IiNdlela eziGqwesileyo zokuSebenza kuGoogle woPhendlo lweNjini

Nokuba uzama ukuphucula ukubonakala kwakho kwi-injini yokukhangela kaGoogle okanye wandise itrafikhi yakho, I-SEO yeGoogle inokukunceda ukuba uqhubele phambili kukhuphiswano lwakho. I-algorithm kaGoogle isebenzisa imigangatho eyahlukeneyo yokumisela ukuba zeziphi iisayithi ezizezona zifanelekileyo kwaye zibonise njengezona ziphumo zophendlo eziphezulu zombuzo othile wokukhangela.. Nangona kungekho nkcazo yodwa ye-SEO yeGoogle, ungalandela ezi ndlela zilandelayo zokwenza iwebhusayithi yakho ibekwe phezulu kwiziphumo zokukhangela.

Kwiphepha le-SEO

Xa kuziwa kwiphepha le-SEO leGoogle, umxholo ngukumkani. UGoogle usebenzisa iindlela ezine ezahlukeneyo ukumisela ukuba umxholo wakho ufanelekile kubasebenzisi’ imibuzo yokukhangela. Ukuqinisekisa ukuba umxholo wakho uyahlangabezana nale migaqo kubalulekile kumanqanaba amahle kwiziphumo zophando. Apha ngezantsi kukho iingcebiso ezine zomxholo kwiwebhusayithi yakho. Zisebenzise ngobulumko. Oku kuya kuphucula umgangatho wesayithi lakho ngokubanzi. Kodwa khumbula ukuba ezi ngcebiso aziyi kusebenza kuzo zonke iiwebhusayithi.

Yongeza amaphepha amatsha kwiwebhusayithi yakho. Oku akubonisi nje uGoogle ukuba iwebhusayithi yakho intsha kwaye iyasebenza, kodwa ukuba uqhubeka usebenza ekuphuculeni iwebhusayithi yakho ukuze unikeze ixabiso elingakumbi kwiindwendwe zakho. ukuba iintlobo zomxholo wakho zabelana ngoyilo, fumana kwaye ususe umxholo ophindwe kabini. Isiqulatho esiphindiweyo yingxaki eqhelekileyo kwihlabathi le-SEO ekwiphepha kuba uGoogle akaqinisekanga ukuba leliphi na iphepha elizakumisa. Andazi ukuba loluphi ulwazi olubaluleke kakhulu kumxholo, ngoko indawo yakho kufuneka ibe nomxholo omkhulu kangangoko kunokwenzeka.

Lungiselela ikhowudi yeHTML. Ngelixa kufuneka usoloko uyengeza ikhowudi yeHTML yendawo yakho ukuphucula umgangatho weinjini yokukhangela, akufanele utyeshele isakhiwo kunye nomxholo wewebhusayithi yakho. Ukusebenzisa iindlela ezichanekileyo kwiphepha le-SEO kunokukunceda uvelise i-organic traffic ngaphandle kokuhlawula intengiso. Ukongeza, kuya kukunceda ukuba wakhe isiseko esiluqilima sewebhusayithi yakho. Ukuba ulandela la macebiso, indawo yakho kufuneka ibekwe phezulu kwiziphumo zophendlo. Kodwa khumbula, iwebhusayithi yakho kufuneka ihambelane nabaphulaphuli bakho ukuze babeke phezulu kwiziphumo zokukhangela.

Lungiselela i-Bing. I-Bing yeyesibini kuGoogle kwimarike yenjini yokukhangela kwaye inezigidi zabasebenzisi. Ukulungiselela i-Bing kufuneka kwenziwe kuzo zombini. I-Bing ineemeko zayo zokuma, ke qiniseka ukuba uyazilandela xa ulungiselela yona. Kwaye khumbula, iphepha lakho lewebhu kufuneka lihlangabezane nezi mfuno phambi kokuba libekwe kakuhle kwi-Bing. Ukongeza kokugxila kuGoogle, I-Bing ineenzuzo ezininzi kwiwebhusayithi yakho.

