Ukusebenziseka kwe-SEO – Izisekelo ze-SEO

I-SEO Optimierung iyinkambu evela njalo. Kodwa izinto eziyisisekelo zilula. Kulesi sihloko, sizobheka izisekelo ze-SEO futhi sikubonise ukuthi ungayithuthukisa kanjani iwebhusayithi yakho ukuze ukwandise ukubonakala kwayo kwenjini yokusesha. Sizophinde sikhulume ngamagama angukhiye kanye nokwenza kahle ekhasini. Futhi sizokhuluma ngesakhiwo sokuxhuma sangaphakathi, okungenye yezingxenye ezibaluleke kakhulu ze-SEO.

Amagama angukhiye

Ukulungiselela ikhasi kuhilela ukusebenzisa amagama angukhiye alungile ukuheha izinjini zokusesha. Lawa magama angukhiye angaba esihlokweni, incazelo yemeta, noma okuqukethwe kwekhasi. Ngaphezu kwalokho, izithombe nezixhumanisi zemenyu kufanele zihambisane nokuqukethwe ekhasini. Izixhumanisi zangaphakathi nazo zidlala indima ebalulekile. I-Google inika isisindo esengeziwe izixhumanisi zangaphakathi uma zifana ncamashi. Ucwaningo lwegama elingukhiye olufanele lubalulekile ukuze uthole okuningi esu lakho le-SEO. Uma usuwazi ukuthi yimaphi amagama angukhiye okufanele uwasebenzise, ungasebenzisa amasu alungile kuwebhusayithi yakho.

Ukusebenzisa i-SEO-Tools kungakusiza ukuthi ubone amagama angukhiye angaba khona nezihloko zokuqukethwe. Amaningi alawa magama angukhiye asevele eseyizihloko zokuthunyelwe eziphelele kanye nama-URL-Slugs. Ungabe usuhumusha lawa magama angukhiye ube yimishwana emifushane futhi uyengeze kokuqukethwe kwakho. Ikhasi elinobungani be-SEO kufanele libe nesakhiwo sokuqukethwe, izixhumanisi zangaphandle, kanye nokuzulazula okubonisa amagama angukhiye nesihloko sekhasi.

Ukulungiselela iwebhusayithi kungathatha isikhathi nokuxhumana. Kungathatha izinyanga, noma ngisho neminyaka, ukuthuthukisa iwebhusayithi. Udinga ukuxhumanisa imizamo phakathi kweminyango eminingana, kufaka phakathi abaphathi bewebhusayithi, abaklami, nabathumela imiyalezo. Ngaphezu kwalokho, qiniseka ukuthi iwebhusayithi isebenziseka kalula.

Ekhasini

Ukwenza ngcono kwe-SEO kuhilela izinto eziningi ezahlukahlukene, kubandakanya ukubhala umbhalo, kusetshenziswa omaka be-H1-H6 ukuhlela umbhalo, nokuqinisekisa ukuthi okuqukethwe kugxile kumagama angukhiye. Ungathuthukisa imizamo yakho ye-SEO esekhasini ngamathuluzi amahhala avela ku-Google. Lawa mathuluzi angakusiza ukuthi ulungiselele okuqukethwe kwakho futhi ukale imiphumela yakho. Ngokusebenzisa la mathuluzi, ungakhuphula ukubonakala kwewebhusayithi yakho ezinjinini zokusesha.

Isivinini sekhasi (isikhathi sokulayisha ikhasi) isici esiyinhloko sezinga. I-Google ijwayele ukunikeza amazinga angcono kumawebhusayithi anezikhathi zokulayisha eziphansi kakhulu. Ngakho, ukwandisa isivinini sekhasi lakho kuzokwandisa amathuba akho okungena kunkomba yokusesha. Izinto ezimbalwa zingathinta isivinini sekhasi lakho, kuhlanganise nezithombe, Amafayela e-JavaScript, ukulondoloza isikhashana, kanye nokucindezelwa. Nawa amanye amathiphu okukhulisa isivinini sekhasi.

