Iyini i-Google Search Engine Optimization (I-SEO)?
Iyini i-Google Search Engine Optimization (I-SEO)?
Ukusebenza kwe-Google search engine (I-SEO) kuyinqubo yokuthuthukisa iwebhusayithi yezinjini zokusesha. Iwebhusayithi esezingeni eliphezulu izoba nenani eliphezulu labavakashi bemvelo. Inqubo ye-SEO ihlanganisa ukudala iwebhusayithi elungiselelwe amagama angukhiye nemishwana ethile. Kunezindlela eziningi ze-SEO. Ukuze uthole olunye ulwazi, funda ngamasu kanye nemiphumela yokuhlolwa. Ukuqala, funda ngamagama angukhiye nokubaluleka kwawo ku-SEO.
Izindleko ze-SEO
Izindleko zokuthuthukisa injini yokusesha ye-Google (I-SEO) ingahluka kakhulu ngokuya ngobunkimbinkimbi kanye nezinga lesipiliyoni somhlinzeki we-SEO, kanye nohlobo lwenkonzo oyidingayo. Imodeli yentengo ejwayelekile kakhulu ibandakanya ukwenyuka kwentengo ngehora ngezinsizakalo ze-SEO. Ngokwesibonelo, inkampani ekulolu banga izokwenza ngokuzenzakalelayo isixhumanisi sokwakha futhi isebenzise abasebenzi baphesheya ukubhala okuqukethwe. Le modeli yamanani ifaneleka kakhulu amabhizinisi amancane angadingi umsebenzi omkhulu we-SEO kodwa afuna imiphumela esheshayo.
Ibhizinisi elincane lingafuna ukuthuthukisa izinga lalo e-Yelp noma kwamanye amasayithi afanayo, kodwa izindleko ze-SEO zingaba phezulu njenge $500 ngenyanga. Asikho isidingo sokusebenzisa imali engaphezu kwalokho $500 ngenyanga ngokumaketha kwe-SEO. Nokho, ibhizinisi elincane akufanele lizikhawulele kuleli banga lentengo. Lokhu kungenxa yokuthi cishe izoba nokwehla kokuthengiswayo. Nokho, amabhizinisi amancane akufanele ehlise le ntengo, njengoba kungase kube nengqondo ukutshala imali emikhankasweni emikhulu yokumaketha.
Intengo ye-SEO agency izoncika ezintweni ezimbalwa, kodwa okucatshangelwayo okubaluleke kakhulu impumelelo iyonke yomkhankaso. I-SEO iyinqubo eqhubekayo, edinga isikhathi, umzamo kanye nokubulawa. Intengo yensizakalo ye-SEO izosuselwa ekufinyeleleni kwebhizinisi lakho, imigomo, kanye nezinsiza. Izindleko ze-SEO zincike ezintweni ezihlukahlukene, kodwa kuhlale kuwufanele ukuthi ibhizinisi lakho livune izinzuzo zalo.
Techniques used in SEO
There are several ways to improve your SEO strategy. Nokho, amasu owasebenzisa eminyakeni edlule angase angasasebenzi. Ngokusebenzisa amasu e-SEO aphelelwe yisikhathi, ungajeziswa yi-Google futhi izinga lakho lizokwehla. Ngakho, uma uhlela ukuthuthukisa amazinga akho, kufanele wazi ngamanye amasu akamuva. Nazi ezinye zezindlela eziphumelela kakhulu zokuthuthukisa izinga lenjini yakho yokusesha:
Enye yezindlela ezivame kakhulu nezisebenzayo zokuthuthukisa izinga lenjini yakho yokusesha ukwenza kahle ekhasini. Le nqubo ihlanganisa ukwenza izinguquko ezincane kuwebhusayithi yakho ukuze ibonakale kakhudlwana ezinjinini zokusesha. Kubandakanya ukuthuthukisa i-URL yakho ngamagama angukhiye afanelekile, ukubuyekeza ithegi yakho yesihloko ngamagama okusesha ahlobene, nokusebenzisa isibaluli se-alt ezithombeni. Nakuba ama-meta tag awathinti izinga, bangakhuphula inani lokuchofoza okuthola kumaSERPs.
Importance of keywords in SEO
When you are planning to optimize your web page for search engines, kufanele ucabange ukusebenzisa amagama angukhiye alungile. Amagama angukhiye atshela i-Google ukuthi ikhasi lakho lewebhu limayelana nani futhi akusize ukwandisa amathuba akho okutholakala. Ngaphezu kwalokho, bamele lokho abantu abakufunayo. Ukwazi izethameli zakho oziqondisayo nolimi lwazo kungakusiza ukhethe amagama angukhiye alungile ongawasebenzisa kuwebhusayithi yakho. Nazi ezinye izindlela ongasebenzisa ngazo amagama angukhiye ukuze ukhuphule izinga lakho le-SEO kanye ne-SEA.
Lapho ukhetha amagama angukhiye we-SEO, udinga ukucabangela inhloso yabaseshi. Amagama angukhiye angahlukaniswa ngezigaba ezintathu ezibanzi: okwenziwayo, ezentengiso, kanye nendawo. Uma umsebenzisi esesha igama elingukhiye elithize, imiphumela izovezwa enjinini yokusesha. Ukukala phezulu ngegama elingukhiye elithile, okuqukethwe kufanele kuhlobane nenjongo yesesheli futhi kuhambisane nombuzo. Amagama angukhiye angaphinda ahlukaniswe njengomsila omfushane, umsila omude, i-geo-targeting, I-LSI, okusekelwe esigabeni, futhi ifakwe uphawu.
Amagama angukhiye anomsila omude, obeye aziwe njengo “umsila omude” amagama angukhiye, zicace kakhulu kunezinomsila omfushane. Lawa afaneleka kakhulu futhi avame ukuqukatha amagama amaningana. Amagama angukhiye anomsila omude angamagama amathathu noma ngaphezulu ubude, zicaciswe kakhulu futhi zinezinga eliphezulu lokuguqulwa. Ngokwalesi sizathu, zibalulekile ku-SEO futhi zingasetshenziswa kulo lonke ikhasi lewebhu. Futhi banamandla amaningi okufanisa inhloso yomsebenzisi.
Image-content
While optimizing your website for SEO is crucial, amawebhusayithi amaningi asakunaki ukubaluleka kokuqukethwe kwesithombe. Ukusebenzisa i-alt-text ukuchaza izithombe zakho kuyindlela enhle yokuthuthukisa amathuba okuthi okuqukethwe kwakho kutholwe ama-algorithms e-Google.. Ngenhlanhla, awudingi ukubhala okuthunyelwe kwebhulogi entsha ukuze uqalise. Ithimba le-Stan Ventures lilapha ukuze likusize uthuthukise izithombe zakho ukuze wenze injini yokusesha ithuthuke.
Alternativtext
The use of Alt-Tags for your website’s images can help you achieve top-notch search engine optimization. Ngokusebenzisa omunye umbhalo, I-Google izobona futhi iqonde okuqukethwe kuwebhusayithi yakho, okwenza kutholakale kalula. Kodwa, ungeza kanjani ama-Alt-Tags? Nawa amanye amathiphu:
