Ukubaluleka Kwekhwalithi Yokuqukethwe Kokuthuthukisa Injini Yokusesha

Ukuthuthukisa injini yokusesha (I-SEO) ingenye yezakhiwo ezibalulekile zokumaketha kwedijithali. Le nqubo isiza amabhizinisi aku-inthanethi ukuthi alungiselele okuqukethwe kwawo ezinjinini zokusesha. Ezinye zezingxenye ezibaluleke kakhulu zihlanganisa ikhwalithi yokuqukethwe, i-URL ehlukile yocezu ngalunye lokuqukethwe, Izixhumanisi zangaphakathi, kanye nama-algorithms wezinga le-Google. Ukulandela lezi zinqubo ezihamba phambili kuzokwenza okuqukethwe kwakho kubonakale kubasebenzisi abaningi be-inthanethi futhi kuhehe izivakashi eziningi.

Ikhwalithi yokuqukethwe

Umbuzo ovele ku-Google Hangout ubumayelana nokubaluleka okuhlobene kwekhwalithi yokuqukethwe yokuthuthukisa injini yokusesha. Impendulo kaMueller yayiphelele: ikhwalithi yokuqukethwe ihlanganisa okungaphezu nje kombhalo, futhi kuthintwa izici eziningi, kuhlanganisa nesakhiwo sekhasi, izithombe, kanye nolwazi lomsebenzisi. Kulesi siqeshana, sizohlola incazelo ka-Mueller yekhwalithi yokuqukethwe nokuthi ungayithuthukisa kanjani kuwebhusayithi yakho.

Umgomo wekhwalithi yokuqukethwe uwukunikeza usizo, ulwazi oluningilizayo engxenyeni enkulu yezivakashi zesayithi. Ngokwesibonelo, abantu abathanda ukubuka amavidiyo e-YouTube bazochitha isikhathi esiningi kuwebhusayithi yakho kunalabo abancamela ukufunda okuthunyelwe kwebhulogi. Ngokufanayo, labo abangama-junkies abalalelwayo bazolalela i-podcast esikhundleni sokufunda indatshana. Ngaphezu kwalokho, abadali bokuqukethwe kufanele bacabangele okuqukethwe okwengeziwe, kuhlanganise nemidwebo, izibali, nokulandiwe. Ngokulandela lezi ziqondiso, ungaqinisekisa ikhwalithi yokuqukethwe kwakho.

Ukudala okuqukethwe okuhle kubalulekile ekusebenzeni kahle kwenjini yokusesha. Okubaluleke kakhulu okuqukethwe kuwebhusayithi kubalaleli okuqondiwe, maningi amathuba okuthi uthole amazinga aphezulu okusesha. Okuqukethwe kwekhwalithi nakho kukhiqiza i-CTR ephezulu, isilinganiso sokuchofoza, okuyisici esibalulekile ku-algorithms yosesho lwe-Google.

Ngaphandle kokufundeka kubafundi, okuqukethwe okubhalelwe izinjini zokusesha kufanele kube lula ukukuthola. Ngale ndlela, I-Google izoba maningi amathuba okuthi iyithathe futhi iyikhombe.

Unique URL per piece of content

For search engine optimization, kubalulekile ukuba ne-URL ehlukile yocezu ngalunye lokuqukethwe kusayithi. Lokhu kusiza izinjini zokusesha zihlukanise ikhasi lakho kwamanye. Uma usebenzisa i-URL, sebenzisa umbhalo ochazayo ukuze utshele izinjini zokusesha ukuthi okuqukethwe kwakho kumayelana nani. Futhi, qiniseka ukuthi usebenzisa amakhonco phakathi kwamagama. Lokhu kuzosiza i-Google yazi ukuthi ingakuhlukanisa kuphi okuqukethwe futhi kuzokwenza kube lula ukukufunda.

Kungcono ukugcina ubude be-URL buphakathi 35 futhi 45 abalingiswa. Noma yimaphi ama-URL amade kunalokho azovala abangaba izivakashi. Gwema izifinyezo, okungadala izincazelo ezingaqondakali. I-Google iklomelisa amakhasi ewebhu asebenziseka kalula. Ama-URL amafushane aqondakala kalula futhi alungiselelwe kangcono injini yokusesha.

Izixhumanisi zangaphakathi

Lapho isetshenziswe ngendlela efanele, izixhumanisi zangaphakathi zingathuthukisa ukusebenza kahle kwezinjini zokusesha. Izixhumanisi zamakhasi angaphakathi zidlulisela inani lesixhumanisi, ngakho uma unokuningi, okungcono. Izixhumanisi ezibaluleke kakhulu, okubaluleke kakhulu i-Google izocabangela ikhasi, okwandisa ithuba layo lokukleliswa emiphumeleni yenjini yokusesha. Kunezici eziningi okufanele uzicabangele lapho usebenzisa isu lokuxhumanisa langaphakathi lesayithi lakho.

