Izinzuzo Zokuqasha i-SEO Optimizierer
Uma unentshisekelo ku-SEO noma ku-search engine optimization, mhlawumbe usuzwile ngamagama angukhiye kanye nokwenza kahle ekhasini. Kodwa kuthiwani ngokwenza kahle kobuchwepheshe? Izixhumanisi zangemuva? Yiziphi izinzuzo zokusebenzisa la maqhinga? Uma ufuna ukuphumelela ku-inthanethi, kufanele ukwazi ukungena nokuphuma kwalezi zindlela zokuthengisa. Ngenhlanhla, ungaqasha i-SEO Optimizierer e-Hannover ukuyisa ibhizinisi lakho eliku-inthanethi ezingeni elilandelayo. I-SEO Agency Hannover inomlando oqinisekisiwe futhi izuze izigidi zokuchofoza. Ithimba layo lochwepheshe lihlala liqapha izitayela kanye ne-Vorgaben esebenza kangcono kakhulu ukuze bakwazi ukuzuza amazinga aphezulu kumakhasimende abo..
Amagama angukhiye
Okwe-SEO-Optimierer, igama elingukhiye elilungile lingenye yezinto ezibaluleke kakhulu kunoma iyiphi iwebhusayithi. Ngaphandle kwe-SEO, iwebhusayithi yakho ifana nephosta engeke ibonwe muntu. Okuqukethwe kwakho noma okunikezwayo ngeke kuthathwe ngokungathi sína. Iwebhusayithi ehloniphekile izoba negunya lomkhiqizo ophezulu ngakho-ke ngeke idinge amagama angukhiye athile. Kunalokho, izoba nezixhumanisi ezivela kumawebhusayithi ahloniphekile ukuze ikhulise igunya layo. Lezi zixhumanisi ngokuvamile azibonakali ezinjinini zokusesha, kodwa zisazuzisa i-SEO.
Isu elihle lokusebenzisa i-SEO lizofaka ukusetshenziswa kwawo womabili amasu okusesha okuphilayo kanye namasu okusesha akhokhelwayo. Lokhu kufaka phakathi ukuthenga izikhangiso ku-Google nokuhlanganisa imikhankaso ukuze kuqondiswe izethameli ezithile. Abathengisi bezinjini zokusesha bathuthukisa namasu okwenza amawebhusayithi abonakale. Nawa amathiphu ambalwa angakusiza ukhethe amagama angukhiye afanele ebhizinisi lakho. Uma usunombono wokuthi yimaphi amagama angukhiye okufanele uwasebenzise, ungazisebenzisa kuqhinga lakho le-SEO. Uma usukwenzile lokhu, ungazisebenzisa ukukhulisa ukubonakala kwakho futhi uthuthukise i-SEO yewebhusayithi yakho.
Ingxenye ebaluleke kakhulu ye-SEO-Optimierung idala okuqukethwe okufundekayo. I-SEO-Optimierer izokusiza ukuthi uthuthukise ukwakheka kwewebhusayithi yakho, okuqukethwe, nokubonakala ukuze ithole izivakashi eziningi nokudayiswa. I-SEO-Optimization iyingxenye ebalulekile yokuthengisa yesimanje, futhi kubalulekile empumelelweni yesikhathi esizayo yebhizinisi lakho. Ngakho qiniseka ukuthi ukhetha i-SEO-Optimierer efanelekayo. Izinzuzo zokusebenza nge-SEO-Optimierer ziningi:
Ukuthuthukisa ekhasini
Ukulungiselela ekhasini kuhlanganisa ukwenza isiqiniseko sokuthi okuqukethwe kwakho kulungiselelwe izinjini zokusesha. Lokhu kubandakanya ukuthuthukisa okuqukethwe kwakho, izincazelo zemeta, kanye namathegi esihloko. Ungabuyekeza lokhu ngokwenza noma uhlele ikhodi ukuze uthuthukise ikhasi lakho. Ukulungiselela ngaphandle kwekhasi, Ngokwesinye isandla, kuhlanganisa imisebenzi eyenzeka ngaphandle kwewebhusayithi yakho. Lawa maqhinga angase angasebenzi njengokuthuthukisa ekhasini, kodwa zisabalulekile. Ukusebenzisa amasu angcono kakhulu kuzoqinisekisa ukuthi iwebhusayithi yakho ivela phezulu ezinjinini zokusesha’ imiphumela.
