organic traffic kunye nomxholo. Injongo kukudala umxholo abasebenzisi abawufumana uluncedo. Nangona ubuchule obunjalo bufuna umgudu othile ekuqaleni, baya kuba nomvuzo ekuhambeni kwexesha.

I-SEO yinxalenye ebalulekileyo yokwakha ishishini lakho. Ngokusebenzisa amagama angundoqo afanelekileyo, ungabeka kakuhle ukukhangela okufanelekileyo kwaye uqhube itrafikhi kwiwebhusayithi yakho. Inyaniso, 93% yazo zonke iitrafikhi zewebhusayithi ziveliswa ziinjini zokukhangela, ukwenza i-organic traffic isixhobo esibalulekileyo kuyo nayiphi na iwebhusayithi. Injongo ye-SEO kukudala umxholo ofanelekileyo obeka phezulu kwiziphumo zokukhangela, kunye nokuqinisekisa ukuba le mixholo ifanelekile kubasebenzisi’ iimfuno. Oku kuphunyezwa ngenkqubo eqhubekayo yovavanyo kunye nohlengahlengiso.

I-SEO isebenza ngokubambisana nokuthengiswa komxholo kunye nemidiya yoluntu. Inokukunceda ukukhusela impumelelo yewebhusayithi yakho, ukuphucula ukuqondwa kwebrendi, kwaye udale umthombo othembekileyo wolwazi. Nangona kunjalo, inkqubo ayikuphela kwendlela yokunyusa umgangatho wakho. Unokusebenzisa nezinye iindlela, njengeNtengiso yeNjini yoKhangelo (ULWANDLE). Esi sicwangciso siquka ukuhlawula ukuba umxholo wakho udweliswe kwiziphumo zokukhangela. Kunye, I-SEO kunye ne-SEA ingaba yindlela efanelekileyo yokwandisa ukubonakala kwewebhusayithi yakho kunye nokwandisa i-traffic.

Kumashishini asekuhlaleni, I-SEO yendawo iyimfuneko. Iyinxalenye ephambili yalo naliphi na iqhinga lokuthengisa umxholo. Ukusebenzisa imilinganiselo ye-SEO yendawo yokubeka phezulu kwiziphumo zokukhangela kunokunyusa i-traffic kunye nokuthengisa kumashishini ahlukeneyo. Inkalo yendawo ye-SEO ibalulekile kumashishini asekuhlaleni, imibutho, kunye norhwebo. Ngokufanayo, iinkampani zelizwe kufuneka zisebenzise iindlela ze-SEO zendawo ukukhuthaza uphawu lwazo kwindawo yendawo.