Izixhumanisi zangaphakathi zibalulekile ku-SEO. Bavumela i-Googlebot ukuthi ikhombe ikhasi lakho futhi ibonise okuqukethwe okuhlobene. Ngokulungiselela izixhumanisi zangaphakathi, ungakhuphula izinga le-SERP lekhasi lakho. Izixhumanisi zangaphakathi kufanele zihambisane nokuqukethwe kwekhasi.

Ngaphandle Kwekhasi

I-Off-Page SEO inqubo yokukhulisa ukubonakala kwewebhusayithi yakho ngokuthola izixhumanisi kwamanye amawebhusayithi. Lezi zixhumanisi, eyaziwa ngokuthi ama-backlinks, ukwandisa ithrafikhi kuwebhusayithi yakho. Ama-backlink nawo abalulekile ku-Google ngoba angahunyushwa njengesignali enhle. Nokho, amasu we-SEO angaphandle kwekhasi ahlukile kwawasekhasini.

I-SEO engaphandle kwekhasi iyisici esibalulekile sokwenza kahle injini yokusesha. I-Google ibheka izixhumanisi zekhwalithi ephezulu kumawebhusayithi angaphandle futhi izoklomelisa amawebhusayithi nge-SEO enhle engaphandle kwekhasi. Inhloso ye-SEO engaphandle kwekhasi ukukhulisa ithrafikhi yamakhasi kanye nezikhundla eziphezulu ezinjinini zokusesha. Ukumaketha kwangaphakathi kungenye indawo ye-SEO engaphandle kwekhasi.

I-SEO engaphandle kwekhasi ibandakanya ukwakha ama-backlinks avela kwamanye amawebhusayithi, amabhulogi, kanye nezinkundla zokuxhumana. Nokho, ngaphambi kokugxila ekwakheni ama-backlink, kubalulekile ukuqonda izinhlobo zezixhumanisi nezinto ezinquma ukubaluleka kwazo. Uhlobo lokuqala lwesixhumanisi lungokwemvelo, okusho ukuthi kwafika kuwe ngokwemvelo. Lesi sixhumanisi singadalwa umlandeli noma usesho.

Isakhiwo Sesixhumanisi Sangaphakathi

Ukuba nesakhiwo esisebenzayo sesixhumanisi sangaphakathi kungathuthukisa kakhulu ukusebenza kwewebhusayithi yakho ezinjinini zokusesha. Lesi sakhiwo sisiza izinjini zokusesha ziqonde kangcono okuqukethwe kwakho, futhi kusiza ukuqondisa izivakashi zakho endaweni oyifunayo. Nakuba ukuxhuma kwangaphakathi akuyona inhlamvu yomlingo, kubalulekile empumelelweni yewebhusayithi yakho.

Okokuqala nje, kufanele udale isakhiwo sesixhumanisi sangaphakathi esenza kube lula kubasebenzisi ukuzulazula. Lokhu kusho ukungeza amakhasi okuzulazula, uwasebenzise esakhiweni sakho sesixhumanisi sangaphakathi, kanye nokuqinisekisa ukuthi wonke amakhasi axhumene namanye. Kufanele futhi usebenzise umbhalo wehange ofanele obonisa isihloko samakhasi abalulekile.

Izixhumanisi zangaphakathi kuwebhusayithi zingabandakanya izixhumanisi zemenyu, ikhasi eliyisiqalo, kanye nokuqukethwe. Lezi zixhumanisi zikhomba abasebenzisi olwazini oluhlobene, okuvumela izinjini zokusesha ukuthi zinqume ukubaluleka kwekhasi ngalinye. Izixhumanisi ezengeziwe ezikhomba ikhasi elifanele, okubaluleke kakhulu lelo khasi ukuthi izinjini zokusesha. Ngakho-ke, ukuxhuma okuhle kwangaphakathi kubalulekile ku-SEO.

