Ukusebenziseka kwe-SEO – 5 Izindlela Zokuthuthukisa I-SEO Yakho Engaphandle Kwekhasi

Ukusebenziseka kwe-SEO – 5 Izindlela Zokuthuthukisa I-SEO Yakho Engaphandle Kwekhasi

Ukusebenziseka kwe-SEO (Ukuthuthukisa Injini Yokusesha) iyithuluzi elibalulekile lokuthengisa elingakhuphula kakhulu ukufinyelela kwakho. Abathengi baya ngokuya besebenzisa izinjini zokusesha ukuze bathole amabhizinisi nemikhiqizo, futhi lokhu kuyiqiniso ikakhulukazi nge-Google. Empeleni, I-Amazon kanye ne-E-Commerce-Plattformen zombili zivame ukuthathwa njengezinjini zokusesha zomkhiqizo, kodwa i-Google isivele idlule lezi zinkundla. Ngakho-ke, uma ungakasebenzisi i-SEO ukuze uzuze, kufanele nakanjani ucabange ukwenza kanjalo manje.

Igama elingukhiye-Ucwaningo

Ukuthuthukisa injini yokusesha kuyinqubo eyinkimbinkimbi. Ngenkathi izinkampani ezinkulu ezinesabelomali esikhulu sokumaketha zingaqasha amafemu e-SEO ukwenza amawebhusayithi azo asebenze, Abaqalayo kufanele bazame ukwenza ibhola lizigingqike bona kuqala. Ucwaningo lwamagama angukhiye luyingxenye ebalulekile ye-SEO. Ngokuqonda izisekelo zocwaningo lwamagama angukhiye, ungaqala ukuthuthukisa iwebhusayithi yakho namuhla. Nawa amanye amathuluzi esiphakamiso samagama angukhiye wamahhala angakusiza. Sebenzisa lawa mathuluzi ukuze uthuthukise ukubonakala kwewebhusayithi yakho!

I-SEMrush ihlanganisa ucwaningo lwamagama angukhiye. Leli thuluzi lizokusiza ukuthi uthole amagama angukhiye alungile futhi likunikeze ukubuka konke kwethrafikhi yewebhusayithi yakho. Ingakubonisa nokugcwala kwezimbangi kanye nezimbangi zakho. Izophinde ikutshele ukuthi amagama akho angukhiye asetshenziswa kangaki, kanye nesimo sabo sokuncintisana. Ungaphinda udale amaphrojekthi ngamanye ukuze uqhubeke nokuhlaziya idatha. Ukuze wenze okuningi ngocwaningo lwamagama angukhiye, sebenzisa i-SEMrush! Uma usulidawunilode leli thuluzi, bhalisela isivivinyo sakho samahhala.

I-Sistrix elinye ithuluzi ongalisebenzisa. Leli thuluzi liqhathanisa amagama angukhiye anomsila omude nomsila omfushane. Iphinde ibe nomsebenzi we-alamu futhi ihlaziya izinga legama elingukhiye nokubonakala. Kumahhala ukusebenzisa futhi kuyatholakala ngesiJalimane. Kuwufanele ukuzama! Ungayihlola kuwebhusayithi yabo noma ulande inguqulo yamahhala. Uma usulande inguqulo yamahhala, uzoba nombono ongcono wokuthi ucwaningo lwegama elingukhiye lusebenza kanjani kuwebhusayithi yakho.

Ekhasini-SEO

Kunezindlela ezimbili eziyinhloko zokwenza ngcono i-SEO: I-SEO Esekhasini kanye ne-Off-Page SEO. Zombili zihlose ukuthuthukisa izinga lewebhusayithi emiphumeleni yenjini yokusesha. Ukusebenzisa zombili izinhlobo zokuthuthukisa kungakusiza ufinyelele amazinga aphezulu futhi ukhulise ibhizinisi lakho ku-inthanethi. I-SEO Esekhasini ithuthukisa izici zobuchwepheshe zewebhusayithi, kuyilapho i-Off-Page SEO ibandakanya imisebenzi ye-SEO engaphandle kwesayithi. Ukusekelwa kwanyanga zonke kwezinsizakalo ze-SEO kuvame ukuqhubeka.

Nakuba lezi zindlela ezimbili ziyahambisana, azihambisani ngempela. Ukuzama ukusebenzela okukodwa noma okunye ngaphandle kokuhlaziya okuphelele kuzolimaza kuphela igama elingukhiye lewebhusayithi yakho futhi kunciphise amanani okuguqulwa.. Ngaphezu kokubaluleka kokuthuthukisa okuqukethwe, I-SEO esekhasini nayo ibheka ijubane lesikhathi sokuphendula seseva yewebhusayithi. Uma ihamba kancane, ingase ingabalwa kahle ngokwanele ukuze ihehe izivakashi.

