Izisekelo Zokuthuthukisa Injini Yokusesha

Naphezu kobunzima be-SEO, kukhona izinto eziyisisekelo okufanele uzikhumbule ngebhizinisi lakho eliku-inthanethi. Lokhu kuhlanganisa i-Link building, Ukuhambisana kokuqukethwe, Ukucushwa kobuchwepheshe, kanye Nokusebenziseka kwewebhusayithi yakho. Ngaphandle kwalezi zici, I-Google ayikwazi ukukala amakhasi akho ewebhu. Ukuqonda lezi zisekelo kuzokusiza ukuthi usebenzise isu elisebenzayo le-SEO.

Isakhiwo sesixhumanisi

Ukwakhiwa kwesixhumanisi kuyisu elibaluleke kakhulu le-SEO elivame ukusetshenziselwa ukwandisa igunya lesizinda. Lokhu kuzoholela emazingeni aphezulu kanye nethrafikhi eyengeziwe. Leli qhinga liphinde libe yindlela enhle kakhulu yokukhiqiza ithrafikhi yokudluliselwa kwamanye amashaneli. Ngokwakha ubuhlobo obuqinile nabamemezeli abahlonishwayo, ungaheha ithrafikhi yokudlulisela ehlukile ngezixhumanisi eziqinile.

Kodwa ukwakha isixhumanisi akusona isixazululo sasebusuku. Kuyisu okumele lihlakulelwe ngokuhamba kwesikhathi ukuze kube nemiphumela emihle kakhulu. Izixhumanisi ezisezingeni eliphezulu onazo, lapho igunya lakho lesizinda lizoba phezulu. Nokho, umkhankaso wokwakha isixhumanisi ungabuyisela emuva uma wenziwe ngendlela engalungile. Qaphela ukuthi ungatholi i-backlink kusayithi elingenalo igunya.

Uma wakha izixhumanisi kuwebhusayithi yakho, qiniseka ukuthi ukhetha amasayithi anokuqukethwe okuhlobene. Izixhumanisi ezivela kumawebhusayithi ahlobene zisiza i-Google ihlukanise okuqukethwe kwakho ngokwezigaba. Ngokwesibonelo, uma ibhulogi ibhala mayelana nethuluzi, khona-ke isixhumanisi salelo thuluzi sizobaluleka. Futhi uma i-athikili ingahlobene nebhizinisi lakho, ungakhathazeki ngokucela i-blogger ukuthi ixhume kuwebhusayithi yakho.

Ukwakhiwa kwesixhumanisi se-SEO kungasiza iwebhusayithi yakho ukuthi ithole ithrafikhi eyengeziwe yokudlulisela, zizibeke njengomholi wemicabango, futhi wakhe umkhiqizo wakho. Nokho, kufanele ugweme ukugxila kakhulu enanini lezixhumanisi, njengoba kungase kuholele kuzixhumanisi ezisezingeni eliphansi. Ukuqinisekisa ukuthi izixhumanisi zakho zibalulekile kusayithi lakho, kufanele usebenzise amathuluzi ukuze unqume isikolo seziphathimandla zamawebhusayithi axhumene nawe.

Ukufinyelela kubanikazi bewebhusayithi kungaba yisicefe, kodwa kungaba lula ngamathuluzi afanele. Ungathintana nabanikazi bewebhusayithi ngokuqondile ukuze ucele ama-backlink, noma ungasebenzisa Ithuluzi Lokwakha Isixhumanisi ukuze uphathe imikhankaso yakho yokufinyelela.

Ukucushwa kobuchwepheshe

A website with a good technical configuration is easy to crawl for search engine robots and fast for users. Ukucushwa okuhle kwezobuchwepheshe kusiza izinjini zokusesha ziqonde okuqukethwe kwesayithi lakho futhi zigweme izitaladi ezingenasiphelo ezibangelwa okuqukethwe okuyimpinda nezixhumanisi eziphukile.. Uma unemibuzo noma ukukhathazeka, xhumana nochwepheshe be-SEO. Okulandelayo amanye amathiphu awusizo ukukusiza wenze iwebhusayithi yakho izwakale ngokobuchwepheshe.

