4 Ways to Implement SEO Optimisation in a Relaunch

4 Ways to Implement SEO Optimisation in a Relaunch

Relaunching your website is a good opportunity to implement SEO optimisation. Oku kunokwenziwa ngeendlela ezininzi: a domainumzug, utshintsho lweCMS, utshintsho loyilo, kunye nokuguqulwa kwe-URL. Ngelixa ukuqaliswa kwakhona kunokuba sisiganeko esinye, kulungele ukubandakanya ukulungiswa kwe-SEO kwinkqubo yokuqaliswa kwakhona kwasekuqaleni. Nazi iindlela ezine ekufuneka ziqwalaselwe:

ukukunceda uqalise

If you’re trying to increase your traffic to your website, mhlawumbi uvile ngomxholo we-SEO optimierung durch. Kufuphi, I-SEO yinkqubo yokwenza iwebhusayithi yakho ibe yeyona ndawo ilungileyo kwiziphumo zokukhangela zikaGoogle. Ngokwenza umxholo wewebhusayithi yakho uphuculwe, ungafumana eyona traffic organic kunokwenzeka – esimahla kuwe! Nazi ezinye iindlela zokuphucula i-SEO yakho ngomxholo:

Indawo yesi-3 kwiziphumo zophendlo ifumana 82,5 ipesenti yonqakrazo, ngoko kufuneka uzame ukuya khona. Ezo nkampani zingayinaki i-SEO ziya kushiywa ecaleni okanye zichithe imali eninzi kwiintengiso ezihlawulwayo. Kungenjalo, ungatyala imali kwi-SEO ukuze ufike apho ngokukhawuleza. Kodwa unokuqiniseka njani ukuba uya kukuphumeza oku? Funda ukuze ufumane okungakumbi malunga nokubaluleka kokuthengiswa komxholo. Emva koko, unokucwangcisa kwaye ubhale amanqaku e-SEO-optimized.

Isitshixo kumxholo olungileyo yinto ekhethekileyo. Kuphephe ukuphindwa komxholo njengoko ungathandeki kubasebenzisi, kunye neenjini zokukhangela azithandi nazo. Ukwandisa umxholo wakho, lungisa isixokelelwano solawulo lwakho ngokuchanekileyo. Khumbula ukusebenzisa iMeta-Tags (ezineenjongo zonke kwaye ezifanayo). Ithegi yesihloko kunye nenkcazo yemeta kufuneka ibonise umxholo wephepha. Inkcazo yemeta kufuneka yazise abakhasi ukuba iphepha lifanelekile kumagama abo angundoqo.

Ukongeza kumagama angundoqo, kufuneka ubandakanye amabinzana owafumene ngexesha lophando lwakho lwegama elingundoqo kumxholo wakho. La magama angundoqo anokukunceda ukuba wenze isikhundla esiphezulu kwiziphumo zokukhangela kwaye utsale abathengi abanokubakho kunye neenkokheli. Xa udala umxholo wewebhusayithi yakho, kufuneka ucinge ngolwimi olusetyenziswa ngabaphulaphuli bakho kunye namagama abawakhethayo xa bethetha ngeemveliso kunye neenkonzo zakho. Ngokusebenzisa amagama angundoqo kunye namabinzana afunwa ngabantu, uya kwenza umxholo wakho usebenze ngakumbi kwaye ube luncedo. Kufuneka ukwandise isicatshulwa sakho ukwandisa ukubaluleka kwayo.

Technology

Search engine optimization is an important digital activation channel. Inceda indawo yakho ibekwe kakuhle kwaye idale ukuqondwa kophawu. Ikwanceda iwebhusayithi yakho ukuba ibonakale njengomthombo wolwazi othembekileyo. I-SEO inokubizwa ngokuba yintengiso ye-injini yokukhangela. I-SEA yindibaniselwano ye-SEO kunye ne-off-page optimization. Uluhlu olungezantsi zintathu iintlobo eziphambili ze-SEO. Uluhlu olungezantsi ziindidi ezintathu ze-SEO yobugcisa:

I-SEO yobuchwephesha yinkqubo entsonkothileyo kwaye ifuna ubuchule obuninzi kunye nohlahlo lwabiwo-mali. Kubandakanya ukuhlalutya kunye nokuphucula izinto ezahlukeneyo okhuphisana nabo abangayi kuzazi ngazo. Ngaphezu koko, kubalulekile ukwahlula iintlobo ze-SEO yobugcisa. Kukho imiba emininzi ye-SEO yobugcisa omele uyazi kwaye uyiphumeze kwiwebhusayithi yakho. Nantsi eminye imizekelo yoku:

I-SEO yobugcisa: I-SEO yintsimi enzima ebandakanya zombini i-onpage kunye ne-offpage optimization. I-Onpage-Optimization ibandakanya ukwenza iphepha ngokwalo, ngelixa i-off-page-Optimierung igxile kwiikhonkco zangaphandle. Ikwabandakanya ukusetyenziswa ngokupheleleyo kwemiqondiso yentlalo. Inokuchazwa njengenkalo yobugcisa be-SEO. Nangona kunjalo, kubalulekile ukuqonda ukuba i-SEO yobugcisa ayikho isayensi echanekileyo, kwaye akukho ndlela iqinisekileyo. Kodwa kukho izinto ezininzi ekufuneka zibalwe kuzo nakwesiphi na isicwangciso se-injini yokukhangela.

Iziqwengana ezikhoyo: Iziqwengana ezityebileyo ziqulunqwe ziinjini zokukhangela kwaye ziboniswe ngaphezulu kweziphumo zophando. Kuxhomekeke kuhlobo lwesnippet, lo mxholo wongezelelweyo unokunceda iwebhusayithi yakho. Iziqwengana ezityebileyo zibalulekile kusetyenziso lwe-injini yokukhangela. Banceda abantu ukuba bajonge kwindawo yakho ngokulula ngakumbi. Zikwalungile ngokuququzelela ukungena komxholo omtsha. Kukho nezinye izibonelelo ezinxulumene ne-SEO.

User experience

The term ‘User-Experience’ (UX) ligama eliqhelekileyo lomsebenzi wewebhusayithi, ukusebenziseka, kunye nokwakhiwa. Ikwasetyenziswa ukuchaza imbonakalo iyonke efunyanwa lundwendwe xa undwendwela iwebhusayithi. Kubalulekile ukugcina umsebenzisi engqondweni xa uyila iwebhusayithi. Nazi ezinye iingcebiso zokuqinisekisa amava afanelekileyo kumsebenzisi. Eli nqaku alibhekiselwanga ekubeni sisikhokelo se-SEO, kodwa yenzelwe ukubonelela ngesikhokelo malunga nendlela yokwenza uyilo lwewebhusayithi lube nomtsalane ngakumbi kwaye lusebenziseka lula.

I-UX yinxalenye ephambili yokuphucula injini yokukhangela (SEO). Yinkqubo ebandakanya uyilo kunye nokusebenza kwewebhusayithi, kunye nendlela abasebenzisi abanxibelelana ngayo nayo. Umzekelo, usetyenziso lubandakanya umgangatho wolwazi loyilo, ukukhangela, kunye nezinto zokusebenzisana zewebhusayithi. Ngokuphucula ezi zinto, abasebenzisi kunokwenzeka ukuba bathenge kwaye babuyele kwindawo kwixesha elizayo.

Isakhiwo sekhonkco

Ukwakhiwa kwekhonkco yinxalenye ebalulekileyo ye-SEO, kodwa ayizizo zonke izicwangciso zokwakha ikhonkco ezinokuziphatha. UGoogle unoluhlu lwezikhokelo onokuthi uzilandele xa usenza ikhonkco lewebhusayithi yakho. Nazi ezinye iindlela ezilungileyo zokuziqhelanisa:

Yakha amakhonkco endalo kunye nezinye iiwebhusayithi ezithembekileyo. UGoogle wohlwaya iiwebhusayithi ezisebenzisa iilinki ezenziweyo, ngoko yakha amakhonkco kwiiwebhusayithi ezithembekileyo. Ukwakhiwa kwekhonkco akukhona nje malunga nobuninzi; imalunga nomgangatho kwakhona. Amakhonkco omgangatho afaneleke ngakumbi kunobungakanani. Izicwangciso zokwakha zekhonkco zingahlelwa njengomnqwazi omnyama okanye umnqwazi omhlophe, kodwa zimbalwa zazo ezisebenzayo. Funda ukuze ufunde ngakumbi malunga neendlela ezahlukeneyo zokwakha ikhonkco. Ukwandisa impumelelo yephulo lakho le-SEO, yakha amakhonkco anomgangatho.

