Iyini Injini Yokusesha (I-SEO)?
I-SEO, noma ukuthuthukisa injini yokusesha, kuyinqubo yokuthuthukisa ukubonakala kwewebhusayithi ngezinjini zokusesha. I-SEO ihlose ukushayela izinto eziphilayo (ezingakhokhelwa) kanye nethrafikhi ekhokhelwayo eya kuwebhusayithi. Le ndlela iphumelela kakhulu uma Okuqukethwe kungokwangempela, efundekayo, futhi kuyaheha. Kubalulekile ukuthi okuqukethwe kubhekane nenkinga ethile noma umbuzo.
Okuqukethwe kudinga ukufundwa
Ukuze okuqukethwe kwakho kukleliswe phezulu ku-Google, idinga ukufundeka. Lokhu akulula njengoba kungase kuzwakale; udinga ukubhala okuqukethwe okulula ukuskena. Lokhu kusho ukusebenzisa ngokucacile, ulimi olufingqiwe nokwethula okuqukethwe ngendlela enciphisa ukukhathala kwamehlo. Ngaphezu kwalokhu, I-algorithm entsha ye-Hummingbird ye-Google iphinda ilinganise ukuthi abafundi bangakuqonda kalula kanjani okuqukethwe kwakho. Lolu shintsho lusho ukuthi ukuthuthukisa okuqukethwe kwakho kubafundi abangabantu kubaluleke kakhulu kunangaphambili.
Ngaphandle kwenhloso yakho, Ubuchwepheshe bokusesha be-Google buya ngokuya bukwazi ukubona nokwenza kube ngokwakho okuqukethwe okwethulwa emiphumeleni yosesho. Ngaphezu kwalokho, ingabona futhi uma okuqukethwe kwakho kubalulekile futhi kuwusizo ekusesheni okuthile. Nakuba ubuchwepheshe be-Google bungahlukanisa phakathi kokuqukethwe kwangempela nokuwusizo, ayisoze yakwazi ukulingisa ingqondo yomuntu ngokuphelele, yingakho udinga ukuqinisekisa ukuthi okuqukethwe kwakho kuyafundeka.
I-Google icabanga ukusebenzisa ifomula efundekayo yokusesha okuvamile. Lokhu kuzosuselwa ekuhlolweni kweFlesch-Kincaid, futhi uma okuqukethwe kungaphumeleli ekuhlolweni, izophuma emiphumeleni yosesho. Ifomula yokufunda ye-Google ingaba yinkimbinkimbi kakhulu futhi izocabangela idatha yokufunda yomshini, I-RankBrain, kanye nokusesha kwe-semantic. Njengoba kunjalo, amafomula afundekayo avamile enza kube lula kakhulu izici ezihlukahlukene ezithinta ubunzima bokuqukethwe. Ngokwesibonelo, babala inani lezinhlamvu egameni, isilinganiso sobude bomusho, kanye nenani lamagama egameni.
Okuqukethwe kumele kube okwangempela
Enye yezindlela ezinhle kakhulu ze-SEO ukudala okuqukethwe okwehlukile kuwebhusayithi yakho. Nokho, okuqukethwe kwasekuqaleni akudingeki ukuthi kube kusha. Kungase futhi kube umphumela wombono wakho wochwepheshe mayelana nesihloko. Ngokwesibonelo, unganikeza i-engeli eyingqayizivele endabeni endala. Enye indlela yokudala okuqukethwe kwasekuqaleni ukuhlela kabusha ulwazi oludala.
Okuqukethwe okuhlukile akukhangi kuphela izivakashi eziningi kuwebhusayithi yakho, kodwa futhi ithembekile futhi inokwethenjelwa ezinjinini zokusesha. Ukwengeza, igxile kakhulu kubantu ezithamelini zakho ozihlosile. Kubalulekile ukukhumbula izidingo zabafundi bakho bese uzama ukunikeza ulwazi oluzobasiza. Lokhu kuzokusiza ukuthi ufinyelele amazinga aphezulu we-SEO futhi uthuthukise i-ROI yakho.