Into yokuqala okufanele icatshangelwe ukuthi izixhumanisi zinomongo yini. Isixhumanisi somongo yileso esixhumanisa nekhasi lesibili kusuka ngaphakathi kokuqukethwe kwekhasi lokuqala. Okunye okucatshangelwayo okubalulekile ukuthi isixhumanisi siyachofozeka noma cha. A kucace, isixhumanisi esichofozekayo sizobonisa ukuhambisana phakathi kwamakhasi. Ngaphezu kwalokho, izodlulisela i-PageRank ekhasini elingumthombo uma inegunya.

Ngenkathi izixhumanisi zangaphakathi zingase zingakhulisi ama-SERP esayithi lakho ngokushesha, bathuthukisa ulwazi lomsebenzisi. Ngaphezu kwalokho, zisiza izinjini zokusesha ukuthi zizulazule ezakhiweni zesayithi futhi ziqonde izixhumanisi zayo zangaphakathi. Izixhumanisi eziphukile azigcini nje ngokuholela ekuhlangenwe nakho okubi komsebenzisi, kodwa futhi bajezisa i-SEO yakho. Ukuze ugweme lezi zinkinga, sebenzisa ithuluzi le-SEO ukuskena isayithi lakho. Kuzokusiza ukuthi unqume izinga lokwenziwa kahle kwewebhusayithi yakho. Futhi izoncoma izindlela zokuthuthukisa amakhasi akho’ isivinini.

Ukuze unqume ukuthi isayithi lakho liyikhandidethi elihle lokuxhumanisa kwangaphakathi, vakashela Ahrefs. Leli thuluzi lizokutshela ukuthi yimaphi amakhasi anezixhumanisi zangaphakathi eziningi futhi angahambisani nesayithi lakho. Uma ubona amakhasi amaningi ayizintandane, kungase kube isikhathi sokuhlanza izixhumanisi zangaphakathi zesayithi lakho.

Google ranking algorithms

There are hundreds of ranking factors and signals that Google uses to determine your website’s position on its search engine results page. Lezi zici zifaka phakathi ukuminyana nokubalulekile kwamagama akho angukhiye, isayithi lakho lilayisha ngokushesha kangakanani, ukwethembeka kwakho, isikolo sakho sokuhlangenwe nakho komsebenzisi, nezinye izici eziningi. Ngaphezu kwalokho, I-algorithm ye-Google inezindlela zokuhlunga ugaxekile namanye amawebhusayithi aphula imihlahlandlela yawo yomphathi wewebhusayithi.

I-algorithm yosesho esetshenziswa i-Google ayifani kuyo yonke imboni, futhi kufanele uqonde ukuthi isebenza kanjani ukuze uzuze izinga elingcono kakhulu lesayithi lakho. Lokhu kusho ukudala umuzwa ongcono womsebenzisi, okusho ukuhola nokuguqulwa okuningi. I-Google isebenzisa i-AI nama-algorithms okufunda komshini ukuze iqonde ukuziphatha komsebenzisi futhi isebenzise izibuyekezo ku-algorithm yayo esekelwe kulolo lwazi. Lezi zibuyekezo zenzeka ku-a “ibhokisi elimnyama” futhi azitholakali esidlangalaleni.

I-Google ibuyekeza i-algorithm yayo njalo, ngezinye izikhathi nsuku zonke. Iningi lalezi zibuyekezo zincane, kodwa kukhona izibuyekezo ezinkulu unyaka ngamunye. Esinye salezi zibuyekezo i-Google Panda, okugxile ekuboneni amakhasi ekhwalithi ephansi nokususa ukugxusha kwamagama angukhiye. Lesi sibuyekezo sifakwe ku-algorithm eyinhloko ye-Google ku 2016. I-Google iphinde yengeza i-Google Pigeon, isihlungi esigxile kuzixhumanisi ezikhohlisayo nemiphumela yasendaweni. Le algorithm izoqhubeka nokuvela futhi ithuthuke ngokuhamba kwesikhathi.

I-Google isebenzisa i-algorithm eyinkimbinkimbi ukunquma imiphumela yosesho. Inenethiwekhi yabahloli abahlola izibuyekezo. Ngokusebenzisa lolu hlelo, banganquma ukuthi yimaphi amakhasi asezingeni eliphezulu kunamanye. I-Google iphinde ithande ukusebenziseka nokuqukethwe okhuluma ngephoyinti lobuhlungu lomsebenzisi.

