Ukubaluleka kwe-SEO Optimizer

I-SEO noma injini yokusesha iyithuluzi elibalulekile kuwo womabili amabhizinisi endawo nawe-inthanethi. Kwenyusa ubukhona bewebhu futhi kusiza ukuzuza amakhasimende amasha. I-SEO optimizer esebenzayo ingasiza iwebhusayithi yakho ukuthi ifinyelele amazinga amahle futhi ithuthukise ikhwalithi. Lokhu kufezwa nge-OnPage Optimization, okuyindlela yokuthuthukisa izinga lesizinda.

Ucwaningo lwamagama angukhiye

Ucwaningo lwamagama angukhiye luyingxenye eyisisekelo ye-SEO. Ukuze uhlale ngaphambi kwezimbangi zakho, udinga ukwazi ukuthi izethameli zakho zifunani. Ngedatha yegama elingukhiye, ungathuthukisa isu elisuselwa kulokho abakufunayo. Idatha yamagama angukhiye ingakusiza futhi ukuthi unqume ukuthi yimaphi amagama angukhiye afaneleka kakhulu ebhizinisini lakho.

Ucwaningo lwegama elingukhiye le-SEO kufanele luhlanganise amagama angukhiye esizini nawonyaka wonke. Okubalulekile wukubona ukuthi amakhasimende akho afunani bese uqondanisa nokuqukethwe okufanele. Kungenziwa ngokuhlukanisa izethameli zakho ngokusekelwe kunhloso, amagama angukhiye, kanye nezikhathi ezincane. Ngokwesibonelo, ungase uhlukanise umusho onjengokuthi “indlela yokwenza ushokoledi ice cream” njengegama elingukhiye lokuhweba noma lolwazi. Okuqukethwe kwakho kufanele kwenziwe ngendlela efanele ukuhlangabezana nezidingo zesegimenti ngayinye.

Uma usuwahlonze amagama angukhiye, isinyathelo esilandelayo ukuthola ukuthi imaphi amawebhusayithi asezingeni lawo. Ungathola lokhu ngokusebenzisa ithuluzi legama elingukhiye le-SEO lamahhala, njenge-SEMrush. Leli thuluzi lihlaziya amawebhusayithi ukuze lithole amagama angukhiye futhi liphakamise amagama ongawafaka kokuqukethwe kwakho. Enye inketho i-Google Analytics, okunikeza idatha yegama elingukhiye kanye nemininingwane emakhasini aphezulu.

Elinye ithuluzi elibalulekile lokucwaninga igama elingukhiye le-SEO i- AlsoAsked. I-Google inikeza izinga eliphezulu kumawebhusayithi aphendula imibuzo evame ukubuzwa. Lokhu kusho ukuthi okuqukethwe kwakho kuzoba nezinga eliphezulu uma abantu besesha. Ukusebenzisa leli thuluzi, ungafunda ukuthi yimiphi imibuzo ebuzwa kakhulu nokuthi yimaphi amagama angukhiye ancintisana kancane.

Ukuhlaziya

Ukuhlaziywa kwe-SEO kuyingxenye ebalulekile yanoma yiliphi isu lokwenza injini yokusesha. Uma kwenziwe ngendlela efanele, ingaletha ukugeleza kwekhwalithi ephezulu futhi ihehe izethameli zangempela. Izinjini zokusesha ziba yinkimbinkimbi futhi zifuna amasu okuthuthukisa kakhulu. Ngokusho kuka-Andrey Lipattey weGoogle, uchwepheshe wekhwalithi yokusesha ephezulu, isihluthulelo sezinga eliphezulu singokuqukethwe kwekhwalithi ephezulu kanye nokwakhiwa kwezixhumanisi. Nokho, awukho umthetho wasemhlabeni wonke ongasetshenziswa kuzo zonke izinjini zokusesha. Ngokwalesi sizathu, Ukuhlaziywa kwe-SEO kuyinqubo edinga izibalo nezivivinyo ezahlukene.

Ukuhlaziywa kokulungiswa kwe-SEO kuqala ngombiko wocwaningo lwegama elingukhiye, ukuhlonza izindawo ezingathuthukiswa. Lokhu kuthuthukiswa kungase kuhlanganise ukubekwa kwamagama angukhiye, ukwakhiwa kokuqukethwe okusha, kanye nokwenza kahle kwe-URL. Ngaphezu kwalokho, okuqukethwe okuyimpinda nokungasebenzi kahle kungase kususwe. Lokhu kuhlaziya kuyinqubo eqhubekayo, njengoba imiphumela yosesho ishintsha njalo. Ukuze uhlale ubheka intuthuko yewebhusayithi yakho, umeluleki wakho we-SEO angasebenzisa amamethrikhi, abalandeleli bezinga elingukhiye, namanye amathuluzi okuqapha ukusebenza kwewebhusayithi yakho.

Ukuhlaziywa kwe-SEO kuyisinyathelo esibalulekile kunoma yimuphi umkhankaso wokumaketha. Ayigcini nje ngokukhomba izindawo ezingcono kakhulu ongazithuthukisa, kusiza ukucacisa ukuthi ubuthakathaka bewebhusayithi yakho bukuphi. Lokhu kungakusiza wenze izinguquko futhi uthuthukise isu lakho lokumaketha ukuze uhehe izivakashi eziningi.