Ukulungiselelwa kwesithombe

Ukwenza kahle kwesithombe sekuyingxenye ebaluleke kakhulu ye-SEO. Kulula ukuyisebenzisa futhi ingasiza ukuthuthukisa ukubonakala kwewebhusayithi yakho emakhasini wemiphumela yenjini yokusesha. Kunezici eziningi ezahlukahlukene okufanele zicatshangelwe lapho ulungiselela izithombe, kodwa kunezinqubo ezimbalwa ezilula okufanele uzilandele ukuze ubone imiphumela engcono kakhulu. Ukusebenzisa izithombe esu lakho le-SEO kungakhuphula ukubonakala kwakho ezinjinini zokusesha, thuthukisa ulwazi lwakho lomsebenzisi, futhi sikusize uhehe izivakashi eziningi.

Lapho ulungiselela izithombe ze-SEO, qiniseka ukuthi usebenzisa amagama achazayo wamafayela. Lawa magama wefayela kufanele aqukathe amagama angukhiye ahlobene. Ngaphezu kwalokho, zama ukugwema ukusebenzisa i-athikili noma izandiso kumagama wamafayela esithombe. Lezi zinhlobo zamagama azibonwa amarobhothi ezinjini zokusesha. Futhi, sebenzisa amakhonco ukuhlukanisa amagama ngamanye.

Esinye isici esibalulekile sokwenziwa ngcono kwesithombe ukucindezelwa. Ukucindezela izithombe kuzonciphisa usayizi wazo futhi kusheshise izikhathi zokulayisha iwebhusayithi. Izithombe ezinkulu kakhulu zizonciphisa isikhathi sokulayisha iwebhusayithi futhi zibe nomthelela omubi ku-UX. Ngokuvamile, 150 ama-kilobytes ngesithombe ngasinye siwusayizi ofanele wamawebhusayithi amaningi.

Ama-Meta-tag

Ama-Meta-Tag ayingxenye ebalulekile ye-SEO yewebhusayithi yakho. Abagcini nje ngokuhlinzeka ngolwazi ezinjinini zokusesha, bangadonsela ukunaka kwekhasi lakho futhi bakhulise izinga lakho. Kubalulekile ukuthuthukisa lawa mathegi njalo. Ungahlola ama-meta-tags akho usebenzisa elinye lamathuluzi amaningana.

I-Meta-Tags iwuhlobo lwe-HTML equkethe idatha emayelana nenye idatha. Ngokuvamile, I-meta-beschreibungs kufanele ibe mayelana 930 amaphikseli ngobude. Qiniseka ukuthi awuzisebenzisi izinhlamvu ze-ASCII, njengoba i-Google ingazisekeli lezi. Kufanele futhi ukugweme ukungeza i-hyphen nanoma yiluphi olunye uphawu olungase lubangele ukuthi i-meta-beschreibung yakho inqanyulwe..

I-meta tag evame kakhulu Incazelo ye-Meta. Incazelo izovezwa kumaSERPs (amakhasi wemiphumela yenjini yokusesha) njengesifinyezo esifushane sekhasi. Nakuba lokhu kungethinti ngokuqondile izinga lekhasi lewebhu, kwandisa amazinga okuchofoza. Lokhu kungenxa yokuthi abantu bangakuqonda kangcono okuqukethwe kwekhasi. Ngakho-ke, Izincazelo ze-Meta ezisezingeni eliphezulu zingabaluleka ku-SEO.

I-Schema

Uma ufuna ukukala kangcono ku-Google, kufanele usebenzise i-Schema Markup ukuthuthukisa iwebhusayithi yakho. Ungasebenzisa le makhaphu ngezindlela eziningi, kuhlanganise nasezihlokweni zakho, amavidiyo, kanye nezithombe. Ungayisebenzisa futhi ukuthuthukisa i-SEO yakho iyonke. Kunamathuluzi amaningi atholakalayo ukukusiza ukuthi ulungiselele iwebhusayithi yakho, kufaka phakathi ama-plugin we-SEO wesayithi lakho le-WordPress.