Ukwenza kahle ekhasini kungenye yezinto ezibaluleke kakhulu ze-SEO, kodwa futhi kungaba nemiphumela emibi. Azikho izinqubo ezingcono kakhulu ezamukelwa emhlabeni wonke uma kuziwa kule ndlela, ngakho-ke kufanele wenze ukuhlaziya okuphelele futhi uthathe izinyathelo ezidingekayo ukuze uqinisekise ukuthi iwebhusayithi yakho ilungiselelwe izinjini zokusesha. Ngokwesibonelo, izinjini zokusesha zicabangela ijubane lokulayisha lesayithi lakho uma lilinganisa, ngakho-ke kufanele uqinisekise ukuthi isayithi lakho lilayisha ngokushesha. Ngakho-ke, iseva enesivinini esikhulu iyingxenye ebalulekile yokuthuthukisa ekhasini.
Ukusebenzisa amathuluzi okuthuthukisa ekhasini kungakhuphula izinga lakho le-SEO futhi kunciphise izindleko zakho. I-Page Optimizer Pro ikusiza ngokukunikeza umbiko ozobonisa ukuthi okuqukethwe kwakho kuhlelwe kanjani. Izophinde ikunikeze iziphakamiso zokuthi ungawafaka kuphi amagama akho angukhiye. Ngokwesibonelo, izokutshela ukuthi igama lakho elingukhiye kufanele livele kangaki kokuqukethwe kwakho. Ithuluzi futhi lizokwazisa ukuthi yiziphi izingxenye zokuqukethwe kwakho okufanele zifake igama lakho elingukhiye. Ngokwesibonelo, ithegi ye-H1 eyenziwe kahle ibaluleke kakhulu kunamathegi amaningi e-H2 anegama lakho elingukhiye ngaphakathi.
Ukwenza ngcono kobuchwepheshe
Ukuthuthukisa injini yokusesha (I-SEO) isu elixubene elibandakanya amasu anhlobonhlobo ahlukene. Indlela engcono kakhulu yokufinyelela imiphumela oyifunayo ukusebenzisa amasu e-SEO abhekelela izidingo zabo bobabili abasebenzisi nezinjini zokusesha.. Ngokusebenzisa izindlela zobuchwepheshe ezifanele zewebhusayithi, ungakhuphula amathuba okuklelisa kakhulu kuma-SERP. Ukuqala, kufanele uqonde ukuthi izinjini zokusesha zisebenza kanjani. Google, Ngokwesibonelo, iyinjini yokusesha edume kakhulu, ukubamba phezu 75% yemakethe emhlabeni wonke njenge 2007. NgoJuni 2008, I-Google yayiseduze 90% yemakethe yokusesha e-UK.
Izixhumanisi zangemuva
Ama-backlink ayingxenye ebaluleke kakhulu yesu le-SEO. Lawa amavoti okuvumela avela kwamanye amawebhusayithi angakhuphula izinga lekhasi lakho ku-Google. Okulandelayo ezinye zezindlela i-SEO optimierer angasebenzisa ngayo ama-backlinks ukwandisa izinga lewebhusayithi yakhe. Kodwa ngaphambi kokuthi singene endleleni ama-backlink asebenza ngayo, ake siqale siqonde ukuthi kungani zibalulekile. Ngaphezu kokukhulisa ukubonakala kwewebhusayithi yakho, ama-backlink angathuthukisa okuqukethwe kwekhasi lakho.
Okokuqala nje, ama-backlink kufanele abe yi-organic, futhi kufanele uqiniseke ukuthi azikhohliswa. Uma ukhokhele othile ukuthi akubekele i-backlink, qiniseka ukuthi usebenzisa i-nofollow tag. Umaki we-nofollow uvumela i-Google ukuthi iqonde ukuthi uthenge isixhumanisi. Le ndlela ingakhuphula izinga lekhasi lakho, kodwa ingase ingabi nomthelela ofanayo kwamanye amawebhusayithi. Kulezi zimo, i-nofollow backlinks ingase ingasebenzi njengezixhumanisi ze-dofollow.
Enye indlela yokunquma igunya lesixhumanisi ukusebenzisa isihloli esiphukile. Leli thuluzi lizokusiza ukuthi ubone izixhumanisi eziphukile kuwebhusayithi yakho noma izimbangi zakho’ amawebhusayithi. Izokutshela uma isixhumanisi siphukile futhi ithumele isaziso kumnikazi wewebhusayithi. Ngale ndlela, uzokwazi ukuthola izixhumanisi ezifanele kuwebhusayithi yakho. Okokugcina, kufanele uqiniseke ukuthi unephrofayela yesixhumanisi enempilo.
Isikhathi esiphezulu
Isikhathi esiphezulu sewebhusayithi yakho sibaluleke kakhulu ekwenzeni injini yokusesha isebenze kahle. Isikhathi sewebhusayithi yakho kufanele sibe 99.9% noma ngaphezulu. Uma unesayithi elishintshashintsha kakhulu inyanga nenyanga, kufanele uthathe izinyathelo zokwandisa isikhathi sakho sokuphumula. Uma isayithi lakho lingekho phezulu noma phansi nhlobo, ungaxhumana nesevisi yenkampani yangaphandle ukuze uyiqaphe. Ngale ndlela, ungavimbela noma yisiphi isikhathi sokuphumula ukuthi sibe nomthelela omubi emizamweni yakho ye-SEO.
