Indlela i-injini yokukhangela enokuyonyusa ngayo iWebhusayithi yakho

How Search Engine Optimization Can Increase Your Website’s Organic Search Ranking

Increasing your website’s organic search ranking has many benefits. Abaqalayo, Ukulungiswa kwe-injini yokukhangela kunokuqhuba i-traffic efanelekileyo ngakumbi kwiwebhusayithi yakho, ekhokelela kwiintengiso ezininzi kunye nezikhokelo. Yonke imihla, iibhiliyoni zokhangelo lwenziwa kwi-intanethi, kunye nokwenza ngcono i-injini yokukhangela kunokukunceda ukuba ubambe isabelo esiphezulu sale traffic-injongo ephezulu. Abantu basebenzisa iinjini zokukhangela ukufumana iimveliso kunye neenkonzo ezithile, ngoko kusenokwenzeka ukuba babe nenjongo yorhwebo. Ukwengeza, usetyenziso lwe-injini yokukhangela kunokuphucula isantya sewebhusayithi yakho ngokunyusa isantya seziphumo zophendlo.

On-page

On-page search engine optimization, okanye SEO, yinkqubo yokwenza amaphepha akho ewebhu kunye namanqaku ukuze iinjini zokukhangela ziwafumane kwaye ziwabonise kubasebenzisi abafanelekileyo. Ngokusisiseko, kwiphepha le-SEO linceda iinjini zokukhangela ukuba ziqonde umxholo wewebhusayithi yakho kunye nendlela efanelekileyo ngayo kubaphulaphuli bakho ekujoliswe kubo. Nangona kunokubonakala ngathi ngumsebenzi onzima, iyafikeleleka kakhulu kwaye iyasebenza. Ukwandisa i-SEO yakho kwiphepha, qiniseka ukuba ulandela la macebiso.

Isinyathelo sokuqala kwiphepha le-SEO kukuqinisekisa ukuba akukho nto iphindwe kabini okanye umxholo ofanayo kuwo nawaphi na amaphepha akwisiza sakho. Umxholo ophindwe kabini ubhidanisa iinjini zokukhangela kwaye ukhokelela kumaphepha amaninzi ehla kumanqanaba. Oku kunokukhokelela kwisiphumo esibi kwi-SEO yakho. Enye inkalo ebalulekileyo ye-SEO yephepha ibonelela ngamava omsebenzisi aqinileyo kwiindwendwe zewebhusayithi yakho. Qinisekisa ukuba amaphepha akho alayisha ngokukhawuleza. Isantya sephepha esicothayo sinciphisa ukubandakanyeka kwabatyeleli kunye nokunyusa izinga lokunyuka.

Enye inxalenye ebalulekileyo yephepha le-SEO yinkcazo yemeta, ebonakala kwiziphumo zophendlo phantsi kwesihloko sephepha. Ngelixa ingenzi nto kwi-algorithm kaGoogle, Inkcazo ye-meta inokuphucula umgangatho wakho kwaye iqhube i-traffic eninzi kwiwebhusayithi yakho. Xa kudityaniswa nesicwangciso esisebenzayo se-SEO, Iinkcazo zemeta zingakhokelela kunqakrazo oluninzi kunye namazinga aphezulu okuguqulwa. Ezi ndlela ze-SEO zephepha zinokunceda indawo yakho ibekwe kwiinjini zokukhangela. Ngoko, musa ukutsiba eli nyathelo.

Ngaphandle komxholo, kwiphepha le-SEO libandakanya ukwenziwa ngcono kwe-URL. Isimaphambili se-URL yakho kunye nesimamva kufuneka sibe yinkcazo emfutshane yomxholo wekhasi lakho. Ukongeza igama elingundoqo ekujoliswe kulo kwi-URL yakho kunokuphucula umgangatho wakho kwaye kwenze kube lula kwiinjini zokukhangela ukukhasa iwebhusayithi yakho. Emva kokugqiba la manyathelo mabini, ungaqhubela phambili nokwandisa inkcazo yemeta kunye nethegi yesihloko. Nje ukuba uzilungiselele ezi zinto zimbini, iwebhusayithi yakho ingaba kwindawo ephezulu.

Amakhonkco angaphakathi anokunceda ukuphucula umgangatho wakho. Ungasebenzisa kwakhona isicatshulwa esifanelekileyo se-anchor kwiikhonkco zangaphakathi ukunyusa umgangatho we-injini yokukhangela indawo yakho. Enye yezona mpazamo zixhaphakileyo kwiphepha le-SEO kukungahoyi amakhonkco angaphakathi. Amakhonkco angaphakathi kufuneka akhombe kumxholo ofanelekileyo, njengekhekhe letshokholethi okanye iposti yebhlog malunga netshokholethi. Ezi ngcebiso ziya kuqinisekisa ukuba iwebhusayithi yakho ikwinqanaba eliphezulu kwiinjini zokukhangela. Ngokulungiswa okufanelekileyo kwephepha, ungayandisa itrafikhi yakho yezinto eziphilayo kwaye wenze ingeniso eninzi.

