Iyini Injini Yokusesha?
Ukulungiswa kwenjini yokusesha kuyinqubo yokuqinisekisa ukuthi iwebhusayithi yakho ivela emiphumeleni ephezulu yegama elingukhiye elithile. Kunezici eziningi ku-SEO. Lokhu kufaka phakathi izinto ezisekhasini nezokusebenza, kanye nesibuyekezo sakamuva se-Google Hummingbird. Uzofuna futhi ukunaka ikhwalithi yokuqukethwe kwakho, okubalulekile ekuthuthukiseni amazinga akho.
Ekhasini
Ukulungiselelwa kwenjini yokusesha ekhasini kuyindlela enamandla yokwandisa inani lethrafikhi elitholwa yiwebhusayithi yakho. Izinjini zokusesha ezifana ne-Google ziklelisa amawebhusayithi ngokuchofoza ngezinga (CTR). Inani eliphakeme kakhulu lama-CTR, maningi amathuba okuthi isivakashi sichofoze isayithi. Ngenxa yalokho, abathengisi benza ucwaningo oluningi ukuze bathuthukise i-CTR yamawebhusayithi abo.
Enye yezindlela ezingcono kakhulu zokuthuthukisa ukusebenza kahle kwenjini yokusesha ekhasini ukuthuthukisa okuqukethwe kwakho ukuze uthole amagama angukhiye. Ungakwenza lokhu ngokwengeza amagama angukhiye ekhasini lakho eliyisiqalo, mayelana nekhasi, kanye nokuthunyelwe kwebhulogi. Kufanele futhi udale izihloko ezihehayo zamakhasi akho. Lezi zihloko kufanele zibe ngaphansi 70 izinhlamvu zinde futhi ziqukethe igama elingukhiye.
Esinye isici esibalulekile sokuthuthukisa injini yokusesha ekhasini ukuthuthukisa isivinini sesayithi lakho. Amawebhusayithi alayisha kancane alahlekelwa ukuthengiswa. Uma ikhasi lithatha ngaphezu kwamasekhondi amathathu ukulayisha, abasebenzisi ngokuvamile bazochofoza basuke. Ngaphezu kwalokho, I-Google ibheka isivinini sekhasi njengento yezinga. Uma isayithi lakho lithatha isikhathi eside ukulayisha, izokleliswa ngaphansi emiphumeleni yosesho lwe-Google.
Ngaphandle kokwenza isayithi lakho libe nezinjini zokusesha ngokugcwele, kubalulekile futhi ukudala okuqukethwe okusebenziseka kalula. Izinkampani eziningi kakhulu zigxila ekubhaleni okuqukethwe okukhanga izinjini zokusesha futhi azicabangi izidingo zabasebenzisi bazo. Ngokulandela imikhuba emihle kakhulu, ungakha okuqukethwe okubandakanyayo okuzokhanga izivakashi zakho futhi ukwandise amathuba akho okuthola amazinga aphezulu.
Inqubo yokuthuthukisa izinga lenjini yokusesha yewebhusayithi iyisici esibalulekile sokukhula kwebhizinisi eliku-inthanethi. Ngokuthuthukisa lezi “ekhasini” izici, ungafinyelela izethameli eziningi futhi uthuthukise ukuthengisa kwakho. Nakuba izici eziningi zibalulekile ukuthuthukisa amazinga esayithi lakho, izici ezibaluleke kakhulu zihlanganisa lezo ongakwazi ukuzilawula ngokuqondile.
Ingxenye ebalulekile yokuthuthukisa injini yokusesha ekhasini ukusetshenziswa kwethegi yesihloko nencazelo ye-meta. Lena imigqa emibili yombhalo evela ku-SERP futhi isetshenziswa izinjini zokusesha ukuze kutholwe ukuhambisana. Ukusebenzisa amagama angukhiye athile kuthegi yesihloko se-meta kuzokwenza kube lula ngezinjini zokusesha ukuqonda okuqukethwe kwakho.
