Iyini i-Google Search Engine Optimization?
I-Google suchmaschinen optimization inqubo yokulungisa okuqukethwe kwewebhu ukuze kufaniswe kangcono nabaseshi.’ izinhloso. Kunezici eziningi kule nqubo. Impumelelo yenjini yokusesha incike ekufaniseni okuqukethwe nenjongo yomsebenzisi. Uma isayithi lakho lingafani kahle, iwebhusayithi yakho ingase ibekwe endaweni embi.
Amagama angukhiye Omsila Omude
Ukusebenzisa amagama angukhiye anomsila omude ukuze uthuthukise ukusebenza kahle kwenjini yakho yokusesha kungaba indlela ephumelelayo yokuthuthukisa amazinga akho, ukukhiqiza ithrafikhi efanelekile, futhi wehlise izindleko zakho ngokuchofoza ngakunye. Lawa magama angukhiye kufanele ahlobane nomkhiqizo noma isevisi yakho ehlukile. Ungakha ukuhlukahluka okuningi kwamagama akho angukhiye ahlobene namanye.
Ngokwesibonelo, uma uyinkampani yefenisha, uzoba nenkinga yokubeka phezulu igama “ifenisha.” Kodwa uma ibhizinisi lakho lithengisa ifenisha ye-art-deco yesimanje, uzokwazi ukukhomba abathengi abafuna lolu hlobo oluthile lwefenisha. Zama ukusebenzisa ithuluzi legama elingukhiye lamahhala ukuze uthole amagama angukhiye anomsila omude ahlobene nemboni yakho futhi uqondise laba bathengi ngokuphumelelayo.
Into eyodwa ebalulekile okufanele uyikhumbule ukuthi akuwona wonke amagama angukhiye anomsila omude adalwe alingana. Ezinye zimelela ukusesha okuyingqayizivele, kuyilapho ezinye zimelela ukuhlukahluka okuvamile kwethemu elifanayo. Noma kunjalo, lawa magama angukhiye ngokuvamile kulula ukuwakala futhi uthole ithrafikhi ephezulu. Amagama angukhiye anomsila omude nawo awancintisani kangako, ngakho-ke uzoba nethuba elingcono lokubeka phezulu kulawa magama angukhiye.
Ukusebenzisa ithuluzi elibizwa ngokuthi Amagama angukhiyeFX kungakusiza ucabange futhi ukhombe amagama angukhiye ahlobene ne-niche yakho. Isici sayo sikuvumela ukuthi ufake noma iyiphi imboni noma izethameli eziqondiwe futhi uthole uhlu lwamagama angukhiye ahlobene. Ngokwesibonelo, uma izethameli zakho ezihlosiwe zingabalimi, ungase usebenzise KeywordsFX ukuze uthole amagama angukhiye anomsila omude ahlobene nokulima.
Elinye ithuluzi elihle lokuthola amagama angukhiye anomsila omude umsizi we-Google Autocomplete. Leli thuluzi likusiza ukuthi ufake amagama angukhiye anomsila omude futhi libonise ukusesha okuhlobene. Ungasebenzisa futhi i-Google “abantu nabo bayabuza” isici sokuthola imibuzo efanayo. Lesi sici sibonisa ukusesha okuhlobene futhi sikusiza ukuthi udale okuqukethwe okuhlobene nalezo zihloko.
Amagama angukhiye anomsila omude ayindlela engcono kakhulu yokufinyelela abaseshi abalungele ukuthatha isinyathelo. Lawa magama angukhiye anzima kakhulu ukuwasusa kunozakwabo abafushane, okusho ukuthi ungababeka phezulu. Ngaphezu kokugxilwa kakhulu, amagama angukhiye anomsila omude kungenzeka ukuthi akhiqize ithrafikhi enenhloso ephezulu.
Amagama angukhiye anomsila omude anokuncintisana kancane kunozakwabo abafushane futhi agxile ku-niche. Igama elingukhiye lomsila omude livela encwadini ethi The Long Tail kaChris Anderson, okubonisa ukuthi cishe noma yimuphi umkhiqizo noma isevisi ingaba nemakethe ye-niche. Ukusebenzisa amagama angukhiye anomsila omude ukukhomba lezi niches kungaletha ithrafikhi enenzuzo enkulu nokuthengisa.
