Ukusebenziseka kwe-SEO – Izinyathelo Eziyisisekelo Zokuthuthukisa I-SEO Eyimpumelelo

Ukusebenziseka kwe-SEO – Izinyathelo Eziyisisekelo Zokuthuthukisa I-SEO Eyimpumelelo

Izinyathelo eziyisisekelo zokwenziwa ngempumelelo kwe-SEO zibandakanya ukwazi izinto eziyisisekelo ezizoshayela ithrafikhi kuwebhusayithi yakho. Lokhu kubizwa ngokuthi yi-Core Web Vitals. Nakhu ukuhlukaniswa kwezici ezibaluleke kakhulu. Funda ukuze uthole ukuthi ungayenza kanjani iwebhusayithi yakho ikhange ngangokunokwenzeka kuzithameli zakho ezihlosiwe. Ngemva kokuthi ufunde lezi zinyathelo eziyisisekelo, uzokwazi ukukhulisa ibhizinisi lakho eliku-inthanethi’ okungenzeka. Nawa amanye amathiphu okuthuthukisa i-SEO ongawasebenzisa ukuze uqalise:

Igama elingukhiye-Ucwaningo

Search engine optimization is possible only with keyword research. Kufanele ukhethe amagama angukhiye afanelekile ngenhloso yokusesha efanele. Amathuluzi amaningana wamahhala angukhiye ayatholakala, kodwa kudinga ulwazi oluningi nobungcweti. Uma ungaqiniseki ukuthi ungakwenza kanjani ngendlela efanele, cabanga ukuqasha i-ejensi. Laba chwepheshe banesipiliyoni seminyaka futhi bangakusiza ngalesi sinyathelo esibucayi senqubo ye-SEO. Ake sibheke ukuthi ucwaningo lwamagama angukhiye lusebenza kanjani.

Ungathola umbono omuhle wenombolo yokusesha amagama akho angukhiye ayitholayo. Ungasebenzisa i-Google-Keyword-Planner ukuze unqume umncintiswano. Uma unesabelomali esanele futhi wazi imakethe yakho eqondiwe, ungafinyelela ukubekwa okuphezulu kumagama angukhiye ancintisanayo. Uma ushoda ngemali, ungaya kumagama angukhiye anomsila omude. Kodwa qiniseka ukuthi awubambeki emncintiswaneni – kukhona njalo i-Google, kwesokudla?

Ngaphezu kokugxila kuzithameli zakho ozihlosile, ungagada futhi ukuthi yimaphi amagama abawasebenzisayo lapho usesha ku-inthanethi. Ungakwazi futhi ukuqaphela ukuthi yiziphi izihloko namagama abawasebenzisayo ezingxoxweni ezingaxhunyiwe ku-inthanethi. Bese ungasebenzisa lawa magama njenge-SEO-Amagama angukhiye kuwebhusayithi yakho. Enye indlela yokuqinisekisa ukuthi amagama akho angukhiye ayasebenza ukuhlola i-Google Search Console. Leli thuluzi lizokutshela ukuthi yimaphi amagama okusesha abasebenzisi abawasebenzisayo ukuze bathole isayithi lakho. Ukusebenzisa lawa mathuluzi kubalulekile esu lakho le-SEO.

Ngaphandle kwamagama angukhiye, ungakwazi futhi ukunaka isihloko se-Meta nencazelo ye-meta. Izihloko ze-Meta nezincazelo zisiza isayithi lakho ukuthi ligqame emqhudelwaneni. Banomthelela kuthrafikhi namazinga okuchofoza. Amagama angukhiye Ekhanda kanye namagama angukhiye womsila omude kokubili kuyizinketho ezinhle zocwaningo lwamagama angukhiye. Vele uqiniseke ukuthi usebenzisa ezifanele kuwebhusayithi yakho. Uma ukhetha amagama angukhiye angalungile, iwebhusayithi yakho izozitshwa izethameli zakho ezihlosiwe.

Ngaphezu kokusebenzisa amagama angukhiye we-SEO ukuthuthukisa izinga lewebhusayithi yakho, ucwaningo lwegama elingukhiye lungakusiza futhi ukuthi uqonde ukuthi izethameli zakho ezihlosiwe zifunani. Ukusebenzisa i-SEO-Amagama angukhiye kuzokusiza ukuthi ubhale okuqukethwe okungcono futhi uqonde izethameli ozihlosile. Ngokusebenzisa i-SEO-Amagama angukhiye, ungakha okuqukethwe okuhlobene kakhulu futhi wandise amathuba akho okuthola amakhasimende amaningi. Uma usukwenzile lokho, uzobe usendleleni yokuheha izivakashi eziningi futhi wenze ukuthengisa okwengeziwe.

Lapho ukhetha amagama angukhiye, ungasebenzisa izigaba ezahlukene zezethameli zakho ozihlosile. Amagama angukhiye ahlukile anokuncintisana okulinganiselwe kanye nenani elincane kuphela lamakhasi ahlobene. Ziwufanele kangcono umkhankaso othile wokumaketha. Imiphumela yosesho izokusiza ukuthi uthole amagama angukhiye alungile ewebhusayithi yakho. Ngakho yiziphi izinhlobo ezahlukene zamagama angukhiye? Uhlu olungezansi kunezigaba ezimbalwa zamagama angukhiye awusizo ku-SEO. Qiniseka ukuthi uhlola amagama angukhiye futhi uthole ukuthi asetshenziswa kanjani.

