Ukusebenza Kwezinjini Zokucinga – Ungakhuphula Kanjani Ukuba Khona Kwakho Ku-inthanethi
Ukusebenza Kwezinjini Zokucinga – Ungakhuphula Kanjani Ukuba Khona Kwakho Ku-inthanethi
Kunezinyathelo ezimbalwa ezibalulekile zokuthuthukisa injini yokusesha ongazithatha ukuze uthuthukise ukuba khona kwakho ku-inthanethi. Lokhu kufaka ukulungiselelwa ekhasini, isixhumanisi isakhiwo, kanye nokuphathwa kwesithunzi. Ukwenza zontathu lezi zinyathelo kubalulekile empumelelweni ye-inthanethi. Uma ungazilandeli lezi zinyathelo ngendlela efanele, iwebhusayithi yakho ingaba ukuchitha isikhathi ngokuphelele. Kufakwe ohlwini ngezansi amanye amathiphu abalulekile okuthi ungakwandisa kanjani ukuba khona kwakho ku-inthanethi. Qhubeka ufunda ukuze uthole ulwazi olwengeziwe ngakunye. Funda futhi ibhulogi yethu ukuze ufunde kabanzi ngokubaluleka kokwenza injini yokusesha isebenze kahle.
Ukuthuthukisa ekhasini
In order to rank well for any keyword, isayithi lakho kufanele lilungiselelwe yona. Lokhu kusho ukusebenzisa idatha ehleliwe ukwenza i-Google iqonde ukuthi okuqukethwe kwakho kumayelana nani kangcono. Ngokwesibonelo, uma uthengisa amakhekhe kashokoledi, kufanele ufake imininingwane yomkhiqizo kokuqukethwe kwekhasi lakho. Ngaphandle kwedatha ehleliwe, I-Google ngeke yazi ukuthi iluchaza kanjani ulwazi, futhi uzogcina usezingeni eliphansi. Futhi, I-Google ivamise ukubonisa idatha ehleliwe emiphumeleni yosesho ngokuqondile, waziwa ngo “amazwibela acebile” – okwenza okuqukethwe kube lula ukuthi kuchofozwe.
I-SEO esekhasini iyinqubo eyinkimbinkimbi. Imikhuba emihle eyahlukahlukene kanye nemingcele isetshenziswa ekulungiseleleni ekhasini, ukwenza kube inqubo eyinkimbinkimbi edinga izinga eliphezulu lobuchwepheshe ukuze ilunge. Ngenhlanhla, ungaqasha inkampani ye-SEO yochwepheshe ukuthi ikwenzele lo msebenzi. Nawa amathiphu ambalwa nesifanekiso sokukuqalisa. Kuzokusiza ukuthi wenze isikhundla esiphezulu ku-Google – futhi uzoba nezivakashi eziningi, futhi!
Ukudala okuqukethwe okulula ukukufunda kubalulekile ukuze uthuthukise izinga lakho ezinjinini zokusesha. Ukudala okuqukethwe abasebenzisi abafuna ukukufunda futhi okubonisa igunya kuzokhuphula ithrafikhi namazinga. Ukudala okuqukethwe ucabanga ngomsebenzisi kuzokusiza ukuthi uphendule imibuzo yabo futhi uxazulule izinkinga zabo. Ekugcineni, okuqukethwe kwakho kuzoklonyeliswa kumazinga nethrafikhi. Uma ukhiqiza okuqukethwe okufanele, ezithakazelisayo, futhi ewusizo, uzojabulela izinga eliphezulu ku-Google.
