Okufanele Ukwazi Ngokusebenzisa Injini Yokusesha

Ngaphambi kokuqasha inkampani yokwenza ngcono i-SEO, kufanele wazi izinto ezimbalwa. I-SEO imele injini yokusesha nokwenza kahle. Kuyinqubo yokuthola ithrafikhi kuwebhusayithi, futhi kunezindlela namasu ahlukene alokhu. Nazi ezinye zazo: Ubungane Bomsebenzisi, Ukuthuthukiswa Kwezobuchwepheshe, kanye ne-Link Building.

Ukuthuthukisa I-SEO Yamasu

Isihluthulelo se-SEO ephumelelayo yikhono lokukhulisa ukubonakala kwewebhusayithi ezinjinini zokusesha. Izinjini zokusesha’ ama-algorithms acabangela izici ezimbalwa ezihlanganisa nokuqukethwe kwewebhusayithi, isihloko, incazelo ye-meta, kanye nokumaka. Ngaphezu kwalokho, maningi amaqhinga okuthuthukisa ukubonakala kwewebhusayithi emiphumeleni yenjini yokusesha, njengokwenza kahle kobuchwepheshe, isixhumanisi isakhiwo, kanye nokwenza kahle ngaphandle kwekhasi. I-Marketing-massages nayo iyisici esibalulekile okufanele sicatshangelwe.

I-SEO iyisu elibalulekile lokukhulisa ukubonakala kwewebhusayithi ezinjinini zokusesha ezifana ne-Google. Lesi yisidingo samabhizinisi athembele ezinjinini zokusesha ukuze akhiqize umkhondo. Ngaphezu kwalokho, I-SEO inenzuzo eyengeziwe yokuheha izivakashi ezivela ezinkundleni zokuxhumana. Kubalulekile ukuqonda ukuthi abantu bachitha isikhathi esiningi besesha iwebhu. Yingakho kubalulekile ukuhlukanisa isu lakho.

I-SEO isiyalo esiyinkimbinkimbi esibandakanya okungaphezu kwamagama angukhiye nezixhumanisi. I-ejensi ye-SEO yochwepheshe izohlaziya okuqukethwe kwewebhusayithi futhi ihlaziye ukusebenza kwayo. Uma iwebhusayithi ingalungiselelwe kahle, ngokuvamile izogcina iphansi kwemiphumela yenjini yokusesha, okubangela ukuthi ilahlekelwe ngamakhasimende angaba khona.

I-SEO ingenye yezingxenye ezibaluleke kakhulu zokumaketha ku-inthanethi, futhi ngisho nephutha elincane ekulungiseleleni iwebhusayithi kungaholela emiphumeleni eyinhlekelele. Ngenhlanhla, kunezindlela eziningi zokuthuthukisa ukubonakala kwakho nempumelelo ekubekeni injini yokusesha. I-ejensi efanele izonikeza indlela yesevisi ephelele, kuhlanganise SEO, SEM, kanye nemikhankaso ye-AdWords. I-ejensi izophinde ihlinzeke ngobuchwepheshe bokusebenza ukuze kuqinisekiswe izinga lesikhathi eside ku-Google.

Ubungane Bomsebenzisi

Ukuthuthukisa injini yokusesha, noma i-SEO, kuyinqubo yokwenza iwebhusayithi isebenziseke kalula kubavakashi. Inqubo ihlukaniswe izingxenye ezintathu: OnPage, offPage, kanye nezobuchwepheshe. Ukulungiselelwa kwe-OnPage kubandakanya ukuthuthukisa okuqukethwe nokwakheka kwewebhusayithi. Lokhu kubandakanya ukuthuthukisa izikhathi zokulayisha ikhasi, ukuthuthukisa okuqukethwe kumadivayisi eselula, nokusebenzisa idatha ye-meta nezixhumanisi ukwandisa amazinga e-SEO yewebhusayithi. Ukulungiselelwa kwe-OffPage, Ngokwesinye isandla, gxila ekwakheni isixhumanisi, izimpawu zomphakathi, kanye nobudlelwano bomphakathi.