Uhlaziyo lokufunda koomatshini beRankBrain

Uhlaziyo lokufunda koomatshini beRankBrain luyitshintshile indlela iziphumo zophendlo eziboniswa ngayo. Endaweni yokugxila kumagama ngamanye, ngoku ivavanya wonke umbuzo ukumisela injongo yomsebenzisi. Oku kwenza kube lula kuGoogle ukumisela ukuba abasebenzisi bajonge ntoni. Ekugqibeleni, inokunika iziphumo ezifanelekileyo ngakumbi. Kumashishini, I-RankBrain iya kwenza kube lula ukufikelela kubathengi abatsha kunye nokwakha ukuthembana kubathengi abakhoyo.

I-RankBrain yinxalenye ebalulekileyo ye-algorithm yokukhangela kaGoogle. Isebenzisa ukufundwa komatshini ukuqonda iipateni ezinzima kwaye inike ezona ziphumo zibalaseleyo kubasebenzisi. Ngokusebenzisa idatha yophando lwembali, inokuqonda injongo yomsebenzisi kwaye inike ezona ziphumo zifanelekileyo. Ngenxa yale nto, kubalulekile ukugqiba ukuba yeyiphi umxholo obaluleke kakhulu kubasebenzisi kunye nokwakha igama njengomthombo othembekileyo. Kubalulekile ukuqonda utshintsho lweRankBrain kwiziphumo zokukhangela.

I-RankBrain yinkqubo yobukrelekrele eyenziwe nguGoogle ukuhambisa ezona ziphumo zokukhangela zingcono kubasebenzisi. Kubalulekile ukuba abathengisi baqonde umahluko phakathi kwe-algorithms kunye neRankBrain. I-RankBrain sele isemva kweebhiliyoni zokukhangela kwaye iya kuba yimpembelelo enkulu kwindlela i-SEO eyenziwa ngayo kwixesha elizayo. Olu hlaziyo luya kwenza ukuba kubaluleke ngakumbi kumashishini ukwenza umxholo wabo ubaluleke ngakumbi kubaphandi.

I-RankBrain sisixhobo esinzulu sokufunda ngomatshini osebenzisa iivektha zamagama ukuhlenga-hlengisa kunye nobunzima bedatha. Oku kuthetha ukuba i-algorithm ifunda rhoqo kwaye ihlaziya i-pool yayo yamagama ukuhambisa iziphumo ezifanelekileyo. Nje ngeziphumo, kufuneka uqaphele le nkqubo intsha kwaye usebenzise izicwangciso ezihambelana nayo. I-RankBrain ilapha ukuhlala, kunye neengcali ze-SEO kufuneka zamkele izicwangciso zokubeka kakuhle kunye nayo. Iya kuqhubeka itshintsha, kodwa linyathelo elikhulu ukuya phambili.

Iithegi zenkcazo yeMeta

Kubaluleke kakhulu ukuba nenkcazo yemeta esebenzayo. Ezi ziinkcazelo zombhalo ezimfutshane eziboniswa ziinjini zokukhangela ngaphantsi kweziphumo zophendlo. Zenzelwe ukubonisa umxholo wewebhusayithi kwaye zitshatise imibuzo yokukhangela. Xa umsebenzisi ecofa intengiso yakho, zinikezelwe ngenkcazo yemeta esekwe kwigama elingundoqo elifakwe ngumkhangeli. Kubalulekile ukuqiniseka ukuba inkcazo yemeta ichanekile kwaye ihambelana nomxholo okwiphepha lakho.

Ngelixa ubhala inkcazo yemeta, hlala ukhumbula ukubandakanya awona magama abalulekileyo. Khumbula ukuba awufuni ukusebenzisa ngokugqithisileyo amagama angundoqo. Sebenzisa indawo ukuthengisa iwebhusayithi yakho. Zama ukwenza ikopi ibe yinto enyanzelekileyo kangangoko kunokwenzeka. Inkcazo yemeta kufuneka ibe lula ukuyifunda. UGoogle ucebisa ukuba uquke ulwazi malunga nephepha ukuze iindwendwe zifumane umbono wokuba iphepha lingantoni. Ngokongeza ulwazi oluninzi, iwebhusayithi yakho iya kuvela kwiSERP ngombala ongaphezulu.

