Sibutsetelo se-Digital Marketing Tactics
Ukumaketha kwedijithali kungabonakala njengendlela yokwenza uphawu, lokho kubheka zonke izisekelo zomkhiqizo, ukuqinisa ibhizinisi. Izinto zebhizinisi zifaka ilogo yebhizinisi lakho, iwebhusayithi esebenzayo, okuqukethwe kwekhwalithi okulungiselelwe kuwebhusayithi kanye ne-akhawunti yezokuxhumana esebenzayo nehehayo, lokho kukhulisa ukuthembeka nokwethembeka kweqembu lakho elihlosiwe enkampanini yakho. Zonke lezi zinto, kufaka phakathi okumbalwa, uwe ngaphansi kwesambulela sokumaketha kwedijithali. Ake sixoxe kabanzi ngalokhu –
Ukusebenza kwe-injini yokusesha – Ngokusebenzisa kahle injini yokusesha noma ukwenza kahle injini yokusesha, ungathola ukuqashelwa okuhle ezinjini zokusesha. I-SEO ikhathazekile ngokubhalisa okuqukethwe kwakho kuzinjini zokusesha ngamagama asemqoka asebenzayo, ukwenza ucwaningo lwamagama asemqoka, ukwakha izixhumanisi ezisezingeni eliphakeme, ukwenziwa kwekhasi, ukwenziwa kokuqukethwe, I-Google Analytics njll., ukwenza ngcono ngokushesha isikhundla sewebhusayithi.
Ukulungiswa kwemithombo yezokuxhumana – Imithombo yezokuxhumana ingenye yamathuluzi anamandla kakhulu ku-intanethi, onganika ngayo inkampani yakho ukwaziswa okwanele ngomkhiqizo. Ngale ndlela, izethameli zingakhumbula ukuba khona komkhiqizo wakho ku-inthanethi kanye nenkampani yakho eziteshini zokuxhumana ezifana ne-Facebook, Yabelana noma thanda i-Twitter ne-Instagram.
Ukukhangisa okukhokhelwe online – Kunezikhangiso ezimbalwa ezixhasiwe ekhasini lemiphumela yenjini yokusesha, okuthi, ngokuya ngombuzo wakho, ubone ngqo phezulu ekhasini lakho lemiphumela yokusesha. Lezi zaziwa njengezikhangiso ezikhokhelwayo. Amapulatifomu adumile njengezikhangiso zeGoogle nezikhangiso ze-Facebook anikeza izinkampani ithuba, ukufinyelela iqembu labo elibhekiswe ngokushesha futhi ngamanani ajwayelekile kakhulu. Kwenziwe ngokuphelele, ukusebenzisa indlela yokukhangisa ekhokhelwayo online yokukhangisa ngomkhiqizo.
Ukwakhiwa kwewebhusayithi nentuthuko – Unomkhiqizo, ofuna ukuthenga. Ngokuqinisekile uzovakashela noma yisiphi isitolo se-ecommerce esithembekile nesinokwethenjelwa, Uzosesha, ukuze ufunde kabanzi ngomkhiqizo, Uzosesha iwebhusayithi ngezici zayo nekhwalithi yayo. Lokhu ukuphela kwegunya ezandleni zewebhusayithi futhi wubunikazi bomkhiqizo. Iyini inkampani yakho noma umkhiqizo wakho? Imisebenzi, Okusetshenziswayo nakho konke kutholakala kuwebhusayithi. Ingxenye yobuciko nokusebenza kwewebhusayithi kufanele kubhekelwe, ukugcina isilinganiso se-bounce sisezingeni eliphansi futhi ngasikhathi sinye sandise izinga lokuguqula ukuhola libe likhulu.
Sisebenzisa inhlanganisela yamasu, Izindlela nokukholisa, ukusiza abathengi, ozoyisebenzisa kwimikhiqizo. Xhumana nathi, ukuze ufunde kabanzi ngenkonzo yethu yokumaketha edijithali.
