Izisekelo Zokuthuthukiswa Kwe-SEO

Izisekelo Zokuthuthukiswa Kwe-SEO

Ukwenza ngcono kwe-SEO kuyingxenye ebalulekile yokuthengisa online. Izisekelo ze-SEO ziyi: keyword-research, isivinini sekhasi, nokuqukethwe okuyingqayizivele. Kulesi sihloko, uzofunda ukuthi ungasebenzisa kanjani lezi zimiso kuwebhusayithi yakho. Kukhona futhi amanye amathiphu we-SEO yasendaweni ongayisebenzisa uwedwa. Uma unewebhusayithi, I-SEO ibaluleke kakhulu empumelelweni yakho. Nokho, uma ungazi ukuthi ungaqala kuphi, ake sibheke ezinye zezisekelo ze-SEO.

I-SEO yesayithi

Ukwenza ngcono kwe-SEO ku-inthanethi kuyingxenye ebalulekile yomkhankaso wokumaketha wewebhusayithi. Amagama angukhiye ashayela yonke inqubo, kusukela ekudaleni okuqukethwe okujabulisa abafundi kuya ekuthuthukiseni izihloko nama-meta tags. Kubalulekile ukufaka amagama angukhiye kuyo yonke iwebhusayithi yakho, kodwa qaphela ukuthi ungaweqisi. Lawa magama angukhiye kufanele abekwe ngendlela ehlelekile kuyo yonke iwebhusayithi yakho ukuze kwandiswe ukubonakala kwawo ezinjinini zokusesha. Ngemva kwakho konke, yikho abantu abakufunayo. Ngemva kwakho konke, abantu abaningi bebona iwebhusayithi yakho, kungcono izokala kulawo magama angukhiye.

Enye yezindlela ezilula zokuthuthukisa i-SEO yakho eku-site ukufaka igama elingukhiye esihlokweni sewebhusayithi kanye nencazelo yewebhusayithi.. Kunjalo, udinga ukwenza ucwaningo lwamagama angukhiye ukuze uqinisekise ukuthi usebenzisa amagama angukhiye alungile – Ngokwesibonelo, umenzi wekhabhinethi angase asebenzise “amakhabethe” njengesihloko sewebhusayithi yakhe, kodwa uma isizinda sakhe sinesihloko “amakhabethe ekhishini ngokwezifiso,” umsebenzisi angaba maningi amathuba okuthi amthole ngokumcinga “amakhabethe ekhishini ngokwezifiso.” Ngokufaka umusho wegama elingukhiye, isayithi lakho lizokhuphuka kuma-SERP futhi likusize uthole amakhasimende abalulekile.

I-SEO ye-Onsite ibandakanya ukuthuthukisa okuqukethwe kwewebhusayithi kanye nesakhiwo, kuhlanganise nekhodi yayo, amagama angukhiye, kanye nobungani beselula. Isu elihle le-SEO lizokhuphula ithrafikhi futhi lithuthukise amazinga. Isakhiwo sesayithi esihle sibalulekile ekwenzeni injini yokusesha isebenze kahle, ngakho qiniseka ukuthi kulula ukuzulazula, inokuqukethwe kwekhwalithi, futhi isebenziseka kalula. Ngaphezu kokwenza i-SEO esizeni, kufanele futhi ulungiselele okuqukethwe kwakho ukuze usebenze kahle kakhulu. Lezi zici zizosiza iwebhusayithi yakho ukuthi ibonakale iphezulu ezinjinini zokusesha futhi izokhuphula izinga lakho le-SEO.

Ngaphezu kokuqukethwe kanye nekhodi kusayithi lakho, kufanele futhi ugxile ejubaneni lezakhi zalo. Ngokwesibonelo, okuqukethwe kwakho kufanele kulayishe ngokushesha kumadivayisi eselula njengoba kwenza kumakhompuyutha edeskithophu. Nokho, akufanele uchithe isikhathi esiningi ekwenzeni isayithi lakho libe ngcono. Empeleni, ungagxila nje 20% wezinto zesayithi lakho futhi ubone ukuthuthuka kumazinga akho. I 80/20 Ukubusa kuyindlela enamandla kakhulu uma isetshenziswa ekusebenzeni.

Igama elingukhiye-Ucwaningo

Isisekelo sanoma yimuphi umkhankaso wokwenza injini yokusesha ngempumelelo wucwaningo oluhle lwamagama angukhiye. Lena inqubo esiza ekuhlonzeni amagama nemisho yosesho efaneleke kakhulu, bese uwahlanganisa ngokusekelwe ohlotsheni lokuqukethwe olufunwa umsebenzisi. Ingxenye ebalulekile yocwaningo lwegama elingukhiye Ukuhlaziya igama elingukhiye, okuhlanganisa imiphumela ngokwemibandela futhi kusize ukuhlela okuqukethwe kwewebhusayithi yakho. Ucwaningo lwamagama angukhiye lungaba ithuluzi elibalulekile kubo bobabili abaphathi bewebhu nabathengisi.