I-SEO Esekhasini ifaka yonke into esekhasini. Ngokuqinisekisa ukuthi okuqukethwe ekhasini lakho kusezingeni eliphezulu futhi kuhambisana, ungakwazi ukuthuthukisa isayithi lakho ukuze uthole izinjini zokusesha futhi ulenze lisebenziseke kalula. Izakhi ze-HTML zingamabhulokhi wokwakha we-SEO esekhasini. Zihlanganisa isihloko sewebhusayithi yakho, eyaziwa nangokuthi ithegi yesihloko. Lapho okuqukethwe kwewebhusayithi yakho kubaluleke kakhulu futhi kunikeza ulwazi, maningi amathuba okuthi ibonwe yizinjini zokusesha futhi ishayele ithrafikhi.

Ngaphandle kwekhasi-SEO

I-SEO engaphandle kwekhasi iyingxenye ebalulekile yokuthuthukisa injini yokusesha (I-SEO). Ngaphezu kokuthuthukisa ukubonakala kwewebhusayithi yakho, kuphinde kukusize ukuthi uthole izivakashi ezifanele ezivela kwamanye amawebhusayithi. Ngale ndlela, ungakhiqiza ithrafikhi eyengeziwe futhi wenze imali eyengeziwe. Nawa amanye amasu okuthuthukisa i-SEO yakho engaphandle kwekhasi. Qhubeka ufunda ukuze ufunde kabanzi mayelana nale nqubo ebalulekile. Qhubeka ufunde ukuze uthole phezulu 5 izinzuzo ze-SEO engaphandle kwekhasi zebhizinisi lakho.

Ucwaningo lwamagama angukhiye lubalulekile ekwenzeni injini yokusesha ibe yimpumelelo. Ucwaningo lwamagama angukhiye luzokusiza ukuthi ubone imigomo esetshenziswa izethameli zakho ukuthola umkhiqizo wakho. Amagama angukhiye kufanele afane nalokho abasebenzisi abakuseshayo. Amathuluzi okucwaninga amagama angukhiye ayatholakala kuwebhu ukuze akusize ngale nqubo. Amagama angukhiye abalulekile ukuze uthuthukise amazinga akho, kodwa akwanele ukumane ugxile ezintweni ezifanele kakhulu. Udinga futhi ukunaka okuqukethwe kuwebhusayithi yakho. Ngale ndlela, I-Google izokwazi ukuthi usebenzisa amagama angukhiye alungile.

I-SEO engaphandle kwekhasi ibandakanya ukusebenzisa amathuluzi namaqhinga ukukhuthaza iwebhusayithi yakho. Isihloko sewebhusayithi yakho, incazelo, kanye nama-meta tag wonke anomthelela kuzinga le-Google. Amathegi esihloko aphinde anikeze okuqukethwe kwekhasi lakho igunya elikhulu futhi angakhuphula ukubonakala kwewebhusayithi yakho. Ngaphezu kwalokho, bathuthukisa ulwazi lomsebenzisi. I-algorithm ye-Google ibheka amagama angukhiye kumathegi esihloko ukuze inqume ukuthi okuqukethwe kwekhasi kubaluleke kangakanani. Ngokusebenzisa izinqubo ze-SEO, uzothola amazinga angcono kuwebhusayithi yakho futhi wenze imali eningi.

Amagama angukhiye we-LSI

Lapho ufuna indlela yokuthuthukisa izinga lakho le-SEO, cabanga ukuthuthukisa ikhasi lakho usebenzisa amagama angukhiye e-LSI. Lawa empeleni afana namanye amagama angukhiye, kodwa azihloselwe ngokukhethekile ukuthuthukisa amagama ngamanye. Amagama angukhiye e-LSI angakusiza futhi ukuthi ulekelele phezulu ngamatemu ahlobene negama lakho elingukhiye eliyinhloko. Ungasebenzisa lawa magama angukhiye emibuzweni, izincazelo, kanye nezitatimende ukunikeza inani kubafundi bakho.

Enye indlela yokuthola amagama angukhiye e-LSI ukusebenzisa ithuluzi lokuhlela igama elingukhiye le-Google. Leli thuluzi lizokhiqiza amagama okusesha ahlobene ongafuna ukuwasebenzisa. Uma usukwenzile lokho, ungabheka emiphumeleni futhi ubone ukuthi yimaphi anevolumu yokusesha ephezulu kakhulu kanye nokuncintisana okuphansi kakhulu. Ngale ndlela, ungenza okuqukethwe kwakho kuphoqe futhi kugqame emiphumeleni yosesho. Ngemva kwakho konke, umgomo wakho uwukuheha abangaba amakhasimende. Kepha uwathola kanjani amagama angukhiye we-LSI angcono kakhulu?

