Google SEO – UkuSebenzisa kwiPhepha, IiNkcazo zeMeta, Imephu yeSayithi yeXML, kunye namagama angundoqo e-LSI

Google SEO – UkuSebenzisa kwiPhepha, IiNkcazo zeMeta, Imephu yeSayithi yeXML, kunye namagama angundoqo e-LSI

I-SEO kaGoogle imele usetyenziso lwe-injini yokukhangela. Olu hlobo lokuthengisa lujolise ekuveliseni i-traffic website ngokusebenzisa i-organic, ihlawulwe, okanye iindlela ezingahlawulwanga. Ukufumana ulwazi oluninzi malunga ne-SEO, nceda ulifunde lonke eli nqaku. Kuya kukunceda uqalise unyawo oluchanekileyo kunye nemizamo yakho ye-SEO. Nazi ezinye zezinto eziphambili ekufuneka uziqwalasele. Bazi: Ukulungiselela kwikhasi, Iinkcazo zeMeta, Imephu yesayithi ye-XML, kunye namagama angundoqo e-LSI.

Ukulungiselela kwikhasi

One important aspect of Google SEO on-page optimization is internal linking. Ukongeza ekuvumeleni iinjini zokukhangela ukuba zibonise amaphepha kwiwebhusayithi yakho, amakhonkco angaphakathi akwanceda abasebenzisi ukuba bajonge indawo. Iinkampani ze-SEO ezicwangcisiweyo ziphatha lo mba we-SEO yewebhusayithi kuwe. Ukongeza kwiikhonkco zangaphakathi, indawo yakho kufuneka iqulathe amagama angundoqo elinye okanye ngaphezulu ahambelana nomxholo welo phepha. Uluhlu olungezantsi lwezinye zezinto ezibalulekileyo ze-SEO yephepha.

Isiqulatho esilungiselelweyo siya konyusa amazinga oguqulo. Xa iindwendwe zicofa amakhonkco okanye ezinye iifom, kunokwenzeka ukuba babe ngabathengi. Isiqulatho esilungiselelweyo sikwabonisa ukubaluleka kwamagama okukhangela. Ukuba iphepha liyacotha ukulayisha, iya kunciphisa unxibelelwano lwabatyeleli kwaye inyuse izinga lokunyuka. Ukwengeza, ukwandisa umxholo kuya kuqinisekisa ukuba ufumana umgangatho ophezulu we-injini yokukhangela. Ukuba ulandela ezi zikhokelo, umxholo wakho uya kuvuzwa nguGoogle!

Isihloko kunye neethegi zenkcazo yemeta kwiphepha lakho zombini zizinto ezibalulekileyo ze-SEO ekwiphepha. Iithegi zesihloko kufuneka zibandakanye igama elingundoqo ekujoliswe kulo ekuqaleni kwethegi, kwaye ungabi ngaphezu 55 abalinganiswa. Iinkcazo zeMeta zisisishwankathelo sephepha elivela kwiiSERPs kwaye zinokunceda iindwendwe zifunde ngakumbi malunga nento abayifunayo kwiphepha.. UGoogle uza kubeka ngqindilili amagama okukhangela abhalwe ngabasebenzisi kwinkcazo yemeta. Ngokongeza inkcazo yemeta kwindawo yakho, unganyusa inani lokucofa kunye nokubeka isikhundla!

Ukongeza kokubandakanya amagama angundoqo kunye namanye amabinzana okukhangela kwizihloko zephepha, sebenzisa iinkcazo zemeta. Iinkcazo zemeta zibonisa phantsi kwesihloko sephepha kwiziphumo zophendlo kwaye zinempembelelo ebalulekileyo xa umsebenzisi ethatha isigqibo sokucofa.. Inkcazo yemeta elungileyo inokukhutshelwa kwimidiya yoluntu kwaye kwabelwane ngayo kwezinye iisayithi. Ekugqibeleni, khumbula ukuba inkcazo yemeta kufuneka iqulathe ibinzana legama elingundoqo njenge-affix text. Umxholo kufuneka uhambelane nenjongo yomphandi.

