Isazi esiphakeme sokuthengisa sakha kanjani inani elengeziwe lenkampani?
Ochwepheshe bezentengiso, lokho kungeza inani ebudlelwaneni obukhona noma obukhulayo, kungaphumelela ukuthengisa ngale ndlela. Amakhasimende angabambezela izinqumo zokuthenga ngenxa yezikhathi ezingacacile. Noma bahlanganisa imisebenzi, uze ube nesiqiniseko, Lokho ikusasa elikulethayo. Ngakho-ke, kubalulekile kubathengisi nezinkampani zabo, ukukhunjulwa, lapho amakhasimende engathengi.
Ukhiye wokufaka inani awuhlali nje entweni ethile, othatha njengebalulekile. Amakhasimende namathemba kudingeka abone inani, okumele bakumukele
amathuba, ongazifeza ngayo izinhloso zakho –
• Ama-Vertriebs- futhi abathengisi bakha inani, ngokufundisa amakhasimende nabathengisi, lapho ukuwa kwesidingo kwehla. Banikeza nokuqeqeshwa kwamaqhinga okuthengisa eqenjini labo.
• Ungangeza incazelo, ngokwabelana ngolwazi olungaphezu kwenkambu yakho ejwayelekile. Ngakho-ke bonke bahlala bexhumana nezidingo zamakhasimende. Ngemuva kwalokho bangabelana ngemininingwane ebalulekile ngezinto, lokho akuhlangene nakancane nebhizinisi labo.
• Enye indlela yokwenza ubudlelwano ukwenza lokho, qinisekisa, lolo lwazi, izithameli ezitholayo nezizitholayo, yizinto zakamuva futhi ezifanele kakhulu. Amakhasimende afuna imininingwane nezimpendulo, ozokusiza ngokushesha. Lapho isisekelo solwazi sibuyekezwa futhi kulula ukusilawula futhi amakhasimende athola izixazululo ngqo ngokushesha nangokuphumelelayo. Ngemuva kwalokho babona ukuxhumana kwabo nenhlangano kuthela kakhulu futhi kukuhle.
• Awudingi ukusiza amakhasimende ngqo, ukunikeza incazelo. Izinkampani eziningi zisebenza ngezisekelo zosizo, ukusiza imiphakathi, lapho amakhasimende akhona nalabo abangahle bahlale futhi basebenze khona. Vumela amakhasimende akho namathemba akho akhonjwe, abakwenzile, ukuze ungashicileli intando yakho enhle. Kunalokho, bameme, ukusiza futhi. Noma ubazise ngenhloko-dolobha, inhlangano engenzi nzuzo ehlinzekayo, ukuze bona noma abantu ababaziwa yibo bakwazi ukuxhumana nabo uma kunesidingo.
• Kwesinye isikhathi amakhasimende afuna ukujoyina abantu abanjengabo, ababhekana nezinkinga ezifanayo. Noma kunjalo, abaningi abanakho konke ukuxhumana, ngoba bamatasa kakhulu, ukunqoba izithiyo zabo, ukuthi abakwazi ukuxhuma kanjalo, njengoba kufanele. Banikeze okuthile okwakhayo njengokudala amaqembu ezokuxhumana – ku-Facebook noma ku-LinkedIn -, lokho kufaka wonke amakhasimende akho namathemba.
• Amakhasimende namathemba kungenzeka angakudingi lokhu, abanakho esikhathini esedlule. Mhlawumbe indlela engcono kakhulu, ukuthi ochwepheshe bezentengiso bangalakha kanjani inani elengeziwe, ukuthola noma ukwenza okuthile okusha, lapho ungazuza khona manje.
