SEO-Amathrendi, wena ngonyaka 2022 akumele uphuthelwe
I-Google yethula izinguquko ku-algorithm yayo minyaka yonke. Uma uphuthelwa, faka lezi zindlela ze-SEO eziguqukayo emkhankasweni wakho, kungabangela lokhu, ukuthi amazinga akho e-SEO ephilayo azokwehla kakhulu. Lapho amazinga akho enjini yokusesha eqala ukwehla, abasebenzisi bakho okungenzeka babhekane nobunzima, Thola ibhizinisi lakho ku-inthanethi. Lokhu kungabangela, ukuthi ugeje amathuba amaningi.
Ingabe i-SEO 2022-23 kusabalulekile?
Kungenzeka, ukuthi abanye abakwaziyo I-SEO-amaqhinga awasasebenzi, kodwa yingoba, ukuthi zilokhu zishintsha njalo eminyakeni edlule. Ngenhloso ye, ukuze ubhekane nezitayela zakamuva ze-SEO, udinga ukuhlela kabusha amasu akho e-SEO kanje, ukuthi bafanisa inhloso yomsebenzisi futhi babeka phezulu kwamaSERP. Uma ushicilela okuqukethwe kubasebenzisi, ngaphandle kokugxilile Isevisi ye-SEO ukulandela, kunamathuba aphezulu, ukuthi uyehluleka. Kudingeka isu elichazwe kahle le-SEO, ukuze iwebhusayithi ikleliswe ekhasini lokuqala lemiphumela yosesho lwe-Google.
Amathrendi we-SEO Yebhizinisi Elibalulekile, ukuthi udinga ukufaka isicelo
I-ESSEN
Uma ubhala okuqukethwe okuqhutshwa yimali engenayo ngesu lakho lokuthuthukisa injini yokusesha, Qiniseka, ukuthi kufanele UDLE kuwo:
1. ubuchwepheshe
2. igunya
3. ukwethembeka
UKUDLA kungakusiza, ukufakazela ukwethembeka komkhiqizo wakho, okukhuthaza abathengi abaningi ukuthi benze kanjalo, Vakashela ibhizinisi lakho futhi wakhe ukwethenjwa ebhizinisini lakho. Ukwethenjwa komkhiqizo kungakusiza ngalokho, khiqiza imikhondo eminingi nokuthengisa.
Okubalulekile Kwewebhu
I-Google ibeka kuqala amawebhusayithi, ukuhlinzeka ngolwazi lomsebenzisi oluku-inthanethi olunobungane (UX) Nikeza. I-Google manje isishintshile, ukuze ucabangele kakhulu inkomba yeselula yokuqala yawo wonke amawebhusayithi. Ngokuyinhloko isebenzisa inguqulo yeselula, ukunquma amazinga enjini yokusesha phakathi kwamanye amawebhusayithi. Manje i-Google isebenzisa i-Core Web Vitals, ukukhomba amazinga akho kanye newebhusayithi ye-UX.
I-Core Web Vitals ye-Google ibona ukusebenza kwamakhasi akho ewebhu ngokusekelwe ekusetshenzisweni kwedatha yomhlaba wangempela. Ungenza ngendlela oyifisayo ulwazi lomsebenzisi olubi kuwebhusayithi yakho, ukuze uthole izivakashi eziningi, hlola okuqukethwe okunikezayo.
Bild- kanye nokwenza kahle kwevidiyo
Abathengi abanciki ngokuphelele emiphumeleni yosesho esekelwe emibhalweni, ukuze bathole izimpendulo zemibuzo yabo. Baphinde bacabangele izithombe namavidiyo emakhasini emiphumela yezinjini zokusesha (Ama-SERP). Uma ufuna ukuba ngomunye walabo abafuna, kufanele uqiniseke, ukuthi nawe ube nesithombe sakho- futhi uthuthukise okuqukethwe okusekelwe kuvidiyo. Hlala ufaka igama lakho elingukhiye eliyinhloko komunye umbhalo wesithombe sakho. Shintsha igama lesithombe ngokwegama lakho elingukhiye.
Ukuthuthukisa amasu akho Ukusebenza kwe-injini yokusesha ingasiza ibhizinisi lakho, vela ku-inthanethi phambi kwamakhasimende angaba khona. Ungakhohlwa, Landela izitayela ze-SEO, ukuthuthukisa izinga lakho. Qiniseka, ukuthi unolwazi lwakamuva ngamathrendi amasha, ukuhlala isinyathelo esisodwa ngaphambi kwezimbangi zakho eziphezulu. Akukhathaliseki, uma lokho kuwumgomo wakho, Shicilela okuqukethwe okwengeziwe noma uthuthukise i-organic CTR, Akufanele uphambukise ukugxila kwakho ekunikezeni ulwazi olufanele kubasebenzisi bokusesha.