Ucwaningo lwamagama angukhiye lubalulekile kumkhankaso wakho we-SEO. Izokunikeza ukuqonda ngohlobo lwezithameli ezifunwa yimakethe yakho. Uhlelo locwaningo lwegama elingukhiye lwekhwalithi ephezulu luzofaka amagama angukhiye afanelekile kanye nama-synonym nemigomo ezungeze ukwenziwa.. Ngocwaningo lwamagama angukhiye, ungakha icebo lokuqukethwe ngokusekelwe emiphumeleni yocwaningo lwakho lwe-SEO. Uma ungaqiniseki ukuthi ungaqala kuphi, ungalanda isifanekiso sohlelo lokuqukethwe samahhala.

Enye indawo ebalulekile okufanele kugxilwe kuyo amagama angukhiye wamazwe ngamazwe. Ukusebenzisa inkampani ye-SEO yezilimi eziningi kungakusiza ukuthi unqume amagama angukhiye afaneleka kakhulu ezimakethe oziqondise. Ithimba le-SEO lamazwe ngamazwe lizokwenza ucwaningo olunzulu lwamagama angukhiye ukuze lichaze amagama angukhiye afanelekile wezwe ngalinye. Lokhu kuzosiza abangaba amakhasimende ukuthi bathole iwebhusayithi yakho. Ngokusebenzisa iwebhusayithi eyinhloko, ungakha isu le-SEO lamazwe ngamazwe kuleyo modeli. Isethi yegama elingukhiye lomhlaba wonke izohlolwa futhi ihambisane nezidingo ezithile zemakethe.

Isinyathelo esilandelayo esu lakho lokuthuthukisa i-SEO ukusebenzisa ukukhangisa okukhokhelwayo. Izikhangiso ezikhokhelwayo zifakwa kuma-SERP uma umsebenzisi ethayipha igama elingukhiye elithile. Lezi zikhangiso zizovela eduze kwamatemu okusesha ahlobene. Uma umsebenzisi achofoza isikhangiso, iyamkhokhela umkhangisi. Futhi uma iwebhusayithi yakho ibalwa ngegama elingukhiye elinikeziwe, ikhasi lakho kungenzeka libonwe abantu abaningi kakhulu.

Offpage-Optimierung vs Onpage-Optimierung

Onpage-Optimierung and SEO-Optimierung are two aspects of search engine optimization. Ngenkathi ukulungiselelwa okusekhasini kusebenza ukwenza okunikezwayo kwewebhu yakho kukhange kakhulu kuzivakashi, i-off-page-optimization ihlanganisa ukwakha izixhumanisi zekhwalithi ephezulu kuwebhusayithi yakho. Zombili izinhlobo zezixhumanisi zithuthukisa izinga lewebhusayithi yakho ezinjinini zokusesha. Okubhalwe ngezansi kunomehluko obalulekile phakathi kwalokhu okubili. Qhubeka ufunde ukuze ufunde kabanzi mayelana nesici ngasinye.

I-Onpage-Optimierung isethi engaphansi ye-SEO futhi igxile ekwandiseni ukusebenza kahle kwekhasi lewebhu ngokwenza ngcono okuqukethwe kwekhasi.. I-Onpage-optimization iyasiza kakhulu ekuthuthukiseni ukubonakala kwekhasi lewebhu phakathi kwemiphumela yosesho. Kuyasiza ukuqinisekisa ukuthi izinjini zokusesha zingakhasa kahle iwebhusayithi yakho futhi zikhulise ukubekwa kwayo kwenjini yokusesha. Ngokwalesi sizathu, kubalulekile ukwazi umehluko phakathi kwalezi zinhlobo ezimbili zokusebenza.

I-Onsite-Optimisation ibandakanya izici zobuchwepheshe zewebhusayithi. Lokhu kubandakanya ukwenza inguqulo yeselula yewebhusayithi, ukuqinisekisa ukuthi isayithi lihlangabezana nezindinganiso zamadivayisi eselula nawedeskithophu. I-Onpage-optimization iphinde ifake izinguquko zesakhiwo ekhasini lewebhu ngokwalo. Kufanele futhi icabangele ukusebenziseka nokutholakala kweseva. Kubalulekile ukukhumbula ukuthi kokubili i-Onpage-Optimization kanye ne-SEO-Optimierung kungathinta ukusebenza kwesayithi lakho..

I-On-site-Optimierung ingenye indlela ebalulekile yokuthuthukisa ukubonakala kwenjini yokusesha yewebhusayithi. Ukuthuthukisa ekhasini kuthuthukisa ukufinyeleleka kwewebhusayithi nokufaneleka. Isiza izinjini zokusesha zihlonze isayithi njengelihambisana nombuzo womsebenzisi futhi limatanise nokuqukethwe okufanele. Ngaphezu kwalokho, iphinde ithuthukise ama-backlink. Uma iwebhusayithi ihambisana kakhulu nenjini yokusesha, maningi amathuba okuthi ivele ku-SERP.