Esinye isici esibalulekile se-SEO esekhasini ukudala izincazelo ze-meta. Izincazelo ze-Meta ziboniswa ngaphansi kwesihloko sekhasi futhi zibalulekile ukuze kukhuliswe izinga lenjini yokusesha. Futhi zisiza abasebenzisi ukuqonda okuqukethwe kwekhasi, okwandisa amazinga okuchofoza. Ziphinde zikopishwe ngokuzenzakalelayo ezinkundleni zokuxhumana, okungashayela ithrafikhi eyengeziwe kusayithi lakho. Incazelo ye-meta ingaba mfushane njenge 150 ku 160 abalingiswa, ngakho kufanele zibhalwe kahle futhi zichaze.
Ngaphezu kokuthuthukisa umbhalo wekhasi ngalinye, abaphathi bewebhu bangakha isakhiwo sesixhumanisi esizoxhuma emuva kusayithi lakho. Lezi zixhumanisi zizosiza injini yokusesha iqonde kangcono okuqukethwe kwesayithi lakho. Lokhu kuvumela i-Google ukuthi ihlole kangcono iwebhusayithi yakho futhi iyenze ifaneleke kakhulu kumakhasimende akho. Uma unesu elisebenzayo lokwakha isixhumanisi, ungabeka phezulu ku-Google ngokushesha. Kubalulekile ukugcina iso kuzibuyekezo kuwebhusayithi yakho ukuze ugweme ukuphahlazeka noma ezinye izinkinga ezingalindelekile.
Sebenzisa ihange umbhalo ohlobene ukuze uthole izixhumanisi zangaphakathi. Umbhalo we-anchor umbhalo ochofozekayo futhi ngokuvamile odwetshelwe noma oluhlaza okwesibhakabhaka. Umbhalo kufanele uhambisane nokuqukethwe kwekhasi. Ngokwenza kanjalo, uzokwenza isayithi lakho lifinyeleleke kalula kumakhasimende angaba khona kanye namarobhothi enjini yokusesha. Futhi, ngokuhlanganisa ama-URL anobungane we-SEO kusayithi lakho lonke, uzokwenza kube lula ku-Google ukuthi ikhombe amakhasi akho. Indlela engcono kakhulu yokuthuthukisa isayithi ngokuyilungiselela kokubili izinjini zokusesha nabasebenzisi.
Reputation management
Reputation management for search engine optimization is a critical part of any business’ uhlelo lokumaketha lwe-inthanethi. Ukugcina imiphumela yosesho engemihle ibe mincane kubalulekile, njengoba umatasatasa mayelana nokuphatha isithunzi sakho ku-inthanethi. Uma ufuna ukutholwa abantu abasesha igama lomkhiqizo wakho, kubalulekile ukuba khona ekhasini lesibili lemiphumela ye-Google. Ngenhlanhla, kunezindlela ezimbalwa ongazisebenzisa ukwenza lokhu. Nazi izibonelo ezimbalwa zokuthi ungasebenzisa kanjani ukuphathwa kwesithunzi sokuthuthukisa injini yokusesha ukuze uthuthukise ukubonakala kwebhizinisi lakho.
Enye yezindlela eziphumelela kakhulu zokuthuthukisa isithunzi sakho ku-inthanethi ukwenza ividiyo. Lokhu kungafakwa kusayithi lokusingatha ividiyo futhi kufanele kube nolwazi ngaphandle kokuba kude kakhulu. Uma ukwazi ukuhlobana kakhulu nesihloko sevidiyo yakho, okungcono. Ukuze wenze ividiyo yakho ibekwe ezingeni, qiniseka ukuthi iqukethe okulotshiweyo okuphelele kanye nesihloko esilungiselelwe. Incazelo kufanele futhi ifake izixhumanisi ekhasini lakho levidiyo. Ngaphezu kwalokho, amavidiyo aklanywe kahle anenzuzo enkulu ekuphatheni isithunzi sokuthuthukisa injini yokusesha.