Iblogi yeendwendwe yindlela entle yokuseka ubukho kwimarike ye-niche. Ukuthunyelwa kweendwendwe yenye indlela yokwakha amakhonkco. Ukungeniswa kwamanqaku kunye nokudalwa komxholo kukwayindlela entle yokufumana igama lakho kunye nebhrendi phambi kwabaphulaphuli ojolise kubo. Xa yenziwe ngokuchanekileyo, Ukwakhiwa kwekhonkco elikhulu kunokunyusa i-brand yakho kunye nokuseka inkampani yakho njengegunya kwi-niche yakho. Iblogi yeendwendwe ngumzekelo omnye wesicwangciso esisebenzayo sokwakha ikhonkco. Ngokuthumela umxholo osemgangathweni kwezinye iiwebhusayithi, ubonisa abafundi ukuba uyingcaphephe kwindawo yakho.

Amaphepha emithombo anxibelelana nomxholo wakho owoyikekayo kwaye enze iithagethi ezinkulu zokwakha ikhonkco. Bahlala bengahoywa xa kuziwa kwikhonkco yokwakha, kodwa zibalulekile kwiinjini zokukhangela. Udinga ngaphezu kwephepha elinye lovimba ukuze ufumane amakhonkco amahle. Kubalulekile ukuqonda umahluko phakathi kwezi zimbini. Ngokusebenzisa zombini ezi ndlela, uya kubona ukuphucuka okubalulekileyo kwindlela yakho yokuphila kunye namazinga okuguqula. Okukhona amakhonkco akho adume ngakumbi, ngokuye unegunya ngakumbi ubonwa ziinjini zokukhangela.

Status Quo Analyse

To get the most out of SEO optimization, kufuneka uyazi ukuba yintoni injongo yakho. Juggling SEO KPIs ngobumfama ayisolona qhinga. Kufuneka uhlalutye idatha yakho kwaye ubone ukuba yintoni esebenza kakuhle kwishishini lakho. Ngaphandle koko, Ukuhlolwa kwewebhusayithi rhoqo kuyafuneka ukuze kwandiswe ukusebenza kwe-SEO yewebhusayithi yakho. Ukuqulunqa iinjongo zewebhusayithi yakho ye-SEO kuya kukunceda ubone ukuba wenza inkqubela phambili kwinjongo yakho. Nazi ezinye iingcebiso eziza kukunceda wenze uninzi lohlalutyo lwe-SEO:

Isicwangciso esiyimpumelelo se-SEO sifuna uhlalutyo olucokisekileyo lwe-SEO. Eli nyathelo liya kukunika umbono wesimo sakho sangoku sewebhusayithi kunye namandla okukhula kwixesha elizayo. Uhlalutyo lwe-SEO lukwabandakanya abakhuphisana kunye nomhlaba obanzi wokukhangela. Nje ukuba uqonde ukuba iwebhusayithi yakho ibeka njani, unokwenza uhlengahlengiso ukuze ubonakale ngakumbi kwiziphumo zophendlo lwendalo. Nangona kunjalo, eli nyathelo akufuneki litsibe. Qinisekisa ukuba ubandakanya uhlalutyo lwabakhuphisana nabo’ iiwebhusayithi kwisicwangciso sakho se-SEO.

Uhlalutyo lolwazi lwe-Meta luya kuchonga imiba ye-SEO njengamagama esizinda angasebenziyo, Ii-URL zephepha ezingalunganga, kunye nokuninzi. Iza kuchonga amathuba okuphucula afana nomxholo ophindwe kabini, uyilo oluphendulayo, kunye neengxaki zophawu lwe-alt. Kwakhona kuya kuphakamisa ukuphuculwa kwesakhiwo sephepha njengeentloko kunye namakhonkco angaphakathi. Isixhobo siya kuchonga kwakhona iimpazamo kwiifayile zeCSS kunye neJavascript. Uhlalutyo luluncedo ekunqumeni indlela yokuphucula ukusebenza kwewebhusayithi yakho. Emva koko, unokusebenzisa izicwangciso ze-SEO eziza kwandisa ukubonakala kwendawo yakho kunye nokubekwa kwiinjini zokukhangela.