I-Optimierung esekhasini ihlanganisa ukubheka ukuba khona kwamagama angukhiye ku-h1 naku-h2, kanye nemithetho yokufometha okuqukethwe. Okuqukethwe kungaba ngendlela yombhalo, izithombe, amavidiyo, ngisho nabezindaba ezisebenzisanayo. Lokhu kubalulekile njengoba izinjini zokusesha zingakwazi ukufunda amafayela ngamanye futhi azikwazi ukuhumusha incazelo ngaphandle kwamagama. Ngakho, kufanele usebenzise amagama angukhiye kancane futhi usebenzise umbhalo ochazayo.

Ama-URL angabuye athuthukiswe. Qiniseka ukuthi usebenzisa ama-URL ezibalo. Khumbula ukuthi i-Google ikhetha ama-URL amafushane anamagama angukhiye eduze kwegama lesizinda. Ukuxhuma kwangaphakathi kungenye indlela yokuthuthukisa ijusi yesixhumanisi. Ama-backlink abalulekile ngoba aletha ithrafikhi enkulu kuwebhusayithi yakho. Ngaphezu kokuxhumanisa kwangaphakathi, kufanele futhi usebenzise izixhumanisi zangaphandle kwamanye amawebhusayithi. Ukusebenzisa lezi zindlela kuzothuthukisa izinga jikelele lewebhusayithi yakho.

Ukuthuthukisa ekhasini kudinga ukuthuthukiswa kokuqukethwe. Ngaphezu kokubhala umbhalo ofana nezidingo zezithameli zakho ozihlosile, kufanele futhi ufake izithombe namavidiyo. Okuqukethwe okubhaliwe kufanele kube nolwazi futhi kwanelise. Nokho, kufanele ugweme igama elingukhiye-haufen, futhi uqiniseke ukuthi umbhalo umakwe kahle. I-H1-Uberschriften ibaluleke kakhulu ekwenzeni ngcono i-SEO. Ziphinde zikhulise ukufundeka kwekhasi, okungesinye isihluthulelo sokuklelisa ezinjinini zokusesha.

Zombili izindlela zokwenza kahle kumele ziphelele, efanele futhi ugxile kumagama angukhiye athile. Ukufaka amagama angukhiye kungaphazamisa injini yokusesha ye-Google. Kunalokho, amagama angukhiye wokugxila kufanele avele ngokwemvelo ezindaweni ezinengqondo. Kufanele futhi uqinisekise ukuthi okuqukethwe kulula ukukuzulazula. Lokhu kusho ukuthi kufanele ugweme ukubhala amagama angukhiye futhi usebenzise izinhlobo ezisebenzayo zolimi kulo lonke ikhasi lakho. Kafushane, zombili izindlela zokwenza ngcono zizokhuphula izinga lewebhusayithi yakho.

I-OnPage-SEO ibalulekile ezintweni zobuchwepheshe nezokuqukethwe kuwebhusayithi yakho. Ubude be-URL buyisici esibalulekile ku-OnPage-Optimization. Kufanele ugweme ukusebenzisa ama-URL anangaphezulu 10 amazwi, njengoba zingabonakali kubabukeli babantu. Ungaphinda udale ama-URL akhulumayo anikeza imikhondo ecacile kuma-webcrawlers. Umehluko phakathi kokwenza kahle kwe-OnPage kanye nokwenza kahle kwe-SEO ubalulekile.

Amamephu esayithi angesinye isici esibalulekile se-SEO-Optimierung. Amamephu esayithi awusizo ekukhombeni amakhasi ewebhusayithi yakho ezinjinini zokusesha. Amamephu esayithi aqukethe uhlu lwama-URL. Lawa mamephu esayithi ahanjiswa ezinjinini zokusesha ukuze zikwazi ukukhomba ngokushesha amakhasi angaphansi esayithi lakho. Lawa mamephu e-XML-Sitemaps aphinde axwayise izinjini zokusesha ngezinguquko. Isakhiwo sewebhusayithi kufanele kube lula ukusizulazula futhi siqukathe amagama angukhiye afanelekile.

Incazelo ye-Meta: Le elementi iqukethe ulwazi mayelana nokuqukethwe kwekhasi lakho lewebhu futhi ingakhuphula izinga lokuchofoza kanye nethrafikhi. Lapho umsebenzisi enza usesho, Incazelo ye-Meta izoboniswa yi-Google. Iphinde inikeze izivakashi umbono wokuqala ngewebhusayithi yakho futhi ibalulekile emazingeni enjini yokusesha. Uma ithegi yesihloko ingenalo ulwazi, bazolishiya ikhasi. Ithegi yencazelo kufanele ibe seduze nokuqukethwe kwekhasi futhi kufanele ichaze ngangokunokwenzeka. Nakuba kungeyona into esezingeni, ingathuthukisa i-CTR (inani lezivakashi iwebhusayithi elitholayo).