Izimfihlo Zokuthuthukisa Injini Yokusesha Ziveziwe

Ukuthuthukisa injini yokusesha kumayelana nokwenza isayithi lakho libe lula ukulizulazula. Isistimu yokuzulazula enhle ayigcini nje ngokwenza kube lula kuzivakashi ukuthola ezikufunayo, futhi kusiza izinjini zokusesha ukuqonda ukuthi kubaluleke kangakanani okuqukethwe kwakho. Google, Ngokwesibonelo, uthanda ukubona ukuthi ikhasi elithile lingena kanjani esithombeni esikhulu. Ngale ndlela, okuqukethwe kwakho kuzohambisana kakhulu nabasebenzisi.

I-SEO esekhasini

I-SEO esekhasini inqubo yokuhlanganisa amagama angukhiye kokuqukethwe kuwebhusayithi yakho. Le nqubo ingakusiza ukuthi ukhuphule ithrafikhi yakho yezinto eziphilayo futhi ukhuphule amazinga okuguqulwa. Kufanele uqale ngokunquma ukuthi yimaphi amagama angukhiye izethameli zakho eziwafunayo, bese uqala ukusebenzisa lawo magama kokuqukethwe kwakho. Ungasebenzisa amathuluzi wegama elingukhiye ukukusiza ngale nqubo.

Enye ingxenye ebalulekile ye-SEO esekhasini ukwenza isiqiniseko sokuthi iwebhusayithi yakho inobungane beselula. Izinjini eziningi zokusesha zithanda amawebhusayithi alayisha ngokushesha. I-algorithm yokusesha ye-Google igxile ekuletheni abasebenzisi kumawebhusayithi asheshayo. Ngokugxila esivinini, ungathola okuningi kokuqukethwe kwakho kunkomba yosesho lwe-Google. Isivinini sekhasi sithintwa izici eziningi, kuhlanganise nezithombe, Amafayela e-JavaScript, ukulondoloza isikhashana, kanye nokucindezelwa. Nawa amanye amathiphu angakusiza ukuthi wenze ikhasi lakho lisheshe.

Isici esisodwa esibalulekile se-SEO esekhasini ukuxhumanisa kwangaphakathi nangaphandle. Lapho udala izixhumanisi zangaphakathi, zama ukwenza isiqiniseko sokuthi usebenzisa amagama angukhiye afanelekile embhalweni we-anchor. Lokhu kubalulekile ngenxa yezizathu ezimbili: isiza abasebenzisi ukuthi bathole okuqukethwe okuhlobene kusayithi lakho futhi ithuthukisa i-SEO yakho. Ukuxhumanisa kwangaphakathi kuvumela izinjini zokusesha ukuthi zikhombe okuqukethwe okusha kusayithi lakho.

Enye yezindlela ezinhle kakhulu zokuthuthukisa i-SEO yakho esekhasini ukungeza amakhasi amasha kuwebhusayithi yakho. Lokhu kuzobonisa i-Google ukuthi uyasebenza ku-inthanethi futhi usebenza kanzima kumakhasimende akho. Futhi, zama ukuthola futhi ususe noma yikuphi okuqukethwe okuyimpinda. Okuqukethwe okuyimpinda kwenza ama-algorithms e-Google adideke futhi kwenza kube nzima ukunquma ukuthi yiliphi ikhasi okufanele ukale.

I-SEO engaphandle kwekhasi

I-SEO engaphandle kwekhasi ibalulekile ekusebenziseni injini yokusesha ngoba isiza izinjini zokusesha ukuthi ziqonde ukuthi amanye amawebhusayithi abheka kanjani isayithi lakho. Uma izinjini zokusesha zikhasa iwebhusayithi, basebenzisa izinto ezimbalwa ukuze banqume izinga layo, kuhlanganise nenani lama-backlink akhomba kuwebhusayithi yakho. Ukuba nezixhumanisi ezisuka kwamanye amawebhusayithi agunyaziwe kukhulisa amathuba akho okukleliswa phezulu.

Enye indlela enhle yokwenza izixhumanisi negunya ukujoyina izinkundla ezifanele futhi uhlanganyele ezingxoxweni. Nakuba akufanele ugaxe izinkundla, ukusiza amanye amalungu emphakathini nokuzibandakanya ezingxoxweni kuyindlela enhle yokwakha ukwethembeka. Ngaphezu kwalokhu, landela izixhumanisi dlulisela igunya le-PageRank kuwebhusayithi yakho.

I-SEO engaphandle kwekhasi ibaluleke njengomsebenzi owenzayo kuwebhusayithi yakho. Isebenzisana newebhusayithi yakho ukunikeza izinjini zokusesha umbono ophelele womkhiqizo wakho. Inikeza izinjini zokusesha umbono womkhiqizo wakho nendlela abasebenzisi abasebenzisana ngayo nawo. I-SEO engaphandle kwekhasi ayikhawulelwe ekuxhumaniseni isakhiwo; iphinde ihlanganise ukumaketha kwezokuxhumana, ukumaketha okuqukethwe, kanye nokucaphuna kanye nokwakhiwa komkhiqizo. Ukusebenzisa zonke lezi zindlela kungakusiza ukuthi udale umkhiqizo onamandla futhi uthuthukise igunya lewebhusayithi yakho.

