Ukusebenza Kwezinjini Zokucinga (I-SEO)

Ukusebenza Kwezinjini Zokucinga (I-SEO)

Ukusebenza Kwezinjini Zokucinga (I-SEO) iyingxenye ebalulekile yokumaketha kwewebhu. I-Google ibheka izimpawu zokuthembela, njengezibuyekezo, izinkundla, namazwana ebhulogi. Umsebenzi omuhle wabasebenzisi mayelana nokuqukethwe kwakho nomkhiqizo kungenye indlela yokwakha ukwethemba ebhizinisini lakho. Lesi sihloko sizofaka amasu okuthuthukisa ekhasini nangaphandle kwekhasi. Ngaphezu kwalokho, sizobheka ukubaluleka kwegama elingukhiye-Eintragungen ku-Metatags. Ekugcineni, sizothinta ukubaluleka kwe-Google-Ranking.

Ukuthuthukisa Ikhasi

Ukuthuthukisa injini yokusesha, noma i-SEO, kubandakanya ukwenza izinguquko ezijulile kokuqukethwe kuwebhusayithi yakho ukuze uyisebenzisele izinjini zokusesha. Izinto ezibaluleke kakhulu ze-SEO okufanele zilungiswe yi-Meta-Title kanye ne-Uberschriftenstruktur yangaphakathi. Lezi zinguquko zenziwa ngosizo lokubhala kwesitayela se-SEO, ngokusekelwe ocwaningweni lwamagama angukhiye. Uma lezi zinguquko sezenziwe, uzodinga ukubuyekeza ukulungiselelwa okusekhasini ukuze ugcine izinga eliphezulu lenjini yokusesha.

Esinye isici sokuthuthukisa ikhasi sigxile ekwakhekeni kwe-URL. Kubandakanya i-metatag yamarobhothi “noindex” ekhasini kungenye yezindlela eziyisisekelo ze-SEO. Lokhu kuzovimbela iwebhusayithi yakho ukuthi ingaveli emiphumeleni yosesho yamakhasi angaqukethe noma yikuphi okuqukethwe. Ukusebenziseka kungenye into ebalulekile lapho uklama iwebhusayithi namuhla. Imifanekiso esetshenziswa njalo yizinguqulo ezilula zalezo ezazisetshenziswa esikhathini esidlule. Lokhu kuzonyusa ukusebenza kwekhasi. Ngaphezu kwalokho, ungase ufune ukufaka esikhundleni sezinhlelo zokusebenza ze-JavaScript ngezilula.

Enye ingxenye ye-SEO esekhasini ibandakanya ukwenza isayithi lakho libe lula ukuze liqondwe ama-bots enjini yokusesha. Lokhu kubasiza ukuthi baqonde okuqukethwe kuwebhusayithi yakho kangcono, okuzokwandisa amathuba ewebhusayithi yakho okutholakala emakhasini amathathu okuqala osesho. Lokhu kwenziwa ngokusebenzisa amagama angukhiye afanelekile kanye nomqondo ofanayo kuyo yonke iwebhusayithi yakho. Uma kukhulunywa ngokubhalela izinjini zokusesha, okuqukethwe yinkosi! Futhi ukwenza kahle kwekhasi le-SEO kuhilela ukwenza iwebhusayithi yakho ifundeke kalula futhi useshe amagama angukhiye.

Ukuthuthukisa Okungaxhunyiwe ekhasini

I-Offpage SEO iyingxenye ebalulekile yokwenziwa kahle kwenjini yokusesha. Igxile ezindleleni ezingaphandle kwewebhusayithi, kodwa usengathuthukisa amazinga ewebhusayithi. Ezinye zalezi zindlela zihlanganisa ukwakha izixhumanisi nokuphathwa kwesithunzi. Ngokuhlaziya ikhwalithi nenani lezixhumanisi ezifanele, ungathola ukuqonda ukuthi yiziphi izinhlobo zezixhumanisi ongazenza nokuthi ungazisebenzisa kanjani. Ukwenza iwebhusayithi yakho ibe yi-SEO engaphandle kwekhasi, kufanele ugxile kuma-backlinks avela kumawebhusayithi afanelekile.

