Ukwenza kahle ngokusetshenziswa kwe-SEO

I-SEO iyinqubo lapho iwebhusayithi yakho ithuthukiswa khona ngezinjini zokusesha. Lokhu kukusiza ukuthi uthole isikhundla esingcono emiphumeleni yenjini yokusesha futhi uhehe amakhasimende amaningi angaba khona. Emhlabeni wanamuhla, abantu kungenzeka babheke ku-inthanethi uma besesha umkhiqizo noma isevisi. I-SEO-Agentur izoqinisekisa ukuthi isayithi lakho lithuthukiswa ngokuya ngezitayela zamanje zenjini yokusesha. Lokhu ngeke nje kwandise ithrafikhi yewebhusayithi yakho, kodwa futhi kuzokwandisa ukubonakala kwakho emakethe eku-inthanethi.

Ukulungiselela ngaphandle kwekhasi

I-SEO (Ukusebenza Kwezinjini Zokucinga) isethi yamasu abanikazi bewebhusayithi abawasebenzisayo ukuze bakhuphule izinga labo lokusesha. Le nqubo ibandakanya ukubhala okuhambisanayo, okuqukethwe okuhlukile futhi kufaka phakathi izixhumanisi zangaphakathi. Isizindalwazi sibe sesihlolwa uhlelo olusebenzisa i-algorithm kanye nezifundiso zabantu ukuthola ukuthi yimaphi amakhasi ahambisana nezidingo zoseshi..

I-OffPage-SEO nayo idlala indima ebalulekile ekwenzeni injini yokusesha, ukufaka isandla egunyeni lewebhusayithi kanye nesimo sochwepheshe. Ama-backlink abalulekile, njengoba bekhombisa ezinjinini zokusesha ukuthi isiza sinedumela lochwepheshe. Ngaphandle kwalokho, I-OffPage-SEO ihlanganisa ukwakha izixhumanisi ezivela kwamanye amawebhusayithi.

Emhlabeni we-SEO, isici esibaluleke kakhulu se-Offpage-Optimierung i-Linkbuilding. Lokhu kuhlanganisa ukudala uhlu lwekhwalithi lwamawebhusayithi ekhwalithi ephezulu axhumanisa emuva kuwebhusayithi yakho. Lokhu kubalulekile ukuze uhehe ithrafikhi yekhwalithi ephezulu kanye nokwenyuka kwamazinga. Nakuba kungase kubonakale kuwumsebenzi odla isikhathi, i-linkbuilding iyingxenye ebalulekile yokuzuza amazinga aphezulu.

Ama-backlinks angeza ngezindlela ezihlukahlukene. Abanye bane-redaktional, kuyilapho abanye bengekho. Abanye bangaba yi-blackhat SEO. Ezinye izindlela zifaka ukuthunyelwa kwezivakashi kwamanye amasayithi. Le nqubo yaziwa ngokuthi i-linkmiete. Nakuba imiphumela yalezi zindlela ngokuvamile mihle, izindlela zesigqoko esimnyama zingadala izinkinga kumawebhusayithi.

Image-SEO

Image-SEO is a form of search engine optimization that emphasizes on-page optimization for images. Isiza amawebhusayithi ukuthi afinyelele amazinga aphezulu ezithombe emiphumeleni yosesho ye-Google, okwandisa ithrafikhi. Izithombe ezinezincazelo ziyithuluzi elinamandla le-SEO. Ukwengeza isihloko nencazelo ezithombeni kuzokhulisa ukuhlobana kwazo nokubonakala kwazo.

Izithombe kufanele zifomethwe ngesibaluli se-srcset, okuvumela izinjini zokusesha ukuthi zinikeze izithombe ezahlukene kuye ngobubanzi besikrini. Lokhu kunenzuzo ikakhulukazi kumadivayisi eselula. Esinye isinyathelo esibalulekile esithombeni se-SEO siqinisekisa ukuthi isithombe osikhethile siyacindezelwa. Umphumela wesayizi wefayela lesithombe kufanele ube mncane ngangokunokwenzeka, ngakho-ke ingasetshenziswa ngefayela elilodwa. Izithombe ezisezingeni eliphezulu kufanele zisetshenziswe.

Esinye isici esibalulekile sesithombe se-SEO isivinini sesayithi. Izithombe ezingacindezelwanga zingenza isayithi lakho liphuze ukulayisha, okuzothinta kabi izinga lakho. I-Google ngeke ithande amakhasi anensa kakhulu ukulayishwa. Ngenhlanhla, kunezindlela eziningi zokuthuthukisa isivinini sesayithi lakho nokuqukethwe kwalo. Ukuthuthukisa izithombe kuzokhuphula isivinini sesayithi futhi kuthuthukise ukukhomba nge-Googlebot. Izithombe ezikhona 300 amaphikseli ohlangothini olulodwa athuthukiselwe i-Google, okuyindinganiso evamile yosayizi wesithombe.

