Iyini i-SEO Optimization?

Ukuthuthukisa injini yokusesha kuyinqubo eyenza iwebhusayithi yakho ibonakale ngesikhathi esifanele. Lokhu kufezwa ngokuthuthukisa okuqukethwe kuwebhusayithi yakho. Kubalulekile ukuthi iwebhusayithi yakho ibonakale ngesikhathi esifanele ukuze iwebhusayithi yakho ibonwe abantu abalungile.. Le ndlela ibizwa nge-SEO Optimierung.

Ukuthuthukisa Okuqukethwe

Ukuthuthukisa injini yokusesha (I-SEO) iyindlela enhle yokwenza iwebhusayithi yakho ibekwe ku-Google. Nokho, udinga ukwenza okungaphezu nje kokuhlanganisa amagama angukhiye alungile. Udinga futhi ukuthuthukisa okuqukethwe kwakho kumanethiwekhi omphakathi owasebenzisayo ukukhuthaza isayithi lakho. Udinga ukwenza isiqiniseko sokuthi okuqukethwe kwakho kuwusizo kubasebenzisi futhi kunikeza ulwazi olubalulekile. Lokhu kubizwa ngokuthi inqubo yokuqukethwe-seo.

Okuqukethwe kuwebhusayithi yakho kufanele kuhambisane nombuzo wosesho lomsebenzisi. Kudingeka futhi kube lula ukufunda futhi kunikeze inani kumfundi. Okuqukethwe okungcono kakhulu kuzophendula umbuzo wosesho ofanele futhi kusize abasebenzisi bathole ulwazi abaludingayo. Ekugcineni, okuqukethwe kwakho kufanele kusize isayithi lakho ukuthi libonwe abantu abaningi ngangokunokwenzeka.

Okuqukethwe kuwebhusayithi yakho kufanele kube nesakhiwo esihle setimu. Lokhu kusho ukuhlela okuqukethwe kwakho kube ama-silo ahlukene. Kufanele futhi ibe nezixhumanisi zangaphakathi. Izixhumanisi zangaphakathi zisiza izivakashi ukuthi zizulazule kusayithi, futhi ziphinde zikhombise abacacayo ukuthi imaphi amakhasi abalulekile. Kubalulekile ukugwema ukuba nokuqukethwe okuyimpinda kusayithi lakho, njengoba lokhu kuzolimaza izinga lakho.

Inhloso ye-SEO ukuthuthukisa ukubonakala kwewebhusayithi yakho ezinjinini zokusesha ezifana ne-Google. Lesi isinyathelo esibalulekile sokuqinisekisa impumelelo yewebhusayithi yakho. Ingase futhi ikhulise ukuqashelwa komkhiqizo futhi yenze iwebhusayithi yakho ibe umthombo othembekile wolwazi. Kunezinhlobo ezimbili ze-SEO: I-Offpage-SEO kanye ne-Onpage-SEO. Empeleni, eyokuqala ihlanganisa ukulungisa ezobuchwephesha, okuqukethwe, kanye nokuqukethwe kwesakhiwo sekhasi lewebhu. Okokugcina, eyaziwa ngokuthi I-Search Engine Marketing, iyinhlanganisela yalezi zindlela ezimbili.

Ucwaningo lwamagama angukhiye luyingxenye ebalulekile ye-SEO. Ucwaningo lwegama elingukhiye kufanele lube isisekelo sanoma yiluphi uhlelo lwe-SEO. Ucwaningo olunzulu lwegama elingukhiye luzohlonza amagama angukhiye afanelekile kanye nemikhuba yokusesha yababukeli bakho ohlosiwe. Lolu cwaningo lubalulekile ekubhaleni okuqukethwe ngempumelelo. Kubalulekile futhi ukufaka amagama angukhiye afanelekile nama-meta-tags. Ukuqinisekisa impumelelo yesu lakho le-SEO, kufanele usebenzise amagama angukhiye afanelekile kokuqukethwe kwakho.

I-Userfokus ingesinye isici esibalulekile sezinga. I-Google izohlale ibonisa imiphumela ehlobene ehlobene nababukeli bakho. Udinga ukudala okuqukethwe okukhanga izethameli zakho futhi kubhalwe ngolimi ezingaluqonda kalula. Abasebenzisi abaningi ngeke bawaqonde amagama obuchwepheshe, ngakho qiniseka ukuthi okuqukethwe kwakho kulula ukukuqonda.

