Iyini i-Google Search Engine Optimization?

I-Google suchmaschinen optimization yinqubo ebandakanya ukuthuthukisa amakhasi egama elingukhiye elithile. Kubandakanya nokwenza kahle kombhalo, okusho ukuthi uqinisekise ukuthi okuqukethwe kwewebhusayithi kulungiselelwe izinjini zokusesha. Imibhalo yewebhusayithi engcono iheha izivakashi eziningi futhi ikhuphule izinga lesayithi le-Google. Nansi inkomba yesinyathelo ngesinyathelo ukuze uthole imiphumela emihle nge-algorithm ye-Google. Inqubo iqala ngokuhlonza amagama angukhiye alungile ewebhusayithi yakho.

Inqubo ngqo yokuthuthukisa injini yokusesha ye-Google incike ezimweni zesizinda

Inqubo eqondile yokulungiswa kwemishini enjalo ye-Google izohluka kuye ngohlobo lwebhizinisi lakho. Abaningi balaba massnahmen banezinyathelo eziningi okudingeka zenziwe ukuze uthole umphumela oyifunayo. Inqubo ingaba yinde futhi ihilela ochwepheshe abaningi. Izintengo zalezi zinsizakalo ziyahlukahluka kuye ngohlobo lokusebenzisana onalo nenkampani ye-SEO.

I-SEO inezinqubo eziningi ezahlukene futhi ihlose ukuzuza izinga eliphezulu lekhasi ku-Google. Okokuqala, kuhilela ukwenza kahle okuqukethwe kwewebhusayithi yakho ukwandisa ithrafikhi kuwebhusayithi yakho. Okwesibili, kuhilela ukusebenzisa izinqubo ezingcono kakhulu zokuthuthukisa injini yokusesha. I-Google isebenzisa i-algorithm ye-Rankbrain ukuze inqume ukuthi ibeka kuphi iwebhusayithi. Le algorithm ihlola okuqukethwe kwamakhasi ewebhu, ngokusekelwe kokuqukethwe kwabo kanye nokuziphatha kwabasebenzisi.

Inkampani enhle ye-SEO izogxila embonini okuyo futhi ibe nezinkomba ezinganikeza impendulo ebalulekile. Ukwengeza, ungacela izifundo zecala. Izinkomba ezinjalo zizokusiza ukuthi uhlole izinga lobuchwepheshe benkampani. Inkampani kufanele futhi ikwazi ukukunikeza uhlelo lokuvikela amakhasimende. Lokhu kuzokuvimbela ekubhekaneni nokuncintisana kwabanye abaholi bemakethe.

Nakuba kuvamile ukugxila ku-Google lapho wenza i-SEO, kubalulekile ukuqaphela ukuthi zikhona nezinye izinjini zokusesha. Lezi ezinye izinjini zokusesha zingase zingadumile njenge-Google, kodwa ukusetshenziswa kwabo emhlabeni we-inthanethi kusayenza i-SEO ibaluleke empumelelweni yebhizinisi. Kubalulekile futhi ukuhlukanisa isu lakho ukuze ugcine ibhizinisi lakho linganciki ngokweqile ku-Mountain View.

Inqubo ngqo yokuthuthukisa injini yokusesha ye-Google incike ezinhlosweni kanye nesabelomali

Isu lokuthuthukisa injini yokusesha libandakanya ukuthuthukiswa kokuqukethwe okufanele, izihloko nezincazelo ze-meta zamakhasi ewebhu. Ngaphezu kwalokho, ukulungiselelwa kwenjini yokusesha kungabandakanya amaqhinga asekhasini njengokwakha izixhumanisi, ukufinyeleleka kokuqukethwe kanye nokuthuthukiswa kokuziphatha komsebenzisi. Umgomo wokuthuthukisa injini yokusesha ukuhlangabezana nokulindelwe ngabasebenzisi futhi ukugcine kuwebhusayithi yakho isikhathi eside.

Ukugeleza okuqondile kokuthuthukisa injini yokusesha ye-Google kuzohluka ngokuya ngesabelomali sakho nemigomo yakho. Ungakwazi ukukhomba abasebenzisi abathile ngokukhomba izikhangiso nokusebenzisa ezinye izindlela zokukhangisa ezikhokhelwayo. Ukukhangisa okukhokhelwayo kungenye indlela esebenzayo yokuthuthukisa injini yokusesha. Nokho, izindleko zamaqhinga anjalo zingadlula isabelomali sakho. Ngakho-ke, kufanele ucace mayelana nezinhloso zebhizinisi lakho kanye nesabelomali ngaphambi kokuqasha uchwepheshe.