Social media sites

Social media sites are becoming an integral part of SEO efforts, njengoba bengasiza abathengisi bahlole futhi bathuthukise okuqukethwe kwabo. Ngokusebenzisa izinkundla zokuxhumana, abathengisi bangafinyelela izethameli zabo ezihlosiwe futhi bakhuphule izinga labo lokuguqulwa. Ukusebenzelana kwenkundla yezokuxhumana kuphinde kuholele kuthrafikhi ephezulu yekhasi lewebhu kanye namazinga ezinjini zokusesha athuthukisiwe. Umkhankaso we-SEO ophumelelayo ungakalwa futhi uhlaziywe kusetshenziswa isofthiwe yedeshibhodi yezokuxhumana.

Amanethiwekhi omphakathi anezinjini zokusesha ezakhelwe ngaphakathi, futhi abasebenzisi basesha kuzo ukuze bathole abakudingayo. Le miphumela isuselwe ezintweni eziningi ezifanayo ezithinta imiphumela yenjini yokusesha. Ukulungiselelwa kwekhasi namamethrikhi omphakathi, Ngokwesibonelo, zisetshenziselwa ukunquma ukuthi okuthunyelwe kulingene kahle igama elingukhiye elithize noma ibinzana. Ukwengeza amagama angukhiye kokuthunyelwe namakhasi ezinkundla zokuxhumana kungenye yezindlela zokuqinisekisa ukuthi okuqukethwe kwakho kuvela phezu kwemiphumela yenjini yokusesha.

Nakuba kunomehluko phakathi kwenkundla yezokuxhumana kanye nokwenza kahle kwenjini yokusesha, zombili zixhumene eduze. Ngenkathi i-SEO igxile kokuqukethwe kwewebhu, ukwenza kahle kwezokuxhumana kugxile ezinkundleni zokuxhumana. Lokhu kusho ukuthi ukwenza kahle okuthunyelwe ku-Facebook kufana nokwenza kahle okuthunyelwe kuwebhusayithi. Ngokufanayo, okuthunyelwe kwebhulogi endaweni eyodwa yezokuxhumana kungase kube yigugu ngaphezu kokuthunyelwe kwewebhusayithi okunamagama angukhiye afanayo.

Ukuze uthole impumelelo kakhulu nge zokuxhumana, qiniseka ukuthi iphrofayela yakho inemininingwane eminingi futhi inolwazi olufanele. Sebenzisa amagama angukhiye achazayo kanye nesixhumanisi esiya kuwebhusayithi yakho nokunye okuqukethwe.

I-Google Adwords

Search engine optimization or SEO is a method of marketing that focuses on attracting traffic to your website. Nakuba amagama ngokuvamile asetshenziswa ngokushintshana, kukhona umehluko omkhulu phakathi kwabo. Kunezinzuzo kanye nezithiyo ngayinye. Ungasebenzisa isu elilodwa lewebhusayithi yakho, noma hlanganisa kokubili.

Izikhangiso ze-Google, okuyizikhangiso ezikhokhelwayo, kungaba ithuluzi elinamandla lokwandisa ithrafikhi yewebhusayithi. Lezi zikhangiso zivela eceleni kwemiphumela yosesho evamile futhi ziqondiswe kakhulu. Amabhizinisi abhida ngamagama angukhiye afuna ukuwaqondisa, futhi uma umsebenzisi achofoza esikhangisweni sakhe, bazoqondiswa kuwebhusayithi yabo. Le ndlela ivumela abakhangisi ukuthi baqondise izethameli ezithile futhi bakhuthaze imikhiqizo emisha, amasevisi, kanye nezipesheli.

Ukuthuthukisa injini yokusesha kubalulekile kunoma yiliphi ibhizinisi, kanye ne-Google Adwords iyithuluzi elinamandla lokukhulisa ithrafikhi kanye namazinga ezinto eziphilayo. Ungasebenzisa i-Google AdWords ukuze uphromothe izipesheli ezintsha futhi uqinisekise ukuthi isikhangiso sakho sibonakala sibalulekile, amagama angukhiye okuncintisana. Uma ungaqiniseki ukuthi uzisebenzisa kanjani Izikhangiso ze-Google ze-SEO, ungaxhumana nenkampani efana ne-Paton Marketing ukuze ufunde kabanzi mayelana nendlela yokuthuthukisa iwebhusayithi yakho ngezinjini zokusesha.

Izikhangiso ze-Google zinezinzuzo eziningi, kuhlanganise nekhono lokukunikeza ukuhlaziya okunemininingwane ye-ROI. Okokuqala noma inkampani entsha, le nketho ilungile ngoba ikuvumela ukuthi uhlole izici ezihlukile zokumaketha futhi ulandelele imiphumela. Lokhu kwenza kube lula ukuthi izinkampani zithole indlela engcono kakhulu yokwandisa ithrafikhi nokuthengisa.