Ukudala izixhumanisi kuwebhusayithi yakho yingxenye ebalulekile ye-SEO engaphandle kwekhasi. Lapho uxhuma kwamanye amawebhusayithi, qiniseka ukuthi umbhalo we-anchor uhambisana nokuqukethwe okuyinhloko kwekhasi. Umbhalo we-ancho kufanele uhlanganise igama elingukhiye eliqondiwe kodwa hhayi igama elifanayo ngokuphindaphindiwe.

I-algorithm yosesho lwe-Google

I-SEO iwubuciko bokwenza iwebhusayithi ibonakale kubasebenzisi ngokusebenzisa izinjini zokusesha. Kungenziwa ngokusebenzisa amasu ahlukahlukene. Enye indlela esebenzayo ukwengeza umbhalo obalulekile ekhasini lewebhusayithi yakho. Umbhalo we-anchor ofanelekile unesisindo esiningi kunengabalulekile. Izinjini zokusesha zine-algorithm enquma ukuthi yimaphi amakhasi afaneleka kakhulu.

I-algorithm ihlanganisa izici ezimbalwa. Lezi zici zifaka amagama okusesha omsebenzisi, indawo yokusesha, kanye nohlobo lwedivayisi ayisebenzisayo. Iphinde icabangele ukuhambisana kwamakhasi ewebhu kanye nokwakheka kwawo. Ukubaluleka kwalezi zici kuyashintsha ngokuya nge-algorithm yamanje ye-Google.

I-algorithm ye-Penguin yakwaGoogle ikhishwe ngo 2012. Le algorithm entsha igxile ekuhlaziyeni iphrofayili ye-backlink yewebhusayithi. Ihlose ukususa izixhumanisi ezingabazekayo ezingathinta izinga lewebhusayithi. Ngokungafani nePanda, i-algorithm ye-Hummingbird igxile ezintweni ezihlukene ekhasini.

I-algorithm yosesho lwe-Google iqukethe izinto ezingamakhulu. Ngokwesibonelo, ibheka omqondofana ukuze ihlole zonke izimpendulo ezingaba khona embuzweni othile. Ngaphezu kwalokho, iphinde inqume ukuthi ukusesha kujwayelekile noma kuqondile. Ukwengeza, inquma ukuthi ukusesha kuyahambisana yini noma cha nokuthi imiphumela iyathrenda yini. Ngenxa yalokho, umbuzo ucace kakhudlwana, ayanda amathuba okubonisa amakhasi afanele.

Ukusebenzisa i-algorithm ye-Google ngendlela efanele kubalulekile ekuthuthukiseni injini yokusesha. Ingakusiza ukale kahle amagama angukhiye athile futhi uthuthukise ulwazi lomsebenzisi. I-Google iphinda ihlole uhlu lokuqukethwe, isihloko, imibhalo engezansi, nombhalo womzimba ukuze uthole amakhasi analawa magama angukhiye.

Izixhumanisi zangemuva

Ama-Backlink ayingxenye ebalulekile yokwenziwa kahle kwenjini yokusesha. Babhekisela kuzixhumanisi ezivela kwamanye amawebhusayithi kuya kumthombo wakho wewebhu. Lezi zinsiza kungenzeka kube amakhasi, izinkomba zewebhu, noma amawebhusayithi. Bahlinzeka ngomthombo wekhwalithi ephezulu wethrafikhi yezinto eziphilayo kusayithi lakho. Ukudala ama-backlink ekhwalithi ephezulu kungenye yezindlela ezingcono kakhulu zokwandisa ithrafikhi yakho yezinto eziphilayo kanye nokubonakala kwewebhusayithi.

Izixhumanisi ezingemuva zifana namavoti aphezulu ku-Quora – banikeza umbono omuhle ezinjinini zokusesha ukuthi ikhasi lakho lewebhu ngelekhwalithi ephezulu. Lokhu kusho ukuthi isayithi lakho lizovela phezulu emiphumeleni yosesho. Ukuthola izixhumanisi eziningi ezingosini zekhwalithi ephezulu kuzonyusa amathuba okuthi ikhasi lakho lewebhu lifakwe ohlwini lwezindawo eziphezulu zemiphumela yosesho..

Uma unama-backlink ekhwalithi avela kumasayithi athembekile, I-Google ibona iwebhusayithi yakho njengethembekile nethembekile. Izingosi zinedumela elihle futhi elifanele, izinga lekhasi lakho lizoba phezulu. Ukwandisa igunya lesizinda sakho ngama-backlink ahloniphekile kuzokhuphula izinga lekhasi lewebhusayithi yakho. Lokhu kubaluleke kakhulu uma ufuna iwebhusayithi yakho itholwe abantu abaningi.