Iinkcazo zeMeta

You may have heard about the importance of meta descriptions for Google SEO. Kodwa ngaba ubusazi ukuba angaphezulu nje kwamagama angundoqo? Ezi zizinto ezibalulekileyo zesicwangciso se-SEO yewebhusayithi yakho, kwaye banokwenza okanye baphule umgangatho we-injini yakho yokukhangela. Isitshixo kukwenza iinkcazo zemeta ezibonisa ngokuchanekileyo ixabiso lewebhusayithi yakho, ngelixa kubandakanywa ukubizelwa kwisenzo. Iinkcazo zeMeta kufuneka zilungele umxholo wephepha, ngoko ke kungcono ukubavavanya kumaphepha okuhlalisa ngetrafikhi efanelekileyo yezinto eziphilayo. Uvavanyo lokwahluka kobude, amabinzana, kunye nokubekwa kwamagama angundoqo.

Ngelixa ubhala inkcazo yemeta yakho, gcina engqondweni abaphulaphuli ekujoliswe kubo kwiwebhusayithi yakho. Umzekelo, ukuba ujolise kubaphulaphuli ababanzi, kufuneka ugxininise kwibinzana legama elingundoqo elithile. Ibinzana lakho elingundoqo ekugxilwe kulo kufuneka libe libinzana okanye indibaniselwano yegama uninzi lwabaphulaphuli bakho abanokuthi balikhangele. Xa ufaka eli gama lingundoqo kwinkcazo yakho ye-meta, UGoogle uya kugqamisa ibinzana kwiiSERPs zalo. Oko kuthetha ukuba abathengi abaninzi abanokubakho baya kujonga iphepha lakho kwiSERP.

Eyona nkcazo yemeta yeyona ikholisa umsebenzisi ukuba acofe ikhonkco. Kuya kufuneka uqonde ukuba abaphulaphuli bakho ojolise kubo bafuna ntoni kwaye unikeze impendulo engcono kuyo. Ukuba uthengisa imveliso, gxila kumanqaku akho okuthengisa awodwa kunye nezizathu ezikholisayo zokuyithenga. Qinisekisa ukuba inkcazo yakho yemeta ibonisa oku! Kwaye khumbula, inkcazo yakho yemeta kufuneka ibe yinto enyanzelekileyo njengomxholo wephepha lakho. Yiloo ndlela onokutsala ngayo iindwendwe ezininzi kwaye ukhulise i-SEO yakho.

Xa ubhala inkcazo yakho yemeta, khumbula ukuba kufuneka ibe phakathi kwekhulu kunye 160 abalinganiswa. Oku kungenxa yokuba uGoogle ebevavanya iziqwengana ezinde kwaye ukuba inkcazo yemeta inde, iya kunqunyulwa kwaye ayiyi kubonwa ngumsebenzisi. Qinisekisa ukuba ubandakanya awona magama abalulekileyo kufutshane nasekuqaleni. Kwakhona kubalulekile ukugcina engqondweni ukuba inkcazo yakho yemeta kufuneka yohluke kwiphepha ngalinye – ukuba uphinda inkcazo ngobuninzi, UGoogle uza kuyohlwaya indawo yakho ngenxa yayo.

Imephu yesayithi ye-XML

To optimize your Google SEO campaign, kufuneka ungenise imephu yesayithi ye-XML yewebhusayithi yakho. Xa usenza imephu yesayithi ye-XML, kufuneka uqinisekise ukuba iqulethe ikhonkco kuzo zonke iphepha kwiwebhusayithi yakho. Nangona kunjalo, kufuneka uphephe ukuquka amaphepha ongafuniyo ukuba iinjini zokukhangela zilawulwe. Oku akuzukuthintela uGoogle ekuboniseni la maphepha. Inyaniso, iya kwenza ukuba indawo yakho ifikeleleke ngakumbi kwi-injini yokukhangela i-bots.