Ucwaningo lwamagama angukhiye

Ucwaningo lwamagama angukhiye luyingxenye ebalulekile ye-SEO. Kuzokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye okufanele uwasebenzise kuwebhusayithi yakho. Ukusebenzisa amagama angukhiye ahambisana nokuqukethwe kwakho kuzothuthukisa imali yakho engenayo. Kuzokusiza futhi ukuthi ubikezele futhi uzivumelanise nezimo zemakethe. Uma wazi amagama angukhiye alungile ongawasebenzisa, uzokwazi ukubatholela futhi ubalungiselele amakhasi.

I-Schlusselworter ibalulekile kubancintisana nabo futhi ingase ikusize uthole isabelo semakethe. Nokho, kufanele ube namaqiniso ekukhetheni i-Schlusselworter ngoba kunzima ukuyilinganisa. Ukugcina ibhalansi phakathi kwe-Head-Terms kanye ne-Long-Tail-Terms nakho kungasiza ukuthuthukisa ithrafikhi yewebhusayithi yakho.

Inhloso yocwaningo lwamagama angukhiye ukuthola izihloko abantu abathanda ukufunda ngazo. Ngesikhathi socwaningo, uzokwazi ukuthola amagama angukhiye adume kakhulu, kuhlanganise nalezo ezingaqhudelani. Uzokwazi futhi ukukhomba lawa magama angukhiye ngokususelwe esigabeni sohambo lomthengi.

Amathuluzi okucwaninga amagama angukhiye ayahluka, kodwa ngokuvamile bazokunikeza amaphuzu okuncintisana, okufanele uwasebenzise ukuze ukhethe amagama angukhiye anokuncintisana okuphansi. Ngokuvamile, kungcono ukusebenzisa amagama angukhiye anomsila omude anokuncintisana okuncane. Futhi, kufanele unake amaphuzu omncintiswano, okunikezwa ngamathuluzi okucwaninga amagama angukhiye akhokhelwayo. Lawa mathuluzi afaka phakathi ikholomu yobunzima begama elingukhiye, okusukela ku 0-100.

Ukuthuthukisa I-OnPage

Ukwenza ngcono kwe-OnPage SEO kungaphezu kokufaka amagama angukhiye kokuqukethwe kwakho. Ama-algorithms e-Google abheka amawebhusayithi ahambisana nalokho abasebenzisi abakufunayo. Iwebhusayithi yakho ihambisana kakhulu, okungcono. I-OnPage SEO ibandakanya ukuthuthukisa iwebhusayithi yakho ukuze uqinisekise ukuhambisana nokusebenza kwayo. Lokhu kuzokusiza ukuthi ukhuphule izinga lenjini yokusesha yewebhusayithi yakho.

I-ejensi ye-SEO enhle ingakweluleka ngendlela engcono kakhulu yokwandisa iwebhusayithi yakho ukuze uthole amazinga angcono enjini yokusesha. Bazocabangela imihlahlandlela esemthethweni ye-Google webmaster. Ukwengeza, bazophinde basebenzise i-SEO massnahmen ethile eyaziwa ngokuba nomthelela omuhle izinga lewebhusayithi yakho. Ngaphezu kwalokho, i-ejensi ye-SEO ingase futhi inikeze izeluleko zokusebenzisa isikhathi eside.

I-OnPage SEO igxile ezingxenyeni ngazinye zewebhusayithi, kuyilapho i-OffPage SEO igxile ezintweni zangaphandle nezixhumanisi. Ngale ndlela, okuqukethwe kuwebhusayithi yakho kuzothuthukiswa ukuze kuhehe izivakashi eziningi futhi kukhuphule izinga lenjini yakho yokusesha. Umgomo uwukwenza iwebhusayithi yakho ifundeke kalula futhi isebenziseke kalula. I-OnPage SEO nayo ingakhuphula ithrafikhi futhi yandise ukuguqulwa.

I-plugin ye-Yoast SEO ingakusiza ukuthi uthuthukise okuqukethwe kwakho kwe-WordPress. Ibuyekezwa njalo futhi iza namathiphu amaningi we-SEO. I-plugin edumile etholakala njengenguqulo yamahhala ne-premium. Ungasebenzisa futhi i-Yoast SEO ukulungisa okuqukethwe kwakho kwe-Cornerstore. Uma unenkinga yokuthola amagama angukhiye afanelekile, I-Yoast ingasiza.

Enye indlela yokuthuthukisa i-SEO yekhasi lewebhusayithi yakho ukusebenzisa izithombe nemultimedia. Ukufaka izithombe kuwebhusayithi yakho kusiza abasebenzisi be-inthanethi baqonde abakufundayo, okuyindlela enhle yokuthuthukisa izinga lewebhusayithi yakho ku-Google. Ukwengeza, izithombe zingakusiza ukuthi ucindezele amafayela amakhulu e-multimedia angenza iwebhusayithi yakho ilayishe kancane.

