Iyini Injini Yokusesha?
Ukuthuthukisa injini yokusesha, eyaziwa nangokuthi i-SEO, inqubo yokwandisa ithrafikhi kuwebhusayithi ngokusebenzisa izinjini zokusesha. Kuqukethe ukusebenzisa izindlela ezahlukene zokwandisa isibalo sabavakashi ekhasini elithile. Lezi zindlela zihlanganisa ucwaningo lwamagama angukhiye, ukulungiselelwa kwekhasi, meta-izincazelo, ezokuphepha, kanye nokuqukethwe. Ngaphezu kwalokho, kubalulekile ukucabangela isipiliyoni somfundi lapho ufunda iwebhusayithi.
Igama elingukhiye-Ucwaningo
Ucwaningo lwamagama angukhiye luyingxenye ebalulekile yenqubo ye-SEO. Ihlinzeka ngezinto ezingavuthiwe zokuthuthukisa izinga lewebhusayithi yakho futhi udale uhlelo lokumaketha okuqukethwe. Kuphinde kube yisisekelo sokuqhubeka nokwenza kahle. Ngokufunda okwengeziwe ngocwaningo lwamagama angukhiye, uzoba nombono ongcono wokuthi yini ongayifaka ohlelweni lwakho lokuqukethwe.
Ukuqala, kubalulekile ukuqoqa ulwazi oluningi ngangokunokwenzeka mayelana nezimbangi zakho’ amagama angukhiye. Ungakwenza lokhu kalula ngokusebenzisa i-Google. Vele uthayiphe amagama angukhiye ofuna ukuwalinganisela futhi uzothola isethi yemiphumela ezohluka ngokuya ngendawo.. Ngokwesibonelo, uma useMunich, uzobona imiphumela ehlukile uma uhlala eBerlin.
Uma usuwatholile amagama angukhiye ongawalungiselela, ungawahlanganisa kokuqukethwe kwekhasi lakho lewebhu. Ngokwesibonelo, ungase ufune ukusebenzisa igama elihlobene nemikhiqizo yakho, kodwa hhayi igama elingukhiye elihlobene nezinsiza zakho. Usengalungiselela leli gama elingukhiye uma ungakwazi ukuxhuma kulo usuka kwezinye izizinda.
Ucwaningo lwamagama angukhiye lubalulekile kuwo womabili amakhasi akhona namasha. Ngokuvamile, abanikazi bewebhusayithi bafuna ukuthola amagama angukhiye alungile wamakhasi abo. Okwamawebhusayithi amasha, Amagama angukhiye e-nische angcono kakhulu ngoba anethrafikhi encane kakhulu nomncintiswano ophansi. Ukusebenzisa ithuluzi lamagama angukhiye kungakusiza unqume ukuthi yimaphi amagama angukhiye ongawasebenzisa ekhasini ngalinye.
Enye indlela yokuthola amagama angukhiye ukwenza ubuchopho begama elingukhiye. Ungazama ukuthayipha amagama nemisho oyithandayo bese usebenzisa ukuqedela ngokuzenzakalela kwe-Google. Lesi sici sikuvumela ukuthi ufake imininingwane eyengeziwe. Ngokwenza lokhu, ungakha amachibi angukhiye. Uma usunenombolo enkulu yamagama angukhiye, uzokwazi ukukhetha ezifaneleka kakhulu kusayithi lakho.
Uma usebenzisa i-keyword planner, qiniseka ukuthi usebenzisa ithuluzi elikuvumela ukuthi uhlaziye ivolumu yosesho ehlobene yegama elingukhiye ngalinye. I-Keyword Planner ye-Google iyithuluzi elihle lalokhu. Ikuvumela ukuthi ubone ukuthi igama elingukhiye lidume kangakanani esikhathini esithile. Ungahlola nokuguquguquka kwesizini okufanele uzilungiselele.
Ukuthuthukisa Ikhasi
I-Onpage-Optimierung iwumkhuba wokuthuthukisa okuqukethwe kwekhasi lewebhusayithi nombhalo. Lolu hlobo lokuthuthukisa lusiza izinjini zokusesha futhi zilinganise okuqukethwe kwewebhusayithi ngokushesha nangempumelelo. Kunezici ezimbalwa ezibalulekile okufanele uzikhumbule lapho wenza ukuthuthukiswa kwekhasi. Ukuze usebenzise ngokugcwele ikhasi, kubalulekile ukukhumbula ukwakheka kwewebhusayithi yakho. Ngokwesibonelo, amakhasi amancane amaningi kakhulu anganciphisa ukukhonjwa kokuqukethwe, ngakho-ke kubalulekile ukugwema lezi.
Ama-URL angesinye isici esibalulekile se-Onpage-Optimierung. Ama-URL akho kufanele athuthukiswe ukuze alungiselele isivinini futhi abe lula ukufunda. Ama-URL amade kakhulu angahunyushwa njengogaxekile noma angaphenduleki ngumsebenzisi. Ngenhlanhla, kunezindlela ezithile zokuwenza abe mfushane futhi afundeke ngangokunokwenzeka.
Ukusebenzisa amagama angukhiye ezithombeni nasembhalweni kubalulekile ku-SEO. Ngokufanelekile, isithombe ngasinye noma umbhalo kufanele umakwe ngegama elingukhiye eliphakathi nendawo. Okombhalo, amagama angukhiye ahlinzeka ngesakhiwo futhi agqamise izakhi ezibalulekile. Ngokufanayo, amagama angukhiye ezincazelweni zezifundo ahlinzeka ngamasignali kubasebenzisi. Njengengxenye ye-OnPage-Optimization, kufanele futhi uqiniseke ukuthi izikhathi zokuphendula iseva yewebhusayithi yakho ziyashesha ngangokunokwenzeka.