Textoptimierung für Suchmaschinen
In the world of online marketing, ukubeka phezulu ku-Google kubalulekile empumelelweni yewebhusayithi. Izokwandisa ukuvakasha kwamawebhusayithi futhi iholele eminye imibuzo. Ungakwazi ukufeza lokhu ngokuthatha izinyathelo ezithile zokuthuthukisa. Lokhu kufaka phakathi ukulungisa okuqukethwe nokubhala ngekhodi, ukuqinisekisa ukuthi ikhasi linesivinini esiphezulu, nokusebenzisa amanye amaqhinga e-SEO.
Okokuqala, okuqukethwe kwakho kufanele kufundeke kubavakashi. I-algorithm ye-Google ihlaziya okuqukethwe kombhalo futhi igxile kokuqukethwe okuwusizo kubasebenzisi bayo. Ungakwenza lokhu ngokuhlanganisa amagama angukhiye wokugxila namagama angukhiye anomsila omude. Ngaphezu kwalokho, kufanele wenze iwebhusayithi yakho ibe lula ukuyisebenzisa ngangokunokwenzeka.
Kufanele futhi ucabangele inhloso yomsebenzisi lapho ubhala okuqukethwe. Abasebenzisi bavame ukuskena okuqukethwe abakuthola ku-inthanethi, futhi abachithi isikhathi esiningi befunda umbhalo omude. Ngakho-ke, kubalulekile ukuthi okuqukethwe kwakho kuhambisane nombuzo umsebenzisi azama ukuwenza. Ngokugxila enjongweni yomsebenzisi, ungakwazi ukwandisa amathuba akho okuthola ukubekwa okuhle kwenjini yokusesha.
I-SEO ingathuthukisa ukubonakala kwakho ku-inthanethi futhi yandise ithrafikhi yakho yewebhu. Ochwepheshe be-SEO banesipiliyoni seminyaka eminingi futhi bazokunikeza amasu empumelelo ye-praxiserprobt yewebhusayithi yakho. Ukubonakala kahle ku-Google kubalulekile empumelelweni yakho ku-inthanethi. Ngokubonakala okuhle, ungakwazi ukwandisa amathuba akho okuthola ithrafikhi eyengeziwe, ngakho-ke ukuguqula izivakashi zibe amakhasimende.
Ngaphandle kwe-SEO ejwayelekile, kukhona amasu akhethekile okusesha kwendawo. Ukuthuthukisa injini yokusesha yasendaweni kuyindlela enhle yamabhizinisi amancane naphakathi nendawo. Isiza amakhasimende endawo ukuthi athole amabhizinisi endawo. Ngokulungiselela ikhasi lakho ukuze uthole ukusesha kwendawo, iwebhusayithi yakho izovela phezulu emiphumeleni yosesho yasendaweni.
Ukulungiswa kwekhasi lokufika kungenye indlela yokuthuthukisa ukubonakala kwewebhusayithi. Le ndlela ihlanganisa ukudala ikhasi elithile eliqondise umkhiqizo noma isevisi ethile. Lena futhi indlela eyongayo. Umgomo wokuthuthukisa ikhasi lokubikezela ukuqondisa abasebenzisi esenzweni abasifunayo. Kuye ngombuzo wosesho, lolu hlobo lwekhasi lungafanelana nemikhiqizo noma amasevisi athengiswayo.
Enye indlela yokwenza iwebhusayithi yakho ibe ngcono ukusebenzisa i-algorithm ye-RankBrain. Le-algorithm isebenzisa inhlanganisela yemiqondo evela olimini lwabantu nokuziphatha ukuze kuthuthukiswe imiphumela yosesho. Le mibono ibe isiguqulwa ibe izinhlangano zezibalo ezibizwa ngokuthi ama-vectors. Ukufunda Okujulile kungenye ingxenye ebalulekile kule nqubo. Ama-algorithms wokufunda okujulile angakha amamodeli amasha futhi afunde kwedlule.
