Iyini i-SEO Optimierer?
Iyini i-SEO Optimierer?
Ukuthi umusha emhlabeni we-SEO noma usaqala, ungase uzibuze ukuthi yini oyidingayo. I-SEO Optimierer Leipzig inikezela ngokwenza kahle ekhasini kanye nezinsiza ezichwepheshile zokusebenzisa injini yokusesha. Ngaphezu kokukusiza wenze isikhundla esiphezulu emakhasini wemiphumela yenjini yokusesha, lezi zisebenzi zingakusiza ukuthi uthuthukise imali yakho engenayo, ukwandisa ukuguqulwa, futhi wakhe uhlobo oluqinile. Ngakho, uma ungumuntu osanda kuzalwa noma ufuna nje usizo olwengeziwe ngewebhusayithi yakho, hlola izihloko ezilandelayo.
Tools for SEO optimierer
If you want to improve the search engine ranking of your website, ungasebenzisa amathuluzi ahlukahlukene we-SEO ukukusiza. Amathuluzi we-SEO angakusiza ukuthi uthole ithrafikhi eningi kuwebhusayithi yakho futhi uthole izivakashi ezifanele zayo. Uma ungakwazi ukuthuthukisa i-SEO yewebhusayithi yakho, ungakwazi ukwandisa inzuzo yakho ekutshalweni kwezimali. Funda ukuze ufunde kabanzi mayelana namanye amathuluzi angcono kakhulu we-SEO atholakalayo. Ungaqala ngokulanda izinguqulo zesilingo samahhala zalawa mathuluzi.
Elinye lamathuluzi angcono kakhulu we-SEO yi-Google Analytics. Izokukhombisa ukuthi ikhasi lakho lilingana kanjani nezinjini zokusesha ezehlukene, kanye nokuthi imaphi amakhasi adinga ukuthuthukiswa. Iphinde inikeze izibalo, njengevolumu yokusesha, ukukusiza ukuthi unqume ukuthi yimaphi amagama angukhiye aletha i-ROI eningi. Ungasebenzisa futhi ithuluzi ukuthola ukuthi yiluphi uhlobo lolwazi oluheha izivakashi eziningi kuwebhusayithi yakho. Kuyafaneleka ukutshala imali ethile kumathuluzi we-SEO, ngoba bazokwenza umsebenzi wakho ube lula.
Elinye ithuluzi eliwusizo yiSiteliner. Leli thuluzi lizoskena iwebhusayithi yakho ukuthola okuqukethwe okuyimpinda. Okuqukethwe okuyimpinda kungukuqukethwe okufanayo kuwebhusayithi yakho. I-Google izokujezisa ngalokhu, ngakho qiniseka ukuthi awudali okuqukethwe okuyimpinda. I-Backlink Checker nayo iwusizo kakhulu ekutholeni amathuba e-backlink ahlobene ne-niche. Ibonisa amamethrikhi nenye idatha njengenombolo yezixhumanisi zangaphakathi ekhasini ngalinye kanye nesilinganiso sosayizi wekhasi nesivinini. Ekugcineni, izokukhombisa ukuthi igama elingukhiye elithile lincintisana kangakanani, nokuthi izinga lomncintiswano liyini kulelo themu.
Ngaphandle kwe-Search Console, ungasebenzisa futhi Amagama angukhiye Yonke indawo ukuze ugade ukusebenza kwewebhusayithi yakho ezinjinini zokusesha ezihlukahlukene. Amagama angukhiye Yonke indawo inikeza idatha ewusizo mayelana namagama angukhiye, okuhlanganisa ivolumu yosesho yanyanga zonke kanye ne-CPC. Ungabona nokuthi imaphi amagama angukhiye ancintisana namagama akho angukhiye, ikuvumela ukuthi ugxile ekuzithuthukiseni. Kuyafaneleka ukuhlola womabili la mathuluzi uma ubheke ukuthuthukisa izinga lesayithi lakho.
Ukuthuthukisa injini yokusesha
A SEO optimizierer is an individual who uses organic search techniques to bring websites to the top of the results. Amasu okusesha akhokhelwayo nawo asetshenziswa ama-SEO optimizers. Lezi zinkampani zithenga izikhangiso ku-Google futhi zenze imikhankaso eqondiswe kubabukeli abathile. Ku 2006, bekunamakhulu amafemu e-SEO e-US. NgoJuni 2008, kube namaphesenti acishe abe amashumi ayisishiyagalolunye okuseshwa e-United Kingdom. Umkhangisi wenjini yokusesha uthuthukisa amasu okwenza amawebhusayithi abonakale kubabukeli abathile bendawo noma ngolimi.