Inqubo ngqo yokuthuthukisa injini yokusesha ye-Google incike ezinhlosweni zakho kanye nesabelomali sakho. Ngaphandle kokuthuthukisa iwebhusayithi yakho ekhona, isu elinjalo lizophinde lifake okuqukethwe okusha kanye nokusetshenziswa kwegama elingukhiye. Inqubo ngqo yokuthuthukisa Injini Yokusesha ye-Google iqala ngokuthuthukisa iwebhusayithi yakho ekhona.

Inqubo eqondile Yokuthuthukisa Injini Yokusesha ye-Google incike kokuqukethwe kuwebhusayithi yakho, isivinini, kanye nobungane bomsebenzisi. Okuqukethwe kuwebhusayithi yakho kuzonquma ukuthi okuqukethwe kwakho kuzoba phezulu kangakanani emiphumeleni yosesho. Uma iwebhusayithi yakho kulula ukuyisebenzisa futhi inamagama angukhiye afanelekile, izokleliswa phezulu emiphumeleni yosesho. Nokho, kuzothatha izinyanga ngaphambi kokuthi umkhankaso wakho we-SEO uqale ukuletha inzuzo enkulu.

Inqubo okuyiyonayona Yokuthuthukisa Injini Yokusesha ye-Google iyahlukahluka kuye ngohlobo lwebhizinisi. Okokuqala, kufanele uhlaziye izikhundla zezinga zamagama angukhiye wokugxila. Ngokwesibonelo, ungagxila kumagama angukhiye asezingeni eliphezulu 20, noma ngaphezulu 50 ku-Google. Kusukela lapho, ungasebenzisa imiphumela ukuthuthukisa amazinga akho kulawa magama angukhiye. Lokhu kuzoholela esimeni esiphezulu senjini yokusesha kanye nebhizinisi elinenzuzo eyengeziwe.

Izindleko zokuthuthukisa injini yokusesha

Abanye osomabhizinisi bathola izindleko zokwenza injini yokusesha zingaxazululi. Kodwa kubalulekile ukukhumbula ukuthi ayikho into efana nesixazululo sesikhathi esisodwa. Ukuthuthukisa injini yokusesha kuyinqubo eqhubekayo okumele ihlale ibuyekezwa. Njengoba i-Google isebenza njalo ukunciphisa izimpawu ezingezinhle, kuphoqelekile ukuthi uhlale ngaphambi kwezimbangi zakho. Ukwenza kahle kwenjini yokusesha kuzozuzisa ibhizinisi lakho ngezindlela eziningi kuneyodwa. Yingakho kufanele uthembe i-ejensi engakulethela imiphumela emihle njalo.

Izindleko zokwenza kahle injini yokusesha kungaba nzima ukuzilinganisela. Lokhu kuyiqiniso ikakhulukazi uma iwebhusayithi yakho inamakhasi amancane. Ngenxa yalokhu, kufanele unqume ukuthi mangaki amakhasi amancane iwebhusayithi yakho enawo. Lokhu kuzokusiza ukubala izindleko zokwenza kahle injini yokusesha. Lezi zindleko kufanele zibe ezinengqondo, kodwa kufanele wazi ukuthi ezinye izinkampani zikhokhisa ngezindleko zokuchofoza ngakunye, okungaba inkomba yesevisi yokuthuthukisa injini yokusesha engaphansi kokusemthethweni.

Izindleko ze-SEO-Massnahmen ngokuvamile ziphakeme kunezindleko zamaphrojekthi amancane e-inthanethi. Lokhu kunqunywa kakhulu imodeli yentengo okuvunyelwene ngayo. Abaphathi bewebhu abaningi baphoxekile ngemiphumela yala maphrojekthi, njengoba behluleka ukubona ukuthengisa kwabo kanye namazinga ehla esikhathini esiyizinyanga. Ngaphezu kwalokho, I-SEO-Massnahmen ingathatha amasonto, ngisho izinyanga, ukusebenza. Ngakho, kubalulekile ukwenza isinqumo esinolwazi ngaphambi kokuqasha inkampani.

Ukutshala imali ku-Search Engine Optimization isu eliqinile elingaholela ekwandeni kokuthengisa. Nakuba kuhle ukuqasha uchwepheshe kulo msebenzi, kubalulekile futhi ukwazi ibhajethi yakho kanye nohlobo lwephrojekthi ongathanda ukuwenza. Uma ungaqiniseki ngesabelomali sakho, zama ukuxhumana SEO mahhala. Ungakwazi ngisho nokubuza umphathi wewebhu ngezincomo lapho izinkampani ezinganikeza isevisi enhle ngentengo encane.