Ukuhambisana kokuqukethwe

For the best search engine rankings, amawebhusayithi kufanele abe nokuqukethwe okufanele okubonisa inhloso yesisheshi. Ukuhambisana kokuqukethwe kubalulekile kumodeli yebhizinisi lomhlinzeki wosesho ngoba kubavumela ukuthi banikeze imiphumela ehambisana nenjongo yomsebenzisi. Ukuhambisana kokuqukethwe kukhulisa ukuthembeka kwemiphumela yosesho. Abahlinzeki bosesho bangamabhizinisi ezentengiso angenisa imali ngokukhangisa emakhasini abo emiphumela yosesho.

Amagama angukhiye adlala indima enkulu ku-SEO. Lawa magama angukhiye abonisa izinjini zokusesha ukuthi okuqukethwe kwakho kungaphendula umbuzo weseshi. Ngaphezu kwegama lakho elingukhiye eliyinhloko, cabanga ukusebenzisa amagama angukhiye e-semantic amane kuya kwayisithupha kokuqukethwe kwakho. Lokhu kufanele kuhlanganiswe kokuqukethwe ngokwemvelo. Ngokulandela la macebiso, uzothuthukisa ukuhambisana kokuqukethwe kwakho.

Ukuhambisana kokuqukethwe kubalulekile ngoba akukhulisi nje ukubonakala kwesayithi lakho ezinjinini zokusesha, kodwa futhi ithuthukisa igunya lewebhusayithi yakho. I-Google nezinye izinjini zokusesha ziya ngokuya ziwazisa amawebhusayithi anegunya eliphezulu. Ukwandisa igunya lakho kuzokwandisa amathuba okuthola amazinga aphezulu kanye nethrafikhi eyengeziwe. Uma ungasebenzisi amagama angukhiye kokuqukethwe kwakho, uphuthelwa ithrafikhi ebalulekile.

Ngaphandle kokusebenzisa amagama angukhiye afanelekile, ungasebenzisa futhi izincazelo ze-meta ukuze ukhulise ukubonakala kwakho. Incazelo ye-meta isifinyezo esifushane sokuqukethwe kwekhasi lewebhu, evame ukuvela kumaSERPs. Uma incazelo yakho ye-meta ihambisana, incazelo ye-meta cishe izothola amazinga aphezulu enjini yokusesha.

Ukucwaninga izethameli zakho ozihlosile kuyisinyathelo esibalulekile sokuthuthukisa okuqukethwe kwakho. Ngokwenza ucwaningo, ungakwazi ukubona amaphuzu abo ezinhlungu kanye nezihloko ezihlobene nemikhiqizo namasevisi akho. Lokhu kuzokusiza ukuthi ugxile kuzithameli ezifanele futhi unqume amagama angukhiye afanele ongawaqondisa kumasu akho e-SEO.

Usability of webpages

Website usability and search engine optimization are closely related concepts. Ngenkathi i-SEO imayelana nokwenza iwebhusayithi yakho ibonakale kakhudlwana ezinjinini zokusesha, Ukusebenziseka kumayelana nokwenza isayithi lakho libe lula ukulizulazula futhi lisebenziseke kalula ngangokunokwenzeka. Uma kuziwa kumawebhusayithi, isinyathelo sokuqala ukunquma ukuthi yiziphi izinjongo zewebhusayithi yakho. Le migomo izokusiza wenze isiqiniseko sokuthi isayithi lakho lenzelwe izethameli ozama ukuzifinyelela.

Okuqukethwe kanye nesakhiwo sokuzulazula kokubili kuyizici ezibalulekile zokusebenziseka. I-algorithm yezinga le-Google iklomelisa amawebhusayithi anikeza abasebenzisi umuzwa ongenazihibe. Lokhu kusho ukuthi ukwakheka kokuzulazula kwesayithi lakho kuyaqondakala futhi kuyashesha, futhi okuqukethwe kwakho kubuyekezwa njalo. Lokhu kuzothuthukisa izinga lakho le-SERP futhi kukhuphule amazinga okuchofoza. Ngesikhathi sokusesha, abasebenzisi banomkhuba wokuchofoza ingoma yokuqala abayibona ku-Google. Nokho, uma isixhumanisi sinikeza ulwazi olubi ngephunga, mancane amathuba okuthi bachofoze kukho.