Technical
Ukuthuthukisa injini yokusesha (I-SEO) kuyinqubo eyinkimbinkimbi ehlanganisa izici eziningi ezihlukahlukene. Enye yalezi zici isivinini sewebhusayithi yakho. Uma isayithi lakho lihamba kancane, kungaba nemiphumela engemihle ezingeni lakho. Esinye isici ubungani beselula. Kungakhathaliseki ukuthi wenzani ukuthuthukisa isayithi lakho, kubalulekile ukuthi kube neselula ukukhulisa ithrafikhi kuwebhusayithi yakho.
Ukusebenzisa i-SEO yobuchwepheshe kuzokwenza iwebhusayithi yakho isheshe futhi ibe lula ukuthi izinjini zokusesha zikhase. Kuzosiza futhi abasebenzisi ukuthi bazulazule kusayithi lakho kalula futhi bahlale isikhathi eside kuyo. Ukusebenzisa i-SEO yobuchwepheshe kuzokwenza iwebhusayithi yakho ifinyeleleke kalula kubasebenzisi bewebhu, okubalulekile emazingeni aphezulu. Uma ufuna ukwenza isiqiniseko sokuthi iwebhusayithi yakho inezinga eliphezulu, kubalulekile ukuthi uqonde izici ezahlukahlukene ze-SEO yobuchwepheshe.
Njengoba ama-algorithms wokusesha ehlala eshintsha, kubalulekile ukuthi ubuyekeze isu lakho le-SEO njalo. Ngokwenza lezi zinguquko, uzokwazi ukugcina ukusebenza kwewebhusayithi yakho. Ngenkathi amasu e-SEO endabuko egxile kumagama angukhiye, Imikhuba yesimanje ye-SEO idlulele ngalé kwamasu angukhiye asindayo futhi igxile ekwenzeni kahle isayithi lonke, kuhlanganise nekhodi ngokwayo. Le ndlela ye-SEO isiza isayithi lakho ukuthi lisebenze ezingeni eliphezulu ngokuthuthukisa ukwakheka, okuqukethwe, kanye nesakhiwo sekhodi yewebhusayithi yakho.
Google Hummingbird update
The recent Google Hummingbird update has changed the search engine’s algorithms and created a whole new landscape for SEO. I-algorithm manje isine-semantic futhi iqonda inhloso ngemuva kwemibuzo yosesho. Lokhu kusho ukuthi okuqukethwe kwesayithi lakho kufanele kukhulume ulimi lomsebenzisi. Ngokwesibonelo, esikhundleni sokusebenzisa amagama angukhiye njengezintambo, I-Google manje ithanda imiphumela ehlobene netimu.
Le algorithm entsha yethulwa ngosuku lokuzalwa lwe-15 lwe-Google 2013. Inhloso enkulu yalesi sibuyekezo ukuthuthukisa imiphumela yenjini yokusesha nokwenza ifaneleke kakhulu kumsebenzisi. I-Google ikubiza ngokuthi usesho lwe-semantic futhi ihlose ukwengeza incazelo eyengeziwe kulwazi lokusesha. Iklanyelwe ukuhambisana negrafu yolwazi, okuvumela izinjini zokusesha ukuthi ziqonde ukuthi abasebenzisi bafuna ini. Ibe-ke ifanelana nengqikithi yombuzo namakhasi ekhwalithi ephezulu.
Ngaphezu kokuthuthukisa imiphumela yosesho, isibuyekezo se-Hummingbird silethe nezinzuzo eziningi ezintsha kubanikazi besayithi. I-algorithm entsha iklomelisa amasayithi ahlinzeka ngokuqukethwe okuhle futhi anikeze ukuzizwisa okukhethekile. Amawebhusayithi enza kahle ku-algorithm ye-Hummingbird kungenzeka andise ithrafikhi yeselula. I-algorithm entsha kulindeleke ukuthi ibe nomthelela embonini yokumaketha yenjini yokusesha, okubone ushintsho olukhulu endleleni izinjini zokusesha eziklelisa ngayo amawebhusayithi.
