Ungakwenza kanjani ukuhlolwa kwamashaneli wezokuxhumana?
Ukuhlolwa kwezokuxhumana komphakathi kubhekisa kunqubo yokuhlaziya iziteshi zokuxhumana, ukuze uhlole futhi uthole iziteshi zokuxhumana, yiziphi izindawo zokuthuthukisa namamethrikhi angasetshenziswa ukwenza ngcono ukutholakala kwemithombo yezokuxhumana yenkampani yakho. Kunezizathu ezintathu ngokuyisisekelo, ukuthola, ngabe kufanele yini wenze ukubuyekezwa kwezokuxhumana. Ungakwenza lokhu, ukunquma inani labalandeli, lenyuka njalo ngenyanga, die Umlandeli, eziphathelene nokuqukethwe okushicilele, nokuhlola, ngabe wenza noma ulahlekelwa yimali usebenzisa amasu ezinkundla zokuxhumana.
Ngikwenza kanjani ukuhlolwa kwezokuxhumana komphakathi?
Ungenza ukuhlolwa kwezokuxhumana kwezenhlalo ngezindlela eziningi, nge. B. usebenzisa amathuluzi afana neHootsuite, Umbiko wezenhlalo noma kamuva njll.. Kodwa yini ongayenza, uma ungenayo isoftware yokuhlela imithombo yezokuxhumana? Ungahlola izinkundla zokuxhumana, ukuhlola ukuhlaziywa. Ungathola amathuluzi wesithathu, lokho kungakukhanga, noma kunjalo, aqukethe imihlahlandlela ekhokhelwe.
• Ukuhlela okuhleliwe kokuhlolwa, esikhundleni sokulinda umzuzwana, lapho uthola khona inkinga. Kufanele wenze ukuhlolwa kwezokuxhumana komphakathi okungenani kabili ngonyaka.
• I-SEO, Izikhangiso ze-PPC nobudlelwano bomphakathi bengeza ukujula nokuqukethwe okubalulekile ezinhlelweni zakho zokuthuthukisa ibhizinisi lezokuxhumana.
• Hlaziya okuhambisana nokuthunyelwe kwama-blog namawebhusayithi, ukuthola ulwazi mayelana nezinto zokuxhumana nabantu njengamagama abalulekile, Ikhono lokukhulula, Thola ama-meta tag nemidwebo.
• Ungahlola ama-akhawunti ezokuxhumana nabantu osincintisana nabo, mayelana nezici ezifana nohlobo lokuqukethwe abakusebenzisayo, ukuzibandakanya komsebenzisi eziteshini zabo, Khomba ubuhlakani babo nabathonya ababasebenzisayo.
Amamethrikhi ezokuxhumana nabantu, die Sie verfolgen können
Nehmen wir einige Kennzahlen vor, ongakwazi ukulandela nokulahla ngaphansi kwamamethrikhi wokuzibandakanya komphakathi.
1. Uyishicilela ngasiphi isikhathi sosuku futhi ngaluphi usuku iminikelo
2. Yimaphi amavidiyo amahle futhi ziyini izindleko zangempela ngokubuka ngakunye?
3. Siyini isilinganiso sokuchofoza kokuthunyelwe kwakho kwezokuxhumana?
4. Inani labantu, die Sie in ihren Posts erwähnen oder markieren
Die allgemeinen Metriken, engasetshenziswa ukwenza ukubuyekeza iziteshi zakho zokuxhumana, ukukhula kwakho ngenani labalandeli, isilinganiso sokubandakanya ne-ROAS.