Ukuthuthukiswa Kwezobuchwepheshe

Izici zobuchwepheshe zokwenza ngcono i-SEO zibalulekile uma ungathanda ukuthola amazinga amahle. Lezi zici zihlanganisa ukuqinisekisa ukuthi izinjini zokusesha ziyakwazi ukufunda futhi zikhombe okuqukethwe kwakho. Ngaphezu kwalokho, kufanele uqiniseke ukuthi iwebhusayithi yakho iyashesha, ivikelekile, futhi mahhala kokuqukethwe okuyimpinda. Ngenhlanhla, kunezinhlobonhlobo zamathuluzi ezinkampani zangaphandle atholakalayo ukuze akusize.

I-SEO yobuchwepheshe ibandakanya ukwenza kahle ingqalasizinda yewebhusayithi yakho, kufaka phakathi isivinini sekhasi nemephu yekhasi, Isakhiwo se-URL, i-schema, kanye nokuzulazula. Ukwenza ngcono kobuchwepheshe kubalulekile ngoba ngaphandle kwakho, isayithi lakho ngeke likwazi ukuthola ithrafikhi yezinto eziphilayo eziyidingayo. Ngaphezu kwalokho, uma abasebenzisi bengakwazi ukuzulazula kuwebhusayithi yakho, akunandaba ukuthi isebenza kahle kangakanani ezinjinini zokusesha.

Isakhiwo sesixhumanisi

Inqubo Yokwakha Isixhumanisi iyingxenye ebalulekile Yokuthuthukisa Injini Yokusesha (I-SEO). Izixhumanisi zangaphakathi ezivela kumawebhusayithi afanelekile zizothuthukisa izinga lenjini yokusesha yewebhusayithi yakho, thuthukisa ithrafikhi yewebhusayithi yakho, nokuthuthukisa ukuguqulwa. Lezi zixhumanisi zibizwa ngokuthi ama-backlink. Lezi zixhumanisi zizosiza izinjini zokusesha ukuthi ziqonde ukuthi iwebhusayithi yakho idume kangakanani nokuthi yimaphi amakhasi aqukethe okuqukethwe okufanele. Nokho, ukwakha ama-backlinks kudinga isikhathi nomzamo.

Kunezindlela ezimbalwa zokwakha izixhumanisi kuwebhusayithi yakho. Enye yama-softwares aziwa kakhulu futhi asebenzayo okwakha izixhumanisi yi-LinkAssistant, esebenzisa 10 izindlela zocwaningo ezinamandla zokuthola ozakwethu bekhwalithi. Iphinde ilandelele izixhumanisi ezikhomba iwebhusayithi yakho futhi idale uhla lwemibhalo oluhle lwesixhumanisi.

Enye indlela ukusebenzisa amathuluzi we-SEO. I-LinkAssistant iyithuluzi elingcono kakhulu lokuphatha isixhumanisi. Iqoqa Amawebhusayithi afanelekile ku-Nische, ikusiza ukuthi uxhumane nozakwethu abangaba isixhumanisi, idala uhla lwemibhalo lwesixhumanisi esincane, kanye nemibiko ngenqubekelaphambili yakho. Leli thuluzi liyindlela enhle kakhulu yokwakha izixhumanisi ezihambisana niche yakho.

Ngaphezu kokuxhumanisa namakhasi ahlobene kuwebhusayithi yakho, kufanele usebenzise umbhalo we-anchor ocebile ngamagama angukhiye kuphrofayela yakho yesixhumanisi. Lokhu kuzosiza i-Google ukuthi iqonde ukuthi yikuphi okuqukethwe kusayithi lakho futhi inikeze umsebenzisi umongo wekhasi. Izinga lombhalo wakho we-anchor lizosiza izinjini zokusesha zinqume izinga lakho. Ukuphakama kwekhwalithi yephrofayela yakho yesixhumanisi, lizoba nenani elengeziwe.

Kufanele ugade iphrofayela yakho ye-backlink njalo ukuze uqinisekise ukuthi ayiyona i-spammy kakhulu. Izixhumanisi zangaphandle zivame ukuba zinhle, kodwa imithombo ehlukene yama-backlinks inemiphumela ehlukile kuzinga lakho. Ukuze uqiniseke, kufanele usebenzise izixhumanisi ezivela kumawebhusayithi ahloniphekile kuphela. Kufanele futhi uqaphe ikhwalithi yezixhumanisi kanye nenani. Ikhwalithi eyengeziwe kanye nenani lezixhumanisi ezikuwebhusayithi yakho, okungcono. Lapho lokhu kufinyelelwa, uzoklonyeliswa ngezikhundla ezingcono ezivela ku-Google.