Isibuyekezo se-Hummingbird siguqule indlela amagama angukhiye anomsila omude acutshungulwa ngayo. I-algorithm igcizelela amagama angukhiye anamagama amane noma ngaphezulu. Lolu shintsho lwenze kwabaluleka kubasebenzi be-SEO ukuthi bagxile kokuqukethwe okukhuluma ngezihloko eziningi.. Iphinde yagcizelela ukubaluleka kwamagama angukhiye e-semantic kanye nokusetshenziswa kokuthi ‘ukwenza kanjani’ izihloko.
Olunye ushintsho olubalulekile ku-algorithm ye-Google ukwethulwa kokusesha kwengxoxo. Le-algorithm entsha yosesho yenza kube lula ku-Google ukuqonda inhloso yomsebenzisi ngezwi labo. I-algorithm izonemba kakhulu ekuletheni imiphumela, ikakhulukazi uma ukusesha kwenziwa ngokufaka izwi. Isibuyekezo se-Hummingbird sizokwenza injini yokusesha isebenze kakhulu futhi iphumelele, ngemiphumela enembe kakhulu.
Quality of content
One of the best ways to get high search engine ranking is to provide your website visitors with quality content. Okuqukethwe okuhle kuzohlanganisa amagama angukhiye ahambisana nemikhiqizo noma amasevisi akho. Izinjini zokusesha zizothumela abasebenzisi bazo kumasayithi anolwazi oluwusizo kakhulu. Lawa mawebhusayithi ngokwemvelo azoba namazinga aphezulu kanye nethrafikhi yemvelo eyengeziwe.
Ukuthuthukisa injini yokusesha kuyingxenye ebalulekile yanoma yiliphi isu lokumaketha. Okuqukethwe kwekhwalithi enhle kuyisisekelo sanoma yiliphi isu le-SEO. Kubalulekile ukuthi iwebhusayithi yakho ihambisane futhi ibuyekezwe njalo ngentsha, ulwazi, nokuqukethwe okuhehayo. Uma ungaqiniseki ngokuthi ungakwenza kanjani okuqukethwe kwakho kuhambisane, xhumana nenkampani yokwenza injini yokusesha.
I-Google ifuna ukuba umthombo ongcono kakhulu wolwazi, ngakho-ke bahlala becwenga ama-algorithms abo ukuze basuse okuqukethwe kwekhwalithi ephansi. Ngencazelo, okuqukethwe yinoma yini oyithumela ezinjinini zokusesha, futhi isayithi lakho liphelele kakhulu, izinga layo liphakeme. Ngokusho kwesikhulumi se-SEO uDave Davies, indlela engcono kakhulu yokuqinisekisa ukuthi okuqukethwe kwakho kuphelele ukudala isipredishithi esiqukethe imibuzo ehlobene nezihloko ogxile kuzo.. Khona-ke, ungaphendula imibuzo kuwebhusayithi yakho.
Okuqukethwe yikhwalithi kufanele kubhalwe ukuphendula imibuzo yangempela. Kufanele futhi ibe usizo futhi ifundise abafundi. Ekugcineni, kufanele ikwazi ukwakha ukwethembana phakathi kwabafundi futhi ilingane kahle ne-Google. Nokho, ukufeza lo mgomo kuwukucabangela. Okubaluleke kakhulu ukuqonda izethameli zakho futhi ubhale okuqukethwe okuzobasiza ukuxazulula izinkinga zabo.
Ukudala okuqukethwe okuhlobene yingxenye ebaluleke kakhulu yokuthuthukisa injini yokusesha. Qiniseka ukuthi ufaka amagama angukhiye esihlokweni nasemzimbeni wokuqukethwe kwakho. Ukusebenzisa amathegi okugcizelela ukuze ugcizelele imishwana ethile yamagama angukhiye nemishwana engukhiye kuzosiza ukuthuthukisa izinga lakho. Khona-ke, kufanele ugcine okuqukethwe kwakho kubuyekeziwe. Izinjini zokusesha zibheka ikhasi njengelisha uma libuyekezwa njalo. Ngaphezu kwalokho, kufanele uqiniseke ukuthi uxhuma kumawebhusayithi awusizo nemithombo.
