Iyini i-Google Search Engine Optimization?

Iyini i-Google Search Engine Optimization?

Uma uzama ukwenza iwebhusayithi yakho ibe phezulu kumaSERPs, mhlawumbe ubulokhu ufuna ulwazi mayelana ne-Google Suchmaschinenoptimierung. Kodwa imayelana nani le nqubo? Yiziphi izici ezihlukene zalo? Kuthiwani ngokuhlaziywa kwegama elingukhiye kanye nokwakha isixhumanisi? Yini okufanele ngiyenze ukuze isayithi lami libe phezulu? Qhubeka ufunde ukuze uthole. Uma ungaqiniseki ngazo zonke lezi zinto, bese ufunda uqhubeke!

Ukusebenza kwe-injini yokusesha

Kunezindlela ezimbalwa zokuthuthukisa iwebhusayithi ukuze ifinyelele phezulu emiphumeleni yenjini yokusesha. Nakuba ukwenza injini yokusesha kungenye yalezi zindlela, zikhona ezinye izindlela zokuthola ithrafikhi kusayithi lakho ngaphandle kokuchitha imali eningi. Lezi zindlela, uma kuhlanganiswe nomklamo omuhle wewebhusayithi, kungaholela ekwenyukeni okukhulu kwethrafikhi. Umklamo omuhle wewebhusayithi kufanele ugxile ekubukeni okukhangayo, ifonti efundekayo, nemibala efanele.

Ziningi izithuthukisi zewebhusayithi ezithembisa ukuyisa isayithi lakho phezulu ku-Google noma emiphumeleni yokuqala. Ukuqonda ukuthi ukulungiselelwa kwenjini yokusesha kusebenza kanjani kungakusiza ukuthi uhlole ukunikezwa okunjalo. Ngokuyisisekelo, ukulungiselelwa kwenjini yokusesha kubandakanya ukuklama iwebhusayithi ezovela phambi kwabancintisana nabo emiphumeleni yosesho. Nakuba kunama-nuances amaningi okuthuthukisa injini yokusesha, I-Google ayibonisi umusa mayelana nokuthi iwebhusayithi enhle kufanele ibukeke kanjani. Ayicacisi inombolo yamagama angukhiye, inani lombhalo, kanye nokuminyana kokuqukethwe kwamagama angukhiye.

Ukulungiselela iwebhusayithi akwenzeki ngokuphazima kweso. Lokhu kudinga izibuyekezo ezivamile nokuqukethwe okusha. Ukwengeza, izinjini zokusesha zishintsha ama-algorithms azo njalo, ngakho kubalulekile ukuhambisana nezinguquko zakamuva. Ngokwenza iwebhusayithi yakheke kahle, nge-Uberschrifts eminingi, uzokwazi kangcono ukuheha izivakashi ezintsha futhi uthuthukise izinga lewebhusayithi yakho. Leli su lizofaneleka ngokuhamba kwesikhathi. Kodwa akugcini lapho.

Keyword-Analyse

To get the most out of your keyword research, ungaqala ngokufaka igama elingukhiye enjinini yokusesha bese ubheka imiphumela. Olandelayo, amatemu okusesha ahlobene nocwaningo, njengegama lomkhiqizo odumile. Uma usunohlu lwamagama angukhiye angaba khona, zihlele ngobunzima nangenhloso. Sebenzisa amathuluzi okuhlaziya igama elingukhiye njenge-SEMRush Uhlolojikelele Lwegama elingukhiye ukuze uthole amagama angukhiye ahlobene futhi ubone ukuthi mazinga angakanani amaphesenti.

Okokuqala, udinga ukuthola igama elingukhiye elidume kakhulu lebhizinisi lakho. Ngokwesibonelo, “ukwenza imali” uthola 4,860 izigidi zemiphumela yosesho futhi inezigidigidi zamawebhusayithi aqhudelanayo ngayo. Uma ufuna ukukala leli gama elingukhiye, zama ukusebenzisa igama elingukhiye elingadumile kangako, njenge “ukuthola imali.” Isibonelo sesibili sinemiphumela yosesho embalwa kanye nezimbangi ezimbalwa, ngakho kuzoba lula ukukala.

Elinye isu ukukhomba amagama angukhiye emibuzo. Ukuphendula imibuzo kuzokusiza ukuthi uthole ukwethenjwa komkhiqizo. Lokhu kuzokhuphula ukusebenzelana nokuqukethwe kwakho futhi kukhuphule izinga lewebhusayithi ekusesheni kwezinto eziphilayo. Amagama angukhiye emibuzo abuye alungele imiphumela yosesho yemvelo. Ngokunikeza izimpendulo zekhwalithi ephezulu embuzweni wosesho, iwebhusayithi yakho izothola ukwethembeka futhi ibeke phezulu kuma-SERPs. Kubalulekile futhi ukuqonda ukuthi abathengi basebenzisa kanjani izinjini zokusesha kanye nendlela abaziphatha ngayo.