I-OffPage Optimization vs I-OffPage Optimization

I-SEO (injini yokusesha nokwenza kahle) kuyinqubo ehlose ukunikeza iwebhusayithi yakho izinga eliphezulu kakhulu ezinjinini zokusesha. Okuqukethwe okuhle kubalulekile, njengoba izinjini zokusesha ezifana ne-Google zithembele kwamanye amasayithi ukuncoma amawebhusayithi kubasebenzisi bazo. Esinye isici esithinta izinga lakho izinga lama-backlink akho. Lezi zixhumanisi zingatholakala ngokwakha izixhumanisi, isu elisebenzayo le-Offpage-SEO.

Ekwakhiweni kwezixhumanisi, kungcono ukusebenzisa izindlela zemvelo zokwakha izixhumanisi, okubandakanya ukudalwa kwama-backlinks avela emithonjeni ehlukahlukene. Kufanele kube nokuxutshwa okuhle phakathi kokubhalwa kwesihloko, izinkundla zokuxhumana, kanye nokuthunyelwe kwebhulogi. Uma kwenzeka, zama ukusebenzisa izithombe nezinye izakhi kuzixhumanisi zakho, njengoba lezi zizokwengeza ukuhlukahluka. Futhi, khumbula ukufaka izixhumanisi ezivela kwamanye amakhasi. Lokhu kubaluleke kakhulu kumabhizinisi endawo.

I-OffPage-Optimierung iphambene nokwenza kahle ekhasini. Ukusebenza ngaphandle kwekhasi kuhilela izenzo ezingaqondile zokwandisa amazinga ewebhusayithi ezinjinini zokusesha. Kuvame ukubizwa ngokuthi “I-SEO engekho kusayithi.”

I-OffPage Optimization vs OnPage Optimization

Ukuze uthole amazinga angcono kakhulu enjini yokusesha, iwebhusayithi yakho kufanele ithuthukiswe kuwo womabili amaleveli akukhasi nangaphandle kwekhasi. Ukwenza kahle kwe-Off-Page kubaluleke kakhulu kunokuthuthukisa okusekhasini. Ukwenza kahle ngaphandle kwekhasi kugxile ekukhiqizeni izixhumanisi kuwebhusayithi yakho kusuka kwamanye amasayithi. Izixhumanisi ezisezingeni eliphezulu ezivela kwamanye amasayithi zizosiza isayithi lakho ukuthi likhuphule izinga lalo ezinjinini zokusesha.

Indlela engcono kakhulu yokwandisa amaphuzu eziphathimandla zewebhusayithi yakho ukwakha izixhumanisi kuwo ezivela kwamanye amawebhusayithi agunyaziwe. Lawa mawebhusayithi angakusiza ukuthi uthole amaphuzu aphezulu eziphathimandla ku-Google. Nokho, i-linkbuilding kufanele yenziwe ngendlela efanele. Nakuba kulula ukuletha amawebhusayithi agunyaziwe ukuze axhume newakho, udinga ukwenza isiqiniseko sokuthi uyakwazi ukukwenza ngendlela efanele. I-Google ine-metric yokuphathelene ebizwa ngokuthi i-Authority Score ekala ukuthi mangaki ama-backlinks iwebhusayithi yakho enawo.

Umehluko phakathi kwe-OnPage Optimization kanye ne-OffPage Optimization ku-Google search optimization ubalulekile. Kubalulekile ukuqonda ukuthi yimaphi amasu alungele isayithi lakho. Ngokwesibonelo, I-OnPage-Optimization ihlanganisa ukuthuthukisa okuqukethwe kwewebhusayithi yakho ekhasini ngokwalo. I-OffPage-Optimization ihlanganisa nokuthuthukisa ama-backlink ekhwalithi kusayithi lakho kusuka kwamanye amasayithi. Lokhu kubonisa izinjini zokusesha ukuthi isayithi lakho lithembekile.

I-OffPage-Optimierung ihlanganisa izenzo ezingaqondile ezithuthukisa izinga lewebhusayithi yakho. I-OffPage-Optimization iyingxenye ebalulekile ye-Search Engine Optimization (I-SEO). Kuyisici esibalulekile sokumaketha ku-inthanethi futhi kunomthelela ophezulu kakhulu ekubekweni kwezinjini zokusesha. Ngokwesibonelo, lapho iwebhusayithi ithola izivakashi eziningi ezifanele ezivela kwamanye amawebhusayithi, izokhuphuka emiphumeleni yosesho.