I-SEO optimizer ingasiza ukuthuthukisa i-SEO yewebhusayithi ngokusebenzisa izixhumanisi zangaphakathi. Lokhu kubandakanya ukwenza isiqiniseko sokuthi wonke amakhasi ahlobene axhunyaniswa nombhalo wehange olungile. Ukwengeza, angakha imephu yesayithi ye-XML ukuze izinjini zokusesha zikwazi ukucaca yonke iwebhusayithi. Ukwenziwa kahle kwezinto ezingaphandle kwesayithi njengekhodi nokuqukethwe kungasiza iwebhusayithi yakho ibonakale iphezulu emiphumeleni yosesho. Ekugcineni, I-SEO ingasiza ukukhulisa ithrafikhi kuwebhusayithi, kodwa ngeke kwanele uma kungaphumeleli ezingeni eliphezulu lokuguqulwa.
I-SEO optimizer yinkampani eyodwa noma ebonisana esebenzisa amasu namathuluzi ahlukahlukene ukuthuthukisa izinga lewebhusayithi. Umsebenzi wabo ukuhlaziya ithrafikhi yewebhusayithi nokuthuthukisa amasu okuqukethwe afana namagama angukhiye, ukwandisa ukubonakala kwewebhusayithi. Izithuthukisi ze-SEO ziphinde zisebenze nabakhangisi kanye nochwepheshe bokuhlelwa kwezithombe, njengoba kudingeka. Benza isiqiniseko sokuthi isayithi liyacaca futhi lifundeka kalula ezinjinini zokusesha. Kubalulekile ukuqonda ukubaluleka kokwenza kahle injini yokusesha ngaphambi kokuqala inqubo.
I-SEO optimizer ingakhuphula ukubonakala kwewebhusayithi ezinjinini zokusesha ezifana ne-Google, Yahoo, kanye ne-Bing. Isu elihle le-SEO lizoheha ithrafikhi yabathengi kuwebhusayithi, ukwandisa imali engenayo nokuthengisa. Izinjini zokusesha zisebenzisa amamethrikhi ukukala amawebhusayithi, esiza amabhizinisi ukuthuthukisa izinga lesayithi lawo. Isu elihle le-SEO lizoqinisekisa ukuthi isiza sakho sihlala siseqophelweni eliphezulu emehlweni abathengi abangaba khona. Ngakho-ke uma ufuna i-SEO optimizer ethembekile, nanka amanye amathiphu ukuze uqalise:
Ukuthuthukisa ekhasini
On-page optimization is the process of optimizing a website to improve search engine rankings. I-SEO esekhasini igxile kokuqukethwe kwekhasi lewebhu, kunemethadatha yayo engabonakali. I-Google ihlezi ibheka ikhwalithi ephezulu, okuqukethwe kwasekuqaleni, ngakho-ke inqubo yokuthuthukisa ekhasini igxile kulokho. Izinga lekhasi lewebhu linqunywa ubuchwepheshe balo, igunya, ukwethembeka, nezinye izici. Lezi zici zivame ukusetshenziselwa ukunquma izinga lekhasi, nakuba zingezona izici ezisemthethweni zezinga.
Ukwenza kahle ekhasini kuyingxenye ebalulekile yokuthuthukisa injini yokusesha, futhi kuhilela ukusebenzisa ucwaningo lwamagama angukhiye kokuqukethwe kwewebhu. Amagama angukhiye amagama nemishwana izethameli zakho eziqondiwe ezizisebenzisayo ukuze ziseshe ku-inthanethi. Uma uhlanganisa amagama angukhiye kokuqukethwe kwakho, wenza ikhasi lakho libe lula ukuhlaziya nokumatanisa nemibuzo yosesho. Ngaphezu kwalokho, uzokwenyusa izinga lenjini yakho yokusesha futhi ukhuphule ithrafikhi yakho yewebhu ngokwenza lokhu. Le nqubo isize amawebhusayithi amaningi ukuthi afinyelele amazinga angcono.
Ukuhlola ukusebenza kwesu le-SEO ekhasini, sesha amagama angukhiye owakhethile. Uma uzama ukukhomba igama elingukhiye elithile, njenge “odokotela bamazinyo,” zama ukusesha igama kumacaphuno. I-Google ihumusha lolu sesho ngendlela ehlukile, ekhombisa imiphumela ene- 100% qondanisa nesisho. Ngakho-ke, uma uthola imiphumela efanayo enjinini yokusesha, zihlanganise ukuze ubone ukuthi yimaphi amakhasi akleliswa phezulu kusesho. Uma la makhasi evela endaweni eyodwa kuya kwezintathu, imizamo yakho yokuthuthukisa ekhasini ibe yimpumelelo.