Ukuqaliswa

Ukuqaliswa kwe-SEO optimizer kuhilela ukuthuthukisa isayithi ukuze lenze kahle ezinjinini zokusesha. Isofthiwe isebenza ngokuthuthukisa amagama angukhiye namashaneli ewebhu. Ngaphezu kwalokho, ihlinzeka ngokuhlaziywa kwezinga leselula kanye nezinga lamazwibela afakiwe. Ingase futhi inikeze ukuqonda kumasayithi esiqhudelana nawo. Amakhulu ezinkampani ze-SEO bezisebenza e-US nase-UK 2006.

Izixhumanisi zangemuva

Elinye lamaqhinga e-SEO abaluleke kakhulu ukwakha ama-backlink. Ama-backlink angavela emithonjeni eminingi, kodwa ezihambisana kakhulu kuphela ezizosiza ngemizamo yakho yokuthuthukisa injini yokusesha. Izinjini zokusesha zibiza ama-backlink ngoba akhombisa ukuhlobana kwewebhusayithi embuzweni wosesho. Izinjini zokusesha zizoklomelisa isayithi lakho ngokuhlinzeka ngama-backlink ngokufaka i-URL yakho emiphumeleni yayo.

Kunezinhlobo ezintathu eziyinhloko zama-backlink: izixhumanisi zangaphakathi, izixhumanisi eziphumayo, kanye nezixhumanisi ezingenayo. Ngayinye yalezi inezinzuzo zayo kanye nokubi. Ukuqala, kufanele wazi ukuthi i-Google ikala kanjani ama-backlink. Izixhumanisi ezingenayo yilezo eziphuma kwamanye amawebhusayithi, kuyilapho izixhumanisi eziphumayo yilezo ezisuka kuwebhusayithi yakho.

Ukuhlolwa kwe-backlink kungakusiza ukuthi ubone amathuba okukhula angaba khona. I-Google isebenzisa ama-backlink njengesici esiyinhloko sezinga. Kodwa, ukuzithola akulula. Ukusebenzisa ithuluzi le-backlink kungasebenza kahle kakhulu. Izohlaziya ukusebenza kwewebhusayithi yakho futhi ikhombe noma yiziphi izinkinga ezingathinta izinga lakho.

Inhloso yanoma yimuphi umkhankaso we-SEO ukukhulisa isibalo sama-backlink akhomba kuwebhusayithi yakho. Uma unokuningi, isayithi lakho lizoba namandla kakhulu emiphumeleni yosesho. Kodwa khumbula, ama-backlink ekhwalithi nawo abalulekile. Kuphumelela kakhulu ukuba nayo 20 ama-backlink agunyaziwe kunamakhulu angathembekile.

Umbhalo we-SISTRIX, Amagama angukhiye ne-Ads analyzer

Umbhalo we-SISTRIX, Amagama angukhiye, I-Ads analyzer iyithuluzi lesofthiwe elinamandla elikuvumela ukuthi uhlaziye i-SEO, amagama angukhiye, namawebhusayithi esiqhudelana nawo. Isofthiwe inikeza inhlobonhlobo yedatha ewusizo engakusiza uthuthukise ukusebenza kwewebhusayithi yakho. Ikuvumela ukuthi ugade amakhasi ewebhu afika kwamane ngesikhathi esisodwa. Iphinde inikeze inkomba yokubonakala ukuze ulandelele ukusebenza kwegama elingukhiye.

Enye yamamojula we-SISTRIX yi-Optimizer, ehlaziya lonke ikhasi. Ukusebenzisa imojula ye-Optimizer, ungenza izinguquko futhi ubone imiphumela abanayo ekusebenzeni kwewebhusayithi yakho. Ungaphinda uqalise umkhankaso wokuthuthukisa okuqukethwe kwewebhusayithi yakho. I-SISTRIX izobeka phambili izinguquko ngokusekelwe emiphumeleni yokuhlaziya kwakho.

Ngenkathi i-SISTRIX inamathuluzi amaningana aqinile, kuyinkimbinkimbi kwabaqalayo. Kungase kukuthathe isikhathi ukuqonda amamojula ayo, futhi i-database yayo ayibanzi njengaleyo ye-SE Ranking. Isakhiwo sayo sentengo siyavumelana nezimo, futhi inikeza isivivinyo samahhala sezinsuku eziyi-14. Inikeza izici eziningi ezizokusiza uthuthukise i-SEO yewebhusayithi yakho.

I-SISTRIX ikuvumela ukuthi ugade izizinda eziningi. Ungakhetha ukuthi imaphi amamojula ozowafaka ohlelweni lwakho, futhi ungathola izaphulelo uma usungeze amamojula engeziwe. Izindleko zemojuli yokuqala $110 kanye ne-VAT, kuyilapho amamojula wesibili nesithathu ebiza $220 futhi $301, ngokulandelana. Imojuli yesine ibiza $383 kanye ne-VAT, kuyilapho imojuli yesihlanu ibiza $438. Intengo inengqondo kuma-SMB.