Indlela yokuPhucula i-injini yokukhangela inokuphucula ukubonakala kweWebhusayithi yakho kuPhendlo lweZiphumo zePhepha (IINKONZO)

Search engine optimization refers to improving your website’s presence in search engine results pages. Iziphumo ze-Organic ziziphumo ezingahlawulwanga apho iwebhusayithi yakho ivela khona xa umkhangeli esenza uphando. Iziphumo ezihlawulweyo, nangona kunjalo, Zingumjelo owahlukileyo. Iinjini zokukhangela zisebenzisa ii-algorithms ukuhlenga kunye nokubeka umxholo wedijithali, ukunikezela ngeziphumo ngendlela eyonwabisa umphandi. Ngelixa ungadingi ukubamba yonke into engena kwinqanaba, ukwazi ukuba iGoogle ikhangele ntoni kuya kukunceda uphucule ukubonakala kwewebhusayithi yakho kwiiSERPs.

Uphando lwamagama angundoqo

Keyword research is an essential component of search engine optimization. Ikunceda uqonde abaphulaphuli bakho kunye nento abayifunayo. Ungasebenzisa amagama angundoqo owafumana kuphando lwakho lwegama elingundoqo ukwenza amaphepha ewebhu, umxholo, okanye amaphulo entengiso. Amagama angundoqo yeyona nto iphambili yokukhangela iinjini zokukhangela ezifana neGoogle.

Unokuqala uphando lwakho lwegama elingundoqo ngokufaka igama elingundoqo ekujoliswe kulo kwi-injini yokukhangela. Jonga iziphumo zegama elingundoqo kunye neminye imibandela yokukhangela enxulumeneyo. Xa sele unoluhlu lwamagama angundoqo, lixesha lokubhala umxholo malunga naloo magama angundoqo. Qinisekisa ukuba ubhala malunga negama ngalinye elingundoqo kwaye ugweme i-cannibalization yegama elingundoqo.

Iinjini zokukhangela zihlala ziguquka kwaye zibandakanya iindlela ezintsha zokwenza umxholo ubaluleke ngakumbi kumsebenzisi. Enye yezi ndlela kukusebenzisa i-Google's keyword planner. Esi sixhobo, efumaneka simahla, inqanda idatha yevolumu yokukhangela kwaye idibanisa amagama angundoqo kwiibhakethi zomthamo omkhulu wokukhangela. Esinye isixhobo esidumileyo yiGoogle Trends. Oku kunokukunceda ufumanise ukuba ngawaphi amagama angundoqo ahamba phambili, ngakumbi ngexesha lotshintsho lonyaka. Uphando lwegama elingundoqo luya kukuvumela ukuba ujolise kumagama angundoqo kunye nexabiso elikhulu kwiindwendwe zakho.

Kukho izinto ezininzi ezimisela ukuthandwa kwegama elingundoqo. Ukusebenzisa amagama angundoqo athandwayo kwaye afanelekileyo kubathengi bakho kuya kubangela ukugcwala ngakumbi kwindawo yakho. Nangona kunjalo, kufuneka ukhumbule ukuba i-SEO yendalo ithatha ixesha elide. Amanye amashishini anokukhawuleza ukubeka amagama athile angundoqo, kodwa abaninzi babona ukunyuka ngokuthe ngcembe kwe-SERPs. Ngoko ke, kubalulekile ukuba ube nomonde kwaye uhambelane nophando lwakho lwegama elingundoqo.

Xa uqhuba uphando lwegama elingundoqo, zama ukuqonda ukuba abaphandi bakhangela ntoni. Olunye uphendlo lwezentengiselwano kwaye lubandakanya ukuthenga into ngelixa olunye lunolwazi. Eminye imibuzo inxulumene nokumamela umculo okanye ukufumana inkonzo yasekuhlaleni. Ukuba awukwazi ukubona igama elithile, kunokufuneka udibanise amagama akho angundoqo ngokufanelekileyo.

Enye into echaphazela uphando lwakho lwegama elingundoqo lukhuphiswano. Okukhona kukhuphisana igama elingundoqo, kuba nzima ukureyisha. Ngoko ke kungcono ukhethe amagama angundoqo anokhuphiswano oluphantsi kunye nomthamo ophezulu wokukhangela kwimarike yakho ekujoliswe kuyo.

Content quality

If you are in the business of selling products or services online, umgangatho womxholo yenye yezona zinto zibalulekileyo kwimpumelelo. Iinjini zokukhangela ixabiso elitsha, umxholo ofanelekileyo kwaye kubalulekile ukwenza umxholo ozalisekisa iimfuno zabaphulaphuli bakho ekujoliswe kubo. Qinisekisa ukuba umxholo wakho uhlala uluhlaza ngokubandakanya amagama angundoqo afanelekileyo kubaphulaphuli bakho. ukuba iintlobo zomxholo wakho zabelana ngoyilo, qiniseka ukuba ubandakanya amakhonkco kwiiwebhusayithi ezifanelekileyo kunye nolwazi olongezelelweyo.

Umxholo osemgangathweni ubalulekile kwi-SEO kuba inceda indawo yakho ukuba ibonakale iphakamileyo kwi-injini yokukhangela. Kufuneka kube lula ukuyifumana. Ukuba abantu banokufumana umxholo wakho, baya kuyifunda ngakumbi baze bathabathe inyathelo. Isinyathelo sokuqala kwi-SEO kukubhala umxholo ofundekayo kunye neengxoxo. Emva koko, kufuneka ugxininise kwiindlela ze-SEO eziza kuphucula ukufundwa komxholo wakho kunye nokukhangela.

