Iyini i-Google SEO?
I-SEO iyinqubo yokuthuthukisa ukubonakala kwewebhusayithi ezinjinini zokusesha. Kubandakanya ukuqonda izici ezihlukahlukene ezisetshenziswa i-Google ukuze inqume ukuthi yimiphi imiphumela evela emakhasini wemiphumela yosesho. Nakuba kungekho eyodwa, incazelo elula ye-SEO, kunemikhuba eminingana evamile okufanele ilandelwe. Lokhu kufaka phakathi i-Link building, Amagama angukhiye, Ukuthuthukisa ekhasini, kanye Nokukhasa.
Isakhiwo sesixhumanisi
Umkhuba wokwakha ama-backlink kuwebhusayithi yakho uyingxenye ebalulekile ye-Google SEO. Abagcini nje ngokungeza ezingeni lesayithi lakho, kodwa futhi zikusiza ukuthi uthole igunya elengeziwe kuwebhu. Okwewebhusayithi entsha, lokhu kubaluleke kakhulu, njengoba ingase ingabi namandla amaningi. Ukuthola izixhumanisi kumawebhusayithi agunyaziwe kuyindlela enhle kakhulu yokuthola leli gunya, njengoba ama-backlink empeleni angamavoti okuzethemba.
Kunezindlela eziningi ezahlukene zokuthola ama-backlink. Enye yezindlela ezingcono kakhulu ukusebenzisa isevisi yokwakha isixhumanisi. Izinkampani eziningi zisebenzisa le sevisi ukukhulisa izinga lekhasi lewebhusayithi yazo. Inkampani ephrofeshinali ye-SEO ingakusiza ukhuphule ithrafikhi yakho futhi wenze isikhundla esiphakeme ku-Google. Ezinye zalezi zinkampani nazo zinamathuluzi nolwazi lokudala uhlelo lokwakha isixhumanisi oluzokhuphula izinga lewebhusayithi yakho..
Kungakhathaliseki ukuthi ukhetha yiphi indlela, ukwakha isixhumanisi kudinga umsebenzi ongashintshi futhi kungahlala izinyanga eziningi. Kodwa, uma ulandela isu lokwakha isixhumanisi, unganciphisa inani lomsebenzi okufanele wenziwe. Ngale ndlela, ungagxila ekudaleni okuqukethwe okuhle esikhundleni sobuchwepheshe bokwakha izixhumanisi.
Amagama angukhiye
Esinye sezici ezibaluleke kakhulu zokuthuthukisa injini yokusesha (I-SEO) ucwaningo lwamagama angukhiye. Kuyinqubo eqhubekayo ekuvumela ukuthi unqume ukuthi yimaphi amagama angukhiye azokulethela ithrafikhi eningi. Amagama angukhiye azuza futhi alahlekelwa ukuhambisana ngaso sonke isikhathi, futhi kubalulekile ukuthi uhlale wazi ngalezi zinguquko. Ngokwenza ucwaningo lwamagama angukhiye avamile, ungathola ibhalansi efanele phakathi kwamagama angukhiye anomsila omude nomsila obanzi.
Ukuze uqale ukucwaninga amagama angukhiye, sebenzisa ithuluzi le-Google Keyword Planner. Ikuvumela ukuthi ufake amagama angukhiye osuwazi kakade futhi ikunikeza nemibono yamagama angukhiye kuzo zonke izindawo ezihlukahlukene. Leli thuluzi livame ukusetshenziswa ngabakhangisi bokuqukethwe. Ungasebenzisa futhi izitayela ze-Google ukuze uthole izihloko ezishisayo futhi ugade imvamisa yosesho. Ngokusebenzisa la mathuluzi, ungathola amagama angukhiye ahlobene niche yakho nomkhiqizo. Lokhu kukusiza ukuthi ulungiselele okuqukethwe kwewebhusayithi yakho futhi uthole izinga elingcono emiphumeleni yosesho.
Ucwaningo lwegama elingukhiye le-SEO luyingxenye ebalulekile yokuthuthukiswa kwewebhusayithi. Ukuthola amagama angukhiye afanelekile kuzokusiza ukuthi ukhiqize okuqukethwe okuheha izithameli zakho.
Ukuthuthukisa ekhasini
Ngenkathi okuqukethwe kuyinkosi uma kukhulunywa nge-SEO, kubalulekile ukukhumbula ukuthi akukona konke okuqukethwe okudalwe ngokulingana. Izisindo ze-Google zisekelwe ku-E-A-T yazo (ubuchwepheshe, igunya, ukwethembeka) izici, ezivezwe kuZiqondiso Zekhwalithi Yosesho. Yize i-Google ingakavezi esidlangalaleni ukuthi yini engena ekuhlolweni kwayo, abaningi bakholelwa ukuthi izimpawu ezisekhasini zinengxenye enkulu.