Ngenkathi amagama angukhiye ebalulekile ku-SEO, okuqukethwe kusazishaya indiva. Igama elingukhiye kufanele libe khona embhalweni, kodwa hhayi ngokwezinga elingaphezu kwamandla. Empeleni, usebenzisa ukuminyana kwamagama angukhiye aphezulu kungacisha ngisho nabafundi bakho. Ngaphandle kwalokho, awufuni ukuhlukanisa abafundi bakho. Akuyona i-nutzer-friendly, futhi ukulahlekelwa abafundi akuyona into oyifunayo. Ukwenza lokhu, sebenzisa i-SEMrush, ithuluzi elinamandla lokumaketha ku-inthanethi. Ithuluzi lomlingo lamagama angukhiye likuvumela ukuthi ukhawulele amagama akho angukhiye ngokusebenzisa izihlungi ezihlakaniphile.

Esinye isihluthulelo se-SEO ephumelelayo ukusetshenziswa kwama-alt-tag. Lokhu akubonakali kubavakashi bewebhusayithi kodwa kusiza i-Google inkomba amakhasi asebenzisa lelo gama elingukhiye. Lokhu kubalulekile, ikakhulukazi uma usebenzisa izithombe ezingalayishwa kabusha njalo. Uma i-Google ithola i-alt-tag, iyabhalisa, ukuvumela abaseshi ukuthi baseshe amagama angukhiye abawafunayo. Ngale ndlela, iwebhusayithi yakho izokhonjiswa ku-Google, futhi uzothola amazinga angcono enjini yokusesha.

Ukusebenzisa ithuluzi lokucwaninga igama elingukhiye ukuze kwembule igama elingukhiye elithize kuyingxenye ebalulekile yanoma yiliphi isu le-SEO. Ucwaningo lwamagama angukhiye lukusiza ukuthi unqume ukuthi yimaphi amagama nemishwana ebaluleke kakhulu izethameli zakho ozihlosile. Amagama angukhiye akusiza ukuthi uthuthukise izinga lakho ngokuthuthukisa okuqukethwe okukhuluma ulimi lwakho. Ngokwenza ucwaningo lwamagama angukhiye, uzokwazi ukuheha ithrafikhi eguquka ibe amakhasimende. Uzokwazi futhi ukukhomba amagama angukhiye afanelekile ongawasebenzisa kokuqukethwe nezixhumanisi zangaphakathi.

Isivinini Sekhasi

Ziningi izindlela zokuthuthukisa isivinini sekhasi lakho, futhi okunye okuhle kakhulu ukusebenzisa i-PageSpeed ​​Insights ye-Google. Ukufaka i-URL kuzokunikeza ukuhlaziya okusheshayo kwejubane lekhasi lakho lewebhu. Leli thuluzi lizobheka i-Core Web Vitals, kanye nosayizi nenani lezithombe nezikhangiso ekhasini lakho. Umphumela walezi zivivinyo uzokusiza ukuthi unqume ukuthi ungenza kanjani ikhasi lakho lisheshe futhi ngenxa yalokho ukale kangcono.

Isikhathi sokulayisha ikhasi sithinta ngokuqondile ulwazi lomsebenzisi nezinga lokuguqulwa. Ngaphezu kwalokho, uma ikhasi lithatha imizuzwana engaphezu kwemithathu ukulayisha, abasebenzisi bazoyishiya. Kubalulekile ukuthi ube nesikhathi esisheshayo sokulayisha ikhasi, njengoba izikhathi ezinde zokulayisha ngeke ziqede izivakashi kuphela, kodwa ingabavimba ekuthengeni noma yini. Ngenxa yalokho, I-PageSpeed ​​iyingxenye ebalulekile yokuthengisa online. Ngokwalesi sizathu, kufanele uthuthukise isivinini sakho sekhasi namuhla.

I-Google isebenzisa isivinini sekhasi njengento esemthethweni yezinga. I-PageSpeed ​​ibizwa nangokuthi iLadetime, futhi iyingxenye ye-Google's Page Experience Update. Kodwa isivinini sekhasi asisisha, futhi i-Google ibilokhu ikala umthelela wayo ezilinganisweni kusukela ngaleso sikhathi 2009.

