SEO Lexikon
Die ultimative OnPage
Checkliste für 2020
Wir sind Experten in diesen
Branchen für SEO


    Willkommen bei Onma Scout
    Telefon: +49 8231 9595990

    How to Optimize Your Website for Search Engine Optimization

    seo optimierung

    In order to boost your website’s search engine rankings, you need to make it as relevant to the target audience as possible. You will need to focus on keyword analysis, on-page optimization, link-building and relaunch. You also need to implement a sustainable strategy. Read our SEO 101 guide for more information. In addition, you can learn about other important concepts such as link-structuring and off-page massnahmen. We’ll also talk about the importance of ankertext.

    Keyword Analysis

    Keyword analysis is an essential component of search engine optimization. The goal of keyword research is to identify terms that your target audience uses to find products and services. By analyzing the search terms that consumers use, you can target these keywords and increase your website’s ranking in SERPs. Without keyword research, you risk losing out on potential customers, and this could result in thousands of dollars of revenue each year. Keyword analysis will help you target your audience in the most effective way.

    The process of keyword research requires some work. Keywords are the most significant part of your marketing efforts. You can use this information to improve the content of your website. For instance, if you searched for „social media company,“ you would see seven actual social media consulting firms. However, if you searched for „what is social media,“ you would get informational results only. This is because a lot of people are searching for „what is social media“ in Google, and there is a large amount of competition in the industry.

    The process begins by choosing a small set of keywords that can be used in multiple pages of your website. These words are known as seed words, and they are generally related to the entire site. Then, you can find page-specific keywords later in the process. These keywords are relevant to a single page and are generally less competitive than head keywords. The next step is to determine which terms are more valuable to your audience, which is crucial to building a website that attracts qualified traffic and active visitors.

    There are several tools available for keyword research that make the process easy. The Keyword Difficulty & SERP Analysis tool from Moz can help you determine keyword difficulty. It tells you how many times your chosen keywords are used in search engines each month. If your chosen keywords are difficult to rank for, you should use more popular ones. By making your content more relevant to your target audience, you’ll be able to attract more visitors to your website.

    On-Page Optimierung

    On-page SEO is the process of optimizing your content to rank high in search results. Several factors need to be considered when optimizing your web pages. Proper use of headings, keyword placement, and content quality are a few. While some SEO’s consider SEO-optimized articles to be bad, others believe they are necessary for high search results. Regardless, you cannot ignore the importance of on-page optimization. Not paying attention to SEO is the primary reason for poor rankings.

    During the on-page SEO process, keep in mind that the majority of users bounce from a web page if it takes more than three seconds to load. Therefore, it is crucial to increase page speed and maintain relevance to your target audience. Moreover, if your content is irrelevant to your target audience, you will experience a high bounce rate, which will ultimately result in lower rankings. In addition, irrelevant content may not be easily found by search engines, and this will also affect your ranking in the SERPs.

    Another important part of on-page SEO optimization is the title of the web page. The title of a page should contain its primary keywords and be easily readable by the reader. It should also be descriptive of the content. A good tool to analyze the URL is CoSchedule’s Header Tag Analyzer. It provides valuable information about the website and its content. This tool also detects broken links, duplicate content, and page speed.

    Another crucial aspect of on-page SEO optimization is the use of headers. H1s are titles on a page and are favored by search engines. It helps to include keywords in these tags as they will enhance the relevance of phrases. H2s and H3s are subheaders and provide the opportunity to cover more varied keywords. Lastly, the URL is an important factor in on-page SEO optimization. If it’s optimized for SEO, your site will get higher search engine rankings.


    The linking structure of a website has a big impact on the user journey and can help improve your search engine ranking. A clean link structure helps Google detect the theme connections within a website. A website with too many links or too many subpages has a very messy graph and is not likely to be indexed by search engines. Therefore, it’s essential to optimize the linking structure of your website. Here are some tips that will help you create a better link structure for your site:

    First and foremost, keep the URLs short and clean. Use keywords in your URLs and avoid using unintelligible characters and hash tags. Subdomains also make your website URLs more understandable and give search engines more keyword-query information. Remember that search engines use keywords in URLs to rank your website. Therefore, you should consider creating subdomains where relevant content is available. This is a great way to increase your page’s visibility in search results.

    Next, remember to include your category pages and start-pages as part of your internal link structure. Don’t forget to include product detail pages as well. Remember, search engines tend to rank products by popularity, so include your most popular products more often. This will increase the chances of your products appearing on the first page of search results. This will make your website more visible to your customers and increase your profits. Once you have mastered the basics of link building, it’s time to start implementing strategies that will boost your search engine rankings.

    SEO is an ongoing process. The criteria used to determine rankings can change over time. As the search engines improve their algorithms, keywords can change in relevance. SEO experts have to adjust their strategies to keep up with these changes. In addition to a website’s ranking in the SERPs, these strategies affect pagerank. As a result, you need to continually monitor and refine your website’s strategy. And remember that the goals of your website are different.


    Considering an SEO relaunch? You are not alone. Many of your competitors have made the same mistake. The process can be tricky, but it’s certainly worth it in the end. If you’re planning a website relaunch, be sure to follow these steps. Then you’ll be on your way to success! This article will discuss some of the most important aspects of an SEO relaunch.

    Relaunching a website means changing its CMS, designing it from scratch, making some changes to the content and more. It also involves a new domain. You should make sure to optimize your website for SEO and audience research during the relaunch. Using the right keywords, meta data, and website copy will make all the difference. Remember, the more time and money you spend optimizing a new website, the better.

    Another important aspect of SEO relaunch is proper link structure. All navigation, CTAs, and textlinks should be properly placed. Also, internal links should be secured – broken links will send users to a 404-Fehler page and create negative signals for Google. You should also optimize your website’s settings for crawling. If you’re changing the CMS, be sure to check that it has the right settings for crawlers.

    During a relaunch, a website redesign coincides with an SEO relaunch. This is an excellent time to assess keyword strategy and keyword research. A status quo analysis of your previous rankings can reveal hidden keywords that your competitors aren’t addressing. If your keyword strategy is outdated, SEO relaunch can help restore it to the former state. Nevertheless, this method will involve a lot of changes and will require correction of further links.

    As soon as you have decided to relaunch your website, consider your SEO strategies. If you don’t optimize your site for SEO, you’ll lose traffic, visibility, and revenue. Even worse, you’ll lose rankings when Google sees your website as inactive. The best way to get back on track is by incorporating SEO strategies and tactics into your website’s planning. The key is to choose an SEO expert and focus on the right keyword-zones and organic search results.

    Unser Video