Ithuluzi elilodwa yiThuluzi Lokuhlola Idatha Ehleliwe. Leli thuluzi lihlaziya okuqukethwe kwewebhusayithi yakho futhi lincoma izinguquko ezisekelwe emiphumeleni. Ithuluzi futhi linikeza iziphakamiso zefomethi ye-schema ehamba phambili ngokuya ngesistimu yakho yokumaka kanye nesakhiwo sewebhusayithi. Ngokwesibonelo, ungasebenzisa i-JSON-LD ku-schema sakho. Ungaphinda ukhulume nomphathi wakho wewebhu mayelana nokudlulisela imisebenzi ethile, njengokwenza imephu ama-URL nezigaba ku-schema. Kungase futhi kube usizo ukuhlukanisa amanani ashukumisayo namile ku-schema sakho.

Umaki we-schema uwusizo cishe kunoma yiluphi uhlobo lwewebhusayithi. Ingasiza ibhulogi yakho, isitolo se-inthanethi, kanye namawebhusayithi amabhizinisi endawo, njengoba ivumela izinjini zokusesha ukuthi yiluphi ulwazi oludingayo ukuze zibonise. Ingakusiza futhi ukuthi uhlele kangcono futhi uthole ithrafikhi eyengeziwe ngokwandisa ukubonakala kwewebhusayithi yakho kumaSERPs.

I-Google Analytics

Kubalulekile ukuqonda isisekelo samakhasimende akho futhi uqonde ukuthi iwebhusayithi yakho ingathuthukiswa kanjani ukuze ikhange nakakhulu kubo.. Uma iwebhusayithi yakho ingekho ezingeni eliphezulu ezinjinini zokusesha ezifana ne-Google, iwebhusayithi yakho izoba yize. I-Google isebenzisa izinto ezahlukahlukene ukuze ikale iwebhusayithi yakho, kuhlanganise nokuqukethwe, amagama angukhiye, kanye nezixhumanisi kusayithi lakho. I-Google Analytics ingakusiza uqonde ukuthi izivakashi zakho zizulazula kanjani kusayithi lakho nokuthi zifuna ukukubona ini.

Ungakwazi futhi ukusebenzisa i-Google Analytics ukuze ugade ukusebenza kwewebhusayithi yakho futhi unqume ukuthi ingabe wenza umthelela kubabukeli bakho. I-Google Analytics inezici ezingalandelela ukuziphatha kwezivakashi, landelela impumelelo yomsebenzi wokumaketha, futhi uhlonze izibalo zezethameli eziqondiwe. Ukusebenzisa le datha kungakusiza futhi ukuthi ubone noma yiziphi izindawo eziyinkinga kuwebhusayithi yakho. Ngokwesibonelo, ingakutshela ukuthi okuqukethwe kwakho kuyasebenza yini, noma ngabe kufanele ukulungise kabusha. Inhlanganisela efanele yamagama angukhiye nokuqukethwe ingakusiza uthuthukise ukusebenza kwesayithi lakho.

Elinye lamathuluzi okuthengisa aziwa kakhulu kuwebhu, I-Google Analytics ihlinzeka ngesifinyezo esibanzi sezibalo zethrafikhi yewebhu, kufaka phakathi isikhathi esimaphakathi esichithwe ekhasini, izinga lokugxuma, futhi nokuningi. Iphinde inikeze idatha yezibalo zezithameli zakho futhi ikuvumela ukuthi uyihlanganise kalula namanye amathuluzi afana ne-Adsense ne-Google Plus. Kodwa, njenganoma yiliphi elinye ithuluzi, kubalulekile ukwazi ukuthi yini okufanele uyibheke bese uthatha isinyathelo.