Iimephu zesayithi ze-XML zivumela ii-injini zokukhangela ukuba zihambe ngokulula kwiwebhusayithi yakho ngokuqaqambisa awona maphepha abalulekileyo kwiwebhusayithi yakho. Zisenokuhlaziywa rhoqo ukuba usebenzisa iCMS. UGoogle uqwalasela ukuphindaphindwa kohlaziyo lwemephu yesayithi kunye nethegi yokugqibela yephepha ngalinye. Ukufaneleka kwethegi yokugqibela kuxhomekeke kumxholo wephepha. Ngoko ke, kubalulekile ukubandakanya umxholo ofanelekileyo kuphela. Ukwengeza, Iimpawu zemephu yesayithi kuGoogle ukuba iwebhusayithi yakho ihlaziywa rhoqo.

Iimephu zesayithi zikwanceda iinjini zokukhangela ukufumana amaphepha asecaleni kwisayithi yakho. Ngaphandle kweemephu zesayithi, UGoogle akazukwazi ukuchaza onke amaphepha akwisiza sakho. Ukuba nemephu yesayithi kuya kunceda uGoogle afumane la maphepha ngokukhawuleza okukhulu. Oku kuluncedo kakhulu kwiindawo ezinamaphepha amaninzi eenkedama, ikhonkco elincinane langaphakathi, okanye abo batshintsha umxholo wabo rhoqo. Nje ukuba wongeze okanye ususe amaphepha rhoqo, imephu yesayithi iya kuhlaziywa ngokuzenzekelayo.

Xa usenza imephu yesayithi ye-XML, kufuneka uyingenise kwiinjini zokukhangela. Ukungenisa imephu yesayithi ye-XML, yiya kuGoogle Search Console kwaye ucofe 'Yongeza imephu yesayithi'. Emva kokuqinisekisa indawo yakho, UGoogle uyakongeza indawo yakho kwisiseko sedatha. Qinisekisa ukuba uyayicima i-cache yakho kwaye ungenise i-URL yemephu yesayithi. Nje ukuba imephu yesayithi yakho iqinisekiswe nguGoogle, ulungele ukusungula iphulo lakho.

Amagama angundoqo e-LSI

Using LSI keywords in Google SEO can help you rank higher. Okokuqala, kubalulekile ukwazi ukuba yeyiphi imigaqo ye-LSI ekhuphisanayo kwi-niche yakho. Kuya kufuneka uyazi ukuba ngawaphi amagama angundoqo e-LSI abo ukhuphisana nabo bajolise kuwo. Ngokusebenzisa isici sokuzigqibezela, Uya kunikwa iingcebiso ezininzi njengoko uchwetheza umbuzo wakho. Ngaphezu koko, xa ucofa nakweyiphi na yezi ngcebiso, isithuba sakho kufuneka siquke la mazwi. Ngaphezu koko, Inqaku lesnippet likaGoogle liqaqambisa la magama aphambili kumxholo wakho.

Amagama angundoqo e-LSI anxulumene negama elingundoqo. Zihlala zisetyenziswa kunye. Umzekelo, ukuba uthengisa izinto zombane, ungafuna ukudwelisa phantsi amagama angundoqo e-LSI “iikhompyutha” kwinkcazo yemveliso. Enye indlela yokufumana amagama angundoqo e-LSI kukusebenzisa i-Google keyword planner, ekubonisa uphendlo olufanayo lweemveliso ezahlukeneyo. Ngokusebenzisa esi sixhobo, ungafumana amagama angundoqo e-LSI kuyo nayiphi na imveliso okanye inkonzo efunwa ngabaphulaphuli bakho.

Amagama angundoqo e-LSI kwi-SEO kaGoogle anokukunceda uqonde isihloko sakho ngcono. Unokongeza ii-subtopics kumxholo wakho kwaye wandise igunya lesihloko kumxholo wakho. La magama angundoqo aya kwenza umxholo wakho ufikeleleke kwaye ubonakale kwiziphumo zophando, ukwandisa i-traffic kunye nokunyusa umgangatho. Iinjini zokukhangela azinayo indlela engcono yokumisela ukufaneleka komxholo wakho kunokusebenzisa amagama angundoqo e-LSI. Kodwa ukuba ubhalela abaphulaphuli bakho, mhlawumbi unomdla wokusebenzisa amagama angundoqo e-LSI kwi-SEO yeGoogle.