Enye yezindlela eziphumelela kakhulu zokuphatha isithunzi sakho ku-inthanethi ukusebenzisa amasu we-SEO. I-SEO ihlanganisa amasu ahlukahlukene, okuhlanganisa ukuthuthukiswa kwesakhiwo sewebhusayithi kanye nama-backlink. Kubalulekile ukuba khona kwewebhu okuphelele okubonisa isiko lenkampani. Ngenhlanhla, imikhuba engcono kakhulu ye-SEO iphinde ihlanganise nokuphathwa kwesithunzi. Uma ungenayo noma yiliphi kulawa masu asebenzayo, ungazithola unganakwa ngamakhasimende.
Enye indlela yokuphatha isithunzi sakho ku-inthanethi ukukhuthaza amakhasimende akho ukuthi ashiye izibuyekezo. Abathengi bafunda izibuyekezo ku-inthanethi ngaphambi kokuthenga. Ngaphezu kwalokho, 86% wabasebenzisi bafunde izibuyekezo ngaphambi kokuthenga. Uma isibuyekezo sinegethivu, qiniseka ukuthi uphendula ngobungcweti, ngokuxolisa noma isisombululo. Ababuyekezi abaningi babuyekeza impendulo yabo ngemva kokuthi ukuzizwisa kwabo kushintshile. Uma ululungisile udaba, umbuyekezi cishe uzokunikeza ithuba lesibili.
I-SEO kanye nokuphathwa kwesithunzi ku-inthanethi kungaba nzima kakhulu ukulungisa, kodwa bahlobene eduze. Kuyafaneleka ukubeka umcabango endaweni ngayinye ukuze uqiniseke ukuthi isithunzi sebhizinisi lakho sivikelekile. Uma ungenaso isikhathi nemali yokunikela ekuphathweni kwesithunzi, kungase kuphuze kakhulu ukwenza noma yikuphi ukuthuthukiswa. Kungcono ukugxila emizamweni esekelwe ekusebenzeni. Ngale ndlela, ungakwazi ukuqapha futhi ulawule ukuqhubeka komkhankaso wakho ngokuhamba kwesikhathi.
Ukuphathwa kwesithunzi sezinsizakalo zokuthuthukisa injini yokusesha kuhlanganisa amasu ahlukene okumaketha okudijithali. Ngenjwayelo, Ukuphathwa kwesithunzi ku-inthanethi kufaka phakathi ukugada okukhulunywe ngakho mayelana nenkampani yakho kumawebhusayithi nasezinkundleni zokuxhumana. Ukuphatha impendulo engemihle kungasiza ibhizinisi lakho ukuthi liqashelwe futhi lithuthukise isithunzi salo sisonke. Kukhona a $5 bhiliyoni imboni ezinikele kule ndawo yokumaketha kwedijithali. Kubalulekile ukwazi ukuthi ukuphathwa kwesithunzi sezinsizakalo ze-SEO kuhlanganisa izici eziningi zokumaketha kwedijithali.
Isakhiwo sesixhumanisi
Link building is an essential part of SEO. Kuyinqubo yokwakha izixhumanisi kusuka kwamanye amawebhusayithi ukuya kweyakho. Izixhumanisi ezisezingeni eliphezulu iwebhusayithi yakho enazo, lapho izinga lekhasi lakho lizoba phezulu ku-Google. Kodwa ungazithola kanjani izixhumanisi ezifanele kakhulu kusayithi lakho? Nawa amanye amathiphu okwakha isixhumanisi ngempumelelo:
Yakha izixhumanisi kwezincane, amawebhusayithi angaphansi-kuphelele ahlobene nenkambu yakho. Amawebhusayithi agxile endaweni angakusiza ukuthi wakhe iphrofayela yakho yesixhumanisi. Lawa mawebhusayithi abona izixhumanisi ezifanele. Ungacela imvume kulawo mawebhusayithi futhi uthumele umbuzo wakho. Uma ususivikele isixhumanisi, yabelana ngesixhumanisi namabhulogi endawo namanye amabhizinisi amasha. Ungakhohlwa ukufaka isibaluli sesixhumanisi uma kungenzeka. Kuyindlela engcono kakhulu yokuthola ama-backlink amaningi.