Isibuyekezo sikaJuni se-Google sibe nomthelela esivinini sekhasi, futhi umthelela walezi zibuyekezo awubonakali kuthrafikhi yesayithi lakho kuphela, kodwa futhi namazinga akho ku-Google. Uma unewebhusayithi elayisha kancane, kungenzeka ukuthi usale ngemuva ezilinganisweni zenjini yokusesha. I-Google ibilokhu isebenza ukuthuthukisa ulwazi lomsebenzisi kuwebhusayithi yayo, futhi ikhasi lokulayisha ngokushesha lizothandwa injini yokusesha.

Okuqukethwe Okuyingqayizivele

Uma ufuna ukukhulisa amazinga enjini yokusesha yewebhusayithi yakho, kufanele udale isu le-SEO optimization. Leli su lizobandakanya umbono ocacile wesimo sakho samanje kanye nentuthuko engenzeka. Okuqukethwe kwe-SEO kubhalelwe izinjini zokusesha ngqo, futhi kufanele ihambisane nezidingo zabasebenzisi bakho. Kufanele futhi ihambisane nezinga lokuguqulwa kwewebhusayithi yakho. Funda ukuze ufunde mayelana nemikhuba engcono kakhulu yokuqukethwe kwe-SEO. Ngezansi kunezindlela ezimbalwa ongasebenzisa ngazo okuqukethwe kwe-SEO ukuze ukhuphule izinga lenjini yakho yokusesha.

Sebenzisa okuqukethwe okuhlukile okuyikhwalithi ephezulu futhi okulungiselelwe izinjini zokusesha. Ukuqasha uchwepheshe we-SEO kuyindlela ehlakaniphile yokwandisa ikhwalithi yokuqukethwe kwakho. Ngeke nje bathuthukise okuqukethwe kwakho ezinjinini zokusesha, bazophinde bagcine izinga layo, kuhlanganise nohlelo lolimi, isipelingi, isitayela, kanye nenkulumo. Ngaphezu kokugxila ku-SEO, umbhalo wakho uzofundwa abasebenzisi futhi ukhonjwe izinjini zokusesha. Lokhu kusho ithrafikhi eyengeziwe yewebhusayithi yakho.

Uma kukhulunywa ngokuqukethwe, ukuhluka kubaluleke kakhulu. I-Google ayinayo intshisekelo kokuqukethwe okuyimpinda, okuholela esimeni esiphansi senjini yokusesha. Ngaphezu kwalokho, okuqukethwe okuhlukile kufanele kufake i-URL ehlukile, okungathuthukisa amazinga akho enjini yokusesha. Isihloko ngasinye kufanele sibe ne-URL ehlukile. Ngokwenza ikhasi elincane ngalinye lihluke, awenzi nje okuqukethwe kukhange kakhulu kubavakashi kodwa futhi usiza izinjini zokusesha ziklelise iwebhusayithi yakho.

Lungiselela iwebhusayithi yakho ukuze uthole izinjini zokusesha ngokusebenzisa ama-alt-tag, incazelo yombhalo yekhasi ku-URL. Lokhu kungaba kafushane njengemisho emibili, kuye ngobude. Uma ungenayo i-alt-tag, I-Google ingase ibonise ingxenye yesihloko njengesikhiqizwe ngokuzenzakalelayo. Amamephu esayithi angenye into ebalulekile ye-SEO. Ngaphandle kwemephu yesayithi, iziseshi azikwazi ukukhomba amakhasi akho. Abakwazi ukukhomba noma yiliphi ikhasi ngaphandle kwelilodwa.

Ukwakhiwa kwezixhumanisi

I-Linkbuilding ingenye yezici ezibaluleke kakhulu zokwenziwa kwe-SEO. Kuhlanganisa ukudala izixhumanisi phakathi kwewebhusayithi yakho namanye amawebhusayithi, okuzokwenza ukuthi ubonakale kubasebenzisi. I-Linkbuilding yaziwa nangokuthi i-SEO engaphandle kwekhasi. Ukudala nokuthuthukisa izixhumanisi kwamanye amawebhusayithi yingxenye ebalulekile ye-Offpage SEO. I-Linkbuilding iyisici esibalulekile sengxube Yokumaketha futhi kufanele isetshenziswe ngokuhambisana ne-SEO esekhasini.

Le nqubo idinga ukuthi wazi ukuthi ungawakha kanjani ama-backlink. Ama-backlink abalulekile ku-SEO ngoba i-Google iwasebenzisa ukukhulisa izinga lakho. I-Page Rank yakhiwe ngo 1998 kanye nezici zekhwalithi yezixhumanisi. Kunamathuluzi amaningana ahlaziya ikhwalithi yama-backlink, kuhlanganise Ahrefs futhi SEMrush. Ungasebenzisa lawa mathuluzi ukuze unqume ukuthi isixhumanisi esinikeziwe sithi dofollow noma nofollow. Uma i-backlink iyisixhumanisi esingalandeli, kungcono ukhethe iwebhusayithi engenazo izixhumanisi zokulandela.