Yiziphi izici ezizuzisayo ze-Technical SEO?
I-SEO yobuchwepheshe iyinqubo, yemizamo yokuthuthukisa izici zobuchwepheshe zewebhusayithi, ukuthuthukisa izinga lewebhusayithi ezinjinini zokusesha. Ingenye yesisekelo se-SEO yobuchwepheshe, thuthukisa isivinini sewebhusayithi, ukwenza kube lula ukukhasa futhi kufundeke ezingeni lenjini yokusesha. I-SEO yobuchwepheshe iyisevisi ye-SEO esekhasini, lokho kugcizelela ukuthuthukisa izici zewebhusayithi yakho, ukuze uthole amazinga aphezulu. I-SEO yobuchwepheshe isho okuphambene nenqubo ye-SEO engaphandle kwekhasi, echaza inqubo, esetshenziselwa ukukhangisa iwebhusayithi ngokusebenzisa ezinye iziteshi.
Kungani kufanele ulungiselele isayithi lakho ngobuchwepheshe?
I-Google nezinye izinjini zokusesha ezihamba phambili zikhetha yona, ukunikeza abasebenzisi babo imiphumela yosesho engcono kakhulu yemibuzo yabo yosesho. Amarobhothi e-Google akhasa futhi ahlaziye amakhasi ewebhu ngokusekelwe ezintweni ezimbalwa. Okunye kwalokhu kuqhutshwa futhi kuchazwe ulwazi lomsebenzisi, ikhasi lewebhu lilayisha ngokushesha kangakanani. Uma wenza amaphutha amakhulu ezobuchwepheshe kuwebhusayithi yakho, lokhu kungakubiza kakhulu. Awuyena owokuqala, okuvimbela ukucaca kwewebhusayithi yakho ngezinjini zokusesha. Iwebhusayithi ephumelelayo ingenye, okusebenza kahle, ilayisha ngokushesha, icacile futhi kulula ukuyisebenzisa kubasebenzisi bakho zisuka nje.
Izici zewebhusayithi elungiselelwe ngokobuchwepheshe
1. Amawebhusayithi ayasebenza futhi alayisha ngokushesha. Abantu baphatheke kabi futhi abakwazi ukulinda, ukulayisha, futhi izifundo ziyakhombisa, ukuthi iningi labavakashi bewebhusayithi bahambe, uma isayithi lingekho ngaphakathi 3-4 imizuzwana ivuliwe. Uma iwebhusayithi yakho ihamba kancane, abantu bangakhungatheka futhi bakhethe enye iwebhusayithi, futhi ungase uphuthelwe inani elikhulu lethrafikhi.
2. Izinjini zokusesha zisebenzisa amarobhothi, ukukhasa isayithi lakho. Lezi zilandela izixhumanisi, ukuthola okuqukethwe kuwebhusayithi yakho. Isakhiwo sesixhumanisi sangaphakathi siyaqinisekisa, ukuthi baqonde, yikuphi okuqukethwe okubaluleke kakhulu kuwebhusayithi yakho.
3. Uma unokuqukethwe okufanayo emakhasini ahlukene ewebhusayithi yakho noma udideke kwamanye amawebhusayithi noma izinjini zokusesha. Ngezizathu zobuchwepheshe, ama-URL ahlukene abonisa okuqukethwe okufanayo. Kungase kungenzi mehluko kuwe, kodwa okwenjini yokusesha kunjalo; Ithola okuqukethwe okufanayo kuma-URL amaningi.
4. Iwebhusayithi elungiselelwe ngobuchwepheshe iwebhusayithi ephephe kakhulu. Ukuvikeleka kwewebhusayithi yakho kuqinisekisa ukuvikeleka kwedatha, okuyinto edingekayo namuhla. Ziningi izinto, ongakwenza, ukuze uvikele iwebhusayithi yakho, futhi enye yezinto ezibaluleke kakhulu ukuqaliswa kwe-HTTPS.
5. Ngedatha ehlelekile, ungazisa izinjini zokusesha mayelana nezinhlobo zemikhiqizo noma zokupheka ozithengisa kuwebhusayithi yakho. Kukunika ithuba, hlinzeka ngemininingwane egcwele mayelana nemikhiqizo noma amasevisi.
Isevisi ye-SEO yobuchwepheshe iyinqubo ebaluleke kangaka, okungenakugwema, uma ufuna ukusekela ibhizinisi lakho. Zibandakanye nenkampani ye-SEO yochwepheshe, ukuyisa ibhizinisi lakho phezulu.