Ukuthuthukisa injini yokusesha, eyaziwa nangokuthi i-SMO, igxile emiphumeleni yosesho yemvelo. Umgomo uwukwenza iwebhusayithi yakho ibonakale igqamile emiphumeleni yenjini yokusesha ngaphandle kokukhokhela izikhangiso. Zombili izinhlobo ze-SEO zibandakanya ukwenza iwebhusayithi yakho ibukeke ikhanga ezinjinini zokusesha usebenzisa ukulungiswa okujulile kwesakhiwo nobuchwepheshe.. Nokho, ukulungiselelwa okungaphandle kwekhasi kugxile kokuqukethwe nokwenza kube lula ukukuthola. Kufanele ucabangele zombili izinhlobo ze-SEO lapho unquma ukuthi iyiphi ongayisebenzisa kuwebhusayithi yakho.

I-SEO iyinqubo eqhubekayo futhi ingathatha izinyanga ukukhombisa imiphumela. Nakuba asikho isikhathi esinqunyiwe se-SEO, kufanele ulindele ukubona imiphumela phakathi nezinyanga ezintathu kuya kweziyisithupha. Ngemva kwalokho, imiphumela yomsebenzi we-SEO yewebhusayithi yakho izobonakala. I-SEO isu eliphelele lokumaketha ku-inthanethi, futhi inamandla okwenza inzuzo afakazelwe. Ngaphezu kwezici zezobuchwepheshe, ukulungiselelwa okungaxhunyiwe kuhlanganisa inkundla yezokuxhumana.

Ukufakwa kwegama elingukhiye kumathegi we-meta

I-Google ibilokhu indiba amagama angukhiye metatag iminyaka. Abasiboni isidingo sokushintsha inqubomgomo yabo noma nini maduze. Ngakho, sisebenzisa kanjani amagama angukhiye emakhasini ethu ewebhu? Nazi ezinye izinto okufanele uzicabangele:

I-Google-Ranking

Ukuthuthukisa injini yokusesha (I-SEO) kuyinqubo yokuthuthukisa amazinga ewebhusayithi ezinjinini zokusesha ezifana ne-Google ne-Yahoo! Igxila endleleni iwebhusayithi ebukeka ngayo futhi iboniswa emiphumeleni yosesho. Nakuba le nqubo ibalulekile ekwandiseni ithrafikhi yewebhusayithi yakho, kubalulekile futhi ekugcineni amazinga akho aphezulu. Ukuthuthukisa injini yokusesha kudinga ukubuyekezwa njalo nokuhlaziya. Amathuluzi afana ne-Sistrix, I-Google Analytics, kanye ne-Google Search Console iwusizo olukhulu kule nqubo.

Kubalulekile ukwazi ukuthi amakhasimende akho afunani lapho usesha umkhiqizo noma isevisi. I-SEMrush ihlinzeka ngocwaningo lokuncintisana nolwemakethe. I-Google ibusa ukusesha kwewebhu emazweni amaningi. NgesiNgisi, I-Google ibukwa ngu 88 iphesenti labasebenzisi bewebhu. Ukuze ugcine iwebhusayithi yakho iphezulu kwemiphumela yenjini yokusesha, qinisekisa ukuthi okuqukethwe kwakho kuyafundeka futhi kuyafinyeleleka ngangokunokwenzeka. Ukwenza lokhu, sebenzisa i-SEMrush, okungakusiza futhi ukuthi unqume izimbangi zakho’ amazinga.

Ngenkathi i-SEO ibalulekile ekubonakaleni kwewebhusayithi yakho, udinga ukwenza okungaphezu kokukhokhela imiphumela. Udinga ukwazi ukusekela ukuzibophezela kwesikhathi eside kule nqubo. I-SEO iwumkhuba webhizinisi esimeme odinga isikhathi esanele namandla. Umkhankaso we-SEO owenziwe kahle ungakusiza ukuthi uthole ithrafikhi oyidingayo, ngenkathi futhi ukhiqiza imbuyiselo enempilo ekutshaleni kwakho. Kodwa ungakhohliswa ukuthandwa kwayo.