Term Frequency
Ekuthuthukiseni injini yokusesha, imvamisa yethemu iyisici esibalulekile. Isiza amakhompyutha ukuthi ahlulele ukufaneleka kwamadokhumenti futhi awahlele ngokuhambisana. Izinjini zokusesha zakuqala zasebenzisa ama-algorithms okuhlunga alula asuselwa kubuningi betemu. Ngenxa yalokhu, abantu kwesinye isikhathi bebethambekele ekufihleni amagama angukhiye emakhasini abo ukuze afaneleke kakhulu. Nokho, ama-algorithms okuhlunga esimanje athatha amakhulukhulu ezinye izici acatshangelwe. Nakuba imvamisa yetemu isalokhu iyisici esibalulekile ekwenziweni kahle kwenjini yokusesha, akusiyo yodwa.
Igama elithi frequency liyifomula yezibalo ekhomba imvamisa lapho igama elingukhiye livela khona kudokhumenti. Kuhilela izici ezimbili: inani lezikhathi igama elivela ngazo kanye nenani lamagama kudokhumenti. Khona-ke, i-logarithm “Ilogi 2” isetshenziswa kuwo womabili amanani. Umphumela uwukuhambisana kwetemu elingukhiye.
Ngaphandle kokuhambisana kwayo, imvamisa yetemu iyisici esibalulekile kunqubo yokwenza kahle injini yokusesha. Kuwusizo ekunqumeni ukuthi ikhasi elithile lihlobene yini negama elingukhiye. Imvamisa yetemu ingasetshenziswa ngokuhambisana nezinye izici ukuze kukhonjwe ukuthi yiziphi izihloko okufanele uzihlanganise kokuqukethwe kwakho. Ukusebenzisa imvamisa yetemu, ungakwazi futhi ukunquma imigomo umncintiswano wakho oyisebenzisayo. Lokhu kuzokusiza ukuthi ubone izihloko ongazifaka kokuqukethwe kwakho, futhi uhlonze amagama angukhiye angaba khona e-SEO. Kunamathuluzi ahlukahlukene namafomula atholakalayo okuthuthukisa okuqukethwe ngokusekelwe kubuningi besikhathi. Phakathi kwazo kukhona ithuluzi le-TF*IDF.
Ukusebenzisa imvamisa yetemu kanye nemvamisa yedokhumenti ephambene kokuqukethwe kuwebhu kuyindlela esebenzayo yokukhiqiza amagama angukhiye afanelekile. Kuzokusiza futhi ukuthi uthole imibono yokuqukethwe i-Google ecabanga ukuthi ibalulekile. Ngaphezu kokunquma ukubaluleka kwamagama angukhiye kokuqukethwe, imvamisa yetemu iphinde ikusize ukuthi uthole amagama angukhiye agcwaliswe ngamagama angukhiye futhi angalungiselelwe kahle.
Click-Through-Rate
The click-through-rate is a major ranking factor for Google. Amakhasi e-CTR aphezulu athola amazinga aphezulu futhi amakhasi e-CTR aphansi athola amazinga aphansi. Ifomula eyisisekelo yokubala i-CTR ukuhlukanisa inombolo yokuchofoza kumphumela wosesho ngenani lezikhathi evele ngalo kumaSERPs..
Ukuze ubale izinga lokuchofoza, kufanele siqale sinqume ukuthi umgomo wethu uyini. Umgomo ungaba lula njengokubhalisela uhlu lwamakheli. Bese sihlukanisa inani labavakashi bewebhu ngenani lemigomo efeziwe. I-Organic traffic isivakashi esifika kuwebhusayithi yethu ngokucinga igama elingukhiye bese sichofoza ohlwini..
I-CTR ekahle yegama elingukhiye incike embonini, igama elingukhiye, kanye nomkhankaso we-inthanethi. I-CTR emaphakathi yezinsizakalo zabathengi ingu 2.40%, kuyilapho okwemboni yezomthetho kunjalo 1.35%. Sekukonke, isilinganiso se-CTR semiphumela yosesho ekhokhelwayo ye-Google AdWords 2%, futhi noma yini engaphezu kwaleli zinga ibhekwa ngaphezu kwesilinganiso.