Ukwakhiwa kwesixhumanisi

Ukwenziwa kwe-Link-Building ingenye yezindlela ezisebenza kahle kakhulu zokuthuthukisa izinga lenjini yakho yokusesha. Akukona nje kuphela ukuthi izinkampani ezinkulu zisebenzisa izixhumanisi zokwakha, kodwa kanjalo nama-blogger okudla kanye nokuqalwa kobuchwepheshe obuphezulu. Izixhumanisi ziyingxenye ebalulekile ye-Search Engine Optimization (I-SEO) ngoba i-Google izazisa kakhulu lezi zixhumanisi. Ukwakhiwa kwezixhumanisi kubuyela ezinsukwini zokuqala ze-inthanethi, lapho u-Ted Nelson ebona ngeso lengqondo iphepha le-elekthronikhi elingafundwa ngokukhetha ochungechungeni lwezixhumanisi.

Ukuthola izixhumanisi kumasayithi ekhwalithi ephezulu kuyindlela esebenzayo yokuthuthukisa izinga lenjini yokusesha yekhasi lakho. Empeleni, kusiza iwebhusayithi yakho ukuthi ifinyelele ukuqwashisa okwengeziwe komkhiqizo futhi ikhulise ukuqashelwa komkhiqizo wakho. Nakuba amabhizinisi amaningi esikhathi eside ehlose ukuba amagama emizi, ukwakha isixhumanisi kungabasiza ukuthi bafinyelele lo mgomo. Ukuthola izixhumanisi kumawebhusayithi ekhwalithi ephezulu kungakhuphula ithrafikhi yezinto eziphilayo kanye namabhrendi futhi kukhuphule umthamo wokusesha ngokuphindwe kashumi.

Isixhumanisi sokwakha injini yokusesha ye-Google

Ikhasi Lomphumela Wenjini Yokusesha (I-SERP)

Uma kukhulunywa ngokulungiselela i-SERP yakwaGoogle, ziningi izindlela zokuthuthukisa izinga lakho losesho. Nokho, enye yezindlela ezingcono kakhulu zokuthuthukisa i-SERP yakho ukucabanga ngokuphelele. Amakhasi wemiphumela yenjini yokusesha ye-Google ayinhlanganisela yezici. Ama-SERP angase aqukathe izindatshana zezindaba, amavidiyo, kanye nezithombe, noma inhlanganisela yazo zonke lezi zici. Noma ngabe uyibhizinisi eliku-inthanethi noma inkampani eyehlayo, kuzodingeka ubheke ama-SERP akho ngombono obanzi.

Isinyathelo sokuqala sokuthuthukisa i-SERP yakho ukuqonda izinhlobo ezahlukene zemiphumela esohlwini lwe-Google. Uhlobo ngalunye lomphumela lunenjongo nemboni ehlukile. Lesi sihloko sizogxila ezinhlotsheni ezintathu ezivame kakhulu zokufakwa kuhlu kwe-SERP. Usesho olukhokhelwayo (ebizwa nangokuthi i-PPC) indlela abakhangisi abakhokha ngayo injini yokusesha ukuze ivele enjinini yokusesha. Le miphumela ifakwe ohlwini ngokwehla kwekhwalithi, ukuhlobana, kanye nokwethemba.

Uma ufuna ulwazi ngezinhlobo zezinja ezisheshayo, i-SERP yokuqala izofaka izithombe zezinja ezisheshayo, imibuzo ehlobene, kanye nokuthunyelwe kwebhulogi mayelana nesihloko. Umphumela wokusesha ungaba uziro, imiphumela embalwa, noma izigidi. Okubalulekile ukuthi abantu abaningi babheka kuphela ikhasi lokuqala kuya kwamathathu emiphumela yosesho. Yilapho i-SEO ingena khona. Abaqambi bewebhu basebenzisa izindlela zokwenza ngcono izinjini zokusesha ukuze bakhuphule izinga lewebhusayithi yabo.

Optimierung für Google Maps

Ukuthuthukisa i-Google Amamephu kuyisici esibalulekile sokuthuthukisa injini yokusesha, futhi ihambisana nanoma yiliphi ibhizinisi. Kunezinyathelo ezimbalwa okudingeka uzithathe ukuze ulungiselele uhlu lwakho lwe-Google Amamephu. Lezi zinyathelo zingakusiza ukuthi uthuthukise imiphumela yenjini yakho yosesho lokusesha kwasendaweni. Okubhalwe ngezansi ezinye zalezi zinyathelo:

Okokuqala, qiniseka ukuthi uhlu lwakho luqukethe ulwazi olulungile. Ngokuqondene, udinga ukuhlola i-NAP-Konsistenz (Igama, Ikheli, Ucingo) yebhizinisi lakho. I-Google isebenzisa lolu lwazi ukuze ikubeke phezulu emiphumeleni yosesho, futhi uma uhlu lwakho lunembe kakhudlwana, maningi amathuba okuthi amakhasimende akho angakwazi ukukuthola. Ukufakwa kuhlu kwakho kufanele futhi kuthuthukiselwe ukusesha kwasendaweni. Ngalokhu, ungafaka i-h1-Uberschrifts ukuze ugqamise ulwazi lwakho olubaluleke kakhulu.

Ngaphezu kwalokho, kufanele futhi ucabangele i-Google Maps uma ufuna ukuthuthukisa usesho lwasendaweni. 86 iphesenti labasebenzisi be-Google Amamephu basesha amabhizinisi endawo. Ukuze uthole izinga elihle, ukufakwa kuhlu kwakho kwe-Google Maps kufanele kuphelele ngangokunokwenzeka. Qiniseka ukuthi ibhizinisi lakho liyabonakala ngokunikeza idatha yenkampani ephelele. Idatha egcwele yenkampani iphinda ibonise ukuthi ibhizinisi lakho lithembekile.

I-SEO Esekhasini

Ukwenza ngcono kwenjini yokusesha noma i-SEO kuyinqubo yokuthuthukisa ukubonakala kwewebhusayithi kanye nezinga lenjini yokusesha. Le ndlela ihlanganisa okuqukethwe kanye nobuchwepheshe ukuze kuqinisekiswe amazinga aphezulu emiphumeleni yenjini yokusesha. Nokho, uma iwebhusayithi yakho isiphelelwe yisikhathi noma inama-plug-in aphelelwe yisikhathi, ingase ingahlangabezani nezindinganiso zamanje zenjini yokusesha futhi ingase ihlupheke ngenxa yezinga eliphansi lekhasi. Ukuze ugweme lezi zinkinga, landela amathiphu alandelayo e-SEO ekhasini.

Esinye sezici ezibaluleke kakhulu ze-SEO esekhasini le-Google suchmaschinenoptimierung ubude bokuqukethwe. I-Google ibeka kuqala okuhambisanayo, okuqukethwe kwekhwalithi. Ngokufanelekile, ikhasi lakho kufanele libe 300 amagama noma ngaphezulu, ehlanganisa isihloko esiseduze. Okuqukethwe kufanele futhi kube negama elingukhiye elilodwa, kodwa hhayi ngaphezu kwalokho. Ukusebenzisa amagama angukhiye amaningi endimeni eyodwa kungase kubangele i-Google ukuthi iyithathe njengogaxekile futhi isuse ikhasi emiphumeleni yosesho.

I-SEO Esekhasini iyinhlanganisela ye-SEO yobuchwepheshe nokuqukethwe. Kubandakanya ama-meta-tags, izihloko, izixhumanisi, umbhalo we-anchor, nokubhala ikhophi enhle. Yize ububanzi be-SEO esekhasini bukhulu kakhulu, ikhono layo eliyisisekelo lihlala lifana. Ukwandisa ukusebenza kahle kwewebhusayithi kuyingxenye ebalulekile yokugcina injini yokusesha yesayithi lakho iphezulu. Njengoba ama-algorithms e-Google eba ngcono ekuqondeni ukuthi abasebenzisi bafuna ini, kubaluleke kakhulu kunangaphambili ukuqhubeka uthuthukisa ukulungiselelwa kwesayithi lakho ekhasini.

I-Off-Page SEO

I-Off-Page SEO ingenye yesisekelo se-SEO futhi ibhekisela emisebenzini eyenziwa kumawebhusayithi ngaphandle kwawakho.. Lokhu kubandakanya ukulungiselelwa kumasayithi enkundla yezokuxhumana, amabhulogi, kanye namawebhusayithi angaphandle, kanye nokwakha ama-backlink. Ama-backlink angenye yezindlela zokubeka kuma-SERPs. Lezi zindlela zibalulekile ekukhangiseni ku-inthanethi. Nawa amanye amathiphu okuthuthukisa iwebhusayithi yakho ye-Off-Page SEO:

Ukwakhiwa kwesixhumanisi kungenye into ye-Off-Page SEO yokuthuthukisa injini yokusesha ye-Google. Ama-Backlinks ayisici esibaluleke kakhulu sezinga. Izixhumanisi ezingemuva zibonisa ukuthandwa kwesayithi. Nokho, ukwakha isixhumanisi kuhilela okungaphezu nje kokwakha ama-backlink ambalwa. Ukwakhiwa kwesixhumanisi kuhlanganisa yonke imizamo esebenzayo eyenziwe ukuthola noma ukukhiqiza ozakwethu be-backlink. Ama-backlink avela kwamanye amawebhusayithi athuthukisa amazinga ewebhusayithi.

Indlela elungile ye-Off-Page SEO ye-Google ukwakhiwa kwemishini enjalo kubalulekile uma ufuna iwebhusayithi yakho itholakale emiphumeleni yosesho ephezulu.. Isu elilungile lidinga inhlanganisela yobuchwepheshe nokuthuthukisa okuqukethwe. Kunamasu amaningana ongawasebenzisa ukuze ukhuphule izinga lenjini yakho yokusesha. Ezinye zimahhala kanti ezinye zibiza imali. Ngokwesibonelo, Ukuhlolwa kwe-SEO kufanele kwenziwe ukuze kuhlolwe ukuhlobana kwewebhusayithi namandla e-SEO. Ukubeka izinga eliphezulu kumagama angukhiye aqondisiwe kuzokusiza ukuthi uthole ukunakwa okwengeziwe, imibuzo, kanye nokudayisa.