Ngaphezu kwalokho, ukusebenziseka kubalulekile ekuvimbeleni iphutha lomsebenzisi. Ngokuvamile, abaseshi bachitha imizuzwana eyishumi kuya kwamashumi amabili kuwebhusayithi ngaphambi kokuyishiya. Uma ikhasi lewebhu lithatha isikhathi eside ukulayishwa, abasebenzisi bazoyishiya futhi badlulele kwenye isayithi. Ucwaningo olwenziwe yi-Google lubonise ukuthi abasebenzisi baneliseke kakhulu ngamawebhusayithi alayisha ngokushesha, futhi amasayithi aphendula kancane avame ukulahlekelwa izivakashi.

Njengoba i-algorithm yosesho lwe-Google iya ngokuya iba yinkimbinkimbi, kubalulekile kubanikazi bewebhusayithi ukwenza isiqiniseko sokuthi amasayithi abo asebenziseka kalula. I-algorithm yosesho ijezisa amawebhusayithi aphinda igama lokusesha eliqondiwe izikhathi eziningi kakhulu. Ngaphezu kwalokho, ijezisa amasayithi ngezinga eliphezulu lokunamathela kwe-pogo.

Google’s algorithm

If you’re looking for ways to rank higher in Google search results, mhlawumbe uzwile nge-algorithm ye-Google yokuthuthukisa injini yokusesha, noma i-SEO. I-Google ihlale ibuyekeza ama-algorithms ayo, futhi ayikho indlela yokulinganisa eyodwa ku-SEO. Njengoba inani lokusesha likhula kumadivayisi eselula kanye nokuthandwayo komsebenzisi kuyathuthuka, kanjalo ne-algorithm iyashintsha.

I-algorithm yosesho lwe-Google isebenzisa amakhulukhulu amasiginali nezinto ukulinganisa amawebhusayithi. Lokhu kufaka phakathi ukuminyana kwamagama angukhiye kanye nokubalulekile kwegama elingukhiye ngalinye ekhasini. Iphinde icabangele isikhathi sokulayisha nokuthembeka. Ukwengeza, i-algorithm ibona ugaxekile futhi ihlunga amasayithi aphula imihlahlandlela ye-webmaster.

I-Google ikhipha izibuyekezo ze-algorithm izikhathi eziningana ngonyaka. Isibuyekezo sakamuva, eyaziwa ngokuthi i-RankBrain, wangena 2015. I-RankBrain ihlaziya inhloso yosesho futhi ithuthukise okuqukethwe okuhlobene kakhulu. Lokhu kusho ukuthi abathengisi badinga ukucwaninga inhloso yomsebenzisi ngemuva kwawo wonke amagama angukhiye futhi babhale okuqukethwe kwekhwalithi ephezulu ukuze bathole amazinga aphezulu.

I-Google inekhasi lomphakathi eliqukethe uhlu lwezinguquko ze-algorithm. Lokhu kuwusizo ikakhulukazi kubasebenzi be-SEO. Njengoba i-Google ishintsha njalo ama-algorithms abo, kubalulekile ukuhlala uphezu kwalezi zinguquko ukuze uqinisekise ukuthi iwebhusayithi yakho inethuba elingcono kakhulu lokukala emiphumeleni yosesho. Uma ungaqiniseki ngokuthi yiziphi izinguquko zakamuva ze-algorithm, funda Imihlahlandlela Yokuhlola Ikhwalithi Yosesho lwe-Google.

Omunye umsebenzi obalulekile we-algorithm u-a “imodeli yolimi lwenjini yokusesha,” esebenzisa amagama angukhiye ukuletha imiphumela engcono kakhulu efanayo. Amagama angukhiye ayisici esibalulekile se-organic search engine optimization kanye nesisekelo sokukhangisa ngokuchofoza ngakunye ezinjinini zokusesha..