Kumele ngenzeni, ukwandisa ithrafikhi ye-SEO kusuka ezinjini zokusesha?
Qaphelani, ukuthi i-Google ibhekene nenqwaba yethuluzi lokusesha iwebhu. Lokhu kungahluka kuye ngegatsha. Kodwa-ke, iGoogle cishe impela iyisidlali esikhulu ezinhlwini ezinenkomba, lapho inkampani yakho noma iwebhusayithi kufanele ivele khona. Kodwa-ke, ukwethulwa kwemikhuba eyamukelwe kulo mhlahlandlela kuzokusiza ukubeka iSayithi Plus yakho nayo iyinto ebalulekile, lokho kufakwa kwamanye amathuluzi okusesha iwebhu. Kule bhulogi, sishilo ngezeluleko ezimbalwa ze-Google SEO, lokho kungasiza ukuthuthukisa ithrafikhi.
I-Google iyala phakathi kwamathuluzi okusesha iwebhu, ngaphandle kokudela izindawo ezifana ne-Yahoo ne-Bing.
Ngabe iGoogle inquma kanjani, yimaphi amakhasi okufanele abuyiswe ngokususelwa ekusesheni? Ungayihambisa kanjani yonke ithrafikhi ebalulekile kuwebhusayithi yakho?
Ukubalwa kweGoogle kudida ngokumangazayo, kodwa ezingeni elibalulekile:
- I-Google isesha amakhasi, isigaba esiphakeme, aqukethe idatha ebalulekile, ezihambisana nombuzo womceli.
- Ukubalwa kwe-Google kunquma ukubaluleka, ngokuqukethwe yiwebhusayithi yakho “scoured” (noma ibhekiwe) futhi (i-algorithmisch) Iyahlolwa, ngokuzimela kwe-, ngabe lokhu okuqukethwe kwenzelwe i-, okufunwa umfunayo, maqondana namatemu okusesha nezinto ezahlukahlukene eziqukethe (okuthiwa “thokozani”) kufanelekile “Umaki wokumiswa”).
- IGoogle isebenzisa izindlela ezahlukahlukene ukunquma nge “ikhwalithi”. Iphrofayili yokuxhumana yewebhusayithi – inombolo nohlobo lwamawebhusayithi ahlukile, konke kuxhuma ekhasini nakuwebhusayithi – nokho, ingenye ebaluleke kakhulu.
Kancane kancane, izinhlamvu zokubeka ezengeziwe zinqunywa ngokubalwa yi-Google, ukuthola, lapho isikhundla sewebhusayithi, nge. B.
- Abantu bafinyelela kanjani kuwebhusayithi (Thola imininingwane edingekayo bese uhlala kuwebhusayithi, noma “shaya” zibuyisele ekhasini lokulandela umkhondo bese uxhuma esinye isixhumanisi? Noma bamane bazishaye indiva izinto zakho ezinhlwini ezinenkomba futhi bangalokothi bazulazule?)
- Kulayishwa isiza futhi “Ukuphendula”
- Ukuhluka kokuqukethwe kwesayithi (uma kuqhathaniswa “mncane” noma kukopishiwe, okuqukethwe kwekhwalithi ephansi)
Kunezici eziningana, okudingeka ugxile kuyo, ukushayela ithrafikhi ephilayo kusayithi lakho. Kunezeluleko zokwenza kahle injini yokusesha, ukuthi ungalandela futhi uhehe izivakashi zakho.