Schema

If you’re a newbie to SEO, usenokungazi ukuba yintoni na ischema. Olu luphawu lolwazi lwephepha. Ulwazi oluqulethwe kwischema lunokunceda uGoogle amisele ukuba ngawaphi amaphepha afanelekileyo kwishishini lakho kwaye abonise ngokucacileyo kwiziphumo zophendlo.. Nangona kunjalo, Kuya kufuneka wazi ukuba ayizizo zonke ii-schemas ezisebenzayo kusetyenziso lwe-injini yokukhangela. Umzekelo, uhlobo olungalunganga lwe-schema lunokubhidanisa uGoogle kwaye lubangele ukwehla kwinqanaba.

I-schema yombutho iluncedo kumashishini, kwaye ibandakanya igama leshishini, iwebhusayithi URL, amakhonkco eendaba zoluntu, inani labasebenzi, kunye nenkcazo emfutshane. Isenako nokuzalisa izikhewu kwiqela lolwazi. I-schema yewebhusayithi, okwangoku, ivumela abanini bewebhusayithi ukuba babandakanye ulwazi malunga nesayithi yabo njengegama kunye nelogo. I-breadcrumbList inokongezwa kuwo onke amaphepha, ngokunjalo. Oku kwenza ukuba indawo yakho ifikeleleke ngakumbi kubasebenzisi kwaye iphucula amazinga akho okuguqula.

Ukusebenzisa i-schema yindlela efanelekileyo yokunyusa umgangatho we-injini yakho yokukhangela. Inyaniso, phantse isiqingatha sabasebenzisi bewebhu basebenzisa ukhangelo lwelizwi ukufumana into abayifunayo. Ngokubandakanya uphawu lweschema kwiwebhusayithi yakho, unokuqinisekisa ukuba iwebhusayithi yakho ihlala ibonakala kwiiSERPs. Oku kunokuba lukhuthazo olukhulu kwisicwangciso sakho se-SEO, kodwa ayinguye wonke umntu. Kubalulekile ukuphanda kwaye ufunde i-ins kunye nokuphuma kwe-schema markup ngaphambi kokuba wenze isigqibo sokugqibela.

Isixhobo esiluncedo sokongeza i-schema kwiwebhusayithi okanye i-imeyile nguMncedi weMpawu yeDatha eyakhiwe nguGoogle. Le webhusayithi iya kukuvumela ukuba wongeze uphawu lweschema kwiwebhusayithi yakho okanye i-imeyile. Ukuze uqalise, uya kufuna ikhowudi yomthombo we-HTML kunye ne-URL yephepha. Isixhobo sikuvumela ukuba uqaqambise izinto ezithile kwaye ujonge imenyu eyehlayo. Emva koko, unokukopa ikhowudi entsha ye-HTML kwaye uyincamathisele kwikhowudi yakho yemvelaphi.

Ngoncedo lweschema, unokwenza iwebhusayithi yakho ibonakale nge-snippet etyebileyo. Iziphumo ezinjalo zihlala zine-CTR ephezulu kunombhalo ongenanto. Ulwazi oluninzi kwiiSERPs lunceda abasebenzisi bagwebe umgangatho wewebhusayithi. Ngaphezu koko, iziqwengana ezityebileyo zenza indawo ibenkulu kwaye ibonakale ngakumbi, ngoko abasebenzisi banokunqakraza kuyo. Ngaphaya koko, I-schema inceda iinjini zokukhangela ukuba zinike iziphumo ezifanelekileyo ngakumbi kubasebenzisi be-intanethi.

Relevance

Relevance of search engine optimization is a topic of controversy among digital marketers. Ngelixa abanye abathengisi bexoxa ukuba iindlela zakudala zokuthengisa kwi-Intanethi azisasebenzi, amashishini aqhubeka ekholelwa ukuba i-SEO iseyeyona ndlela isebenzayo yokwandisa ulwazi lwabo lwe-intanethi ye-brand. Amashishini amaninzi aqhubeka esebenza kunye nee-arhente ze-SEO ukuphuhlisa iindlela ezintsha zokuhlala kwindawo ephezulu ye-injini yokukhangela. Inyaniso, Uphando lwakutsha nje lubonise ukuba 61% yabathengisi basakholelwa kwi-SEO. Makhe sihlolisise indlela i-SEO esebenza ngayo kunye nento ongayenza ukuze usebenzise inzuzo.

Into yokuqala ekufuneka uyiqwalasele sisakhiwo se-URL. I-URL yewebhusayithi yakho yenye yezona zinto zibalulekileyo zokubaluleka. Xa abasebenzisi be-intanethi befuna into enxulumene nesayithi yakho, baya kujonga i-URL. Ubume be-URL bumisela amava omsebenzisi wewebhusayithi. Ukuba i-URL yakho inde kwaye inzima, indawo yakho ayibalulekanga kwabo basebenzisi. Eyona ndlela ilungileyo yokugweba ukufaneleka kukulandelela indlela abasebenzisi abanxibelelana ngayo newebhusayithi yakho. Ukuba bachitha ngaphezu kwemizuzwana embalwa bekhangela indawo yakho, ifanelekile.