Ukuze udale okuqukethwe kwasekuqaleni, kufanele uqale ngokucwaninga izethameli zakho ozihlosile. Imuphi umlayezo obalulekile ofuna ukuwudlulisela kubo? Isiphi isenzo ofuna basithathe ngemva kokufunda isihloko sakho? Lokhu kuzokusiza ukuthi wenze i-athikili yangempela efundisayo futhi ehehayo.
Okuqukethwe kudinga ukuzibandakanya
Ukwenza okuqukethwe kwakho kwe-SEO kusebenze kakhulu, idinga ukuzibandakanya kumfundi. Ngaphezu kokunikeza inani, kumele ifundise, ukuxazulula izinkinga, futhi utholakale kalula. Kufanele futhi ikhange ngokubukeka. Uma ungenza lezi zinto ezimbili, okuqukethwe kwakho kwe-SEO kuzobonakala kakhulu emiphumeleni yosesho, okwenza kube lula kubantu ukuthi bathole okuqukethwe kwakho futhi bathenge.
Isinyathelo sokuqala sokuthuthukisa okuqukethwe kwakho kwe-SEO ukubhala umfushane ophelele kanye nocwaningo lwamagama angukhiye. Udinga futhi ukubhala incazelo ye-meta nomaka wesihloko. Lezi izingcezu ezincane zolwazi ezivela kumaSERPs. Lawa mazwibela atshela i-Google ukuthi okuqukethwe kuhlanganisa isihloko esithile noma cha.
Kubalulekile futhi ukusebenzisa ukufometha okulungile. Ukufometha okulungile kuzokwenza okuqukethwe kwakho kufundeke futhi kuhehe umfundi. Sebenzisa omaka besihloko (h1, h2, noma h6) ukukhulisa ukubonakala kokuqukethwe kwakho. Ukusebenzisa ukufometha okulungile kuzosiza okuqukethwe kwakho kugqame emqhudelwaneni futhi kwenze kube lula ngenjini yokusesha ukukukhomba.
Ukukhasa kusiza i-Google izinga lekhasi
Ukukhasa kuyingxenye ebalulekile yenqubo yokuthuthukisa injini yokusesha futhi kusiza i-Google iklelise ikhasi ngokuthumela ulwazi olufanele kakhulu enjinini yokusesha.. Abakhasa bangafinyelela futhi bakhombe wonke amakhasi ewebhu kuwebhusayithi, futhi zisetshenziselwa ukufinyelela nokuhlaziya okuqukethwe kwekhasi. Lawa ma-bot azama ukwenza ikhathalogi wonke amakhasi kuwebhusayithi ukuze aqinisekise ukuthi anolwazi olufanele kakhulu lwabasebenzisi.
Uma iwebhusayithi iqukethe amakhasi angekho, ukukhasa nge-Google bots kungase kube nzima. Kubalulekile ukuqinisekisa ukuthi amakhasi ayasebenza futhi izixhumanisi zisebenza ngendlela efanele. Uma ikhasi lingekho noma lingafinyeleleki enjinini yokusesha, umphathi wewebhu kufanele ayilungise ngaphambi kokuthi ilahlekelwe izinga layo lekhasi. Kunamathuluzi amaningana akhethekile okusiza abaphathi bewebhu ukumba amakhasi angekho, kodwa isiqalo esihle siwukusebenzisa i-Google Search Console.
Iziseshi zezinjini zokusesha zivakashela amasayithi adumile njalo ukuze zithole okuqukethwe okusha. Lawa masayithi ajwayele ukuxhuma kokuqukethwe okusha kaningi kunamasayithi amancane. Ngokucela i-backlink kusayithi eligunyaziwe, ungasheshisa inqubo yokutholwa kokuqukethwe. Elinye isu elibalulekile ukwenza imephu yesayithi yewebhusayithi yakho. Imephu yesayithi isiza injini yokusesha icace kuwebhusayithi futhi ixhume ekhasini ngalinye.
