Ukubaluleka Kokuqukethwe Ekuthuthukiseni Injini Yokusesha ye-Google

Isihluthulelo sokusebenza ngempumelelo komshini onjalo we-Google okuqukethwe. Kulesi sihloko, sizoxoxa ngokubaluleka kokuqukethwe, ukuthi i-pagespeed ithinta kanjani izinga lenjini yokusesha, kanye nomehluko phakathi kwe-SEO-Massnahmen ne-SEO-Strategien. Ngemuva kwalokho sizoxoxa ngendima ye-SEO-Analyse kanye nendima ye-SEO-Manager.

Okuqukethwe kuyinkosi yokuthuthukisa injini yokusesha

Ibhalwe kahle, Iwebhusayithi ehlelwe kahle ibalulekile ekwandiseni ithrafikhi yakho yemvelo evela ezinjinini zokusesha. Lolu hlobo lwethrafikhi luvela egameni elingukhiye, izindaba, nokusesha izithombe. Okuqukethwe kuwebhusayithi yakho kufanele kuhambisane ne-niche yebhizinisi lakho futhi kukhange izethameli zakho. Ama-algorithms e-Google ahlala eguquka futhi eshintsha ukuze anikeze ulwazi olungcono kakhulu kubasebenzisi, ngakho-ke kubalulekile ukudala okuqukethwe okuhlangabezana nezindinganiso zabo. Ngaphezu kokubhala okuqukethwe okuphoqayo, futhi udinga ukufaka amagama angukhiye ezihlokweni nokuqukethwe kancane.

Okuqukethwe kukusiza ukuthi udale ubudlelwano nezithameli zakho futhi kungashayela izinqumo zokuthenga. Ucwaningo luye lwabonisa lokho 68% yabasebenzisi be-inthanethi bafuna ukufunda ngomkhiqizo ngaphambi kokuthenga, futhi lokho 20% yabasebenzisi be-inthanethi bachitha isikhathi sabo befunda ku-inthanethi. Ngaphezu kwalokho, 80% yabantu abafuna ulwazi mayelana nomkhiqizo benza kanjalo ngokuqukethwe.

Ngenkathi izinjini zokusesha zihlaziya izinto ezahlukahlukene ukuze zinqume izinga lewebhusayithi, ochwepheshe bonke bayavuma ukuthi okuqukethwe kuyisici esibaluleke kakhulu sokuthuthukisa injini yokusesha. Ngokwenza izinga eliphezulu, okuqukethwe okuyingqayizivele, ungathuthukisa izinga lakho. Isisho “okuqukethwe yinkosi” ibuye isetshenziswe kaningi ngokuphathelene nokumaketha okuqukethwe, okusho ukuthi okuyingqayizivele, ikhwalithi ephezulu, nokuqukethwe okuhle kubalulekile ekuzuzeni impumelelo ku-inthanethi.

Izinyathelo ze-SEO vs. Amasu we-SEO

If you want to dominate search engine rankings, kubalulekile ukuqonda ukuthi i-Google ibeka kanjani amawebhusayithi. Kunezinto ezingaphezulu kwamakhulu amabili ezicatshangelwayo lapho inquma ukuthi iyiphi iwebhusayithi okufanele ikleliswe. Lezi zici zihlukaniswe zibe izici ezimbalwa ngokusekelwe embonini noma ezweni lapho isayithi likhona.

Uma ufuna isu elisebenzayo le-SEO, kufanele uqale uqonde imigomo kanye nokulindelwe yizithameli zakho ozihlosile. Umgomo wakho kufanele kube ukwanelisa abasebenzisi bakho’ sesha imibuzo ngenkathi wakha umkhiqizo wakho. Lokhu kusho ukuthi imizamo yakho ye-SEO kufanele ilingane namanye amaqhinga okuthengisa. Ngaphezu kwalokho, isu lakho le-SEO kufanele likhumbule izibuyekezo ze-Google nezinye izici ezingase zithinte izinga lakho.

I-Onpage SEO iyisisekelo sezinga lenjini yokusesha yewebhusayithi yakho. Lokhu kuhlanganisa nokwenza kahle kobuchwepheshe, ama-metatag, i-HTML ehlanzekile, izixhumanisi zangaphakathi, kanye nesakhiwo se-URL. I-Linkbuilding ingenye ingxenye ebalulekile ye-SEO. Ama-Backlink angumthombo othembekile wezinjini zokusesha. Kubalulekile ukusebenzisa inkampani ye-SEO yochwepheshe ukuthuthukisa iphrofayela yakho yesixhumanisi.

I-SEO-Analyse vs. Umphathi we-SEO

If you’re looking for a professional who knows everything about Google’s algorithms, kukhona izinketho ezimbalwa ezahlukene. Enye inketho i-SEO-Analyse yochwepheshe. Laba bantu basebenzisa amathuluzi e-SEO ukuze bahlaziye amawebhusayithi futhi baqonde ukuthi i-Google iwabeka kanjani. Enye inketho ukuqasha i-SEO-Manager yesikhathi esigcwele egxile ekwenzeni injini yokusesha ye-Google. Umphathi we-SEO omuhle uzogcina umkhondo wamamethrikhi abalulekile futhi anikeze ngokubika okuqhubekayo.