Ngokuyisisekelo, I-SEO esekhasini isiza izinjini zokusesha ziqonde iwebhusayithi yakho futhi zinqume ukuhambisana kwayo. Lokhu kubandakanya ukuthuthukisa okuqukethwe, yengeza amagama angukhiye afanelekile, futhi nokuningi. Lapho kwenziwa ngendlela efanele, lawa maqhinga angakhuphula izinga lesayithi lakho. Nokho, kubalulekile ukukhumbula ukuthi izinjini zokusesha’ ama-algorithms ashintsha njalo, ngakho-ke kubalulekile ukuthuthukisa njalo iwebhusayithi yakho ukuze uhlale uncintisana.
Enye ingxenye ye-SEO esekhasini iyaxhumanisa. Izixhumanisi ezivela kwamanye amawebhusayithi zaziwa ngokuthi ama-backlink. Izixhumanisi ezisuka kusayithi lakho kufanele zibe nombhalo we-ancho ohlobene, okufanele kube igama elingukhiye. Kufanele futhi uqinisekise ukuthi izixhumanisi zangaphakathi zikhomba ekhasini lakho elilungiselelwe. Ngale ndlela, izinjini zokusesha zingaqonda kalula ukuthi ungazulazula kanjani kuwebhusayithi yakho.
Esinye isici esibalulekile sokwenza kahle ekhasini umaka wesihloko. Ngenkathi ithegi yesihloko ingahlobene ngokuqondile nezinga lenjini yokusesha, ingasebenza njengendlela ewusizo yokubonisa ukuhambisana.
Ukukhasa
Ukukhasa kwe-Google SEO kwenzeka lapho i-Google bots, noma izicabucabu, vakashela iwebhusayithi. Amarobhothi afunda ikhodi yamanye amawebhusayithi futhi adlulisele lolu lwazi kunjini yokusesha ye-Google. Ukuvama kokukhasa kwe-Google kuncike ezintweni ezahlukahlukene. Ungafunda kabanzi mayelana nale nqubo ngokufunda Imihlahlandlela Yomphathi Wewebhusayithi ye-Google.
Iziseshi ze-Google zibheka okuqukethwe okuhlukile nezinye izici emakhasini ewebhu. Lolu lwazi lwaziwa njengemethadatha, futhi kuyingxenye yekhodi ye-HTML esetshenziswa izinjini zokusesha ukuze zinqume ukuthi ikhasi limayelana nani. Lezi zakhi zisebenza njengezihloko nezincazelo emiphumeleni yosesho, ngakho-ke kubalulekile ukugcina le datha ibuyekeziwe.
Isabelomali sokucaca siyisici esibalulekile ekwandiseni inani lamakhasi acacayo yi-Google. Ngokuvamile, iwebhusayithi enezixhumanisi zangaphakathi ezengeziwe ithola ukunakwa okwengeziwe ezinjinini zokusesha. Ikhasi elinezixhumanisi zangaphakathi ezimbalwa lizocaca kancane futhi lingase linganakwa ngokuphelele. Ngakho, kubalulekile ukukhulisa inani lezixhumanisi zangaphakathi ekhasini lewebhu.
Isakhiwo se-URL esiyinkimbinkimbi sibangela i-Googlebot ukuthi ikhase ngaphezu kwe-URL eyodwa. Lapho lokhu kwenzeka, ingagcina igaqa ama-URL amaningi, okuzonciphisa inqubo yokukhasa. Enye inkinga evamile ukuxuba ama-id weseshini endleleni. Ngenkathi i-Googlebot ingeke ibambeke kulokhu, ingase yehlise ijubane ukucaca ngoba ithola izigaba eziphindaphindiwe endleleni.
I-Mobilegeddon
Uma ungakwazanga ukuhambisana nentuthuko yakamuva emhlabeni wokuthuthukisa injini yokusesha (I-SEO), awuwedwa. Ukukhishwa kwakamuva kwe-algorithm entsha yeselula ye-Google kubangele umsindo nokungaqiniseki. Lesi sibuyekezo bekulindeleke ukuthi sibangele ushintsho olukhulu ekulinganisweni kwamakhasi. Ijezisa amawebhusayithi angasebenziseki kalula futhi iwavimbe ukuthi avele phezulu emiphumeleni yosesho lweselula.
Ngo-April 21, 2015, I-Google iqale ukukhipha isibuyekezo esisha kuma-algorithms okusesha abeka phambili ukwenziwa ngcono kweselula. Kusuka lapho, isibuyekezo bekwaziwa ngokuthi “I-Mobilegeddon” futhi kuxoxwe ngakho kabanzi emphakathini we-SEO. Ngalesi sikhathi, I-Google iphinde yaqala ukufaka amalebula abonisa ukuthi iwebhusayithi isebenziseka kalula yini, okugqamisa iqiniso lokuthi abasebenzisi kungenzeka bafinyelele iwebhu besuka kumadivayisi wabo weselula.