Omaka besihloko bangenye ingxenye ebalulekile yokuthuthukisa ekhasini. I-H1 kuya ku-H6 zaziwa njengama-elementi kanhlokweni. I-H1 iyingxenye yokuqala yekhasi, futhi kufanele ichaze okuqukethwe okuyinhloko kwekhasi. Lokhu kuyisici esibalulekile sokuthuthukisa ekhasini, futhi isetshenziswa futhi yi-Google njengesici sezinga. Faka amagama angukhiye ku-H1 ukuze uthuthukise i-SEO esekhasini futhi wandise ukusebenziseka kwesayithi lakho.
Ucwaningo lwamagama angukhiye
As a search engine optimizer, udinga ukwazi ukuthi yimaphi amagama angukhiye abalulekile ebhizinisini lakho nokuthi yikuphi okuqukethwe amakhasimende akho azokufunda. Kufanele futhi wazi ukuthi yiziphi izinhlobo zamagama okusesha asetshenziswa izimbangi zakho. Ngokwesibonelo, ungabheka umculo waseLondon futhi ubone ukuthi i-Agency 2 isekhasini 5. Uma oqhudelana naye esekhasini lokuqala, ungalibona kalula iphutha labo ngokubheka ukuthi okuqukethwe kwabo kufinyelela kuphi. Ngaphandle kwalokho, uma izimbangi zakho zinamagama angukhiye afana nawe, ngeke babe nobunzima bokuthola amazinga aphezulu e-SERP.
Conversion rate optimization
Your conversion rate should be a focus when optimizing your website for search engines. Izinga elimaphakathi lokuguqulwa ku-SEO ngu 2.4%. Lokho kusho ukuthi abantu ababili noma abathathu ekhasini ngalinye kufanele benze isenzo sokuguqula. Kodwa kunezindlela zokuthuthukisa izinga lakho lokuguqulwa ngaphandle kokushintsha okuqukethwe kuwebhusayithi yakho. Okubhalwe ngezansi ezinye zezinto ongazizama. Futhi khumbula, akumelwe ukhohlwe ukuthi ziningi nezinye izici ezihilelekile. Nazi ezinye zezinto ezibaluleke kakhulu okufanele uzicabangele lapho ulungiselela izinga lokuguqulwa:
Okokuqala, qonda amakhasimende akho. Amamephu okushisa kanye namamephu wokuchofoza kuhle ekuqondeni ukuthi yiziphi izingxenye zewebhusayithi yakho izivakashi zakho ezichitha isikhathi esiningi kuzo. Khona-ke, sebenzisa okurekhodiwe kweseshini yomsebenzisi nezinhlolovo zewebhusayithi ukuze uthole amaphuzu okungqubuzana. Idatha yekhwalithi, njengezinhlolovo zewebhusayithi kanye nezibalo zefomu, izokusiza ukuthi uthuthukise izinga lakho lokuguqulwa. Ngokuthuthukisa izinga lakho lokuguqulwa, ungakwazi ukwandisa inzuzo yakho. Amathiphu alandelayo azokusiza ukuthi ulungiselele iwebhusayithi yakho ukuze iguqulwe.
Hlola yonke into kuwebhusayithi yakho. Uma ufuna ukubona ushintsho olukhulu kuzinga lakho lokuguqulwa, hlola umbono ngeqembu elikhulu lezivakashi. Uma ushintsho lwenza izivakashi zakho zizizwe ziphoqelekile ukuthi ziguqule, Kwenze! Kungenjalo, ungashintshi kakhulu! Zama ukulungisa isihloko noma into ebalulekile yewebhusayithi yakho, njengokubizelwa kwakho esenzweni. Lezi zinguquko ezincane ngeke zibe nomthelela omkhulu kubavakashi bakho.
Lungiselela iwebhusayithi yakho kumadivayisi eselula. Amadivaysi eselula ayakha 60% yethrafikhi ye-inthanethi yase-US. Qinisekisa ukuthi iwebhusayithi yakho isebenziseka kalula futhi ihambisana ngokugcwele naleli zinga elisha. Ubufakazi bomphakathi ngomunye umshayeli wezinga lokuguqulwa elibalulekile. Ngokufaka ubufakazi nokubuyekezwa kwamakhasimende anelisekile, ungakha isithombe sebhrendi esingcono futhi wandise ithuba lokuthi abantu bathenge imikhiqizo yakho. Uma usuzazi izethameli zakho, ungakwazi ukuthuthukisa iwebhusayithi yakho ukuze ukhuphule izinga lakho lokuguqulwa.