Qinisekisa ukuba inkcazo yakho yemeta iqinisekisa abantu ukuba bacofe kwikhonkco. Kufuneka icace, inika umdla, kwaye inokwenzeka ukutsala umdla kunye nokukhuthaza umfundi ukuba acofe kuyo. Bonobos’ Inkcazo yemeta ngumzekelo obalaseleyo woku. Ibhekisa kumfundi ngokuthe ngqo kwaye ibanika inkuthazo eyaneleyo yokuthenga. Inkcazo yemeta kufuneka iqulathe ukubizela-esenzweni. Oku kuya kuqinisekisa abafundi ukuba bacofe kwaye bazi ngakumbi malunga nemveliso.

Xa ubhala inkcazo yemeta, khumbula ukubandakanya ibinzana elingundoqo ekugxilwe kulo. Ibinzana eliphambili ekugxilwe kulo ligama eliphambili okanye indibaniselwano yamagama uninzi lwabaphulaphuli bakho abanokuthi bawakhangele. UGoogle uza kusebenzisa eli binzana ukuze aqaqambise inkcazo yakho yemeta kwiziphumo zophendlo. Ukusebenzisa ibinzana elingundoqo lokugxila kuya kwenza inkcazo yakho yemeta ibonakale kwaye ikunike umda wokukhuphisana phezu kokhuphiswano lwakho.. Ikwangumbono olungileyo ukugcina inkcazo yakho yemeta imfutshane kunemigca emibini.

Iithegi zesihloko

Ukubaluleka kokusebenzisa amagama angundoqo anamandla kwiithegi zakho zesihloko akunakugxininiswa kakhulu. Amabinzana egama elingundoqo anomthamo ophantsi wokukhangela aya kukunika imbonakalo ephantsi kwiiSERPs. Nangona kunjalo, ukuhluka kwegama elingundoqo kunokukunceda ukuba ufumane inqanaba eliphezulu lokukhangela injini kwaye uya kwandisa i-CTR yewebhusayithi yakho. Zama ukukhetha isihloko ekulula ukusiqonda kwaye singagcwaliswa ngamagama angundoqo. ukuba iintlobo zomxholo wakho zabelana ngoyilo, Kuphephe ukwenza amagama angundoqo abe ngoonobumba abakhulu njengoko oku kuyakuthatha indawo kwiphepha lakho.

Into yokuqala ekufuneka uyenzile kukuqinisekisa ukuba ithegi yakho yesihloko inolwazi olubalulekileyo malunga nomxholo okwiphepha. Kufuneka ubandakanye ulwazi olubalulekileyo ekuqaleni kwethegi yesihloko, enceda uGoogle abone ukufaneleka kwenqaku lakho. Abasebenzisi baskena iiwebhusayithi ngokwepateni emile okwe-F, ngoko ke kungcono ukubeka igama lakho elingundoqo ekuqaleni. Oku kuya kunceda ukuphepha naziphi na iingxaki phantsi kwendlela. Gcina ukhumbula ukuba uGoogle unokutshintsha ubude bethegi yakho yesihloko, ngoko qiniseka ukuba uyongeza ekuqaleni.

Okwesibini, Ithegi yakho yesihloko kufuneka iqulathe igama lebhrendi yenkampani yakho okanye ibhrendi. Kufuneka ibe phakathi 55 kwaye 60 abalinganiswa ubude. Ungaphinda ubeke igama lebrand yakho ekupheleni kwethegi. Ithegi yakho yesihloko kufuneka ibe yodwa kwiwebhusayithi yakho. UGoogle unciphisa ubude bethegi yesihloko 600 pixels, kwaye ukuba uyawugqitha lo mda, iya kunqunyulwa. Eli linyathelo elibalulekileyo omele ulithathe ukuze unyuse izinga lakho kwiiSERPs.