Izixhumanisi zangaphakathi ziyabonakala ku-Google
Izixhumanisi zangaphakathi ziyizixhumanisi kusayithi lakho ezikhomba okunye okuqukethwe okubalulekile kuwebhusayithi. Lokhu kusiza izinjini zokusesha zinqume inani lokuqukethwe kuwebhusayithi yakho. Izixhumanisi zangaphakathi ezengeziwe onazo kusayithi lakho, kubaluleke kakhulu isayithi lakho ku-Google. Kufanele uzame ukufaka abaningi ngangokunokwenzeka – hhayi ngaphezu 50 – ukunikeza abafundi bakho izizathu ezengeziwe zokuvakashela iwebhusayithi yakho.
Into ebaluleke kakhulu okufanele uyikhumbule ukwenza isiqiniseko sokuthi izixhumanisi zakho zangaphakathi zithuthukisiwe. Lezi zixhumanisi zizosiza isayithi lakho ukuthi libe phezulu futhi zikusize uthole ithrafikhi eyengeziwe kumagama angukhiye alungele ukuthenga. Bazokusiza futhi ukuthi wakhe ukuhlelwa kwekhasi okusebenza kahle kakhulu. Ziyabonakala ku-Google futhi zingakusiza ukale kahle amagama akho angukhiye oqondisiwe.
Ungakwazi futhi ukwenza izixhumanisi zangaphakathi kuma-taxonomies ukuze usize i-Google iqonde isakhiwo sewebhusayithi yakho. Lokhu kubalulekile uma unebhulogi. Kuzokwenza kube lula nge-Google ukukhomba ibhulogi yakho, futhi kuzosiza izivakashi zakho ukuthi zizulazule kokuthunyelwe okuhlobene. Lezi zixhumanisi zingafakwa kunyaweni noma kubha eseceleni, futhi zizobonakala kuwo wonke amakhasi wewebhusayithi yakho.
Umbhalo we-anchor ojwayelekile uphephe kakhudlwana
Kunezinhlobo ezimbili zombhalo we-anchor: generic kanye nophawu. Umbhalo we-anchor ojwayelekile yilokho okuthayiphayo uma ufuna ukuqondisa isivakashi kwelinye ikhasi futhi umbhalo we-anchor onegama iwona osetshenziswa amabhrendi amakhulu.. Umbhalo we-anchor ojwayelekile, nokho, iphephile kancane. Iqukethe igama elijwayelekile noma ibinzana, njenge “hamba lapha,” kanye ne-URL eluhlaza. Nakuba lokhu kungase kungafaneleki kuwebhusayithi yakho, isengasebenza ngempumelelo uma yenziwe ngendlela efanele.
Ngenkathi amahange egama lomkhiqizo asebenza kahle, imibhalo ye-anchor ejwayelekile ayihlali ilethi imiphumela ethenjisiwe. Imibhalo yehange engasebenzi kahle ivamise ukubangela izinga eliphezulu lokugxuma kanye nezinga eliphansi emiphumeleni yosesho. Ukuze ugweme le nkinga, kufanele uzibuze umbuzo olula: “Ubaluleke kangakanani lo mbhalo wehange ekhasini obhekise kulo?”. Uma uqondisa isivakashi esitolo sezilwane, Ngokwesibonelo, ngeke usebenzise umbhalo we-anchor ojwayelekile ukuxhuma kulelo khasi. Umbhalo wehange kufanele ube nenani langempela lomsebenzisi.
Umbhalo we-anchor umbhalo ochofozekayo ngaphakathi kwesixhumanisi. Itshela izinjini zokusesha ukuthi iwebhusayithi imayelana nani futhi isiza ukunikeza izivakashi ukucaca okwengeziwe. Umbhalo we-ancho wekhwalithi ephezulu usho izixhumanisi ezigunyaziwe, amazinga angcono namazinga aphezulu okuchofoza kanye nokuguqulwa.
