Iyini Injini Yokusesha?
Iyini Injini Yokusesha?
Uma ufuna ukubonwa abantu abaningi ku-inthanethi, kufanele uthuthukise iwebhusayithi yakho ukuze uthole izinjini zokusesha ezahlukahlukene. Kodwa uzokwenza kanjani lokho? Yiziphi izinjongo zokuthuthukisa injini yokusesha? Yimaphi amathuluzi atholakalayo? Futhi okubaluleke kakhulu, uthuthukisa kanjani ukufinyeleleka kwewebhusayithi yakho ezinjinini zokusesha ezinjalo? Ake sithole. Kulesi sihloko, sizokhuluma ngezinhloso ze-Suuchmaschinenoptimierung nezinye zezindlela ezivame kakhulu.
Ukulungiselela izinjini zokusesha
Ukusebenza Kwezinjini Zokucinga, noma i-SEO, isho inqubo yokukhangisa iwebhusayithi ukuze isetshenziswe izinjini zokusesha ezifana ne-Google. Ngokulandela imithetho ethile, iwebhusayithi ingathuthukisa indawo yayo emakhasini emiphumela yenjini yokusesha. Le nqubo yaziwa ngokuthi ukusebenzisa injini yokusesha, futhi inezinzuzo ezihlukahlukene. Lesi sihloko sizohlinzeka ngokubukezwa kwamanye amaphutha ajwayelekile ekusebenzeni kwe-SEO. Okubhalwe ngezansi amaphutha avame kakhulu nezindlela ezingcono kakhulu zokuwagwema.
Isinyathelo sokuqala ku-SEO suchmaschinen optimization ukuqonda ukuthi izinjini zokusesha zisebenza kanjani. Izinjini zokusesha ziyizinhlelo ezihlelekayo ezibona okokufaka okuthile futhi ezizama ukunikeza imiphumela efanele. Ama-algorithms enjini yokusesha aklanyelwe ukubonisa okuqukethwe okuhlobene kakhulu kuqala. Lokhu kusho ukuthi amawebhusayithi angekho ekhasini lokuqala lemiphumela athola ithrafikhi encane kakhulu. Iwebhusayithi eklanywe kahle futhi ebhalwe kahle izothola izivakashi eziningi kunesayithi elingenakho ukulungiselelwa kwe-SEO.
Ukwenziwa ngcono kwe-SEO kwe- suchmaschinen kufaka phakathi ukusebenzisa amasu afanele ukukhulisa izinga lewebhusayithi yakho emiphumeleni yosesho.. I-OnPage Optimierung ibalulekile ekusizeni abasebenzisi baqonde ngokushesha ukuthi ikhasi elithile limayelana nani. Ngokusebenzisa okuqukethwe okufanele kanye nezixhumanisi zangaphakathi, izinjini zokusesha zizobonisa amakhasi afanele kubasebenzisi. Okokuthuthukisa ekhasini, amarobhothi enjini yokusesha afunda okuqukethwe kuwebhusayithi futhi abheke ukufana kanye ne-uberschneidungen.
Ziele der Suchmaschinenoptimierung
While the goal of search engine optimization is to increase revenue, amasu asetshenziswa ukufeza lo mgomo abaluleke ngokulinganayo ekuvikeleni umkhiqizo kanye nokuthuthukisa ukuqwashisa komkhiqizo. Ukuthuthukisa injini yokusesha kuyingxenye ebalulekile yokuphathwa kwesithunzi ku-inthanethi, ngakho-ke kubalulekile ukusebenzisa isu elenzelwe umuntu ngamunye. Nawa amasu abalulekile we-SEO. Ake sixoxe ngazo kafushane. 1. Iyini Injini Yokusesha? Iyini Imigomo Yayo? Lingalithuthukisa Kanjani Ibhizinisi Lakho?
Ukuchaza imigomo yakho kuyisinyathelo esibalulekile enqubweni yokuthuthukisa injini yokusesha. Ukubeka izinhloso eziqondile nezilinganisekayo kubalulekile empumelelweni. Uma imigomo yakho icace kakhudlwana, kuzoba lula ukukala inqubekelaphambili yakho bese ukala imiphumela yakho. Ngaphandle kwemigomo ethile, imizamo yakho izodlula futhi kubangele isiphithiphithi nokuntuleka okuphelele kwempumelelo. SMART Ziels ziqondile, iyalinganiseka, okufinyelelekayo, futhi namaqiniso.
Ukwandisa ikhwalithi yokusebenzisana kubalulekile ukuze kuzuzwe izinjongo zokuthuthukisa injini yokusesha. Ngaphezu kokukhulisa amanani okuchofoza, ukufinyelela okuphakeme kanye nokusebenzisana kuholela ekuguquleni noma ekuhwebeni. Kuye ngezinjongo zakho, lokhu kusebenzisana kungahlukaniswa ngezinhlobo ezimbili: imibuzo kanye nokuthengiselana. Imibuzo nokuthengiselana kuyimiphumela yokugcina yokwenziwa kahle kwenjini yokusesha. Ukuthintana kwekhwalithi ephezulu kuholela ekusebenzisaneni okuphakeme kanye nemisebenzi, kodwa akukhona konke ukusebenzisana kuwumsebenzi.
Ukulungiselelwa kwenjini yokusesha okufanelekile kuhlose ukubeka amakhasi afanele phezulu emiphumeleni yosesho. Ukufaneleka kubhekisela kokuqukethwe kuwebhusayithi. Imiphumela ehambisanayo yenjini yokusesha iboniswa ngenhla kwemiphumela yemvelo. Ukuhambisana nakho kunqunywa izixhumanisi zangaphandle. Izixhumanisi zangaphandle nazo ziyingxenye ebalulekile ye-SEO. Ukufaka iwebhusayithi yakho ohlwini lwemiphumela yosesho lwe-Google kuyinkomba enhle yekhwalithi. I-SEO ihlanganisa amasu amaningana okuthuthukisa amazinga akho nokuheha amakhasimende amasha.