I-Meta-beschreibung ingenye ingxenye yekhasi lakho lewebhu ebaluleke kakhulu ku-OnPage SEO. Lesi sigaba sifingqa okuqukethwe kwakho futhi sisiza abasebenzisi ukuthi bathole iwebhusayithi yakho. Ungakwazi ukuthuthukisa i-Meta-beschreibung yakho ye-OnPage SEO ngokufaka amagama angukhiye afanelekile. Kusithombe-skrini ngenhla, ungabona isibonelo se-Meta-Beschreibung isebenza. I-meta-beschreibung kufanele iqukathe amagama angukhiye ahlobene nokuqukethwe kwekhasi.

Ukuxhuma kwangaphakathi

Ukuxhumanisa kwangaphakathi kuyisici esibalulekile ekuthuthukiseni injini yokusesha. Nakuba kungase kubonakale njengomqondo olula, ukuxhuma kwangaphakathi kuyinqubo eyinkimbinkimbi. Lapho kwenziwa ngendlela efanele, izixhumanisi zangaphakathi zingasiza ukuthuthukisa izinga lewebhusayithi yakho kanye nethrafikhi. Ukuze uthole okuningi kulelisu, kufanele udale izixhumanisi ezifundisayo ezihlobene nokuqukethwe kuwebhusayithi yakho.

Izixhumanisi zangaphakathi kufanele zisetshenziswe ngokuhambisana namagama angukhiye anomsila omude, okunikeza izicabucabu zenjini yokusesha umbono ocacile wokuthi zixhumanisa liphi ikhasi. Izixhumanisi zangaphakathi eziphukile zingaba yingozi ku-SEO yakho. Izixhumanisi eziphukile zingaba ngaphakathi noma ngaphandle futhi zingathinta izinga lewebhusayithi yakho. Ukwandisa isu lakho lokuxhumanisa langaphakathi, qiniseka ukuthi unesu lokumaketha okuqukethwe okubulalayo.

Ukuxhumanisa kwangaphakathi nakho kungakhuphula ulwazi lomsebenzisi kusayithi lakho. Lokhu kungenxa yokuthi izixhumanisi zangaphakathi zingaqondisa abasebenzisi emakhasini abalulekile ewebhusayithi yakho. Ngokuxhumanisa namanye amakhasi ngaphakathi kwesayithi lakho, izinjini zokusesha zingaqonda kangcono ukuthi uzulazula kanjani ngezakhiwo zesayithi lakho. Ngaphezu kwalokho, ukuxhuma kwangaphakathi kungasiza ukuthuthukisa ukubonakala kwakho kwe-SERP.

Ngaphezu kwalokho, izimpawu zangaphakathi zokuxhumanisa ezinjinini zokusesha ukuthi isayithi lakho linokuqukethwe okubalulekile. Lapho inani elikhulu lezixhumanisi ezifanele likhomba ekhasini elifanayo, I-Google izobeka ikhasi phezulu. Lokhu kunenzuzo ku-SEO ngoba izovela njengegunya emiphumeleni yayo yosesho. Ukusebenzisa isu elilungile lokuxhumanisa langaphakathi kubalulekile esu lakho le-SEO.

Kubalulekile ukukhumbula ukuthi izixhumanisi zangaphakathi ngeke zithuthukise izinga lewebhusayithi yakho kuphela, kodwa futhi zizothuthukisa ulwazi lwakho lomsebenzisi. Izixhumanisi zangaphakathi zinikeza i-Google umbono wesakhiwo sewebhusayithi yakho, futhi zinikeza abasebenzisi indlela elula yokuthola okuqukethwe okufanele. Izixhumanisi zangaphakathi futhi zikusiza ukuthi wakhe i-hierarchy kuwebhusayithi yakho, okubalulekile kuzinga lewebhusayithi yakho emiphumeleni yosesho.

Izixhumanisi zangaphakathi zingatholakala ezindaweni ezihlukahlukene, kufaka phakathi ikhasi eliyisiqalo nemenyu. Angabuye atholakale kokuqukethwe ngokwako, futhi ziyisici esibalulekile ekwenzeni injini yokusesha isebenze kahle. Ngokungeza izixhumanisi zangaphakathi, uthuthukisa ulwazi lomsebenzisi nokuxhumana nezithameli zakho. Ngaphezu kwalokho, izixhumanisi zangaphakathi nazo zingathuthukisa ithrafikhi yakho yezinto eziphilayo.