Ukufaneleka kukwadlala indima ebalulekileyo kwinkqubo yokubeka. Xa umsebenzisi endwendwela indawo ngekhonkco, izigcawu ze-injini yokukhangela ziya kuyibona kwaye ziya kuyithathela ingqalelo. Izixhumanisi ziyinxalenye ebalulekileyo ye-SEO kuba zinceda iinjini zokukhangela ukuba zeziphi iisayithi ezifanelekileyo kwigama elithile elingundoqo. Ii-injini zokukhangela ziqwalasela ukufaneleka kweesayithi kwii-algorithms zazo xa zigqiba amanqanaba. Ngokubanzi, kokukhona isayithi ifanelekile, indawo ephezulu yephepha iya kuba.

Ukufaneleka kweendlela ze-SEO kuxhomekeke kwi-injini yokukhangela elawula imarike. uphando, umzekelo, ibalelwe i 75% kulo lonke uphendlo ngaphakathi 2003 kwaye iyaqhubeka ukulawula imarike yokukhangela kwihlabathi jikelele. Nangona kunjalo, isabelo sikaGoogle sinokwahluka. EJamani, njengokuba, ibenayo 85-90% isabelo semarike kwi 2006.

Isantya sephepha

If you’re a webmaster, uyazi ukuba iPageSpeed ​​​​iyinxalenye ebalulekileyo ye-SEO. Kodwa, lithetha ukuthini kanye kanye eli nqaku? Ziziphi iikhrayitheriya ezisetyenziselwa ukumisela? Kwaye yintoni enokuyenza malunga nokusebenza kwewebhusayithi yakho? Siza kujongisisa ngezantsi. Ukufumana umbono wendlela iPageSpeed ​​​​ekuchaphazela ngayo ukusebenza kwendawo yakho, ungajonga uxwebhu olusemthethweni lukaGoogle. Inika iinkcukacha malunga nendlela yokwandisa iwebhusayithi yakho ngesantya esiphuculweyo.

Ukulungiswa kwesantya sephepha kuyinkalo ebalulekileyo yokuphucula injini yokukhangela (SEO), kwaye yinxalenye ephambili ye-algorithm yokubeka iwebhusayithi yakho. Oku kungenxa yokuba iphepha elicothayo alibakhathazi kuphela abasebenzisi, kodwa inokuchaphazela ukusebenza kwe-SEO yewebhusayithi yakho. Ngethamsanqa, kukho iindlela ezininzi ezahlukeneyo zokuphucula isantya sephepha lakho. Iindlela ezininzi zokuphucula isantya sendawo yakho zinokukunceda ukuba ufumane umgangatho ophezulu we-injini yokukhangela, kunye nokunyusa izinga lokuguqulwa kwewebhusayithi yakho.

Isantya sephepha yinto enkulu yokusebenza kuyo nayiphi na iwebhusayithi. Iwebhusayithi ethatha ixesha elide ukuyilayisha inokukhokelela iindwendwe ukuba ziyishiye, nto leyo enokwenzakalisa ukukhangela kuluhlu kunye nengeniso. Iindlela ezininzi ezinokuphucula isantya sendawo yakho, kuquka ukusebenzisa iNethiwekhi yokuNikezelwa koMxholo (CDN), ukutshintsha iintengiso, kunye nokunciphisa inani lohambo lokuya nokubuya. Ezimbalwa zezi ndlela zikhululekile kwaye kulula ukuzisebenzisa. Ukuba uzimisele ngokuphucula isantya sephepha lakho, kufuneka ulifunde eli nqaku.

Kwi 2017, UGoogle uya kunika ubunzima obuninzi kwisantya sephepha xa ulinganisa amaphepha ewebhu. Ngaphandle kokubandakanya isantya sesiza esiphathwayo, iyakuthathela ingqalelo ixesha lokulayisha iphepha. UGoogle sele ezama ngeProjekthi yeAccelerated Mobile Pages ukuphucula amaphepha ewebhu’ isantya kwizixhobo eziphathwayo. Kwaye okokugqibela kodwa kungancinci, UGoogle uvelise uphawu olutsha lomgangatho, ebizwa ngokuba ngamava ePhepha, edibanisa i-Core Web Vitals kunye neemetrics ezikhoyo, ezifana nobuhlobo mobile.

Njengomba wenqanaba lokuqala, isantya sephepha sibe sisihloko exoxa ngaso kakhulu kwishishini le-SEO. Ngelixa uGoogle ebanga ukufaneleka yeyona nto iphambili ekubekweni kwamaphepha ewebhu, abaninzi bakholelwa ukuba amakhonkco ombane anokukhawuleza akhonze ngaphambi komxholo ongcono. Ngoko ke, isantya sephepha yinkxalabo enkulu kwishishini le-SEO. Eli nqaku libonelela ngolwazi oluthe kratya ngesi sihloko siphikisanayo. Ngoko, yintoni intsingiselo yesantya sephepha? Ingaba ezi zinto zinento yokwenza nesantya sephepha?