Amagama angundoqo e-LSI abaluleke kakhulu kwi-algorithm yeGoogle kuba inentsingiselo kunye nokubaluleka kwamagama aqhelekileyo. I-algorithm kaGoogle ijonga igama lesiza sakho, ishishini, kunye newebhusayithi ukumisela ukuba yeyiphi imigaqo ebaluleke kakhulu. Ukuqwalasela oko 15% yemibuzo yophendlo mitsha kraca, oku kuthetha ukuba ngaphandle kwe-LSI amagama angundoqo kwi-SEO yeGoogle, iphepha lakho alinakuze lifikelele kulaa mgangatho uphezulu womgangatho. Kukho amagama amaninzi okukhangela angazange akhangelwe ngaphambili, akunakwenzeka ukuba babekwe kwinqanaba.

Isakhiwo sekhonkco

Link building is a form of search engine optimization that aims to increase the number and quality of inbound links to a webpage. Ukwandisa inani leekhonkco ezingenayo kwiphepha lewebhu kuyakulinceda libekwe phezulu kwiziphumo zenjini yokukhangela. Kodwa njani kanye kanye ukudibanisa umsebenzi wokwakha? Ungayiphucula njani iwebhusayithi yakho? Nanga amanye amacebiso abalulekileyo ekufuneka uwagcine engqondweni:

Ukwakhiwa kwekhonkco kufuneka kube kukwandiswa kwentengiso eqhelekileyo. Injongo kukuvelisa amakhonkco afumana abaphulaphuli ojolise kubo kwiwebhusayithi yakho. Aba baphulaphuli ngabona bantu banokuthi bathenge iimveliso, rhuma kwiileta zeendaba, kwaye ufunde umxholo wakho. Aba ngabaphulaphuli abenza ishishini lakho lichume. Ulwakhiwo lwekhonkco le-SEO lube yinxalenye ebalulekileyo yokutsala aba baphulaphuli kwaye kufuneka kusondelwe ngendlela efanayo njengayo nayiphi na enye into yokuthengisa kwi-Intanethi.. Ngombulelo, kukho izixhobo ezisisiseko zokukunceda kulo msebenzi.

Inani lemimandla eyodwa yokubhekisela yi-metric ebalulekileyo. Ukuba i-domain enye idibanisa kwiwebhusayithi ngaphezu kweyodwa, inokulimaza umgangatho wendawo. Imimandla engaphezulu ekubhekiselele kuyo ithetha indawo ethembeke ngakumbi kwiinjini zokukhangela. U-Backlinko ufumene ulungelelwaniso olubalulekileyo phakathi kweendawo ezibhekiselele kunye namanqanaba. Izicwangciso ezisebenzayo zokwakha ikhonkco zibalulekile kwitrafikhi yezinto eziphilayo kunye nokuguqulwa kweenkokheli zibe ngabathengi abafanelekileyo. Ungasebenzisa iindlela ezahlukeneyo zokufezekisa oku.

Isakhiwo sekhonkco sinegama elibi ngenxa yokuba abantu baqala ukusebenzisa kakubi i-backlinks. Bathe bathenga amakhonkco kwezinye iiwebhusayithi okanye bawafumene kwiindawo ezinganxulumananga. Esi senzo saye sabonwa nguGoogle kwaye sakhokelela kwizohlwayo ezininzi. Ukuba unetyala lo mkhuba, indawo yakho ingade iphele kwiziphumo zophendlo. Kodwa akufuneki kube njalo! Ngokulandela la macebiso, unokunyusa iziphumo ze-injini yokukhangela yewebhusayithi yakho kwaye ukwandise ukubonakala kwayo.