Lapho ukhetha ozakwethu, cabangela ubudlelwano bakho bomuntu siqu. Abantu abanokuxhumana komuntu siqu nebhizinisi lakho bangathonywa ukuthi baxhumane nawe uma ubahlinzeka ngomkhiqizo noma isevisi yamahhala.. Ngokunjalo, ungafinyelela kumawebhusayithi endawo ukuze uthole izixhumanisi kuwo. Ukudala ubudlelwano babantu kungakusiza ukuthi uthole imiphumela engcono kunokukhokha imali ephezulu yokwakha izixhumanisi. Khumbula ukuthi ukwakha isixhumanisi kudinga isikhathi esiningi nomzamo.
Izixhumanisi ezisuka kumasayithi adumile nathenjwayo zifaka isandla ku-algorithm ye-Google. U-Google wazisa izixhumanisi ezihlukahlukene, futhi uqonda umongo walezo zixhumanisi. Ngokwesibonelo, kufanele uqondise amakhasi ambalwa ahlukene ngaphakathi kwewebhusayithi yakho – enye i-ejensi ye-SEO, kanti enye iwuhla lwemibhalo noma umagazini. Ungaphinda uxhume kumawebhusayithi angaphandle ukuze uthole ukuchayeka okwengeziwe nokwethembeka. Kubalulekile ukukhumbula ukuthi akuzona zonke izixhumanisi ezidalwe zilingana – izixhumanisi zangaphandle zibaluleke kakhulu kunezangaphakathi.
Ukwakha izixhumanisi kusuka kwamanye amasayithi nakho kuyasiza kumawebhusayithi anegunya lesizinda eliphezulu. Lawa ma-backlink avela kumawebhusayithi ahlobene azosiza i-Google ukuthi iqonde ukuthi unegunya elithembekile. Ekugcineni, ama-backlink azosiza iwebhusayithi yakho ikhuphuke phezulu emiphumeleni yosesho. Yingakho ukwakha isixhumanisi kubaluleke kakhulu. Ngakho, uzithola kanjani izixhumanisi ezifanele? Kuzodingeka ube nezixhumanisi zekhwalithi ukuze ukhuphule izinga lewebhusayithi yakho. Ngakho, qala ukudala izixhumanisi namuhla!
Ukwakhiwa kwesixhumanisi se-SEO kuzokhuphula izinga lewebhusayithi yakho ku-Google, futhi kuzothuthukisa nenani lethrafikhi eliyitholayo. Isu lokwakha isixhumanisi elenziwe kahle lizothuthukisa ithrafikhi yewebhusayithi yakho nesithombe somkhiqizo. Ohambeni olude, isithunzi somkhiqizo sizokhula ngo 10 izikhathi noma ngaphezulu, futhi isixhumanisi esivela kusayithi lekhwalithi ephezulu sizophakamisa ithrafikhi yayo. Uma iwebhusayithi yakho ingaba igama lasekhaya, ivolumu yokusesha izokhuphuka ngokuphindwe kashumi.
Lapho kwenziwa ngendlela efanele, ukwakha isixhumanisi kungakhuphula izinga lesayithi lakho futhi kukunikeze umkhawulo phezu komncintiswano wakho. Lapho kwenziwa kahle, ukwakha isixhumanisi kuzokhuphula izinga lakho ku-Google, shayela ithrafikhi ebalulekile futhi ekugcineni ikusize ukuthi uziguqule zibe yimali engenayo yangempela. Kufanele uqale ngokuthola izixhumanisi zekhwalithi kumawebhusayithi adumile. Imithombo enedumela kakhudlwana, zibaluleke kakhulu ebhizinisini lakho. Lokho kuzokwenza ibhizinisi lakho libukeke liwuchwepheshe futhi lithembekile emphakathini.