Ukusebenziseka

The usability of a website is an important aspect of search engine optimization. Ukusebenziseka kumiselwa ngokuphonononga ukuziphatha komsebenzisi kunye nendlela abasebenzisana ngayo noxwebhu. UGoogle ulinganisa ukusetyenziswa ngokujonga ukuba abasebenzisi balichitha ixesha elingakanani kuxwebhu. Ukuba iwebhusayithi inzima kakhulu ukuyisebenzisa, abasebenzisi banokubhampa ngasemva naphambili, enokuthi ibe yingozi kwindawo yokukhangela indawo.

Ukubaluleka kokusebenziseka akunakugqithiswa. Inyaniso, Ukusebenziseka kudla ngokugqithisa i-SEO. Oku kungenxa yokuba iisayithi ezinokusetyenziswa kakubi akunakwenzeka ukuba ziguqule iindwendwe zibe ngabathengi. Ukusebenziseka kunye ne-SEO zihambelana ngokusondeleyo, ngoko ke kubalulekile ukulinganisa phakathi kwezi zimbini. Ngelixa i-SEO inokunceda indawo yakho ibeke phezulu kwiinjini zokukhangela, Ukusetyenziswa kunokunyusa izinga lakho lokuguqulwa kwaye wenze amava angcono kubakhenkethi.

Ukuphucula ukusetyenziswa kwewebhusayithi yakho, cinga ngokwenza inkqubo yokukhangela elungele umsebenzisi. Sebenzisa iibar zemenyu okanye ii-icon ezaziwayo ezidibanisa izinto ezifanelekileyo. Qinisekisa ukuba wonke umbhalo ocofayo uyachaza kwaye ukrwelelwe umgca ngaphantsi. Cingisisa ngokujika ikhonkco lokubhaliweyo libe liqhosha ukulenza licace ngakumbi. Oku kuya kukhokelela kucofa ngakumbi kwaye uphucule umgangatho wakho we-SERP.

Ukusebenziseka yinxalenye ebalulekileyo yokuthengisa iwebhusayithi. Kuthetha ukudala amava alula kwaye ayonwabisa ngakumbi kwiindwendwe zakho. UGoogle usanda kuphucula umgangatho wayo we-algorithm ukugxila kumava omsebenzisi. Ukubonelela ngamava omsebenzisi aphuculweyo kunokuphucula umgangatho wokukhangela kunye nokuthembeka kwebrendi, ngelixa uphucula ukugcinwa kwabaphulaphuli. Siza kujonga amaqhinga athile asetyenziswa ngabathengisi bezikolo ukuphucula ukusebenziseka.

UGoogle usebenzisa iintlobo ngeentlobo zeemetrics ukumisela umgangatho wewebhusayithi. Umzekelo, isantya esisezantsi sokugxuma kunye nexesha eliphakathi eliphezulu lokuhlala zizibonakaliso ezilungileyo zokuba abasebenzisi bazibandakanya nomxholo wakho. UGoogle akafuni ukubeka indawo kwindawo ekunzima ukuyijonga. Ezi metrics kunzima ukuzilawula kwaye uGoogle uxhomekeke ekuziphatheni komsebenzisi kunomxholo wewebhusayithi kuphela.

Amava alungileyo omsebenzisi ayimfuneko kusetyenziso lwewebhusayithi. Ukusetyenziswa kakuhle kuvumela iindwendwe ukuba zifikelele ngokulula kumaphepha abalulekileyo kunye namava, kunye nokugqiba imisebenzi ngaphandle kobunzima.

Intent

Understanding the intent of your customers is crucial for SEO success. Injongo kukubonelela ngomxholo ochanekileyo owenza umdla wabo kwaye uwagcine kwiwebhusayithi yakho. Ngokungafaniyo ne-SEO yemveli, exhomekeke ekubekweni kwegama elingundoqo, Ukukhangela injongo yokuphucula kuthathela ingqalelo injongo yomsebenzisi kunye nendlela abayikhangela ngayo i-Intanethi.

Injongo yokukhangela ibalulekile kuba ikwazisa ukuba luhlobo luni lolwazi olufunwa ngabasebenzisi. Umzekelo, “indawo yokuthenga” kwaye “kufutshane nam” uphendlo lwandile 200% kule minyaka mibini idlulileyo. Kufuneka uqinisekise ukuba umxholo owunikezayo uhambelana nenjongo yomphandi, okanye uya kuphulukana nenqanaba lakho kwiiSERPs.

Rhoqo, abaphandi abafuna imveliso ethile banenjongo yokuthenga ecacileyo. Abakhangeli imveliso eyenziwe ngabenzi, kodwa endaweni yoko ufuna ukufumana ivenkile ekwi-intanethi ephethe eyona mveliso bayifunayo. Kwezi meko, iziphumo ziya kubonisa iphepha lemveliso.

Injongo yokukhangela ihlala ingahoywa kwi-SEO esisiseko, kodwa xa yenziwe ngokuchanekileyo, kunokuba luncedo kakhulu. I-Arhente ye-Panzi Digital inikezela ngeengcebiso zeengcali malunga nokuphucula injongo yokukhangela. Umseki wayo, UMika Lotemo, ungumfundi onesidanga se-Acadium Plus kunye nomthengisi wedijithali onomdla. Ngeliso kwikamva, ukholelwa kwiteknoloji yekamva.

Ekugqibeleni, usetyenziso lwe-injini yokukhangela imalunga nokukhuthaza uthethathethwano, traffic, kunye neenguqu. Xa abantu befuna into kwiwebhu, baya kuGoogle ukuze bayifumane. Ukuba ufuna ukuthengisa into, ufuna ukuba kwiphepha lokuqala leziphumo zophendlo. Ngokulungiselela indawo yakho, uya kuba phambi kwabaphulaphuli bakho ekujoliswe kubo – kwaye baya kuba nako ukuyithenga.