Ukwengeza omunye umbhalo ezithombeni kuzothuthukisa ukufinyeleleka kwazo futhi kuthuthukise ukuhlobana kwazo ezinjinini zokusesha. Kubalulekile futhi ukufaka amagama angukhiye we-SEO. Nokho, akufanele ulayishe kakhulu indawo yombhalo ngamagama angukhiye. Umbhalo ohlukile kufanele uchaze isithombe nokuqukethwe kwaso. Umbhalo uhambisana kakhulu, abasebenzisi okungenzeka kakhulu bazothambekela ekuchofozeni isithombe.

Link-Optimierung

Ukuthuthukisa injini yokusesha, noma i-SEO, kuyinqubo esiza amawebhusayithi ukuthi aqashelwe izinjini zokusesha. Ingasetshenziselwa ukuthuthukisa ukubonakala kwamawebhusayithi, ukwandisa ithrafikhi yezinto eziphilayo futhi andise ukuguqulwa. Nokho, I-SEO idinga isikhathi nomzamo. Akusona isixazululo esisheshayo, kodwa utshalomali olukhokhayo uma luholela kuthrafikhi ephezulu, ukuguqulwa okuphezulu, nezintengo eziphansi zokuchofoza.

Enye indlela yokufeza lokhu ukugxila esivinini sewebhusayithi. Kungcono uhlose ukuthi ikhasi lilayishe ngaphakathi 1.5 kuya kumasekhondi amathathu, noma umsebenzisi uzohamba. Amanani e-Absprung aziswa kakhulu yi-Google, futhi ungakwazi ukunquma kalula lapho iwebhusayithi yakho idinga khona ukuthuthukiswa usebenzisa i-Google Pagespeed Insights.

I-SEO idinga ukuqonda okuhle kokuthi izinjini zokusesha zisebenza kanjani. Kufanele wazi ukuthi ungayenza kanjani iwebhusayithi yakho ibe phezulu emiphumeleni yosesho. I-ejensi ye-SEO echwepheshile izokwazi ukuthi ingawathuthukisa kanjani amawebhusayithi ezinjini zokusesha. I-ejensi oyiqashayo kufanele ikwazi ukuhlangabezana nalokho okulindele, futhi kufanele futhi bakwazi ukukuchaza ngokucacile kuwe.

Esinye isihluthulelo sempumelelo ye-SEO ukuthola ama-backlink. Izixhumanisi ezingemuva zisiza ukukhulisa izinga lekhasi futhi zibalulekile ku-algorithm ye-Google. Qinisekisa ukwakha inethiwekhi ye-backlink enempilo. Ukudala nokugcina inethiwekhi ye-backlink kudinga ukuhlela nomsebenzi ongaguquki. Okuqukethwe kuwebhusayithi yakho nakho kuyingxenye ebalulekile yokwenziwa kahle kwenjini yokusesha.

Izixhumanisi zangaphakathi kufanele zihambisane futhi zibe nengqondo. Izixhumanisi zangaphakathi eziningi kakhulu zingase zidide abasebenzisi nabaseshi. Ngokwesibonelo, ungagqamisa okudayiswa kakhulu ku-Uberkategorie. Kodwa ukuxhumanisa nemikhiqizo ngayinye kungase kudideke futhi zielführend.

Content-Marketing

SEO suchmaschinenoptimierung (I-SEO) kanye ne-Content-Marketing imiqondo emibili ebaluleke kakhulu okufanele icatshangelwe lapho udala isu lokumaketha ku-inthanethi. Zombili zihloselwe ukuthuthukisa ukuqwashisa ngomkhiqizo kanye nokuthumela amasignali ezinjinini zokusesha. Ziphinde zisize ekuheheni izixhumanisi zekhwalithi futhi zingasiza ekwandiseni izinga lesayithi. Ukuze uthole imiphumela engcono kakhulu, kufanele futhi utshale okuqukethwe kwakho futhi ukukhuthaze ezinkundleni zokuxhumana ezihlosiwe zezithameli zakho.

I-Content-Marketing iyithuluzi elinamandla neliqondiswe kakhulu elikuvumela ukuthi uhehe futhi ugcine amakhasimende. Ngokungafani nezindlela zendabuko zokumaketha, ukumaketha okuqukethwe kungasatshalaliswa eziteshini ezahlukene nangezindlela ezahlukene. Kodwa, kufanele ibe sezingeni eliphezulu futhi ifanele izethameli zakho ozihlosile. Uma kungenjalo, ngeke ubone imiphumela oyifunayo.