Umgomo we-OnPage-Optimisation ukuthuthukisa izinga lewebhusayithi. Lokhu kuqala ngesakhiwo sekhasi lewebhu. I-URL emfushane inokucaca okungcono, futhi ama-URL amafushane maningi amathuba okuthi kwabelwane ngawo futhi achofozwe. Ngaphezu kwalokho, lawa ma-URL amafushane nawo kulula ukuwakhumbula. Ngokwesibonelo, ungangeza incazelo ye-meta kuwebhusayithi yakho.
Kunezici ezimbalwa ezingena ku-Onpage-Optimization, futhi kumelwe unake ngayinye yazo. Ngokwesibonelo, amafayela wesithombe, umbhalo, kanye ne-infografia kufanele yenzelwe i-SEO. Uma lezi zici ezintathu zithuthukisiwe, isayithi lakho lizoba nemiphumela engcono yenjini yokusesha. Nokho, okuqukethwe nemifanekiso kufanele kuhambisane.
Esinye isici esibalulekile sokwenza kahle kwekhasi ku-SEO ukwakheka kwe-URL. Le nqubo iqinisekisa ukuthi iwebhusayithi yakho iyafinyeleleka futhi iyasebenziseka kubabukeli bakho.
Izimo Zokukala
I-Ranking-Faktoren yizici ku-algorithm ye-Google ezingaba nomthelela ekubonakaleni kwewebhusayithi yakho. Inhlanganisela efanele yalezi zici ingasiza iwebhusayithi yakho ibekwe phezulu ezinjinini zokusesha. Nokho, izici zezinga ziyahlukahluka kumawebhusayithi ahlukene. Ngokwesibonelo, ungase ungafuni ukufaka amagama angukhiye amaningi kakhulu ezihlokweni zakho, ngoba lokhu kungase kungabi isu elisebenza kahle kakhulu lewebhusayithi yakho.
I-Google ibeka kuqala okuqukethwe lapho inquma izinga lewebhusayithi. Umgomo wayo ukuhlela ulwazi lomhlaba ngendlela ewusizo kubasebenzisi. Okubaluleke kakhulu okuqukethwe kwakho, lapho iwebhusayithi yakho izobekwa ezingeni eliphezulu. Futhi, uma unenkundla yezokuxhumana, izokwandisa amathuba akho okukleliswa phezulu ku-Google.
I-algorithm ye-Google ishintsha njalo futhi kubalulekile ukuqonda lezi zinguquko. Ukusebenzisa inguqulo yakamuva ye-algorithm ye-Google kungasiza iwebhusayithi yakho ifinyelele amazinga aphezulu. Kunezici ezintathu eziyinhloko ezizothinta izinga lewebhusayithi yakho: izinga lokuqukethwe, inani lama-backlinks kuwebhusayithi yakho, kanye nenani lesikhathi umsebenzisi asichitha kuwebhusayithi yakho.
Iphrofayili ye-backlink yekhwalithi ephezulu ingenye yezinto ezisezingeni eliphezulu kakhulu, futhi izifundo zibonise ukuthi ikhwalithi ye-backlinks nayo idlala indima. Amawebhusayithi angcono kakhulu anenombolo ephezulu yekhwalithi ye-backlink kanye nephrofayela yesixhumanisi yemvelo. Ngamanye amazwi, lawa mawebhusayithi anezinga eliphezulu lekhasi ngoba anokubonakala okuhle kwe-SEO nama-backlink ekhwalithi ephezulu.
I-algorithm ye-Google ihlola izici ezingaphezu kwamakhulu amabili ahlukene, futhi isebenzisa eziyishumi eziphezulu ezifaneleke kakhulu nezingaguquguqukayo ukuze ikunikeze izinga eliphezulu kakhulu. Lezi zici zisekelwe emibonweni yabasebenzi be-Google kanye nolwazi lwabo lwangaphambilini ekusebenziseni injini yokusesha. Ukuze ukale phezulu ku-Google, iwebhusayithi yakho kufanele ibe nethrafikhi ephezulu evela emithonjeni efanele.
Intengo yokuthuthukisa i-SEO
Intengo yezinsizakalo zokuthuthukisa i-SEO iyahlukahluka kuye ngohlobo lwebhizinisi lakho. Ezinye izimboni zincintisana kakhulu futhi zizodinga amanani aphezulu kunezinye. Ngokwesibonelo, abameli, amahhovisi ezokwelapha, futhi izinkampani zezezimali zivame ukuba phakathi kwezincintisana kakhulu. Nokho, amabhizinisi okuthuthukisa ikhaya namanye amabhizinisi e-niche avame ukuba nokuncintisana okuphansi kanye nezindleko eziphansi ze-CPC.
Yize kunezici eziningi ezinquma amanani ezinsiza ze-SEO, indlela evamile ukucabangela ububanzi bephrojekthi. Ngokwesibonelo, Izinsizakalo ze-SEO ezidinga igama elingukhiye eliyisisekelo kanye nomsebenzi wesu le-meta zingabiza imali yephrojekthi eyodwa, kuyilapho izinsizakalo ezithuthuke kakhulu zingadinga izigcina nyanga zonke eziqhubekayo. Ukuqinisekisa ukuthi intengo yezinsizakalo ze-SEO ifana nesabelomali sakho, kubalulekile ukwenza ucwaningo lwemakethe nokuhlaziya amathuba. Lezi zilinganiso zizokusiza ukubala imali engenayo okulindelekile nokwenyuka kwethrafikhi. Ungasebenzisa futhi le datha ukuze uqhathanise amanani entengo yezinsiza ezihlukene ze-SEO.