Indlela eyisisekelo yokuthola amagama angukhiye e-LSI ukusebenzisa ibha yokusesha ye-Google. Noma nini lapho uthayipha isithombe kubha yokusesha, uzobona uhlu lwamagama ahlobene ngenhla kwemiphumela yosesho. Ukuze uthole eminye imibono yamagama angukhiye e-LSI, ungasebenzisa futhi amathuluzi wegama elingukhiye le-LSI. Amathuluzi amabili anjalo yi-LSIKeywords kanye ne-LSIGraph. Qiniseka ukuthi uzama eyodwa yazo.

Amagama angukhiye we-Meta

Nakuba izinjini eziningi zokusesha zinganaki amagama angukhiye we-meta, kunezinzuzo ezithile zokuthuthukisa iwebhusayithi yakho ngazo. Yize amagama angukhiye e-Meta engavezwa emiphumeleni yosesho, bayayidlala indima ekufakweni kwezinkomba. Esikhathini esedlule, bekuyisignali ebalulekile yokuthuthukisa injini yokusesha. Ngaphezu kwesihloko se-meta nencazelo ye-meta, kubalulekile futhi ukuthuthukisa ithegi yakho yesihloko ukuze ukhuphule amanani okuchofoza.

Ngaphezu kwethegi yesihloko nencazelo, ungasebenzisa futhi amagama angukhiye e-meta ukuze ugxilise okuqukethwe kwakho kumakhasimende angaba khona. Inhlolovo yakamuva yabadayisi bezinjini zokusesha iveze lokho 70% yabo njalo noma cishe njalo basebenzisa le ndlela ukuze bathuthukise amawebhusayithi abo. Ukuhlanganisa uhlu lwamagama angukhiye e-meta kungakusiza ukuthi uqondise amaqembu athile amakhasimende. Ungakha ama-meta-keywords ngokwenza noma usebenzise isofthiwe, kodwa khumbula ukusebenzisa amagama angukhiye ahambisana nekhasi lakho.

Esikhathini esedlule, abathengisi kanye nochwepheshe be-SEO bangasebenzisa amagama angukhiye we-meta ukuchaza okuqukethwe kwekhasi lewebhu. Nokho, izinjini eziningi zokusesha zaqala ukukhipha le nqubo eminyakeni engamashumi amabili edlule. Ngu 2009, I-Google ikubeke kwacaca ukuthi ayisasebenzisi amagama angukhiye e-meta njengesici sezinga. Namuhla, iziseshi zewebhusayithi zigxila kokuqukethwe okuphelele kanye nemibuzo yosesho efanele. Naphezu kokwehla kwamagama angukhiye we-meta, ukusetshenziswa kwazo kusabalulekile.

Ukusebenza kwe-Google search engine

I-Optimierung yewebhusayithi yakho yezinjini zokusesha ezifana ne-Google ibalulekile ekwandiseni ithrafikhi yakho yewebhu futhi ekugcineni inzuzo yebhizinisi lakho. Kunezindlela eziningana zokwenza lokhu, kodwa eziphumelela kakhulu zenziwa ngokwemvelo, ngaphandle kokuqukethwe kwezohwebo. Ngamanye amazwi, awukwazi ukukopela uhlelo noma usengozini yokulahlekelwa izinga lesayithi lakho. Ngaphezu kwalokho, kungcono ukugwema ukusebenzisa amaqhinga okuthuthukisa angalungile, njengoba i-Google izobamba lezi ngokushesha. Kunalokho, ihlose ukwenza ngcono injini yokusesha, okuyinzuzo kuzo zombili izinjini zokusesha nabasebenzisi.

Inqubo ye-SEO isuselwe ocwaningweni lwamagama angukhiye. Kubalulekile ukwazi ukuthi izethameli zakho ezihlosiwe ziseshani, ukuze ukwazi ukuthuthukisa okuqukethwe kwakho ngale njongo. I-Google izobonisa kuphela amawebhusayithi anokuqukethwe okuhlobene, ngakho ukubaluleka kwamagama angukhiye akukwazi ukugcizelelwa ngokwanele. Nakuba le nqubo idinga isikhathi esiningi nokubekezela, kuwufanele ngokuhamba kwesikhathi. Uma ungaqiniseki ukuthi ungakwenza kanjani ngokwakho, ungahlala uqasha i-SEO ejensi engakwenzela yona.

Lapho ukhetha amagama angukhiye, khumbula njalo ukuthi i-Google isebenzisa i-algorithm ye-E-A-T. I-E-A-T imele i-Expertise, Igunya, Ukwethembeka. Ngakho-ke, uma i-E-A-T iwebhusayithi yakho ine-E-A-T eyengeziwe, azoba phezulu amazinga ayo. Le ndlela futhi inyusa inani labantu okungenzeka ukuthi bachofoze kusayithi lakho. Ngaphezu kwalokho, kukusiza ukuthi uthole izivakashi ezihlosiwe futhi uthuthukise ukuthengisa.