Ekugqibeleni, Ithegi yesihloko inokuchaphazela umgangatho wephepha lakho kwiinjini zokukhangela. Ukusebenzisa i-tag yesihloko esijoliswe kwigama elingundoqo kuya kwandisa amathuba akho okuvela kwiziphumo zophando. Xa usebenzisa i-keyword-rich heading, kufuneka usasaze amagama angundoqo kulo lonke iphepha lomxholo. Ukongeza amagama angundoqo kwiphepha lomxholo kuya kunceda uGoogle ukuchonga umxholo wephepha kwaye uwenze ngokufanelekileyo. Kwakhona kubalulekile ukuba ube nomlinganiselo ochanekileyo womxholo ogxininiswe kwigama elingundoqo.

Amakhonkco angaphakathi

Ukudibanisa kwangaphakathi yindlela eyaziwayo ye-SEO. Inceda iiwebhusayithi ukuba zibeke umsila omde wamagama angundoqo kunye namanye amagama aphantsi. Nangona iGoogle ingqongqo kancinci ngonxibelelwano lwangaphakathi, ayingombono olungileyo ukuba igama eliphambili lifake umxholo wakho. Sebenzisa amagama angundoqo afanelekileyo kwiphepha elidibeneyo xa udala izixhumanisi zangaphakathi. Lumka ungaqhathi i-anchor text. Oku kuchasene nezikhokelo zewebhu zikaGoogle. Ngeziphumo ezingcono, sebenzisa umbhalo we-anchor obonisa isihloko somxholo wakho.

Amakhonkco akho angaphakathi kufuneka aqhagamshele amaphepha ahambelanayo kwisayithi yakho. Esi sicwangciso asincedi uGoogle kuphela ukufumana amaphepha anxulumeneyo, kodwa ikwanceda ukubonisa iinjini zokukhangela ukubaluleka kwamaphepha. Amakhonkco angaphakathi enza ii-algorithms zikaGoogle zicinge ngamaphepha angaphakathi kwewebhusayithi yakho njengabaluleke kakhulu kunalawo anamakhonkco ambalwa.. Ngokusebenzisa amakhonkco angaphakathi, uxelela uGoogle ukuba ufuna umxholo wakho ubonwe ngabasebenzisi. Amakhonkco angaphakathi abalulekile ekunyuseni umgangatho wakho kuGoogle.

Awona makhonkco asebenzayo angaphakathi aya kubonelela ngexabiso ngakumbi kubasebenzisi bakho. Kufuneka kwakhona zibe nomxholo. Ukuba umntu unokutyelela iwebhusayithi yakho kwaye ucofe 50 amakhonkco angaphakathi, ingabathatha iiyure ukukhangela. Yingakho kubalulekile ukugcina amakhonkco akho angaphakathi kwimpilo enhle. La makhonkco kufuneka kube lula ukuhamba kwaye anike ixabiso elingaphezulu. Umzekelo, ukuba unayo 50 amakhonkco angaphakathi kunye nephepha ngalinye linomxholo owahlukileyo, bekungayi kuba sengqiqweni kubo ukuba bacofe kuzo.

Xa udala amakhonkco angaphakathi, Lumka ukusebenzisa okubhaliweyo kwe-ankile njengoko ubuya kwenza ngamakhonkco angaphandle. Kungcono ukugcina amakhonkco angaphakathi ukuya kubuninzi 150 ngephepha ngalinye. Nangona kunjalo, qiniseka ukuba awudibanisi ngaphezulu kwamaphepha akho, kuba oku kuya kuba nefuthe elibi kwi-SEO yakho. Kwaye ungalibali ukwenza amakhonkco akho angaphakathi avuleke kwithebhu efanayo xa umsebenzisi ecofa kubo. Ukuba ikhonkco alivuli kwithebhu entsha, baya kusebenzisa iqhosha lokubuyela emva kwesikhangeli ukuze babuyele kwiphepha abakulo.