I-SEO-Hlaziya: Isinyathelo sokuqala ku-SEO ukwenza ucwaningo lwamagama angukhiye. Ucwaningo lwegama elingukhiye lubalulekile ekunqumeni izinga lekhasi lakho. Lolu hlobo lokuhlaziya lusiza ukucacisa amagama angukhiye angcono kakhulu ongawaqondisa kuwebhusayithi yakho.

Umphathi we-SEO: Umphathi omuhle we-SEO uzosebenzisa inhlanganisela yamaqhinga e-SEO namasu e-PR ukukhulisa ukubonakala kwewebhusayithi yakho emiphumeleni yosesho.. Ngenkathi umphathi we-SEO angathuthukisa imizamo ye-SEO yewebhusayithi, akakwazi ukuqinisekisa ukuthi iwebhusayithi yakhe izokleliswa phezulu emiphumeleni yosesho.

I-SEO-Hlaziya: Ukusebenzisa i-SEO-Analyse ukuthuthukisa amazinga kuyingxenye ebalulekile yanoma yiliphi isu lokumaketha. Nakuba i-SEO ngokuvamile isetshenziselwa i-Google, ingasetshenziswa nakwezinye izinjini zokusesha. Empeleni, kubalulekile ukuhlukanisa isu lakho lokumaketha ukuze ugweme ukuncika kakhulu kokukodwa noma kokunye.

I-SEO-Agent vs. Umenzeli we-SEO

Search engine optimization or SEO is a critical part of online marketing. Ukuthi uqhuba ibhizinisi elincane noma iwebhusayithi ye-e-commerce, I-SEO izokusiza ukuthi uhehe izivakashi eziningi. Imithombo evame kakhulu yethrafikhi eya kusayithi lakho usesho lwemvelo olwenziwa ngezinjini zokusesha ezifana ne-Google. Nokho, ungathola futhi ithrafikhi ekufakweni kwe-url eqondile, ukuchofoza ezikhangisweni, futhi ibalula ezinkundleni zokuxhumana.

Kunezinhlobo ezimbili eziyinhloko ze-SEO: ekhasini nangaphandle kwekhasi i-SEO. Okwakuqala kugxile ekwenzeni iwebhusayithi yakho ibonakale ezinjinini zokusesha, kanti lokhu kwakamuva kubandakanya nokuqinisekisa ukuthi iwebhusayithi yakho ibalwa kakhulu ngezinjini zokusesha. Iwebhusayithi elungiselelwe kahle izoba nezivakashi eziningi kanye nezinga eliphezulu lokuguqulwa.

SEO ejensi Stuttgart: Uma udinga usizo ngokubonakala kwewebhusayithi yakho, kufanele ucabangele ukusebenza ne-SEO-Agentur Stuttgart. Bangochwepheshe abaqinisekisiwe abanolwazi olungaphezu kweminyaka eyishumi. Ngaphezu kwalokho, bahlaziya amaphrojekthi ngokucophelela, okuhlanganisa ukuhlola amagama angukhiye ukuze abonelele ukuthi kungenzeka yini futhi aqhudelane. Khona-ke, uchwepheshe we-SEO-Agentur Stuttgart uzothola iwebhusayithi yakho ibekwe phakathi 6 ku 12 amasonto.

I-SEO iyabiza. Ngaphezu kwenqubo yayo ende, kuhilela izindleko eziphakeme kune-AdWords. Nokho, inqubo inamandla amakhulu okuthola izivakashi ze-moglichen. I-Google ilinganisela ukuthi amaphesenti angamashumi ayisishiyagalolunye nanhlanu we-Google-Suchers achofoza emiphumeleni yosesho yemvelo.

SEO is a key part of search engine optimization

One of the most important elements of a successful marketing campaign is the optimization of a website to improve its ranking in search results. Lokhu kwenziwa ngokuhlaziya nokuhlinzeka ngokuqukethwe okuqondise izethameli ezithile nokukhulisa ukubonakala kwewebhusayithi emiphumeleni yosesho.. Ukusetshenziswa kwezinkomba zokusebenza ezibalulekile (Ama-KPI) ikuvumela ukuthi ulinganise imizamo yakho ye-SEO futhi uqinisekise ukuthi iwebhusayithi yakho iletha imiphumela oyifunayo. I-SEO iphinde isize iwebhusayithi yakho ukuthi ihehe ithrafikhi efanelekile ngokuhlaziya inhloso yomsebenzisi, ukuhlinzeka ngokuqukethwe okuqondiswe kuzithameli ezithile nokwandisa ukuguqulwa.

Ukulungiselelwa kwenjini yokusesha kuphinde kwenyuse ukusebenziseka kwewebhusayithi futhi kusize ukuthuthukisa ulwazi lwayo lomsebenzisi. Lokhu kufaka ukusabela nesivinini sesayithi kanye nokuhamba kalula. Iphinde ithuthukise ukusebenziseka kwawo wonke amakhasi ewebhusayithi. Ezinye izici ezithuthukisa ukusebenziseka kwewebhusayithi zihlanganisa ukwakheka kwesayithi okuqinile nokuzulazula.

Izinjini zokusesha zenza izinkulungwane zezinguquko unyaka ngamunye kuma-algorithms azo. Njengoba umgomo oyinhloko wezinjini zokusesha uwukusebenzela abasebenzisi, bafuna ukubonisa imiphumela efanele kubo. Ukusetshenziswa kwamagama angukhiye ekhasini lewebhu kungasiza i-Google inqume isihloko sesayithi.