Ukulungiselela iwebhusayithi yakho izinjini zokusesha kufaka phakathi ukwenziwa kwekhasi kanye nangaphandle kwekhasi. Ukuthuthukisa ekhasini kugxile ekuthuthukiseni okuqukethwe kwabafundi. Okuqukethwe kufanele kufake amagama angukhiye afanelekile futhi kubhalwe ukuze kuhlangatshezwane nezidingo zabafundi. Ikhasi eliyisiqalo kufanele linikeze umuzwa omuhle kakhulu. Ukulungiselelwa okusekhasini kufaka phakathi ukuthuthukisa ukuzulazula kwewebhusayithi. Futhi kunjalo, umbhalo ubalulekile. Kufanele uthuthukise umbhalo ukuze uthuthukise ukufundeka kwawo, ubuqiniso, kanye nenkomba.
Methoden zur Verbesserung der Suchmaschinen-Erreichbarkeit
For brick-and-mortar stores, indawo ebonakalayo eqinile ibalulekile ekuheheni abantu abahamba ngezinyawo. Kodwa uma ufuna ukushayela amakhasimende afaneleke kakhulu kuwebhusayithi yakho, Izindlela ze-SEO zibalulekile. Abasebenzisi abaningi bathola iwebhusayithi yakho ngokuthayipha ikheli lewebhu esipheqululini kunokusebenzisa isixhumanisi se-imeyili noma ibhukhimakhi. Amakhasimende anjalo kungenzeka kube izivakashi eziphindayo esezivele zijwayele ibhizinisi lakho. Nawa amathiphu amahlanu okuthuthukisa izinga lenjini yakho yokusesha:
Tools zur Suchmaschinenoptimierung
There are several different types of tools available for search engine optimization (I-SEO). Lawa mathuluzi enza imisebenzi ngokuzenzakalelayo futhi anikeze ulwazi olubalulekile ukusiza iwebhusayithi yakho ibekwe kahle emiphumeleni yosesho. Amanye amathuluzi okufanele ucabange ukuwasebenzisa afaka isihloli semephu yesayithi ye-XML, ehlola amamephu esayithi ukuthola amaphutha futhi iklelise okuqukethwe kuwo. Amanye amathuluzi, njenge-Page Report SEO kanye nokuhlaziywa kwewebhusayithi, izohlaziya iwebhusayithi yakho ngokuqhubekayo 100 izindawo ezahlukene, futhi ingakusiza uthuthukise izinga lewebhusayithi yakho.
Ama-backlink abalulekile kuzinga lakho ezinjinini zokusesha, ngakho-ke iwebhusayithi yakho kufanele ifake ama-backlink avela kumakhasi okufika afanele. Ngaphezu kwalokho, Ukuxhumana Okusha kuzothuthukisa amazwibela we-Google, okunikeza abasebenzisi ithuba lokulunguza kokuqukethwe kuwebhusayithi yakho. Lolu lwazi kufanele luphoqe ngokwemvelo ukuchofoza, ukuze bavakashele isayithi lakho. Ukuze lokhu kwenzeke, ikhasi lakho lokubikezela kufanele lithuthukiswe ukuze linikeze ulwazi olulungile.
Lapho ukhetha ithuluzi lewebhusayithi yakho, cabangela intengo nokusebenziseka kwethuluzi. Nakuba imakethe yamathuluzi anjalo inkulu, kubalulekile ukuqhathanisa amathuluzi amabili noma amathathu ngaphambi kokwenza isinqumo sokugcina. Ukuze uthole ithuluzi elingcono kakhulu lezidingo zakho, qhathanisa okuhlangenwe nakho mathupha kwethuluzi ngalinye. Ukusebenziseka kungenye yezinto ezibaluleke kakhulu, kodwa intengo iwukucatshangelwa okubalulekile futhi. Qiniseka ukuthi ukala izindleko zokuqasha usebenzisa isikhathi esilondoloziwe, ukuhlaziya nokulawula, kanye namandla emali engenayo.
Enye yezinto ezibaluleke kakhulu okufanele uzicabangele lapho usebenzisa i-SEO ukuthi imiphumela izohlala isikhathi eside kangakanani. Ukutshala imali ku-SEO kuwutshalomali oluzokhokha ngokuhamba kwesikhathi. Akukhona mayelana nokudala okuqukethwe okuhamba ngokushesha. Okuqukethwe okuhamba ngokushesha kudinga ukuchofoza okuningi ngesikhathi esifushane futhi kudinga ithimba elikhulu lokuqukethwe. Kunamathuluzi amaningi angakusiza ukuthi uthuthukise izinga lewebhusayithi yakho emiphumeleni yosesho, futhi abanye babo bakhululekile.
Enye inketho ukuthenga ithuluzi elingakusiza ukukala impumelelo yakho ye-SEO. Le software ibizwa nge-Rank-Tracking. Isebenza ngokukhethekile ku-SEO yobuchwepheshe kanye nokuqapha kwegama elingukhiye. Yenzelwe abasaqalayo, okuphakathi, nabasebenzisi abathuthukile ngokufanayo. I-Optimizer Modul imahhala kodwa inenombolo elinganiselwe yezici, njengokuhlola kuphela amazinga edeskithophu. Uma ufuna ukuhlaziya okugcwele, kufanele ucabangele ukuthenga i-Akhawunti ye-Premium. I-Akhawunti ye-Premium nayo iyatholakala 300 igama elingukhiye uberwatch.