Isinyathelo sokuqala enqubweni yokumaketha okuqukethwe ukuthola okuqukethwe okufanele. Uma okuqukethwe kwakho kungatholakali, ngeke idliwe, okuwumgomo wokugcina wokumaketha okuqukethwe. Lokhu kubaluleke kakhulu njengoba ingxenye encane kuphela yokuqukethwe ku-inthanethi ibalulekile kubantu.

I-SEO suchmaschinenoptimierung-content-marketing idinga ukuthi wenze isiqiniseko sokuthi okuqukethwe kwakho kuhambisana futhi kusezingeni eliphezulu. Lokhu kuzothuthukisa ukubonakala kwewebhusayithi yakho futhi kuyenze ibonakale kakhudlwana kumakhasimende angaba khona. Ukuthengisa okuqukethwe nakho kudinga umphathi wokuqukethwe. Laba ochwepheshe bangabhala okuqukethwe okulungiselelwe amakhasimende nezinjini zokusesha.

Njengoba izinjini zokusesha ziyingxenye engunaphakade yewebhu, zibalulekile kubasebenzisi. Bahlela okuqukethwe kuwebhu futhi basize abasebenzisi bathole okuqukethwe abakufunayo. Kubalulekile ukuqonda ukuthi lezi zinjini zokusesha zisebenza kanjani ukuze ulungise okuqukethwe kwakho ukuze kutholwe yile mishini.

Amagama angukhiye

I-SEO, noma Ukuthuthukisa Injini Yokusesha, iyingxenye ebalulekile yomkhankaso wokumaketha we-inthanethi oyimpumelelo. Kubandakanya ukwazi ukuthi izinjini zokusesha zisebenza kanjani kanye nokwenza kahle isayithi kulawo ma-algorithms. Kuhlanganisa kokubili amasu okuthuthukisa ekhasini nangaphandle kwekhasi. Lo mbiko uhlanganisa iseluleko sochwepheshe, izibonelo ezingokoqobo, amathiphu okuhlaziya, kanye namathuluzi.

Indlela engcono kakhulu yokuthuthukisa izinga lenjini yokusesha yewebhusayithi ukuthuthukisa okuqukethwe kanye nama-backlink kukho. Ukusebenza ngaphandle kwekhasi kuyinqubo yokuthola izixhumanisi kwamanye amasayithi, njengamanye amawebhusayithi abelana ngezihloko ezifanayo. Kungenziwa kusetshenziswa i-Link Partnerschaften kanye ne-Link Research Tools, ezikuvumela ukuthi uthole futhi wakhe izixhumanisi ezivela kwamanye amawebhusayithi ahlobene.

Inhloso ye-SEO ukubeka phezulu emiphumeleni yenjini yokusesha, kanye nokwandisa ithrafikhi kuwebhusayithi. Ngokuqondile, I-SEO ihlose ukuthuthukisa ukubonakala kwezinto eziphilayo (okungakhokhelwa) usesho. Le nqubo ihilela ukusebenzisa amagama angukhiye, okuqukethwe, izixhumanisi, kanye nobuchwepheshe bokwenza iwebhusayithi ibonakale kakhudlwana emiphumeleni yosesho.

Ukwenza kahle kwenjini yokusesha kuyingxenye ebalulekile yokumaketha ku-inthanethi, futhi ayisakhawulelwe ku-Google. Empeleni, kwenzeka noma yikuphi lapho abantu benza ukusesha. Ukwandisa ukubonakala kwakho kulezi zinjini zokusesha kubalulekile ekwandiseni ibhizinisi lakho. Lokhu kubangelwa kakhulu ukuthi izinga lakho linquma izinga lokuchofoza kwakho.

Esinye isiyalo esibalulekile sokuthuthukisa injini yokusesha ukwenza kahle kwezitolo eziku-inthanethi. Kubalulekile ukuthuthukisa amakhasi omkhiqizo esitolo esiku-inthanethi ukuze uthole isikhundla esiphezulu ezinjinini zokusesha. Lokhu kungenxa yokuthi izitolo ze-inthanethi zakudala ngokuvamile ziba namakhulu noma izinkulungwane zemikhiqizo. Lokhu kusho ukuthi i-assortment yomkhiqizo ishintsha njalo futhi kunzima ukuyigcina. Enye indawo ebalulekile ye-SEO ukwenza kahle kwezithombe namavidiyo. Izithombe zisetshenziswa izinjini zokusesha ukuze zinqume indawo yazo nokuqukethwe.