Izinga lokuguqulwa
Izinga lokuguqulwa liyimethrikhi eyinhloko ekala ukuphumelela kokumaketha kwenjini yokusesha. Isilinganiso sabasebenzisi abavakashela iwebhusayithi uma kuqhathaniswa nalabo abathenga ngempela. Ukubambezeleka kwesekhondi elilodwa kunganciphisa inani lokuguqulwa ngo 7%, noma $7,000 usuku. Empeleni, ukubambezeleka kwesekhondi elilodwa kungaxosha abaningi 11 amaphesenti angaba ngamakhasimende akho. Isu lokuthuthukisa izinga lokuguqulwa lizosiza iwebhusayithi yakho ukuthi ifinyelele amazinga okuguqulwa alungile ngokuheha uhlobo olulungile lwethrafikhi..
I-SEO optimierer ingasiza iwebhusayithi yakho ukuthi ithole amazinga aphezulu okusesha ngokuthuthukisa isibalo sabavakashi abaqedela okwenziwayo. Ukuthuthukisa ukuguqulwa kuzokusiza uqonde izethameli oziqondise futhi unqume izici zemiyalezo ezikhuluma nezithameli zakho. Ngalolu lwazi, ungakha okuqukethwe okwenza izethameli zakho eziqondiwe zizwe sengathi zikutholile ezikufunayo. Ngokusebenzisa izakhi zemiyalezo ezifanele kanye nokukopisha, uzokwazi ukukhulisa amazinga akho okuguqulwa futhi wenze isayithi lakho libe nenzuzo enkulu.
Ukuqonda amakhasimende akho’ ukuziphatha kubalulekile ekuthuthukiseni izinga lakho lokuguqulwa. Ukusebenzisa ama-heatmaps nama-clickmaps kungakusiza ukuthi ubone ukuthi yiziphi izingxenye zezivakashi zewebhusayithi yakho ezichitha isikhathi esiningi kukho. Ezinye izindlela zihlanganisa ukurekhoda isikhathi somsebenzisi nokuyidlala kabusha ukuze kunqunywe izindawo zokungqubuzana. Ngaphandle kwedatha yobuningi, ungasebenzisa futhi idatha yekhwalithi efana nezinhlolovo zewebhusayithi ukuthola ukuthi izivakashi zakho zizizwa kanjani ngesayithi lakho. Lolu lwazi luzokusiza ukuthi uthuthukise i-UX yesayithi lakho.
Izindleko
Kunezici ezimbalwa ezithinta izindleko ze-SEO optimierer. Lezi zici zisukela ezilinganisweni zehora ze $125 ku $150 kuzintengo ezimisiwe zanyanga zonke ze $500 ku $7,500. Uhlobo lwesevisi olunikezwa uchwepheshe othile we-SEO nalo luzothinta amanani entengo. Ngokwesibonelo, uma umsebenzi ulula, uchwepheshe we-SEO angakhokhisa imali yesikhathi esisodwa $125, kuyilapho izinkonzo eziyinkimbinkimbi kakhulu zingabiza $1,000 noma ngaphezulu ngenyanga.
Ithuluzi elivame ukusetshenziswa ochwepheshe be-SEO i-Google Analytics. Leli thuluzi likuvumela ukuthi uhlaziye izici zokukala ezifika kuye 500 amawebhusayithi ahlukene. Isofthiwe iphinde idonse idatha kusuka phezulu 50 amazinga amakhasi. Umphumela uwuhlelo oluphelele lokuthuthukisa okuqukethwe kuwebhusayithi yakho. Intengo yayo incike enanini lamagama angukhiye adinga ukuthuthukiswa. Ukuthi ubheke ukukala igama elingukhiye elilodwa noma amagama angukhiye ambalwa, kukhona ithuluzi laphaya lakho.
Uma kukhulunywa ngezindleko zesevisi ye-SEO, okuhlangenwe nakho kuwukucatshangelwa okubalulekile. Isikhathi eside uchwepheshe we-SEO esebenze embonini, lapho amanani abo ehora ephakama. Uchwepheshe onolwazi olungaphezu kweminyaka emibili uzokhokhisa imali ephindwe kabili. Futhi umsebenzi okhethekile, inani lehora lizoba phezulu. Izinkampani ze-SEO zivame ukubiza futhi zikhokhisa ngaphezu kwama-freelancers noma ama-consultants. Iningi lochwepheshe be-SEO basebenza ku-retainer yanyanga zonke, okuphakathi $2,500 futhi $5,000 ngenyanga.