Ama-backlink abalulekile ku-SEO ngoba ashayela ithrafikhi eqondiwe kusayithi lakho. Qiniseka ukuthi usebenzisa ukucaca kwesayithi lakho futhi uhlole amagama angukhiye axhunywe kokuqukethwe kwakho. Lokhu kuzokusiza ukuthi unqume ukuthi yiziphi izixhumanisi zakho ezizohambisa ithrafikhi kusayithi lakho.

Inhloso yokuthuthukisa injini yokusesha

Inhloso umcabango ongemuva kokusesha komsebenzisi. Abasebenzisi bazofuna izimpendulo ezithile noma izinsiza, futhi bazolindela imiphumela ethile. Uma umsebenzisi esesha “best volleyball brand,” bangalindela ukubona okuthunyelwe kochwepheshe be-roundup nokubuyekezwa kwe 10 brand, futhi hhayi uchungechunge olungapheli lwezixhumanisi kuwebhusayithi engahleliwe.

Ukuqonda inhloso kungakusiza ukuthi unqume ukuthi yini okufanele uyilinganisele emiphumeleni yosesho. Ngokwesibonelo, uma uthengisa ama-headphone, kungase kube kubalulekile ukukala phezulu ‘ngama-headphone akhansela umsindo.’ Nokho, uma umuntu osesha lo mkhiqizo enenhloso yolwazi kuphela, kungenzeka ukuthi empeleni akathengi ngaleso sikhathi.

Ukucabangela i-psychology ngemuva kwemibuzo yokusesha kubalulekile uma ufuna ukuzuza ukwethembeka ku-inthanethi futhi wenze ukuthengisa. Ukuthi inhloso ingeyokuhweba noma inolwazi, ukwenza kahle okuqukethwe kwakho kuzo zombili izinhlobo zenhloso kuzoqinisekisa ukuthi izethameli ziyakwazi ukuthola ulwazi eziludingayo. Lokhu kuzokwandisa amathuba okuguqulwa, okuzoholela ekwandeni kwethrafikhi nokudayiswa.

Uma kukhulunywa ngokuqukethwe, into ebaluleke kakhulu okufanele uyikhumbule ukuthi i-Google ibeka kuqala okuqukethwe okufundisayo. Akunandaba ukuthi okuqukethwe kudala kangakanani uma kuhlobene negama elingukhiye elithile. Ngaphezu kwalokho, Imihlahlandlela ye-Google Yokukala Ikhwalithi igxile kule nto. Ngenxa yalokho, izimpawu zezinga elivamile azisabalulekile kangako uma ikhasi lingagculisi inhloso yeseshi.

Izinganekwane ezivamile mayelana nokwenza kahle kwenjini yokusesha

Ukuthuthukisa injini yokusesha kuyinkambu ekhohlisayo okufanele uyifunde. Ulwazi oluningi olutholakala ku-inthanethi luphelelwe yisikhathi noma alulungile. Ngokwesibonelo, I-Google ithi kukhona mayelana 10,000 amasignali anomthelela emiphumeleni yawo yosesho, kodwa kunzima kakhulu ukuwakhumbula wonke. Ngenxa yalokho, kunezinganekwane eziningi laphaya, futhi ezinye zazo zingase zibe yingozi.

Ngokwesibonelo, kunombono oyiphutha ovamile wokuthi ikhophi ende iyindlela engcono kakhulu yokuthuthukisa izinga lakho. Nakuba lokhu kungase kuzwakale njengomqondo ovamile ekuqaleni, I-Google ikubeke kwacaca ukuthi okuqukethwe kwekhwalithi kubaluleke kakhulu kunobuningi. Ukudala okuqukethwe okuhle futhi ukuthumele njalo kusayithi lakho kuzokulethela ithrafikhi eyengeziwe kanye nethuba elikhulayo lokubeka kahle amagama angukhiye athile..

Ngaphezu kwalokho, izinjini zokusesha zivame ukuklomelisa amasayithi “emangalisayo” okuqukethwe. Inkinga ukuthi okuqukethwe kwekhwalithi kuncike futhi kunzima ukukucacisa, ikakhulukazi uma kukhulunywa ngokuqukethwe kwakho. Noma okuqukethwe kwakho kungaba ngcono kunezimbangi zakho, I-Google ingase ingacabangi ukuthi ihlangabezana nenhloso yeseshi. Ukwenza kahle kakhulu kungase kwehlise ngisho nekhwalithi yokuqukethwe kwakho.

Yize kuyiqiniso ukuthi ayikho impendulo eqondile yokuthi yini elungele kangcono injini yokusesha, kunemiqondo eyisisekelo okufanele uyikhumbule. Enye yezinganekwane ezivame kakhulu ukuthi i-Google ayicabangi izimpawu zomphakathi ku-algorithm yayo yezinga. Le nganekwane imvamisa isatshalaliswa ngabadali bokuqukethwe be-Google, abangebona ochwepheshe be-SEO futhi abanolwazi oluncane lokwenza injini yokusesha.