Yini engcono: SEO oda Google AdWords?
inkampani, Izitolo zebhizinisi nezokudayisa/okudayisa, abanesizindalwazi esifanelekile sokwethula imikhiqizo namasevisi abo, ngokuqinisekile angakwazisa, uma ngabe amakhasimende amaningi kangaka ayeyifuna. Nokho, kufanele ubheke indlela, ukuze iwebhusayithi yabo ikwenze, vikela isikhundla phezulu emiphumeleni yosesho. Lapho izethameli zakho zingathola imikhiqizo/izinsizakalo zakho ku-Google, iwebhusayithi izovezwa emiphumeleni yosesho noma ezikhangisweni ezikhokhelwayo ze-Google ngokuya ngendlela yokukhangisa oyikhethile. Nokho, kufanele ukuqaphele lokhu, yikuphi kokubili okungaletha umphumela ongcono.
Ukusebenza kwe-injini yokusesha (I-SEO)
Imiphumela yosesho yemvelo inendawo yayo ngaphansi kwezikhangiso ezikhokhelwayo. Uma amabhizinisi aku-inthanethi efuna ukuba phezulu ekhasini lemiphumela yosesho, udinga ukuthuthukisa iwebhusayithi yakho kuqala. Umgomo oyinhloko we-Google ngu, abasebenzisi bayo okuqukethwe okuhlobene kakhulu nekhwalithi ephezulu okuhlobene nalokho, okufunayo, ukuhlinzeka.
inzuzo
Ifa Ukusebenza kwe-injini yokusesha iqinisekisa, ukuthi iwebhusayithi enezinqubo zemvelo ivela emiphumeleni yosesho. Imizamo eyenziwe emkhakheni we-SEO inomthelela kulokhu, ukuzuza imiphumela, ezibekezelela isikhathi eside.
Ububi
I-SEO idla isikhathi esiningi, umsebenzi oqhubekayo, futhi khumbula, ukuthi umncintiswano nawo usebenza kanzima. Kungase kuthathe isikhathi, kuze kuvele imiphumela. Ngaphezu kwalokho, badinga ukuthuthukisa iwebhusayithi njalo, ukugcina noma ukuthuthukisa amazinga enjini yokusesha. Kufanele unikeze isabelomali sokuqasha i-ejensi ye-SEO yochwepheshe.
Izikhangiso ze-Google ezikhokhelwayo - i-Google AdWords
Khokha ngokuchofoza ngakunye (I-PPC) noma Izikhangiso ze-Google ziwuhlobo lwezikhangiso ezikhokhelwayo ku-Google, labo ekuqaleni 3 izikhundla, avele kwesokudla futhi ngezinye izikhathi phansi ekhasini. I-Google AdWords iyisu elibalulekile, ukusekela amabhizinisi ngokudala umkhankaso wokukhangisa ku-inthanethi.
inzuzo
Ukukhangisa okukhokhelwayo kuthola imiphumela esheshayo. Izikhangiso zamakhasimende angaba khona ziboniswa ngokushesha. Ngalolu hlobo lokukhangisa, izinkampani kufanele zikhokhele amakhasimende kuphela, lapho bechofoza izikhangiso, futhi hhayi ngoba, ukuthi bathole imibono. Ngokukhangisa kwe-Google, izinkampani ziyazama, ukufinyelela ababukeli, abafuna imikhiqizo/amasevisi abawanikezayo.
Ububi
Uma ulungiselela izikhangiso zamagama angukhiye ajwayelekile, isabelomali se-PPC singamoshwa. Ngakho-ke, udinga ukukhulisa kahle, yingakho kuvame ukutuswa, qasha i-ejensi ye-AdWords yomkhankaso.
Indlela engcono kakhulu yokusebenza
Kuhlale kukuhle, Ukumaketha- kanye nokuhlanganisa izindlela zokukhangisa. Ungakwazi ukuthuthukisa iwebhusayithi yakho ngendlela efanele kusukela ekuqaleni futhi uyihlanganise nokuqukethwe kwekhwalithi. Ukuze uhehe izivakashi eziningi noma abangaba amakhasimende kuwebhusayithi, ungakhetha kukho, i-Google I-ejensi ye-AdWords kanye a Umenzeli we-SEO ukuthuma, okuthembisa imiphumela emihle.