Ukuthuthukisa Ngaphandle Kwekhasi

Ukwenza kahle ngaphandle kwekhasi kubhekisela kumasu enziwayo ukuze kuthuthukiswe izinga lenjini yokusesha yewebhusayithi ngaphandle kwewebhusayithi yayo.. Amasu okuthuthukisa angaphandle kwekhasi ahlanganisa ukuxhumanisa kwangaphandle, njengemibhalo yebhulogi namasignesha enkundla, kanye nokwandisa igunya lesizinda. Inhloso ye-SEO engaphandle kwekhasi ukuthola ukubekwa okuphezulu kunezimbangi zakho. Ukusebenza ngaphandle kwekhasi kungenye yezisekelo ezimbili ze-SEO. Nazi izindlela ezintathu zokuthuthukisa izinga lesayithi lakho:

Ukulungiselela ngaphandle kwekhasi: Ngaphezu kwamaqhinga ashiwo ngenhla, zikhona ezinye izindlela zokuthuthukisa izinga lesayithi, okuhlanganisa ukudalwa kwebhulogi noma iphrofayela yenkundla yezokuxhumana. Ukwenza kahle ngaphandle kwekhasi kuyindlela yokumaketha emhlabeni ongaxhunyiwe ku-inthanethi futhi kubalulekile ukuze uthole amazinga aphezulu okusesha. Ungakwazi ngisho nokwandisa izinga lewebhusayithi yakho ku-Google's Poiske ngokuthuthukisa okuqukethwe kwakho.

Ukuhanjiswa kwe-athikili: Ukuthunyelwa kwe-athikili kunezinzuzo ezimbalwa, njengama-backlink kanye nama-bios ombhali. Uma iwebhusayithi yakho kukhulunywa ngayo esihlokweni, ungafaka isixhumanisi kuso ku-bio yakho yombhali. Leli qhinga lizokwandisa ubukhona bewebhusayithi yakho ku-inthanethi futhi likhulise ithrafikhi, kodwa futhi ingase ikwenze ujeziswe yi-Google. Ama-Backlink ayingxenye ebalulekile ye-SEO engaphandle kwekhasi, njengoba bekhombisa igunya lesayithi.

Ukuthuthukisa Ekhasini

Ukuthuthukisa injini yokusesha (I-SEO) iyingxenye ebalulekile yanoma yiliphi isu lokumaketha ku-inthanethi, noma ngabe uzama ukuheha amakhasimende amaningi kuwebhusayithi yakho noma ukhulisa ukuqwashisa komkhiqizo wakho. Nakuba kungenziwa yi-amateur, Izinsizakalo ze-SEO ezichwepheshile zinolwazi namathuluzi adingekayo ukuze kukhuliswe izinga lewebhusayithi yakho. Izindleko zezinsizakalo ze-SEO zochwepheshe zingasukela kumakhulu kuye ezinkulungwaneni zamadola ngenyanga. Qhubeka ufunde ukuze ufunde kabanzi mayelana nokwenza kahle ekhasini.

Inqubo ye-SEO yinde, kudinga isineke nokwethemba umhlinzeki. Nakuba kuyiqiniso ukuthi ungakwazi ukwandisa amazinga esayithi lakho ngobusuku bonke, kuzothatha isikhathi ukukhiqiza i-ROI. Idinga izinguquko ezimbalwa zewebhusayithi futhi ingenziwa kuphela ngokuhambisana namanye amasu okuthengisa aku-inthanethi. Kulabo abafuna imiphumela esheshayo, ukukhangisa kwenjini yokusesha kuyindlela okufanele uhambe ngayo. Le ndlela yokukhangisa inikeza ithrafikhi yamahhala nekhokhelwayo kuwebhusayithi.

Ukuthuthukisa ekhasini kugxile ekuthuthukiseni amasiginali abhekwa izinjini zokusesha ezifana ne-Google uma zilinganisa ikhasi. Kuyinqubo eyinkimbinkimbi, okubandakanya inqwaba yezinto ezihamba ngale kwama-meta tags namagama angukhiye. Futhi ngenxa yokuthi kuhilela izici eziningi, ukwenza kahle ekhasini kungaba yinkimbinkimbi. Uma ungaqiniseki ukuthi ungaqala kanjani, nanka amanye amathiphu abaluleke kakhulu. Akuthathi uchwepheshe we-SEO ochwepheshe ukwenza iwebhusayithi ibe ngcono yezinjini zokusesha.