I-Mobilegeddon idalwe ngenxa yokwanda kwakamuva ekusesheni kweselula. Ngenxa yalokho, I-Google iqale ukucabangela ubungane beselula kokuqukethwe kwewebhusayithi kanye nokwakheka lapho ikulinganisa. Amawebhusayithi abengaphenduli, yayinombhalo omncane, kanye nezinye izici ezingahambisani neselula zajeziswa. Nokho, amasayithi aphendulayo asathathwa njengonomakhalekhukhwini, ngakho-ke basengakwazi ukubeka phezulu emiphumeleni yosesho lwe-Google.
Izixhumanisi zangaphakathi
Izixhumanisi zangaphakathi zisiza iwebhusayithi yakho ukuba ibekwe phezulu kusesho lwe-Google. Bangaphinde bathuthukise ulwazi lomsebenzisi kuwebhusayithi yakho. Izixhumanisi zangaphakathi zekhasi kufanele zikhombe emakhasini ajulile kusayithi, kunokuba nje ikhasi layo eliyisiqalo. Ikhasi eliyisiqalo linenani elincane le-SEO futhi alinikezi umsebenzisi imininingwane enemininingwane. Isakhiwo esiqinile sokuxhumanisa sangaphakathi singathuthukisa amathuba okuzuza kwejusi yesixhumanisi, dala izindlela zokuchofoza ezicacile, futhi andise indexation yonkana isayithi. Ukwengeza, izixhumanisi zangaphakathi zingakhuphula ukubaluleka kokucaca.
Ukubaluleka kwezixhumanisi zangaphakathi akukwazi ukweqiwa. Izixhumanisi kunhlokweni, unyaweni, kanye nezindawo zemenyu zewebhusayithi zibalulekile ekubekweni kwenjini yokusesha. Amasayithi amakhulu avame ukuba nezixhumanisi zangaphakathi eziningi kanye nethrafikhi yokusesha ephezulu. Nokho, amasayithi amancane angaba nokuxhumanisa kwangaphakathi okuncane. Ngaphezu kwalokho, ukuhlukahluka kombhalo we-anchor kunomthelela kuthrafikhi yosesho. Umbhalo wokufanisa ncamashi uwusizo ikakhulukazi ekwandiseni ithrafikhi yosesho.
Ukuze uthuthukise izinga lakho, buyekeza okuqukethwe okudala. Engeza izixhumanisi zangaphakathi zomongo ekhasini lakho eliyisiqalo noma emakhasini ebhulogi. A “Okuthunyelwe Kwakamuva” ingxenye ekhasini lakho eliyisiqalo kufanele ifake izixhumanisi ezintathu kuya kwezinhlanu eziya kokuthunyelwe kwakho kwebhulogi kwakamuva. Ngokusebenzisa igunya lesixhumanisi lokuqukethwe kwakho okudala, okuqukethwe kwakho okusha kuzothuthukiswa.
Isakhiwo sesixhumanisi sosesho lwendawo
Uma uzama ukuthola ukubonakala okwengeziwe endaweni yangakini, ukwakhiwa kwesixhumanisi sendawo kungakusiza. Lelisu libandakanya ukuxhumana namanye amabhizinisi endawo ukukhiqiza ama-backlink endawo. Lokhu kungenziwa futhi ngamathuba okubhuloga kwezivakashi. Ngokwakha izixhumanisi namabhizinisi endawo, uzokwazi ukwakha ukwethembana nokuxhumana ngokomzwelo namakhasimende endawo.
Ukuze uthole amawebhusayithi ahlobene ongaxhuma kuwo, bheka izimbangi zakho’ amaphrofayili esixhumanisi. Khona-ke, zama ukuxhumana nabo. Bathumele i-imeyili enesizotha, ebonga ngokubalula kwabo, futhi uthembisa ukushintshanisa isixhumanisi. Ngokwenza kanjalo, uzokwazi ukwakha ukwethembana nobudlelwano nabanye abanikazi bewebhusayithi, futhi lokho kungakusiza ukuthi uzuze ama-backlink awusizo kuwo.
Ukwakhiwa kwesixhumanisi sendawo kuyindlela enhle kakhulu yokwandisa izinga lakho lezinto eziphilayo ekusesheni kwendawo. Okubalulekile wukugxila ekwakheni izixhumanisi zasendaweni ezivela kumawebhusayithi afanelekile endaweni yangakini. Lokhu kuhlanganisa izinkomba zamabhizinisi endawo, abaqondisi bedolobha, kanye namabhulogi. Noma izixhumanisi ezivela kumabhulogi e-barbecue e-Kansas City zingathuthukisa iphrofayela yakho ye-backlink, ngeke bakusize ngalutho uma ibhizinisi lakho lingenawo amakhasimende endawo. Ngokugxila ekwakheni izixhumanisi zendawo, uzokwazi ukuheha amakhasimende amaningi endawo futhi ukhulise ibhizinisi lakho.
Ngenkathi amaqhinga e-SEO endawo abandakanya umsebenzi onzima omningi, kunezinzuzo eziningi ekwakhiweni kwesixhumanisi sendawo. Lawa maqhinga angakhuphula igunya lesizinda sewebhusayithi yakho kanye nethrafikhi yokudlulisela.
